Trust Me I'm Lying (5th Anniversary Edition)

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Trust Me I'm Lying (5th Anniversary Edition) Page 32

by Ryan Holiday


  process for leaving, 96

  concern trolling, 181–82

  Condé Nast, 44

  confirmation, see fact-checking and verification

  conflicts of interest, 45, 46, 46n, 47, 55, 57

  conspiracy theories and theorists, 54, 90, 162, 181, 238

  content:

  creation of, 26–30, 33, 90, 133, 146

  stacking of, 146

  contributor programs, 52

  Cooley, Charles Horton, 163

  Cooper, James Fenimore, 196

  Cooperman, Kahane, 176

  corrections, 45, 97, 243–53, 297

  backfire effect and, 251

  of factual errors, 248–49

  link economy and, 211

  time for, 246–48

  Couric, Katie, 30

  Cowen, Tyler, 73–74, 296

  Craggs, Tommy, 216

  Cromer, Gerald, 256

  Cruise, Tom, 43

  culture of fear, 230–36

  Curbed, 46

  Curbed Los Angeles, 30–31

  Curtis, Drew, 28, 156

  cyberwarfare, 225–41

  and culture of fear 230–36

  implicit shakedowns, 228–30

  repetition in, 236–38

  weaponizing of information, 238–41

  Daily Beast, 25, 99, 189, 238

  Daily Caller, 25

  Daily Intel, 219–20

  Daily Mail, 159–61

  Daily Show with Jon Stewart, The, 174–78

  Daly, Carson, 33

  Dana, Charles A., 273

  Danone, 227

  Day, Benjamin, 105, 107

  Deadline Hollywood, 262

  Deadspin, 35n, 216, 263, 323

  de Becker, Gavin, 277

  de Botton, Alain, 268

  degradation ceremonies, 257–61

  de Laive, Patrick, 201

  Demand Media, 130

  Denby, David, 261

  Denton, Nick, 16, 42, 46, 94, 136, 147, 175, 190, 273, 291

  Dershowitz, Alan, 266

  Descartes, René, 207, 222

  Detroit in ruins slideshow, 80–82, 84, 91

  Digg, 77

  DNC hacking, 227

  doctored footage, 188

  Drudge, Matt, 245 Drudge Report, 16, 25, 89, 134, 184n, 185, 245

  E!, 175

  Eater LA, 233, 133n

  Ebner, Mark, 43

  Edwards, Jim, 161–5

  elections, see presidential elections

  EliteDaily.com, 45

  Ellis, Bret Easton, 74

  Ellsberg, Daniel, 124

  e-mails, 96, 128, 204, 283

  fake, 23, 32–33, 70, 139

  leaked, 64–66

  for sources, 67, 151

  emotions, 84–85, 88, 285, 287

  anger, 84, 86, 90; see also outrage

  sadness, 85

  valence and, 85–86, 88, 139

  Ending the Fed, 199

  Engadget, 50, 140, 146, 233

  engagement, 96, 112–13, 196, 275

  Entrepreneur.com, 52

  Epstein, Edward Jay, 62, 75

  errors, 208, 221, 244, 247, 248. 253

  admission of, 234, 244

  apologies for, 245

  correction of, see corrections factual, 247–48

  psychology of, 249–53

  subtle untruths, 249

  ethical standards, 141, 211

  exclusives, 42n, 42–43, 284

  experts, xv, 69–72

  extortion and blackmail, 227–30

  Facebook, xiii, 3, 7, 16, 26, 27, 56, 78, 79, 97, 97n, 99, 113, 126–27, 135, 137, 157, 197, 196, 199, 202, 203, 294, 205, 214, 226, 260

  campaign against Google by, 226

  news on, 128–29, 204

  fact checking and verification, 27, 58, 67, 149, 158, 211, 215, 222, 231, 250, 297

  breaking news and, 215–20, 282

  link economy and, 213–15, 221–23

  sources and, 26, 67, 78, 149–50

  standards of, 181

  Twitter and, 202

  see also research

  facts, 287

  alternative, 208

  errors in, 248–9; see also errors

  fake:

