Perlberg, Steven. “Why the BuzzFeed-Snapchat Discover Deal Fell Through.” Wall Street Journal, February 4, 2015. https://blogs.wsj.com/cmo/2015/02/04/buzzfeed-snapchat-discovery/
Roose, Kevin. “Snapchat Discover Could Be the Biggest Thing in News since Twitter.” Splinter, February 11, 2015. http://splinternews.com/snapchat-discover-could-be-the-biggest-thing-in-news-si-1793845256
Stone, Brad, and Sarah Frier. “Evan Spiegel Reveals Plan to Turn Snapchat into a Real Business.” Bloomberg, May 26, 2015. https://www.bloomberg.com/news/features/2015-05-26/evan-spiegel-reveals-plan-to-turn-snapchat-into-a-real-business
Vega, Sebastian. “CEO of Snapchat Discusses New Media.” Daily Trojan, February 19, 2015. http://dailytrojan.com/2015/02/19/ceo-of-snapchat-discusses-new-media/
Chapter Twenty-Five: Major
Berlinger, Max. “Meet YesJulz, Snapchat Royalty.” New York Times, June 28, 2016. https://www.nytimes.com/2016/06/30/fashion/-yesjulz-snapchat-celebrity-julieanna-goddard.html
Bilton, Nick. “Strippers Go Undercover on Snapchat.” New York Times, February 25, 2015. https://www.nytimes.com/2015/02/26/style/strippers-go-undercover-on-snapchat.html?mtrref=www.google.com&gwh=B4C830408DAF3958B3EE60A444F09B0E&gwt=pay
Chafkin, Max, and Sarah Frier. “How Snapchat Built a Business by Confusing Olds.” Bloomberg, March 3, 2016. https://www.bloomberg.com/features/2016-how-snapchat-built-a-business/
Kan, Justin. “Why I Love Snapchat.” Medium, November 13, 2016. https://justinkan.com/why-i-love-snapchat-23d31ea87d3c
Madrigal, Alexis C. “Dark Social: We Have the Whole History of the Web Wrong.” Atlantic, October 12, 2012. http://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/
Yapalater, Lauren. “This Guy Is the Van Gogh of Snapchat.” BuzzFeed, January 16, 2014. https://www.buzzfeed.com/lyapalater/this-guy-is-the-van-gogh-of-snapchat?utm_term=.wlXBXPRomL#.ooNao96AYx
Chapter Twenty-Six: Keeping Secrets
Biddle, Sam. “Snapchat Founder Requires Controversy-Free Interview.” Valleywag, October 7, 2013. http://valleywag.gawker.com/snapchat-founder-requires-controversy-free-interview-1442160637
Colao, J. J. “The Inside Story of Snapchat: The World’s Hottest App or a $3 Billion Disappearing Act?” Forbes, January 6, 2014. https://www.forbes.com/sites/jjcolao/2014/01/06/the-inside-story-of-snapchat-the-worlds-hottest-app-or-a-3-billion-disappearing-act/#3961325c67d2
Constine, Josh. “Snapchat Is Paying Ex-Apple Exec Scott Forstall 0.11% to Be an Advisor.” April 16, 2015. TechCrunch, https://techcrunch.com/2015/04/16/scottchat/
DiGiacomo, Frank. “School for Cool.” Vanity Fair, March 2005. https://www.vanityfair.com/news/2005/03/crossroads-school200503
Driver, Carol. “CANNES LIONS: Entrepreneur Evan Spiegel Reveals He Drew Ghost Logo for Snapchat on His Computer in His Dorm Bedroom.” Daily Mail, June 22, 2015. http://www.dailymail.co.uk/tvshowbiz/article-3134555/CANNES-LIONS-Billionaire-Evan-Spiegel-reveals-drew-ghost-logo-Snapchat-computer-dorm-bedroom.html
Flynn, Kerry. “How Snapchat CEO Evan Spiegel Speaks Millennial—Not Just by Using the Popular Mobile App.” International Business Times, May 1, 2016. http://www.ibtimes.com/how-snapchat-ceo-evan-spiegel-speaks-millennial-not-just-using-popular-mobile-app-2362380
Holmes, David. “Snapchat’s Evan Spiegel: Our Secrets Are Sacred, but Yours Aren’t.” Pando Daily, December 17, 2014. https://pando.com/2014/12/17/snapchats-evan-spiegel-our-secrets-are-sacred-but-yours-arent/
Ignatius, Adi. “‘They Burned the House Down’: An Interview with Michael Lynton.” Harvard Business Review, July–August 2015. https://hbr.org/2015/07/they-burned-the-house-down
Spiegel, Evan. “2014 LA Hacks Keynote.” Scribd, April 11, 2014. https://www.scribd.com/doc/217768898/2014-LA-Hacks-Keynote
