EditorsClaudia Linnhoff-Popien, Ralf Schneider and Michael Zaddach
Digital Marketplaces Unleashed
Editors
Claudia Linnhoff-PopienInstitut für Informatik, LMU München, Munich, Germany
Ralf SchneiderAllianz SE, Munich, Germany
Michael ZaddachMunich Airport, Munich, Germany
ISBN 978-3-662-49274-1e-ISBN 978-3-662-49275-8
https://doi.org/10.1007/978-3-662-49275-8
Library of Congress Control Number: 2017953953
© Springer-Verlag GmbH Germany 2018
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Foreword
The technological change of the 21st century is decisively shaped by the digital upheaval: there is no future without digitalization.
The sale of products and services has left the classical point of sale and takes place via a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere.
Data is being generated and analyzed in real time. Companies compete for mobile access channels to the customer in order gain knowledge about context and personal preferences. The customer has the facility to publish opinions, experience and knowledge as User Generated Content. He himself creates an impact on the market and is able to build or destroy trust. He turns into a brand ambassador in the network, furthermore, customer trust in his suppliers and protection of sensitive customer data is of utmost importance.
With such aspects our Innovation Center Mobile Internet is engaged with. It is supported from the Bavarian Ministry of economic affairs and media, energy and technology.
For the following book from a multiplicity of submissions in a two‐step‐review phase together with a Scientific Board we have chosen 81 chapters including the forewords. All together in more than 3200 e‐mails and diverse face‐to‐face‐meetings the following book was developed. We could obtain famous managers and experts from industry to share with us their view on special topics. Section I: Prefaces
Section II: Introduction
Section III: Digital Society
Section IV: Individualized Digital Learning
Section V: Disruptive Technologies & Entrepreneurship
Section VI: Digital Business Outcomes
Section VII: Cognitive Systems
Section VIII: Fin‐ & Insuretech
Section IX: Smart Traffic Hubs
Section X: Mobility Services
Section XI: Industry 4.0
Section XII: Intelligent & Autonomous Enterprise
Section XIII: Big Data and Analytics
Section XIV: Cloud Technologies
Section XV: Internet of Things
Section XVI: Global Challenges – Local Solutions
Section XVII: Active Cyber Defense
Enjoy the extensive observation of the Digital Marketplaces Unleashed from different perspectives!
Claudia Linnhoff‐Popien, Ralf Schneider, Michael Zaddach
Acknowledgment
Scientific Board
We would like to sincerely thank the following people for reviewing the contributions: Marco Autili, University of L’Aquila, Italy
Jan Bosch, Chalmers University of Technology, Sweden
Antoine Bossard, Kanagawa University, Japan
Hans‐Bernd Brosius, Ludwig‐Maximilians‐Universität München, Germany
Mehmet Celenk, Ohio University, USA
Michal Choras, University of Science and Technology Bydgoszcz, Poland
Vytautas Čyras, Vilnius University, Lithuania
Rik Eshuis, Eindhoven University of Technology, Netherlands
Stefan Fischer, Universität zu Lübeck, Germany
José Manuel Fonseca, Uninova, Portugal
Rossitza Ivanova Goleva, Technical University of Sofia, Bulgaria
Bernd Heinrich, Universität Regensburg, Germany
Thomas Hess, Ludwig‐Maximilians‐Universität München, Germany
Dieter Hogrefe, Georg‐August‐Universität Göttingen, Germany
George Kakarontzas, Technological Educational Institute of Thessaly, Greece
Jun Kong, North Dakota University, USA
Robert S. Laramee, Swansea University, UK
Kun Chang Lee, Sungkyunkwan University, Republic of Korea
Michael Meyen, Ludwig‐Maximilians‐Universität München, Germany
Andrzej Niesler, Wroclaw University of Economics, Poland
Óscar Mortágua Pereira, University of Aveiro, Portugal
Jose Raul Romero, University of Cordoba, Spain
Anthony Savidis, Institute of Computer Science, Greece
Wieland Schwinger, Johannes Kepler University, Austria
Qi Shi, Liverpool John Moores University, UK
Javid Taheri, Karlstad University, Sweden
Marten van Sinderen, University of Twente, Netherlands
Giovanni Vincenti, University of Baltimore, USA
Gianluigi Viscusi, École Polytechnique Fédérale de Lausanne, Switzerland
Franz Wotawa, Graz University of Technology, Austria
Mudasser F. Wyne, National University, USA
Sherali Zeadally, University of Kentucky, USA
Kamil Zyla, Lublin University of Technology, Poland
Editorial Team
For their assistance with the organization of this book we would like to sincerely thank: Sebastian Feld, Ludwig‐Maximilians‐Universität München
Kerstin Fischer, Ludwig‐Maximilians‐Universität München
Katja Grenner, Ludwig‐Maximilians‐Universität München
Carsten Hahn, Ludwig‐Maximilians‐Universität München
List of Contributors
Editors
Claudia Linnhoff-Popien | LMU München
Prof. Dr. Claudia Linnhoff-Popien holds the chair „Mobile and Distributed Systems“ at the Ludwig-Maximilians-Universität in Munich. She did postdoctoral research at the Washington University of St. Louis, Missouri, USA before she was appointed to a professorship at the LMU Munich in 1998. She is board member of the Institute for Informatics, member of the research committee „Münchner Kreis“ and co-founder of the ALOQA GmbH. The latter had one million re
gistered users when it was sold to Motorola Mobility in 2010 marking one of the biggest exits in the history of start-ups of German universities. Further, she is head of the lead project „Innovationszentrum Mobiles Internet“ of the Zentrum Digitalisierung.Bayern (ZD.B) funded by the state of Bavaria. She is also scientific advisor of the VIRALITY GmbH.