  accounts, 236–37

  blurred line between real and, 277

  comments, 121

  e-mails, 23, 32, 70, 139

  embracing, 275–76

  events, 117, 277–79

  news, xiii, 5, 7, 161, 198–200, 277, 291

  quotations, 211, 212

  Fark.com, 28, 156

  fashion bloggers, 55

  Fast Company, 24, 87

  FastCompany.com, 123

  Favre, Brett, 34–35, 35n

  fear, culture of, 230–36

  Ferriss, Tim, 77

  FFFFOUND!, 23

  Financial Times, 229

  finding the angle, 156–58, 164

  Finke, Nikki, 262–63

  FishbowlLA, 30

  Fiverr.com, 135

  Fleshbot, 87

  Flipboard, 67

  Forbes, xvi, 37, 37n, 52, 135, 180

  Forbes.com, xvii, 28, 52, 99

  Ford, Andrew, 37

  Ford, Henry, 141

  Fortune, xvi, 149

  Fox & Friends, 205

  Fox News, 26, 104, 126, 199, 208n, 291

  FoxNews.com, 2, 184n

  FOX Sports Interactive, 44

  French, Christopher, 65

  frovocation, 32

  see also outrage

  Fuller, Jack, 150, 152

  Fusion.net, 201

  gaslighting, 182, 237

  Gateway Pundit, 184n

  Gawker, xiv, xivn, 32, 42, 43, 6, 47, 50, 51, 57, 63, 64, 71, 73, 94, 147, 159, 175, 178, 216, 217n, 247, 248, 291

  Arrington and, 217n

  compensation system at, 51

  corrections and, 246–48

  Cruise and, 43

  Hogan’s lawsuit against, 191n, 293–94

  Thiel and, 191n, 293–94

  Gawker Media, 16, 42, 120, 208, 291, 293

  stats of, 132

  Gibson, Mel, 42

  Gigaom, 147

  Gizmodo, 76, 130, 146

  Goethe, Johann Wolfgang von, 261n Good Morning America, 185

  Google, 37, 56, 65, 66, 79. 113, 126, 227

  citations and, 213

  clicks and, 126

  Facebook’s campaign against, 226

  Google+, 67

  Google Finance, 65

  Google News, 28, 112, 126–27, 204, 205, 214

  Google Trends, 130

  gossip, 34, 106, 219, 226, 230, 240

  Gothamist, 99, 112

  Gould, Emily, 178

  Grantham, Christian, 37n

  Greeley, Horace, 106

  Greenblatt, Richard, 100n

  Grey, Sasha, 87

  Guardian, 58, 79, 130, 199, 212, 213

  Haley, Nikki, 25

  Hall, Justin, 146

  Hannity, 205 Harvard Business Review, 229

  Hazlitt, William, 255, 257

  HBO, 30, 57

  headlines, 119–28, 148–49, 214

  advertising and, 125

  clicks and, 94–95, 100, 112, 120–24, 128, 156, 285

  competition among, 125–27

  curiosity gap and, 123

  newspaper, 122–27

  pseudo-events and, 116

  questions in, 94–96, 171–72

  in science reporting, 160–61

  subscription model and, 124, 125

  unbelievable, 252

  writing of, 120, 126

  “hearing reports,” “told reporters,” 66, 282

  Hearst, William Randolph, 108, 120

  Hedges, Chris, 90,

  Help a Reporter Out (HARO), xv, 69–71, 75, 286

  Hilton, Perez, 42, 210

  Hippeau, Eric, 234

  hoaxes and pranks, 75–76, 101, 161, 214, 218–19

  Hogan, Hulk, 191n, 293

  Houston Chronicle, 99

  Ho
w to Make It in America, 30

  Huffington, Arianna, 16, 44, 127, 235, 239

  Huffington Post, 4, 16, 22, 23, 24, 31, 44, 55, 66, 69, 79, 80, 99, 108, 119, 136, 139, 140, 147, 152, 159, 160, 161, 175, 185, 200, 226, 234, 235, 236, 239, 272

