So anyway, by this time all the press in the Flint F&F Room are demodemizing and ejecting diskettes and packing up their stuff and getting ready to go cover John McCain’s 1800h speech at the GOP Lincoln Day Dinner in Saginaw, where a Republican dressed as Uncle Sam will show up on eight-foot stilts and totter around the dim banquet hall through the whole thing and nearly crash into the network crews’ riser several times and irritate the hell out of everyone, and where the Twelve Monkeys will bribe or bullshit the headwaiter into seating them at a no-show table and feeding them supper while all the rest of the press corps has to stand in the back of the hall and try to help the slightly mad Economist guy cabbage breadsticks when nobody’s looking. Watching the techs gear up to go scrum around McCain as he boards the Straight Talk Express is a little like watching soldiers outfit themselves for combat: there are numerous multipart packs and cases to strap across backs and chests and to loop around waists and connect and lock down, and pieces of high-priced machinery to load with filters and tape and bulbs and reserve power cells and connect to each other with complex cords and co-ax cable, and weasels to wrap around high-filter boom mikes, and sticks to choose and carefully telescope out all the way till they look like the probosces of some monstrous insect and bob, slightly—the soundmen’s sticks and mikes do—as the techs in the scrum keep pace with McCain and try to keep his head in the center of their shot and right underneath the long stick’s mike in case he says something newsworthy. McCain has on a fresh blue pinstripe suit, and his complexion is hectic with CF fever or tactical adrenaline, and as he passes through the Riverfront lobby toward the scrum there’s a faint backwash of quality aftershave, and from behind him you can see Cindy McCain using her exquisitely manicured hands to whisk invisible lint off his shoulders, and at moments like this it’s difficult not to feel enthused and to really like this man and want to support him in just about any sort of feasible way you can think of.
Plus there’s the single best part of every pre-scrum technical gear-up: watching the cameramen haul their heavy $40,000 rigs to their shoulders like rocket launchers and pull the safety strap tight under their opposite arm and ram the clips home with practiced ease, their postures canted under the camera’s weight. It is Jim C.’s custom always to say “Up, Simba” in a fake-deep bwana voice as he hefts the camera to his right shoulder, and he and Frank C. like to do a little pantomime of the way football players will bang their helmets together to get pumped for a big game, although obviously the techs do it carefully and make sure their equipment doesn’t touch or tangle cords.
But so the techs’ assessment, then, is that Bush2’s going Negative is both tactically sound and politically near-brilliant, and that it forces McCain’s own strategists to walk a very tight wire indeed. What McCain has to try to do is retaliate without losing the inspiring high-road image that won him New Hampshire. This is why Mike Murphy took valuable huddle-with-candidate time to come down to the F&F and spoon-feed the Twelve Monkeys all this stuff about Bush’s attacks being so far over the line that McCain had no choice but to “respond.” Because the McCain2000 campaign has got to spin today’s retaliation the same way nations spin war—i.e., McCain has to make it appear that he is not actually being aggressive himself but is merely repelling aggression. It will require enormous discipline and cunning for McCain2000 to pull this off. And tomorrow’s “response ad”—in the techs’ opinion, as the transcript’s passed around—this ad is not a promising start, discipline-and-cunning-wise, especially the “twists the truth like Clinton” line that the 12M jumped on Murphy for. This line’s too mean. McCain2000 could have chosen to put together a much softer and smarter ad patiently “correcting” certain “unfortunate errors” in Bush’s ads and “respectfully requesting” that the push-polling cease (with everything in quotes here being Jim C.’s suggested terms) and striking just the right high-road tone. The actual ad’s “twists like Clinton” does not sound high-road; it sounds angry, aggressive. And it will allow Bush to do a React and now say that it’s McCain who’s violated the handshake-agreement and broken the 11th Commandment (=“Thou Shalt Not Speak Ill of Another Republican,” which Diehard GOPs take very seriously) and gone way over the line … which the techs say will of course be bullshit, but it might be effective bullshit, and it’s McCain’s aggressive ad that’s giving the Shrub the opening to do it.