Stone, Brad, and Sarah Frier. “Evan Spiegel Reveals Plan to Turn Snapchat into a Real Business.” Bloomberg, May 26, 2015. https://www.bloomberg.com/news/features/2015-05-26/evan-spiegel-reveals-plan-to-turn-snapchat-into-a-real-business
Swisher, Kara, and Walt Mossberg. “Snapchat CEO Evan Spiegel on Diversity, Features for the Olds and More at Code Conference 2015.” Recode, June 8, 2015. https://www.recode.net/2015/6/8/11563322/snapchat-ceo-evan-spiegel-on-diversity-features-for-the-olds-and-more
Wagner, Kurt. “Inside Evan Spiegel’s Very Private Snapchat Story.” Recode, May 9, 2016. https://www.recode.net/2016/5/9/11594144/evan-spiegel-snapchat
Chapter Twenty-Seven: Evan’s Empire
Carr, Austin. “What Snapchat’s High-Profile Exec Departures Really Tell Us about CEO Evan Spiegel.” Fast Company, October 20, 2015. https://www.fastcompany.com/3052436/what-snapchats-high-profile-exec-departures-really-tell-us-about-ceo-evan-spiegel
Chaykowski, Kathleen, and Ryan Mac. “Snapchat Sneakily Uses Its Own App to Poach Uber, Airbnb Engineers.” Forbes, April 15, 2015. https://www.forbes.com/sites/kathleenchaykowski/2015/04/15/snapchat-sneakily-uses-its-own-app-to-poach-uber-engineers/#1e45881673ec
Dotan, Tom. “Snapchat’s Adult in the Room.” The Information, September 29, 2015. https://www.theinformation.com/snapchats-adult-in-the-room.
Hempel, Jessi. “Take It from Snapchat—Messaging Is the Medium.” Wired, April 21, 2015. https://www.wired.com/2015/04/imran-khan/
________. “Snapchat Doesn’t Think It Needs an Adult Like Facebook Did.” Wired, March 18, 2015. https://www.wired.com/2015/03/snapchat-doesnt-think-needs-adult-like-facebook/
MacMillan, Douglas. “Snapchat Poaches Star Tech Banker Imran Khan from Credit Suisse.” Wall Street Journal, December 8, 2014. https://blogs.wsj.com/digits/2014/12/08/snapchat-poaches-star-tech-banker-imran-khan-from-credit-suisse/
Perez, Sarah. “Snapchat VP of Engineering Peter Magnusson Departs Startup after Just 6 Months.” TechCrunch, July 31, 2014. https://techcrunch.com/2014/07/31/snapchat-vp-of-engineering-peter-magnusson-departs-startup-after-just-6-months/
Primack, Dan. “Ex-Snapchat COO Emily White Has a New Startup.” Fortune, March 2, 2016. http://fortune.com/2016/03/02/ex-snapchat-coo-emily-white-new-startup/
Shao, Heng. “Snapchat CSO Imran Khan Was Key to $200 Million Investment by Alibaba.” Forbes, March 12, 2015. https://www.forbes.com/sites/hengshao/2015/03/12/alibaba-invests-200-mil-in-snapchat-cso-imran-khan-is-key-to-the-deal/#4a9e502dfcfc
Slutsky, Irina. “Meet the Ex-Googlers Running Facebook.” Advertising Age, June 1, 2011. http://adage.com/article/digital/meet-googlers-running-facebook/227833/
Spiegel, Evan, and Nikesh Arora. Interview, YouTube, October 12, 2015. https://www.youtube.com/watch?v=R-UAjGVPFIE
Stevenson, Seth. “Snapchat Releases First Hardware Product, Spectacles.” Wall Street Journal, September 24, 2016. https://www.wsj.com/articles/snapchat-releases-first-hardware-product-spectacles-1474682719
Swisher, Kara, and Kurt Wagner. “Exclusive: Snapchat COO Emily White to Depart Ephemeral Messaging Phenom.” Recode, March 13, 2015. https://www.recode.net/2015/3/13/11560196/exclusive-snapchat-coo-emily-white-to-depart-ephemeral-messaging
Wagner, Kurt. “Inside Evan Spiegel’s Very Private Snapchat Story.” Recode, May 9, 2016. https://www.recode.net/2016/5/9/11594144/evan-spiegel-snapchat
________. “Snapchat Revenue Boss Mike Randall Departs after Seven Months.” Recode, January 20, 2015. https://www.recode.net/2015/1/20/11557912/snapchat-revenue-boss-mike-randall-departs-after-seven-months
Chapter Twenty-Eight: The Road to IPO
Bonanos, Christopher. “The Man Who Inspired Jobs.” New York Times, October 7, 2011. http://www.nytimes.com/2011/10/07/opinion/the-man-who-inspired-jobs.html