  business model of, 39

  comments and, 139–40

  Detroit slideshow in, 79–81

  sale of, 44

  Super Bowl story in, 136

  unpaid contributions to, 235

  Huffington Post Complete Guide to Blogging, The, 147

  Hughes, Scottie Nell, 276

  I Hope They Serve Beer in Hell, 2, 30–31, 33

  information, 286–87, 299

  cycle of, 16, 35

  practical purpose of, 297

  weaponizing of, 238–41

  InfoWars, 199

  Instagram, 54, 137

  interviews, 305–55

  Bohannon, John, 316–20

  Carpenter, Mathew 345–48

  Cernovich, Mike, 305–15

  Johnson, Charles C., 321–31

  Maddox, 349–55

  Young, Peter, 332–44

  Is Twitter Wrong?, 243

  iterative journalism, 215–20, 244–46, 249–50, 253, 298

  Jackson, Michael, 42

  Jarre, Maurice, 211–13

  Jarvis, Jeff, 202, 210, 216, 221, 222, 253

  Jay, Ricky, 123

  Jenkins, Henry, 78 Jezebel, 24, 63–64, 87, 99, 124, 148, 164, 152, 169, 171

  American Apparel nail polish and, 171–4, 175

  corrections and, 210– 11

  The Daily Show and, 175–79

  Jobs, Steve, 218, 218n

  Johnson, Charles C., 187, 188–90, 192

  interview with, 321–31

  Jones, Alex, 181

  Jones, Terry, 36

  journalism, xiii, 105–6, 112, 221–22, 273

  ethical standards in, 140–41, 211

  experience in, 50

  iterative, 215–19, 244–45, 249–50, 252–53, 296

  pageview, 130, 135, 141

  professionalization of, 110

  journalists, 173, 221

  breaking news and, 215–20

  delegation of trust and, 192, 209–13, 222–23, 249

  editorial guidelines and, 209, 210

  and finding the angle, 156

  Schopenhauer on, 216

  sources for, see sources Juvenal, 8, 101

  KCCI Des Moines, 35

  Kennedy, John F., 42, 266

  KFDM-TV Beaumont, 99

  KGO-AM San Francisco, 99

  Kickstarter, 22, 75

  Kierkegaard, Søren, 203, 284

  Kissinger, Henry, 59

  Know Your Meme, 44

  kompromat, 230–31

  Koran, 36–37

  KVUE-TV Austin, 99

  Laughing Squid, 23

  laurel leaf illusion, 286

  lawsuits, 266–67

  threat of, 234

  Lazarsfeld, Paul, 202

  leaderboard strategy, 131, 135

  leaked documents, 4–5, 62, 63–64, 240, 282

  Lehrer, Jonah, 258, 259, 260

  Lewinsky, Monica, 245, 258, 260

  Lewis, Jerry, 263

  libel, 241, 294 Lifehacker, 148

  Limbaugh, Rush, 119

  links, 213–14

  clicks on, 214; see also clicks

  credibility implied by, 213

  economy of, 210–12, 213, 215, 221–23, 283, 286

  partner, 200–201

  Links.net, 146

  Lippmann, Walter, 125, 271, 278

  Local.com, 65

  local media, 27–28, 157, 160

  Los Angeles Times, 39, 67, 74, 210

  Top of the Ticket, 127

  lynch mobs, digital, 256

  Maddox, interview with, 349–55

  Made in USA, 170

  Magnum Photos, 870, 85

  Malcolm, Andrew, 127

  Malik, Om, 147

  Malone, Noreen, 80

  manipulation, see media manipulation; media manipulation tactics

  Marginal Revolution, 73, 74

  Mashable, 50, 136, 140

  Max, Tucker, 2–3, 31, 33, 54, 68, 84, 98–99, 116, 181n, 191, 256–57

  McBride, Kelly, 61

  McCain, John, 190

  McCarthy, Eugene, 212

  McCarthy, Megan, 248

  McCarthy, Ryan, 39

  McClure’s, 155

  McLuhan, Marshall, 144

  Mediabistro, 30, 32, 157 Mediagazer, 149

  media manipulation, xv–xvii, xx, 1

  manipulator hall of fame, 183–93

  patterns of, 174–80

  rebirth of, 111–15

  toxicity of, 169–82

  media manipulation tactics, xvi, 48, 170

  bribes, 49–59, 135

  deception, 93–101

  giving them what spreads, 77–92

  headlines, 119–28

  making news, 103–17

  making stuff up, 155–65

  pageviews, 129–41

  telling them what they want to hear, 61–76

  using the technology against itself, 143–53

  Media Matters for America, 184n

  Medium, 16, 47, 58

  Meet the Press, 278

  memes, xiii, 17, 30

  Mendelson, Brandon, 135–6

  Merton, Robert, 202

  metrics, 134–7, 141

  Mic.com, 108

  Mill, John Stuart, 49

  mistakes, see errors

  MIT Technology Review, 227

  Mobile World Congress, 56

  mockery, shame, punishment, and humiliation, 89, 90, 255–69

  Monde, xvii

  Montaigne, Michel de, 255

  Monty, Scott, xvii

  Morozov, Evgeny, 255n

  Motley Fool, 65

  Motolese, Fernando, 227, 228

