The importance of selling your value
In the end what matters most is that you are able to collect various values from other people by selling your value. In this century that will be your ability to sell your values, product or services to make money for whatever you want. This is the bottom line; this is what all this trouble is about. It is about enjoying other people’s values and what they can do that you are unable to do because of lack of skill or time, because it is true that you cannot do everything. This is why there is specialisation, so that the baker can bake the best bread while you, the tailor, can make the best clothes.
Since wealth is in your ability to create value and sell it to as many people as you can, it is vital that you give the same emphasis to the creation of value and the selling of it. There are two parts of work to be done here. The first is to focus on creating value, and then you have to sell it to the best of your ability. Failure to do so will discourage you from creating any value in the future because there will be no reward for your creations. It is important that you sell your value to the best of your ability. If you can, hire people who are good at selling to help you with the selling part. It is important that people are shown the value of what you do so that they can purchase it, and do business with you. That is called selling.
Remove all doubts about your ability to sell. Know that the magic of selling is just to show up and show off. That’s all you have to do. You just have to show people what you do, and what you have created. Make as many people as you can aware of what you do. How they respond is their business. Your part is to make sure that they see your value and understand its worth, and how it can enrich their lives. It is as simple as that. You cannot control how people react; you can only control yourself. So make that decision; sell what you are to the best of your ability. This is what will bring you wealth.
Never give value for free
Here is why you should take actions about your life to get financial success. No good comes from inaction. If you do nothing, you receive nothing; only if you take actions do you stand to achieve anything in life. Few things come to you if you do not give of yourself first. When you give value to others, you give it back to yourself. You will only get value from other people when you provide value to them.
It is the rule that governs money, wealth, and value exchange. It is even in the holy books. In order to receive, you must first give. The more you give, the more you receive. You will receive more than you gave through profits, but you have to start the movement by giving value. Giving is an investment in yourself.
The twist to this is that you don’t just give; you give up your value for value from other people. That’s where some people have it wrong. They wonder if they should give their value away for free. No way; you give it for value. You might give money to the church because of the value it gives you. If you feel it provides you with value, maybe through teachings and giving you or your kids good morals and values, nothing else, it is just like any other type of exchange or business. You pay for the service, for the value.
I know a lot of people would argue about seeing a church as a business, as a service other people provide to others. You can argue, it is your choice, it is your opinion and I respect it, but this is where I stand. What I believe is truth, not your truth if you disagree, my truth. And this giving as interpreted in most churches misleads a lot of people. You don’t just give; you give because you are receiving something back. No one will ever give without expecting something back. Sometimes it is just recognition, or feeling good when they give. Feeling satisfied or good about yourself because you gave something to that street beggar is still a reward for yourself.
You didn’t give for nothing; you gave to feel good about yourself, to satisfy your feeling of sympathy or to make a difference in someone’s life. It is still the reward for giving; no one gives without receiving. You don’t give your value for free.
The difference with this kind of giving is that you wouldn’t end up with a monetary reward, which means you won’t get wealthy in a financial sense from this kind of giving. But it is still contributes to your wealth through morals and values when it comes to church. When you help other people the reward is feeling good and sure of yourself as a good person, which will show in your work. It will be inspiration and drive in your work which will make you more successful in your work as you feel more deserving of wealth.
When it comes to making a living and achieving your financial goals you must charge for your value because when you give without immediately asking for payment, it doesn’t guarantee that you will receive payment or any value for the value you gave out. People will just take advantage of you; they will use you. You just have to charge for your value, and be paid for your value. This is how you receive it back multiplied, through profits. Create your value; share it with the world, ask for value back in your value exchange or trade, which is the price paid for your value. Everything that involves money is business. Don’t be fooled; you will become financially successful only when you charge a price for your services or products.
Be financially rewarded for your value, service or product
Man never does things for nothing; we always do things for a reward. We all want a rewarding, fulfilling life. Everything we do is for our lives to be fulfilled. Don’t feel guilty for not wanting to do things for no reward. It is natural; we all do things for a reward. If there is no reward, we are not inspired into any action.
Know that rewards are not all in the form of money. Some of them are in the form of love, or getting help when you need it because you helped the other person when they needed you, and so on. So reward is not only in the form of a pay-check. But it is also wise to know and make sure that you will be rewarded for your efforts, especially when talking about the creation of wealth and financial growth. You have to make sure that you are financially rewarded for your work, which is your value.