Ralf Schneider | Allianz
Dr. Ralf Schneider has been Group CIO of the Allianz since October 2010. Before he was an additional Board Member for IT of Allianz Managed Operations Services SE (2010–2016) and CIO of Allianz Deutschland AG (2006–2010). As a graduate mathematician with a doctor‘s degree in computer science he joined Allianz 1995. For over 18 years he worked in several IT executive positions at Allianz and there he was always appointed as the youngest among his peers. He was the department head of Allianz Sales Information Systems, division head of E-business and Project Controlling Germany and division head of Dresdner Bank Sales Information Systems. Additionally he holds various mandates in different Cyber Security related organizations such as Cyber Security Sharing Analytics e.V., Deutsche Cyber Sicherheitsorganisation and the Digital Society Institute.
Michael Zaddach | Flughafen München
Michael Zaddach is Senior Vice President and CIO at Flughafen München GmbH since 2000, which was awarded as Europe‘s best airport repeatedly - most recently in 2016. His area of responsibility covers system development, system operation, and the whole IT-infrastructure of Munich airport. After completing a university degree in communications engineering he worked at Siemens, AEG and debis Systemhaus in various capacities and several management functions, for example, in system development, Product-Line-Management, and Consulting. At debis Systemhaus he lead a business unit for IT consulting services. As a head of that unit he conducted several outsourcing projects of debis Systemhaus. He is also the chair of the ACI World Airport IT Standing Committee.
Authors of Prefaces
Gerald Hüther | Universität Göttingen
Prof. Dr. Gerald Hüther is one of the most well-known brain researchers in Germany. Practically he concerns himself in the context of various initiatives and projects with neurobiological prevention research. He writes nonfiction, gives lectures, organizes congresses, works as a consultant for politicians and entrepreneurs. As the co-publisher of scientific journals, co-founder of a network for education, frequent conversation guest on radio and television, he is imparting and implementing knowledge at the same time. First he studied and researched in Leipzig and Jena , then since 1979 at the Max Planck Institute for Experimental Medicine in Göttingen. He was a Heisenberg Fellow of the German Research Foundation and from 1994–2006 he headed a research department at the psychiatric clinic in Göttingen that he established.
Fredmund Malik | Malik Institute St. Gallen
Fredmund Malik is internationally acclaimed scientist, advisor and educator for complexity management, governance and leadership as well as chairman and member of several governance and advisory boards in the business and in the public sector. He is author of over 15 books, among them several award-winning bestsellers. His classic Managing Performing Living was selected amongst the best 100 business books of all time. Malik is a pioneer of system-oriented holistic management and cybernetics of complex systems. He founded the Malik Institute in St. Gallen, Switzerland in 1984, which shaped generations of managers. With its international subsidiaries and global partnerships, Malik Institute is one of the leading knowledge organizations for systemic general management, cybernetic thinking and governance solutions. In the course of two science projects for the Swiss National Research Fund for fundamental research, he received his doctor’s degree with his work on the Strategy of Managing Complex Systems. He taught at the universities St. Gallen, Innsbruck and Vienna. Malik is special and honorary professor at the Capital University of Economics and Business (CUEB) in Beijing, at IMAU and at the Jilin University in Changchun.