  Moylan, Brian, 94

  MSN.com, 77, 243

  MSNBC, xv, 180

  Munsterberg, Hugo, 155

  narcotizing dysfunction, 202

  narratives, 187, 203

  creation and control of, 170–74, 176

  pseudo-events and, 116–17

  simple vs. complicated, 81–82, 85, 90, 150

  NASA, 235

  national press, 29

  National Report, 199

  NBC, 33

  NBC New York, 87

  New Orleans Times Picayune, 72, 73, 111

  New Republic, 80

  news, xiii, 2, 5, 103–17, 156, 273, 286, 298

  addiction to, 204–206

  blogs’ creation of, 13–20

  breaking, 215–20, 282

  cable, 144

  cycles of, 16, 18–19, 35, 204, 273,

  on Facebook, 126, 203

  fake, xiii, 5, 7, 157, 198–200, 277, 291

  filters and, 273

  presentation of, 144

  as pseudo-environment, 278–79

  specious present and, 250

  unexpected and, 273

  newspapers, 26–27, 103, 104, 111–12, 160, 196, 248, 256, 273

  advertising in, 109

  blogs of, 28

  headlines in, 122–27

  One-Off Problem and, 106, 107, 108, 120

  party press, 105–6

  purchase of, 125

  Schopenhauer on, 216

  stable period of, 109–11, 127

  subscription model for, 104, 105, 109–115, 295–97

  yellow press, 7, 104, 105–108, 109, 120, 125, 132

  Newsweek, 24n, 28

  Newswhip.com, 130

  New York, 24, 218, 268

  New York City media set, 29

  New York Daily News, 99

  New Yorker, 133, 198, 261, 305

  New York Evening Journal, 121

  New York Herald, 106

  New York Observer, xviii, 14n, 75,

  New York Post, 3, 25, 257

  New York Sun, 105, 183

  New York Times, xvi, xvii, 18, 26, 40
, 62, 69, 77, 79, 109–11, 119, 127, 201, 208

  bestseller list of, xviii, 54, 67

  Carson and, 199–200

  Cheney and, 278

  concern trolling and, 181–82

  The Daily Show and, 174–78

  mission statement of, 109–10

  Most E-mailed list of, 84, 85, 91, 95

  Pawlenty and, 14, 15

  subscriptions to, 296

  vaping story in, 71

  Vietnam story in, 124

  Washington Post on, 156–58

  New York Times Magazine, 93

  New York World, 106, 120

  Next Web, The, 53n

  Nielsen, Jakob, 149, 150

  Nixon, Richard, 225

  Nolan, Hamilton, 57

  NPR, xvii, 187, 188, 204, 214

  Nyhan, Brendan, 251

  NYMag, 152

  NYTimes.com, 84

  Obama, Barack, 36, 119, 127, 165, 185, 188, 190, 208, 228n, 239, 262

  Sherrod and, 184–85

  Ochs, Adolph S., 109–10, 296

  Oculus Rift, 238

  O’Donnell, Christine, 159

  O’Keefe, James, 187–88, 192

  One-Off Problem, 106, 107, 108, 112, 120, 286

  Onion, 198

  opinions, 202, 248, 287

  fake supporters and, 236–37

  Orlean, Susan, 133

  Orwell, George, 100

  Outbrain, 201

  outrage, 32, 83–84, 90, 98, 165, 179, 182, 262

  American Apparel ads and, 87–88

  I Hope They Serve Beer in Hell campaign and, 1–4, 30–33, 36

  Overstock.com, 232–33

  Owyang, Jeremiah, 225

  Page, Larry, 213

  pageviews, 1, 3, 19, 29, 99, 100, 129–141, 293, 295, 296

  AOL and, 132

  comments and, 96–97

  compensation systems based on, 50–51, 53, 57

  corrections and, 216

  goals for, 135

  journalism and, 140–41

  revenue from, 40, 41, 44

  silence and, 129, 137–40

  statistics on, 130

  see also traffic

  PandoDaily, 159

  Pariser, Eli, 85, 112

  Park, Robert E., 250, 273

  Parr, Ben, 50

  Pascal, Amy, 259, 260

  Paterson, David, 218, 219–20

  Pawlenty, Tim, 14–15, 17, 18–20

  Pence, Mike, 263

  Pentagon Papers, 124

  Peretti, Jonah, 16, 81, 97, 138

  Perry, Rick, 99

  Pew Research Center, 64–65, 126

  Phillips, Tom, 243

  Pittsburgh Tribune Review, 25

  Pizzagate, 181–82

  Planned Parenthood, 98–99, 116

  Playboy, 42

  Playboy.com, 90

  Political Insider, 199

  Politico, 16, 18, 20, 148, 226

  Cain and, 20

  Pawlenty and, 14, 17, 18–19

  Portlandia, 3

  Portland Mercury, 87

  Poynter Institute, 37, 61

  pranks and hoaxes, 75–77, 101, 161, 214, 218–19

  PR, 233

  battles and crises, 226–28, 234–35

  presidential elections:

  cycles of, 16–18

  of 2008, 239

  of 2012, 14, 15, 20

  of 2016, 14–16, 187, 204–6, 236

  press releases, 64–67, 128, 283

 

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