The marketplace
The old market ways and the new marketplace; as much as things seem to change, they stay the same. When we look at the history of trading we see that people used to create value, raise their livestock, grow their maize, and so on. When they see that the maize or the livestock is ready for trading, they take it to the market. People go to the market with their livestock and maize and start trading with others for the values they need.
There you will find all kinds of values, from machinery and new technologies to all kinds of foods, art and crafts and services; an endless list of values from different people. Trading then takes place with people exchanging their values with others within the basis of what their stocks are worth at the marketplace to avoid losing to their competition, and also abiding to the government’s trade rules and regulations.
Now, tell me what has changed? Nothing really, the difference is in the values being exchanged and the larger market we are exposed to. We can now use technology to trade with people all around the world. Industrialisation introduced more people as the working class, but as much good as it did to civilisations and to our lives, making the world accessible through fast communication and making it safe and fast to travel, and introducing new technologies and so on, it made a lot of people forget about their own values, and their own worth. It made the working class depend on their employers for everything.
When the employers or the company runs out of steam, when the visionaries of those big companies retire or pass on, lots of companies usually struggle to stay afloat and have to retrench or close down as time goes by. This causes a lot of people to lose their source of income, because of only having the knowledge of working for someone. They struggle to learn to create their own value and make a living on their own.
Also the more the world got dependent on industrial corporates for employment, less and less people went into starting their own businesses. There is now industrial shrinkage caused by the increasing population and more people depending on the few big companies that make up the whole business industry and the whole market
place. The results are high unemployment rates and poverty because there are more people than there are companies to work for. To make it worse, these people have forgotten how to create value, with some of them not having created value by themselves throughout their lives. They just know work as working for somebody.
The change that needs to be done is to remind people what they are naturally capable of doing, and that they can create value on their own. We need more entrepreneurs to rise to the occasion and save the day. That must be you; you must rise and create value to teach by showing people what we can achieve if we look within ourselves.
At the end of the day, it is all about making money, and making a living. Everything is about that. I repeat again, don’t be fooled; man acts on the basis of what is in it for me, which is natural. It is the way we are. We are driven by reward. I will be honest right here; I am not writing to save souls or because I love humanity that much that I will give all my writings away for free. No way, that causes lack. I write to give value to people, so I can get value back from people, depending on the fact that people find my writings of value to their lives.
So it is about sales. That is the bottom line; it is the real driver to make us take action, and to do something with our lives. You have now found your strengths; you have developed a passion for them. You love what you are good at, and you have created value from what you like doing, which is value you can share with the world. Now is the time to let the world know of your values; it is the time to take your values to the marketplace, where you will trade what you have with other people for what they have.
Everyone has to trade. You must be able to make money by exchanging your product or service; the value you have. The more people you trade your values to, the wealthier you get and the more you receive values from other people. What is required from you to be successful at selling your values is not different to what is required in the creation of values. It is love for what you do. We all influence each other, and the more you are able to show me passion for what you do, the more likely I will start having some fascination with what you do. That’s when you will make a sale. You have to be passionate about what you have created. I will hear it in your tone when you talk, and in your facial expression. It will rub off on me. I will start seeing the value of your creation.
But to me, that won’t be enough because I will start exploring how it will increase my estate. Will it be true value or false value? The passion presented when selling your product is what big corporates use in their advertisements and marketing campaigns. It is also used to sell false value because of its power to influence. It is very important.
Passion also gives you the drive to sell. It is the energy that will keep you going, no matter the competition. Even when the sales are down, you need passion to keep going. Rejection can’t beat passion; you are able to stand up and carry on. The most important and fair way of doing sales is to avoid making people think that it might be a false value. You must concentrate on showing people how they will get value from the product or service you are selling, and how they will get value for what they buy. Be honest about it; show them the true value of what you are selling.
If you are honest, and you’ve really thought creatively to create something of value to human needs and wants, they will see it, and if it increases their value, they will trade with you again and again. They will also tell people about what you do, then you will have more people seeking your value, and consequently more customers from word of mouth. It is that simple; be passionate, create real value, show other people the real value and be honest in its value, then you will succeed to get the wealth you so desire and deserve.