If it’s a mistake, then why is McCain doing it? By this time the techs are on the bus, after the hotel-exit scrum but before the Saginaw-entrance scrum, and since it’s only a ten-minute ride they have their cameras down and sticks retracted but all their gear still strapped on, which forces them to sit up uncomfortably straight and wince at bumps, and in the Pimpmobile’s mirrored ceiling they look even more like sci-fi combat troops on their way to some alien beachhead. The techs’ basic analysis of the motivation behind “twists the truth like Clinton” is that McCain is genuinely, personally pissed off at the Shrub, and that he has taken Mike Murphy’s leash off and let Murphy do what he does best, which is gutter-fight. McCain, after all, is known to have a temper (though he’s been extremely controlled in the campaign so far and never shown it in public), and Jim C. thinks that maybe the truly ingenious thing the Shrub’s strategists did here was find a way to genuinely, personally piss McCain off and make him want to go Negative even though John Weaver and the rest of the staff High Command had to have warned him that he’d be playing right into Bush2000’s hands. This analysis suddenly reminds Rolling Stone of the thing in The Godfather where Sonny Corleone’s fatal flaw is his temper, which Barzini and Tattaglia exploit by getting Carlo to beat up Connie and make Sonny so insanely angry that he drives off to kill Carlo and gets assassinated in Barzini’s ambush at that tollbooth on the Richmond Parkway. Jim C., sweating freely and trying not to cough with 40 pounds of gear on, says he supposes there are some similarities, and Randy van R. (the taciturn but cinephilic CNN cameraman) speculates that the Shrub’s brain-trust may actually have based their whole strategy on Barzini’s ingenious ploy in The Godfather, whereupon Frank C. observes that Bush2’s analog to slapping Connie Corleone around was standing up with the wacko Vietnam vet who claimed that McCain abandoned his comrades, which at first looked kind of stupid and unnecessarily nasty of Bush but from another perspective might have been sheer genius if it made McCain so angry that his desire to retaliate outweighed his political judgment. Because, Frank C. warns, this retaliation, and Bush’s response to it, and McCain’s response to Bush’s response—this will be all that the Twelve Monkeys and the rest of the pro corps are interested in, and if McCain lets things get too ugly he won’t be able to get anybody to pay attention to anything else.
It would, of course, have been just interesting as hell for Rolling Stone to have gotten to watch the top-level meetings at which John McCain and John Weaver and Mike Murphy and the rest of the campaign’s High Command hashed all this out and decided on the press release and response ad, but of course strategy sessions like these are journalistically impenetrable, if for no other reason than that it is the media who are the true object and audience for whatever strategy these sessions come up with, the critics who’ll decide how well it all plays (with Murphy’s special little “advance notice” spiel in the Flint F&F being the strategy’s opening performance, as everyone in the room was aware but no one said aloud).
But it turns out to be enough just getting to hear the techs kill time by deconstructing today’s big moves, because events of the next few days bear out their analysis pretty much 100 percent. On Tuesday morning, on the Radisson’s TV in North Savannah SC, both Today and GMA lead with “The GOP campaign takes an ugly turn” and show the part of McCain’s new ad where he says “twists the truth like Clinton”; and sure enough by midday the good old Shrub has put out a React where he accuses John S. McCain of violating the handshake-agreement and going Negative and says (the Shrub does) that he (the Shrub) is “personally offended and outraged” at being compared to Bill Clinton; and at six THMs and -Avails in a ro
w all around South Carolina McCain carps about the push-polling and “Governor Bush’s surrogates’ attacking [him] and accusing [him] of abandoning America’s veterans,” each time sounding increasingly reedy and peevish and with a vein that nobody’s noticed before appearing to bulge and throb in his left temple when he starts in on the veteran thing; and then at a Press-Avail in Hilton Head the Shrub avers that he knows less than nothing about any so-called push-polling and suggests that the whole thing might have been fabricated as a sleazy political ploy on McCain2000’s part; and then on Wednesday AM on TV at the Embassy Suites in Charleston there’s now an even more aggressive ad that Murphy’s gotten McCain to let him run, which new ad accuses Bush of unilaterally violating the handshake-agreement and going Negative and then shows a nighttime shot of 1600 Pennsylvania Ave.’s famous facade with its