Satorra, A., 382
Savitsky, J., 339
Savolainen, N. J., 124
Sawyer, A., 25
Sayeed, S., 281, 286, 296, 304
Sayers, S. E., 87
Schaalma, H., 126
Schaffer, S. J., 341
Schank, R. C., 200, 205
Scharrer, E., 179
Scheidel, T. M., 77
Scherer, K. R., 151, 162
Scheufele, D. A., 38 (table), 42, 43, 264
Schkade, D. A., 333
Schklar, J., 340
Schlosser, A. E., 398
Schmader, T., 154, 158
Schmitt, D. R., 71
Schmolesky, J. M., 333
Schneider, T. R., 29, 30, 156
Schneier, W. L., 317
Schnell, F., 259, 263
Schoenbachler, D. D., 306
Scholz, T. M. L., 9
Schooler, T. Y., 60
Schorr, A., 151
Schramm, H., 396
Schreier, M., 392, 398
Schroeder, C. M., 62
Schubert, T. W., 164
Schul, Y., 200
Schuller, R. A., 337, 339
Schultz, P., 62, 65
Schumann, D. W., 138, 139, 140, 317
Schumann, E. L., 340
Schutz, W. C., 247
Schwarz, N., 60, 65, 139, 157, 158, 160, 168, 316
Schwarzer, R., 125
Schweitzer, N. J., 339
Scott, A. M., 173, 176
Scott, R. L., 8
Sears, D. O., 76, 267, 269, 270
Seibel, C. A., 173
Seiberg, M., 383
Seibold, D. R., 247, 357
Seibring, M., 62, 65
Seifert, A. L., 126
Seilman, U., 210
Seinfeld, E., 361
Seltzer, L. F., 170
Semmler, C., 341
Semmler, S. M., 223, 226, 227, 228, 230, 231
Sengupta, J., 322
Sensenig, J., 168
Seo, K., 162
Serota, K. B., 362
Serrano, M., 284
Servaty, H. L., 245
Severance, L. J., 140
Seyranian, V., 307
Shaban, J., 168
Shaffer, D. R., 336
Shah, D. V., 268
Shanahan, J., 44, 204, 210
Shannon, C. E., 88
Shannon, T., 223, 224, 225, 227
Shanteau, J., 202
Shapiro, M. A., 202, 206, 207
Shavitt, S., 109, 110, 111, 317
Shaw, A. S., 362
Shaw, D. L., 43
Shaw, J. L., 332
Shaw, M. E., 355
Sheafer, T., 376, 379
Sheeran, P., 123, 124, 125, 126, 128, 130, 146, 190, 191
Sheffield, E D., 302
Shen, F., 30, 160
Shen, L., 29, 30, 58, 63, 156, 169, 170, 171, 172, 173, 174, 176, 177, 204, 205, 228, 239, 241, 299, 372, 378
Sheppard, B. H., 125, 316
Sheppard, M. A., 299–300
Sherif, C. W., 90, 144
Sherif, M., 90, 144, 298, 302, 354
Sherman, D., 30
Sheth, J., 315
Shields, T. G., 269
Shillington, A., 383
Shimp, T. A., 57
Shiota, M. N., 184
Shiv, B., 324, 325, 326
Shoemaker, F. F., 43, 47
Shrum, L. J., 26, 45, 48, 322, 394, 399
Sia, C. L., 356
Sicafuse, L. L., 343
Siebert, F., 332
Siegel, J. T., 297, 299, 300, 304, 306, 307, 308
Siegel, M., 178
Siegelman, L., 270
Sigal, J., 342
Sigall, H., 360
Sigelman, L., 265
Signorielli, N., 43, 44, 210
Sikkink, D. E., 24
Silk, K., 291
Siltanen, S. A., 26
Simon, A. F., 269
Simons, H. W., 71
Simpson, J., 248
Sims, J. D., 222, 224, 225, 227, 228, 229, 230, 231, 232, 233
Sinclair, R. C., 124
Singer, A., 332
Singer, R., 332
Singhal, A., 213, 290
Sivacek, J., 195
Skelly, J. J., 363, 366
Skenderian, J. J., 306
Skerrett, D., 184
Skocpol, T., 16
Skolnick, P., 332
Skurnik, I., 245
Slater, M. D., 29, 38 (table), 40, 49(n1), 116, 144, 201, 203, 205, 206, 208, 299
Slothuus, R., 263
Slovic, P., 161
Small, D. A., 159, 160, 325
Smidts, A., 326
Smith, D. K., 8
Smith, E. E., 92, 326
Smith, J. L., 336
Smith, J. R., 203, 361
Smith, M., 334