Bowles, Nellie. “Three LA Boys: Snapchat’s Evan Spiegel, Tinder’s Sean Rad and Whisper’s Michael Heyward.” Recode, June 11, 2014. https://www.recode.net/2014/6/11/11627844/three-la-boys-evan-spiegel-sean-rad-and-michael-heyward
Carr, Austin. “Inside Snapchat CEO Evan Spiegel’s Entertainment Empire.” Fast Company, October 19, 2015. https://www.fastcompany.com/3051612/media-tech-and-ad
vertising-to-snapchat-i-aint-afraid-of-no-ghost
________. “Inside Snapchat CEO Evan Spiegel’s Entertainment Empire.” Fast Company, October 19, 2015. https://www.fastcompany.com/3051612/media-tech-and-advertising-to-snapchat-i-aint-afraid-of-no-ghost
Carson, Biz. “Snapchat Users Now Spend 25 to 30 Minutes Every Day on the App, and It’s Trying to Attract the TV Money because of It.” Business Insider, March 25, 2016. http://www.businessinsider.com/how-much-time-people-spend-on-snapchat-2016-3
Chafkin, Max, and Sarah Frier. “How Snapchat Built a Business by Confusing Olds.” Bloomberg, March 3, 2016. https://www.bloomberg.com/features/2016-how-snapchat-built-a-business/
Chemi, Eric. “Advertising’s Century of Flat-Line Growth.” Bloomberg, March 3, 2014. http://www.bloomberg.com/news/articles/2014-03-03/advertisings-century-of-flat-line-growth
Constine, Josh. “Snapchat Paves Way to IPO with Ads API and Inserts between Stories.” TechCrunch, June 13, 2016. https://techcrunch.com/2016/06/13/snapchat-ads/
Heine, Christopher. “Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App.” Ad Week, June 13, 2016. http://www.adweek.com/digital/snapchat-launches-colossal-expansion-its-advertising-ushering-new-era-app-171924/
Herrman, John. “Media Websites Battle Faltering Ad Revenue and Traffic.” New York Times, April 17, 2016. https://www.nytimes.com/2016/04/18/business/media-websites-battle-falteringad-revenue-and-traffic.html
Kahney, Leander. “John Sculley on Steve Jobs, the Full Interview Transcript.” Cult of Mac, October 14, 2010. https://www.cultofmac.com/63295/john-sculley-on-steve-jobs-the-full-interview-transcript/63295/
O’Reilly, Lara. “Here’s What People Are Saying about What It’s Like to Work with Snapchat Right Now.” Business Insider, July 26, 2015. http://www.businessinsider.com/what-snapchat-is-like-as-an-ad-sales-organization-2015-7
Perlberg, Steven. “Viacom to Sell Snapchat Ads in Multiyear Deal.” Wall Street Journal, February 8, 2016. https://www.wsj.com/articles/viacom-to-sell-snapchat-ads-in-multi-year-deal-1454988604
Sloane, Garrett. “Snapchat’s New Audience-Based Ad Strategy Could Wrest Control from Discover Publishers.” DigiDay, February 29, 2016. https://digiday.com/media/snapchats-new-ad-strategy-means-discover-publishers/
________. “Snapchat Is Building an Ad Technology Platform.” DigiDay, January 5, 2016. https://digiday.com/media/snapchat-api/
Stone, Brad, and Sarah Frier. “Evan Spiegel Reveals Plan to Turn Snapchat into a Real Business.” Bloomberg, May 26, 2015. https://www.bloomberg.com/news/features/2015-05-26/evan-spiegel-reveals-plan-to-turn-snapchat-into-a-real-business
Swisher, Kara, and Walt Mossberg. “Snapchat CEO Evan Spiegel on Diversity, Features for the Olds and More at Code Conference 2015.” Recode, June 8, 2015. https://www.recode.net/2015/6/8/11563322/snapchat-ceo-evan-spiegel-on-diversity-features-for-the-olds-and-more
Wagner, Kurt. “Snapchat Is Making Some Pretty Serious Money from Live Stories.” Recode, June 17, 2015. https://www.recode.net/2015/6/17/11563634/snapchats-making-some-pretty-serious-money-from-live-stories
Chapter Twenty-Nine: The New TV
Andreeva, Nellie. “Snapchat to Shut Down Snap Channel, Laying Off Team, Changing Content Plans.” Deadline, October 12, 2015. http://deadline.com/2015/10/snapchat-snap-channel-shut-down-layoffs-original-content-strategy-1201577855/
Byers, Dylan. “Peter Hamby Leaving CNN for Snapchat.” Politico, April 27, 2015. http://www.politico.com/blogs/media/2015/04/peter-hamby-leaving-cnn-for-snapchat-206178