palisade of blatantly ejaculatory fountains in the foreground and says “Can America afford another politician in the White House that we can’t trust?,” about which nobody mentions the grammatical problems but Frank C. says that the shot of the White House is really going low with the knife, and that if McCain loses South Carolina it may very well be because of this ad; and sure enough by Wednesday night focus polls are showing that South Carolina voters are finding McCain’s new ad Negative and depressing, polls that the Shrub then seizes on and crows about while meanwhile Bush2000’s strategists, “in response” to McCain’s “outrageous” equation of Bush2 with W. J. Clinton, which “impugns [Bush’s] character and deeply offends [him],” start running a new ad of their own that shows a clip of the handshake in New Hampshire and then some photo of McCain looking angry and vicious and says “John McCain shook hands and promised a clean campaign, then attacked Governor Bush with misleading ads,” then apparently just for good measure tosses in a sound bite from 4 Feb.’s NBC Nightly News that says “McCain solicited money from organizations appearing before his Senate Committee … and pressured agencies on behalf of his contributors,” about which Jim C. (who, recall, works for NBC News) says the original NBC Nightly News report was actually just about Bush supporters’ charges that McCain had done these things, and thus that the ad’s bite is decontextualized in a really blatantly sleazy and misleading way, but of course by this time—Thursday, 10 Feb., 0745h, proceeding in convoy formation to the day’s first THMs in Spartanburg and Greenville—it doesn’t matter, because there’ve been so many deeply offended charges and countercharges that McCain’s complaining about the deceptive NBC bite would just be one more countercharge, which Jim C. says is surely why Bush2000 felt they could distort the bite and get away with it, which verily they appear to have done, because SC polls have both McCain’s support and the primary’s projected voter turnout falling like rocks, and the techs are having to spend all their time helping their field producers find the “fighting words” in every speech’s tape because that’s all the networks want, and everyone on Bullshit 1 & 2 is starting to get severely dispirited and bored, and even the 12M’s strides have lost a certain pigeon-toed spring …
… And then out of nowhere comes the dramatic tactical climax mentioned way above, which hits the media like a syringe of epinephrine and makes all five networks’ news that night. It occurs at the Spartanburg THM, whose venue is a small steep theater in the Fine Arts Center of a little college nobody ever did find out the name of, and is so packed by the time the McCain2000 press corps gets there that even the aisles are full, so that everybody except the techs and their producers is out in the lobby, which is itself teeming with college kids who couldn’t get a seat either and are standing around taking notes for something called Speech Com 210—McCain’s visit’s apparently some sort of class assignment—and rather delighting Rolling Stone by continually looking over the 12M’s shoulders to see what they’re writing. Next to the free-pastry-and-sign-up-for-McCain2000-volunteering table is a huge oak column or stanchion or something, to each of whose four sides has been attached somehow a 24-inch color monitor that’s tapping CNN’s video feed, which stays tight on McCain’s face against the backdrop’s huge flag (Where do they get these giant flags? What happens to them when there’s no campaign? Where do they go? Where do you even store flags that size? Or is there maybe just one, which McCain2000’s advance team has to take down afterward and hurtle with to the next THM to get it put up before McCain and the cameras arrive? Do Gore and the Shrub and all the other candidates each have their own giant flag?), and if you pick your path carefully you can orbit the column very quickly and see McCain delivering his 22.5 to all points of the compass at once. The lobby’s front wall is glass, and in the gravel courtyard just outside is a breathtaking 20-part Cellular Waltz going on around two local news vans throbbing at idle and raising their 40-foot microwave transmitters, plus four well-dressed local male heads with hand mikes doing their stand-ups, each attached to his tech by a cord. Compared to Schieffer and Bloom and the network talent on the ST Express, the local male heads always seem almost alienly lurid: their makeup makes their skin orange and their lips violet, and their hair’s all so gelled you can see the heads’ surroundings reflected in it. The local vans’ transmitters’ dishes, rising like great ghastly flowers on their telescoping poles, all turn to face identically south, their pistils aimed at Southeast Regional Microwave Relay #434B near Greenville.