Smith, M. B., 58, 104, 105, 106, 107, 108, 109, 113, 117, 238
Smith, M. J., 186
Smith, P. K., 323
Smith, R., 323
Smith, R. E., 332, 345
Smith, S., 286
Smith, S. L., 45
Smith, S. M., 141
Smith, S. W., 45, 62, 202, 206, 262
Smith-McLallen, A., 143
Sneegas, J. E., 179
Snyder, L. B., 291
Snyder, M., 13, 59, 105, 107, 108, 109, 110, 111, 112, 114, 115, 117, 396
Sokolik, A., 326
Solomon, D. H., 242, 248, 251
Sommers, S. R., 332, 334, 338, 341, 345
Sopory, P., 26, 28
Sorenson, J., 224, 225
Soumerai, S. B., 362
Spanos, N. P., 337
Sparks, J. R., 26
Spear, S. F., 62
Spears, R., 356
Spencer, S. J., 323
Spiegel, S., 113, 145
Spivey, W. A., 107, 112
Sponberg, H., 24
Spooren, W., 30
Sprague, J., 259, 270, 273
Sprecher, S., 247
Stacy, A. W., 306
Stasser, G., 337
Stasson, M., 125
St. Cyr, K., 241, 243
Steadman, H. J., 336
Steblay, N., 340
Steenbock, S., 25
Steiger, J. H., 382
Stein, S. E., 38 (table), 42
Steinberg, M., 105, 116
Stephenson, M. T., 20–21, 38 (table), 41, 49(n1), 168, 170, 171, 173, 174, 175, 176, 177, 280, 286, 287, 297, 299
Stern, L. A., 26
Sternthal, B., 317
Sternthal, F., 189
Steuer, J., 395
Stevenson, L. Y., 362
Steward, B., 60
Stiff, J. B., 113, 195
Stires, L. K., 168, 332
St. Lawrence, J. S., 362
Stock, M. L., 55, 56
Stone, J., 146
Stoner, J. A. F., 355
Storey, J. D., 266, 371, 373, 374 (figure), 379, 381, 383
Stotland, E., 107, 109, 114
Strack, F., 343
Strahan, E. J., 323
Strange, J., 201, 210
Strawn, D., 343
Strecher, V. J., 393, 399
Stroebe, W., 29, 188, 190, 192, 193, 194
Strong, J. W., 334
Stroud, N. J., 267
Stuart, A. E., 301, 306
Studebaker, C. A., 332
Stukas, A. A., 107, 111, 112, 115
Sturgis, P., 42
Stutman, R. K., 341, 342
Suci, G. J., 76
Sue, S., 332, 345
Suggs, D., 336
Sujan, M., 210
Sullivan, D. G., 271
Sun, P., 381
Sun, Y., 241, 372, 378, 379
Sundar, S. S., 38 (table), 40, 390, 391, 392, 393, 394, 395, 397, 398, 399
Sung, Y. J., 203
Sunstein, C., 269
Susman, J., 336
Sussman, S., 306, 381
Sutton, E. W., 5
Sutton, S., 129
Swan, S., 109, 111,
317
Swanner, J., 338
Szabo, E. A., 37, 226, 228, 231
Taber, C., 159
Tal-Or, N., 209, 373, 376, 377, 378, 381
Tan, B. C. Y., 356
Tanford, S. E., 341, 360
Tanke, E. D., 396
Tannenbaum, P. H., 76, 229
Tanner, R. J., 324
Tao, C., 26, 31
Taylor, K. P., 343
Taylor, S. E., 265
Taylor, S. F., 152
Tedesco, A., 224, 227, 228
Telaak, K., 91
Telesca, C., 110
Teresi, P. S., 341
Terrance, C. A., 337
Terry, D. J., 62, 63, 129, 339
Terwilliger, R. F., 186
Teske, R. R., 342
Teunissen, M., 389
Teven, J. J., 261
Tewksbury, D., 264, 372, 379
Thagard, P., 220, 223
Thaler, R. H., 325
Thee-Brenan, M., 267
Theiss-Morse, E., 273
Thomas, A., 172
Thomas, E. A., 333
Thomas, K., 129
Thompson, D., 399
Thompson, E. P., 113, 144, 145
Thompson, E. R., 239, 241
Thompson, S. C., 265
Thompson, W. C., 340
Thonssen, L., 5
Thorson, E., 289, 395
Thorson, K., 394
Thurstone, L. L., 122
Tichenor, P. J., 42
Toffler, B. L., 299
Tolman, E. C., 306
Tomczak, T., 201, 203
Tomlinson, T. M., 341
Tones, K., 291
Tones, T., 223, 224, 225, 227
Tooby, J., 151