It is interesting how the marketplace has evolved throughout the years. We are now exposed to a larger market, a global market. This like everything else comes with its own challenges. It is important that we understand the market we trade in today, so that we can sell our values to the best of our abilities. Business takes place anywhere. There is no limit to the trading points you can make. You can even do business passively. Depending on what you do, you can have your product sell when you are asleep, like when you sell internet products. People buy your product while you sleep, play or do anything besides work. People still have access to trade with you. Know this, and be creative when it comes to marketing your business so that it is able to engage with your customers, even when you are not in attendance.
Another interesting factor when it comes to the marketplace is the selling of value. There are no limits to how you can sell your value; as long as it is under government law, you can market your product the way you want. You have to give it your all, your best shot. Exhaust all the marketing ideas that you can think of and make sure that everyone is exposed to what you do so that people will know what you do. This will make you achieve your dreams, because wealth is achieved from the exchanging of values. The more people you can exchange your value with, the wealthier you will become, so give it your all.
Market share
Having your share of the pie is all to do with market share. One of the causes of inequality is the difference in the market share. While others take more from the market, others take almost nothing from the marketplace because of their investments. Some come with nothing to the market, and they go back with nothing. The person who is employed also comes with nothing to the marketplace; he is just an assistant for the people who bring value to the marketplace, so he or she makes the least money you can make at the market.
You must bring something to the marketplace to have your share of the market, which is your share of the wealth of the country you live in and the world. It is important that you have market share; no matter how small your share of the market is, as long as you have a share, the more likely you will be able to increase your market share.
Don’t be intimidated by the big businesses in the field you are in. Remember that big business didn’t start out being that big; it was once small as well, and it took many years to grow to be this big. Most of the big businesses founders are no longer alive. This shows how long it took for the business to grow this big. Most of them started when you were not even born, in a small garage, living-room or back yard.
This is another thing that discourages a lot of people from pursuing their dreams. They look at these big businesses and think ‘this is just impossible, I can’t do this, I can’t create something this big’. They also associate success with big business. This is not the case. Even small, under a million rand a year turnover companies can bring you all the success you want. An annual income of about a million rand is enough to get you anywhere you want to go, and any success you want, through investment.
We are also used to looking at the successes of other people. We don’t study the failures that came with that success. Yes, there are failures that came with the success you see, and yes, all the success you see was once just an idea that existed in one person’s mind. We don’t look at that; we believe that they just happened to be successful, and that they are blessed. You must know this right now; we are all blessed, and we are all gifted. Behind that success and comfortable life, lie hard work, struggles and failures. It took them all this to get the success we all see today.
We have a habit of only recognising success; we don’t see potential in people before they are successful. Every person has the potential to be anything he or she wants, but we don’t see that. We pass these people every day, but we only recognise them when they become successful. Because of this we start thinking there are no struggles that come with success. No one knows you now or what you are all about, they don’t care, but once you have some success, people start noticing you. It is just the way it is; we recognise and admire people who are successful.
This sometimes makes us forget that the people who become successful are just like us. If they can do it, we can also do it. We must all go out to the marketplace with something. Don’t let the competition stop you from expressing your values. Just do it; aim for the market shar
e and grow it. Don’t be discouraged about starting small; everything big starts small and grows big, and every success goes through failures.
Sometimes we refrain from doing what we want to do because we are afraid of the competition. We think we won’t be able to succeed. We give up on our dreams just because we feel we won’t be able to compete with other people. This is a wrong perception. There is a market for everything, and the market is big enough to accommodate everyone, not just one big company. Also take note that the bigger one supplier of a need is, the more weaknesses the supplier acquires, which you can base your competition and marketing strategy around.
There are more than enough fish in the ocean. The market is too big, the pie is too big, and we can all have our share. This is what you must aim for, a market share. You must aim to have a share of the pie. Just know that the pie is too big. The world is abundant; there is always someone who needs your values in this world, and there will always be someone who will find your value useful to their lives.
We are also differently. No two people are the same, and this is why our values, no matter how similar they seem, have differences. There will be people who are pulled naturally towards what you do and people who will not be into what you do. It is all natural. Your personality is unique to yourself; this is what makes what you do unique, especially when you’ve looked within yourself for value, and when you didn’t try to copy what other people are doing. You might study what they do but do not copy them; try to expand on what they do, and improve on what they can do. This gives you a better position in the market.
Money- Wealth Creation Guide Page 14