To be honest, all the national pencils would probably be out here in the lobby even if the theater weren’t full, because after a few days McCain’s opening THM 22.5 becomes wrist-slittingly dull and repetitive. Journalists who’ve covered McCain since Christmas report that Murphy et al. have worked hard on him to become more “message-disciplined,” which in politicalspeak means reducing everything as much as possible to brief, memory-friendly slogans and then punching those slogans over and over. The result is that the McCain corps’ pencils have now heard every message-disciplined bit of the 22.5—from McCain’s opening joke about getting mistaken for a grampa at his children’s school, to “It doesn’t take much talent to get shot down,” to “the Iron Triangle of money, lobbyists, and legislation,” to “Clinton’s feckless photo-op foreign policy,” to “As president, I won’t need any on-the-job training,” to “I’m going to beat Al Gore like a drum,” plus two or three dozen other lines that sound like crosses between a nightclub act and a motivational seminar—so many times that they just can’t stand it anymore; and while they have to be at the THMs in case anything big or Negative happens, they’ll go anywhere and do just about anything to avoid having to listen to the 22.5 again, plus of course to the laughter and cheers and wild applause of a THM crowd that’s hearing it all for the first time, which is basically why the pencils are all now out here in the lobby ogling coeds and arguing about which silent-movie diva’s the poor local heads’ eyeshadow most resembles.
In fairness to McCain, he’s not an orator and doesn’t pretend to be. His real métier is conversation, a back-and-forth. This is because he’s bright in a fast, flexible way that most other candidates aren’t. He also genuinely seems to find people and questions and arguments energizing—the latter maybe because of all his years debating in Congress—which is why he favors Town Hall Q&As and constant chats with press in his rolling salon. So, while the media marvel at his accessibility because they’ve been trained to equate it with vulnerability, they don’t seem to realize they’re playing totally to McCain’s strength when they converse with him instead of listening to his speeches. In conversation he’s smart and alive and human and seems actually to listen and respond directly to you instead of to some demographic abstraction you might represent. It’s his speeches and 22.5s that are canned and stilted, and also sometimes scary and right-wingish, and when you listen closely to these it’s as if some warm pleasant fog suddenly lifts and it strikes you that you’re not at all sure it’s John McCain you want choosing the head of the EPA or the at least two new justices who’ll probably be coming onto the Supreme Court in the next term, and you start wondering all over again what makes the guy so attractive.
But then
the doubts again dissolve when McCain starts taking questions at THMs, which by now is what’s under way in Spartanburg. McCain always starts this part by telling the crowd that he invites “questions, comments, and the occasional insult from any US Marines who might be here today” (which, again, gets radically less funny with repetition [apparently the Navy and Marines tend not to like each other]). The questions always run the great vox-populi gamut, from Talmudically bearded guys asking about Chechnya and tort reform to high-school kids reading questions off printed sheets their hands shake as they hold, from moms worried about their babies’ future SSI to ancient vets in Legion caps who call McCain “Lieutenant” and want to trade salutes, plus the obligatory walleyed fundamentalists trying to pin him down on whether Christ really called homosexuality an abomination (w/ McCain, to his credit, pointing out that they don’t even have the right Testament), and arcane questions about index-fund regulation and postal privatization, and HMO horror stories, and Internet porn, and tobacco litigation, and people who believe the Second Amendment entitles them to own grenade launchers. The questions are random and unscreened, and the candidate fields them all, and he’s never better or more human than in these exchanges, especially when the questioner is angry or wacko—McCain will say “I respectfully disagree” or “We have a difference of opinion” and then detail his objections in lucid English with a gentleness that’s never condescending. For a man with a temper and a reputation for suffering fools ungladly, McCain is unbelievably patient and decent with people at THMs, especially when you consider that he’s 63, sleep-deprived, in chronic pain, and under enormous pressure not to gaffe or get himself in trouble. He doesn’t. No matter how stale and message-disciplined the 22.5 at the beginning, in the Town Hall Q&As you get an overwhelming sense that this is a decent, honorable man trying to tell the truth to people he really sees. You will not be alone in this impression.
Consider the Lobster: And Other Essays Page 21