Florian Leibert | Mesosphere
San Francisco-based entrepreneur Florian Leibert serves as the founder and CEO of Mesosphere, Inc., a technology firm focused on simplifying the design and management processes of distributed systems websites. His responsibilities include writing software, recruiting members of his engineering and marketing teams, and maintaining business relationships with top-tier funding partners Vinod Khosla and Andreessen Horowitz. In his recent ventures, Florian Leibert has invested in the Boston-based software company Driftt. Prior to launching his products and services at Mesosphere, Inc., he developed software at Airbnb. Among other achievements, he created Chronos, which facilitates more efficient job scheduling. Florian Leibert received a bachelor’s degree in computer science and business from the International University in Germany Bruchsal.
Section Board
Sabine Bendiek | Microsoft
Sabine Bendiek has been Chairwoman of the Management Board, Microsoft Germany since January 2016. She holds a Master of Science degree in Management Science from the Massachusetts Institute of Technology (MIT) in Cambridge (MSc) and a Bachelor of Arts degree in Economics from the University of Mannheim. At the beginning of her career, Bendiek worked for McKinsey, Booz Allen as well as Siemens Nixdorf Information Systems. Subsequently, she was responsible for Dell’s Small and Medium Business in Germany, Switzerland and Austria. Prior to joining Microsoft Germany, Bendiek held the position of Vice President and General Manager for EMC Germany. Meanwhile, Bendiek looks back on more than 20 years of professional experience as an executive in the technology industry. She is also a member of the executive board of the industry trade association BITKOM.
Robert Blackburn | BASF
Prof. Dr. Robert Blackburn is President of Supply Chain Operations & Information Services of BASF Group located in Ludwigshafen, Germany. Additionally, he currently serves as a non-executive Director on several Boards and is a visiting lecturer at Massachusetts Institute of Technology and Karlsruhe Institute of Technology. Robert earned his PhD in Economics and Operations Research from the University of Würzburg. He joined BASF Group in 2007 as Senior Vice President Head of Global Supply Chain Operations, additionally leading the company’s enterprise transformation program. Robert previously was Senior Vice President Head of Corporate Portfolio Development at Siemens AG and Vice President at IBM Corporation where he was responsible for several global HW, SW and Service businesses.
Yuval Diskin | Diskin Advanced Technologie
In 2016 Diskin co-founded with VW AG, Cymotive Technologies Ltd over which he serves as chairman, and Cymotive Gmbh. The companies offer Cyber security solutions and exclusive Cyber security managed services for the Connected car and in the future for the Self-driving car. In 2012 Diskin co-founded DAT a high-tech cyber security company over which he served as chairman. The company offers cyber defense against cyber-attacks and provides cyber security solutions. Between 2005 and 2011 he served as the Director of the Israeli Security Agency (aka Shin Bet). In 2003, he became special advisor to the Mossad Director. Between 2000 to 2003, as the Shin Bet Deputy Director, he implemented the use of advanced technological capabilities and new operational doctrines against suicide attacks and terror attacks. In 1997, Diskin was appointed commander of the Jerusalem District. Between 1974 to 1997 Diskin served in several operational and commanding positions in the Shin Bet and the IDF.
Sandro Gaycken | ESMT
Dr. Sandro Gaycken is a technology- and security‐researcher, exploring the nexus of digital technology, economies and politics. Sandro’s research focus is on cyberwarfare, cyber defense, cyber intelligence, and high security IT. He is a strong advocate of disruptive innovation and regulation in IT-security, proposing to solve the more high-end cyber problems through high security IT concepts from computer science, employing a range of industrial policies and economically beneficial market and investment strategies. Sandro has published more than 60 articles and books on his topics, regularly writes op-eds in leading new
s papers and has authored official government publications. He is a fellow of Oxford university’s Martin College, in the working group on cyber defence and cyber intelligence and a director for strategic cyber defense projects in the NATO SPS Program.
Daniel Hartert | Bayer AG
Daniel Hartert took over as Chairman of the Executive Board of Bayer Business Services and CIO of Bayer AG in 2009. He studied computer science and business administration at the University of Kaiserslautern and began his career by joining Robert Bosch GmbH in Reutlingen. In 1992 Daniel Hartert joined Bertelsmann Music Group International in Munich. In 1995 he moved to New York to head up the group’s global IT operations. In 1999 Daniel Hartert was appointed CIO of Bertelsmann AG in Gütersloh. In 2002 Hartert was appointed Executive Vice President and CIO of Philips Electronics in Eindhoven. In August 2003 he was also made a member of the Philips Group Management Committee. From 2007 onwards Daniel Hartert had served as CEO and Executive Vice President of Imaging Systems at Philips Healthcare in Boston.
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