Corasaniti, Nick. “Snapchat Bets Big on Quick-Fire Approach to Campaign Coverage.” New York Times, February 12, 2016. https://www.nytimes.com/2016/02/13/us/politics/snapchat-bets-big-on-quick-fire-approach-to-campaign-coverage.html
Flynn, Kerry. “President Trump Takes to Snapchat on Inauguration Day.” Mashable, January 20, 2017. http://mashable.com/2017/01/20/donald-trump-snapchat/#COriFAOfl5qR
Levine, Sam. “Hillary Clinton Trolls Donald Trump with Custom Snapchat Filter at His Own Rally.” Huffington Post, May 25, 2016. http://www.huffingtonpost.com/entry/hillary-clinton-donald-trump-snapchat_us_5745f017e4b0dacf7ad3be36
Mahler, Jonathan. “Campaign Coverage via Snapchat Could Shake Up the 2016 Elections.” New York Times, May 3, 2015. https://www.nytimes.com/2015/05/04/business/media/campaign-coverage-via-snapchat-could-shake-up-the-2016-elections.html
Perlberg, Steven. “Snapchat Debuts Political Campaign Show.” Wall Street Journal, January 28, 2016. https://www.wsj.com/articles/snapchat-debuts-political-campaign-show-1454015686
Schroeder, Stan. “Snapchat Positions Itself as Breaking News Platform with San Bernardino Coverage.” Mashable, December 3, 2015. http://mashable.com/2015/12/03/snapchat-san-bernardino/#COriFAOfl5qR
Shields, Mike. “Bernie Sanders Is Running a 9-Day Snapchat Ad Campaign in Iowa.” Wall Street Journal, January 26, 2016. https://www.wsj.com/articles/bernie-sanders-is-running-a-9-day-snapchat-ad-campaign-in-iowa-1453806001
Vincent, James. “Ted Cruz Trolled Donald Trump with a Snapchat Filter at Last Night’s Debate.” Verge, January 29, 2016. https://www.theverge.com/2016/1/29/10867830/ted-cruz-donald-trump-snapchat-filter
Wagner, Kurt. “Hillary Clinton Gets a Snapchat Interview, but Donald Trump Doesn’t Want One.” Recode, October 17, 2016. https://www.recode.net/2016/10/17/13310114/snapchat-hillary-clinton-interview
Chapter Thirty: Discover Falters
Adair, Bill. “What Happens when a 50-Something Journalist Gets a Week’s Worth of News from Snapchat Discover?” Nieman Lab, June 6, 2016. http://www.niemanlab.org/2016/06/what-happens-when-a-50-something-journalist-gets-a-weeks-worth-of-news-from-snapchat-discover/
Carr, Austin. “Inside Snapchat CEO Evan Spiegel’s Entertainment Empire.” Fast Company, October 19, 2015. https://www.fastcompany.com/3051612/media-tech-and-advertising-to-snapchat-i-aint-afraid-of-no-ghost
Chafkin, Max, and Sarah Frier. “How Snapchat Built a Business by Confusing Olds.” Bloomberg, March 3, 2016. https://www.bloomberg.com/features/2016-how-snapchat-built-a-business/
Frier, Sarah. “Snapchat Scores Unique Deal with NBC to Showcase Olympics.” Bloomberg, April 29, 2016. https://www.bloomberg.com/amp/news/articles/2016-04-29/snapchat-scores-unprecedented-deal-with-nbc-to-showcase-olympics
Koh, Yoree. “NFL to Get Snapchat Discover Channel This Fall.” Wall Street Journal, August 2, 2016. https://www.wsj.com/articles/nfl-to-get-snapchat-discover-channel-this-fall-1470150001
Kuchler, Hannah. “Snapchat Strikes Olympic Gold.” Financial Times, August 15, 2016. https://www.ft.com/content/c463c9fe-6279-11e6-8310-ecf0bddad227
MacMillan, Douglas, and Shalini Ramachandran. “Snapchat Redesign Puts Spotlight on ‘Discover’ News Portal.” Wall Street Journal, July 13, 2015. https://blogs.wsj.com/digits/2015/07/13/snapchat-redesign-puts-spotlight-on-discover-news-portal/
Newton, Casey. “Snapchat Redesigns Discover and Lets You Subscribe to Your Favorite Publishers.” Verge, June 7, 2016. https://www.theverge.com/2016/6/7/11871782/snapchat-discover-redesign-publisher-following
Owen, Laura Hazard. “The Wall Street Journal Is the First American Newspaper to Get a Spot on Snapchat Discover.” Nieman Lab, January 6, 2016. http://www.niemanlab.org/2016/01/the-wall-street-journal-is-the-first-american-newspaper-to-get-a-spot-on-snapchat-discover/.