Torgerson, W. S., 100
Tormala, Z. L., 38, 38 (table), 204, 300, 303, 319, 361
Torstensson, C., 389
Toulmin, S., 21
Towell, N. A., 341
Towles-Schwen, T., 58
Toy, D., 96
Tracy, K., 16
Trafimow, D., 123, 126, 128, 131, 132
Trappey, R. J., 58
Triandis, H. C., 78, 122, 123
Trope, Y., 132, 316
Trost, M. R., 184–185
truth, 178
Tsfati, Y., 371, 373, 376, 377, 378, 379, 380, 381
Tubbs, S., 25
Tucker, R. K., 172
Tulis, J. K., 11
Turner, A. R., 128
Turner, J., 363
Turner, J. A., 88, 91, 99
Turner, J. C., 356, 360, 366
Turner, M., 27, 170, 171, 174, 175
Turner, M. M., 160, 178
Turtle, J. W., 338
Tusing, K. J., 225, 226
Tutzauer, F., 29, 175
Tversky, A., 155, 324
Ulleberg, P., 291
Unnava, H. R., 210
Updegraff, J. A., 30
Vaa, T., 291
Vail, R. G., 239, 241, 249, 282, 299
Valente, T. W., 203, 362
Valentino, N. A., 260
Valione, R. P., 39
Vallacher, R. R., 64
van Baaren, R. B., 323
Van Bockern, S., 223, 231
VanBockern, S., 225
Vande Lune, L. S., 55, 56
VandenEijnden, R. J. J. M., 301, 306
van den Putte, B., 123, 128, 130
van der Maas, H. L. J., 87
van der Plight, J., 87
van der Veld, W., 382
van Dijk, T. A., 207
van Enschot, R., 143
van Enschot-van Dijk, R., 143
Vangelisti, A. L., 248
van Ittersum, K., 324
van Mechelen, W., 126
van Osch, L., 126
van Quaquebeke, N., 164
Van Swol, L. M., 358, 361
Vaughn, S., 14
Velicer, W., 280
Vet, R., 202
Victor, E., 340
Vidmar, N., 332
Visser, P. S., 141, 302
Voas, R., 383
Vohs, K. D., 325, 326
Voloudakis, M., 299
Volrathongchai, K., 398
von Hippel, W., 137
Vorderer, P., 396
Voss-Humke, A. M., 126
Voudouris, N. J., 363
Wade, R., 332
Wager, T. D., 151, 326
Wagner, L. S., 27
Wakefield, M. A., 164, 200, 202
Waldron, V. R., 241, 343
Walker, K., 163
Wallace, W., 335
Wallach, M. A., 356
Wallack, L., 224, 284, 297, 308
Wallbrown, F., 173
Walshe, D. G., 396
Walster, E., 100, 299
Walter-Goldberg, B., 343
Walters, D., 29
Walzer, A. E., 9
Wan, H. H., 224, 226, 228, 231
Wang, J., 397
Wang, M.-L. T., 98
Wang, X., 154
Wang, Y., 174
Wanke, M., 109, 111, 317
Wansink, B., 324
Ward, J., 7
Warner, T. C., 340
Warren, A. R., 336, 337
Warren, W. L., 317
Warshaw, P. R., 125, 316
Watson, D., 151
Watt, S. E., 61, 64, 113
Watts, J. C., 186
Weaver, W., 88
Webb, T. L., 124, 126, 291
Weber, K. M., 241, 249, 282
Wechsler, H., 62, 65, 383
Weddle, D. E., 316
Wegener, D. T., 20, 58, 64, 110, 113, 117, 137, 141, 142, 145, 208, 245, 262, 265, 317, 341
Wei, K. K., 356
Weinraub, M., 168
Weinstein, N. D., 124, 126, 132
Weis, D. S., 372, 379
Weiss, W., 25, 73, 88
Weissman, J. R., 392
Weitzman, E. R., 62, 65
Weld, H. P., 335
Wellens, A. R., 323
Wellins, R., 206
Wells, G. L., 338, 342
Welsh, A., 337
Wen, N., 375, 377–378
Wentzel, D., 201, 203
Werking, K. J., 247
Wessel, E., 337–338
West, D. M., 258
Westen, D., 262
Westermann, C. Y. K., 144
Westmyer, S. A., 247
Wetherell, M., 356
Whalen, D., 124
Whaley, B. B., 27
Whately, R., 7
Wheeler, S. C., 145, 210, 325, 392
White, G. L., 170
White, K. M., 62, 63
White, R. W., 58, 104, 105, 106, 107, 108, 109, 113, 117