Perlberg, Steven. August 12, 2016. “BuzzFeed Has the Keys to NBC’s Rio Olympics Snapchat Channel.” Wall Street Journal, https://www.wsj.com/articles/buzzfeed-has-the-keys-to-nbcs-rio-olympics-snapchat-channel-1470997804
________. “NBCU Signs Deal to Make Snapchat Shows.” Wall Street Journal, August 8, 2016. https://www.wsj.com/articles/nbcu-signs-deal-to-make-snapchat-shows-1470650401
Peterson, Tim. “Snapchat Is Making Its Own Original Content for Discover Again.” Advertising Age, December 28, 2015. http://adage.com/article/digital/snapchat-making-original-content-discover/301942/
Shields, Mike. “Inside Refinery29’s Snapchat Discover Ope
ration.” Wall Street Journal, December 4, 2015. https://www.wsj.com/articles/inside-refinery29s-snapchat-discover-operation-1449226800
Slefo, George. “Snapchat Adds Brit & Co to Its Discover Publishers, for Holidays Only.” Advertising Age, March 25, 2016. http://adage.com/article/media/snapchat-partners-brit-holiday-discover-content/303278/
Sloane, Garrett. “Snapchat’s Redesigning Discover to Make It More Like a Newsstand.” DigiDay, June 1, 2016. https://digiday.com/media/snapchat-publishers-get-redesign-help-goose-traffic/
________. “Snapchat Finally Enables Publishers to ‘Deep Link’ to Their Discover Content.” DigiDay, November 30, 2015. https://digiday.com/media/snapchat-publishers-promote-discover-links-facebook-twitter/
Chapter Thirty-One: Fear and Loathing in Menlo Park
“Bitmoji!” Snapchat, July 19, 2016. https://www.snap.com/en-US/news/post/bitmoji/
Christensen, Clayton M. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Brighton, MA: Harvard Business Review Press, 1997.
Constine, Josh. “Instagram CEO on Stories: Snapchat Deserves All the Credit.” TechCrunch, August 2, 2016. https://techcrunch.com/2016/08/02/silicon-copy/
Efrati, Amir, and Cory Weinberg. “Facebook and Twitter Pressure Partners over Snapchat.” The Information, April 14, 2016. https://www.theinformation.com/facebook-and-twitter-pressure-partners-over-snapchat
Etherington, Darrell. “Snapchat Now Lets You Use Bitmojis in Chat or on Snaps.” TechCrunch, July 19, 2016. https://techcrunch.com/2016/07/19/snapchat-bitmoji/
Garcia Martinez, Antonio. Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley. New York: HarperCollins, 2016.
Kafka, Peter. “Facebook Wants Celebrities for Its Live Streaming Service, and It’s Willing to Pay Cash.” Recode, March 1, 2016. https://www.recode.net/2016/3/1/11586612/facebook-wants-celebrities-for-its-live-streaming-service-and-its
Morris, Betsy and Seetharaman, Deepa. “Facebook’s Onavo Gives Social-Media Firm Inside Peek at Rivals’ Users.” Wall Street Journal, August 13, 2017. https://www.wsj.com/articles/facebooks-onavo-gives-social-media-firm-inside-peek-at-rivals-users-1502622003
How to Turn Down a Billion Dollars Page 31