Whiteley, J. A., 393, 399
Whitney, R. E., 270
Whitt, K., 29
Whittler, T. E., 306
Wicker, A. W., 122
Wicklund, R. A., 168, 170, 171, 172
Wiederhold, B. K., 396
Wiemer-Hastings, K., 207, 209
Wiemer-Hastings, P., 207, 209
Wigboldus, D. H., 323
Wigley, S., 224, 227, 229
Wilcox, W., 332
Wilder, D. A., 363, 366
Willett, M. M., 299–300
Willetts, D., 127
Williams, C. J., 58, 60, 61
Williams, D., 260
Williams, D. M., 393, 399
Williams, K., 335
Williams, L. M., 184
Williams, R., 223, 224, 225, 227
Wilson, D. T., 315
Wilson, S. R., 238, 242, 243, 244, 246, 247, 250, 251
Wilson, T. D., 60
Wilson, W., 335
Wimmer, E., 326
Windt, T. O., Jr., 8
Winstead, B. A., 242
Wirth, W., 396
Wirtz, J., 242, 246
Wise, K., 394
Wise, S. L., 172
Wishart, S. S., 337
Wissler, R. L., 339
Wistrich, A. J., 340
Witte, K., 143, 170, 184, 185, 186, 187, 188, 190, 191, 192, 193, 194, 195, 19
6, 280, 286, 287, 305
Wittenberg, E. M., 224, 227, 228, 229, 230, 232
Wittenbrink, B., 60, 65
Wlaschin, J., 29, 30
Woelfel, J., 76, 84, 86, 89, 100, 101
Wolf, S., 340, 360
Wolfson, S., 300
Woller, K. M. P., 179
Wong, N., 316
Wood, G. S., 10
Wood, M. L. M., 220, 226, 227, 229, 230, 232
Wood, S. M., 343
Wood, W., 174, 248, 299, 303, 360
Woods, E., 238
Woodside, A. G., 58
Woody, W., 338
Woolbert, C. H., 72
Worchel, S., 100, 140, 168
Worth, L. T., 363, 366
Wright, D., 333
Wright, P., 319, 320, 320 (figure), 321
Wrightsman, L. S., 335, 338, 341
Wu, R., 174
Wuensch, K. L., 337
Xu, J., 372
Xu, Q., 390, 391, 394, 398
Yan, C., 30, 160
Yandell, B., 341
Yankeelov, P. A., 242
Yanovitzky, I., 156
Yardley, L., 291
Yates, S., 140
Yee, N., 38 (table), 39, 266, 396, 398
Yesenosky, J. M., 173
Yin, S., 229, 230
Yoo, J. H., 45
Yorkston, E., 26
Young, A. M., 174, 176
Yu, H. J., 59, 63, 64
Yun, K. A., 154
Yzer, M. C., 61, 122, 127, 128, 129, 131, 132, 296, 304
Zaichkowsky, J. L., 393
Zajonc, R. B., 184, 323
Zaller, J. R., 266
Zanbaka, C., 398
Zanna, M. P., 54, 100, 161, 205, 317, 323, 395
Zappen, J. P., 8
Zarefsky, D., 200, 207
Zeisel, H., 344(n2)
Zhang, X., 392
Zickafoose, D. J., 336
Ziegelmann, J. P., 125
Zillmann, D., 156, 200, 201, 203, 288
Zimbardo, P. G., 78, 89, 170
Zimmerman, J., 16
Zubric, J., 226, 228, 231
Zubric, S. J., 38 (table), 40
Zullo, J., 29, 156
Zwaan, R. A., 26, 30, 201, 207, 209
Subject Index
AAI. See Anticipated affect improvement Acceptance, latitude of, 90
Accessibility, in health campaigns, 289
Accessible attitudes, 57–59, 230
Accessible norms, 62–63
Accompaniments, 156, 163–164
Adams, John Quincy, 11
Advertising:
direct-to-consumer, 376
influence of presumed influence and, 375–376
materialism and, 375
non-advertising versus, 23–24
political campaign, 41, 262, 269, 270
See also Marketplace persuasion
Advice messages, 238–239
Aestheticization of rhetoric, 6, 7
Affect, 150–164
accompaniments and, 156, 163–164
affect heuristic, 161–162
attitudes and, 161
bipolar valence, 150–151
categorical valence, 151
conceptions of, 150–153
content and, 154–155, 154 (table)
The SAGE Handbook of Persuasion Page 86
