LinkedIn
Looksery
Luck, Andrew
Lynton, Jamie
Lynton, Michael
Madonna
Madrigal, Alexis
Magnusson, Peter
Mailbox (app)
Malik, Om
Major League Baseball
Mandela, Nelson
Markowitz, Harris
Masters, Blake
Matas, Mike
Mayer, Marissa
McBride, Shaun. See Shonduras (Shaun McBride)
McCarthy, Barry
McGregor, Jena
Meerkat
Micallef, Amanda
Miller, Erick
Mills, Wyatt
Minelli, Liza
Mossberg, Walt
MPlatco (Michael Platco)
MTV
Murphy, Bobby
Brown lawsuit and
childhood and parents
on Colbert Report
Future Freshman
and Kappa Sigma
New Year’s Eve party (2012–2013)
personality and temperament
at $SNAP IPO
as Snapchat Chief Technical Officer
Snapchat’s origins and
at Stanford
Venice residence
See also Snapchat
Musk, Elon
Myspace
Nasr, Raymond
NBA
NBC
NCAA
Netflix
NFL
Super Bowl
Nike
Nikolaevna, Anastasia
Nissenbaum, Helen
Noto, Anthony
Obama, Barack
Okuyiga, Julian
Onavo
Onavo Protect (VPN app)
Oracle
Oscars. See Academy Awards
Ouimet, Kirk
Page, Larry
Palantir
Pandora
Panzarino, Matthew
patents
PayPal
PayPal Mafia
Peanuts Movie, The (film)
People (magazine)
Pereira, Michaela
Periscope (app)
Perry, Katy
Philips, Dennis
photography
front-facing cameras
Platco, Michael. See MPlatco (Michael Platco)
Poke (Facebook app)
Polaroid camera
pornography
Powell, Amy
Primack, Dan
Qualcomm
Quinn, David
Quinn Emanuel Urquhart & Sullivan
QR codes
Snapcode
Randall, Mike
Recode
Red Bull
Reid, L. A.
Revel Systems
Rhodes, Mike
Rice, Condoleezza
Riggs, Jason
Robinhood
Rodriguez, Jon
Rosenblum, Mendel
Ross, Blake
Rothfels, John
Ryan, Rob
Sacca, Chris
Sahami, Mehran
Salesforce
Salzhauer, Michael. See Dr. Miami (Michael Salzhauer)
Samsung
Sandberg, Sheryl
Sanders, Bernie
Saturday Night Live
Sawyer, Diane
Scan (QR code app)
Schiffer, Eric
Schmidt, Eric
Sculley, John
Secret (app)
Sehn, Tim
selfies
Academy Awards (2014) selfie with Ellen DeGeneres
first photographic self-portrait
history of
Sequoia Capital
sexting
Shark Tank (television program)
Shonduras (Shaun McBride)
Shontell, Alyson
Sierra Ventures
Silicon Valley (television sitcom)
Slingshot (Facebook app)
Smith, Daniel
Smith, Kevin
Snapchat
Android app
Arsenic
Bitstrips purchased by
brand advertising
Brown lawsuit
captions
celebrities and Snapchat stars
content management system (CMS)
Council (employee gatherings)
demographics of users
Discover
DJ Khaled and
and Electric Daisy Carnival (Las Vegas)
email leaks
founding date of
funding and investment
geofilters
Ghostface Chillah logo
Good Luck America (election show)
hacking and security
Instant Articles
IPO (initial public offering)
Lenses
Literally Can’t Even (original programming)
Live Stories
media coverage of
Memories
monetization
original programming
origins of
Our Story
Picaboo
publishing and journalism
Rio Summer Olympics (2016) coverage
S-1 (SEC filing)
Safety Center
Scan purchased by
Snap Channel
Snap Lab
Snapcash
Snapcode
“Snappy New Year” promotion
Spectacles
Stories
Vergence Labs purchased by
workforce and human resources
Social Network, The (film)
Sony Entertainment
Sorrell, Martin
SpaceX
Spiegel, Evan
Brown lawsuit and
childhood
education
Forbes’s “30 Under 30” issue
Future Freshman
girlfriend at Stanford (Lily)
interest in journalism
internship at Red Bull
and Kappa Sigma
Market Street headquarters
parents of
proposal to Miranda Kerr
at $SNAP IPO
Snapchat’s origins
at Stanford
Stanford Women in Business conference keynote address
worldview and corporate culture of Snapchat
See also Snapchat
Spielberg, Sasha
Spotify
Square
Square Cash
Stanford University
commencement (2012)
Donner (dorm)
founding of
Kappa Sigma
Sigma Nu
Silicon Valley and
Startup Hau5 (Picaboo headquarters)
stealth mode
Stith, Mackenzie
Stone, Josh
Streep, Meryl
Sun Microsystems
Swift, Taylor
Swisher, Kara
Systrom, Kevin
Taco Bell
Tam, Donna
Taneja, Hemant
TechCrunch (tech blog)
Disrupt conference
Tencent
Teo, Jon
Tesla
ThankYouX (Ryan Wilson)
That White Bitch (blog)
therealdrmiami. See Dr. Miami (Michael Salzhauer)
Thiel, Peter
third-party content (Snapchat Discover)
Thompson, Nicholas
Thorning-Schmidt, Helle
TigerText (app)
Tinder
Trainor, Meghan
Trump, Donald
Turley, Ben
Turner, Elizabeth
Turner, Sarah
Twitter
demographics of users
innovation and
Snapchat account at
Snapchat compared with
txtWeb
Uber
Valleywag (Gawker blog)
<
br /> Van Natta, Owen
Vanity Fair
Venice, California
Venmo
Vergence Labs
Vine (app)
virtual private network (VPN)
Viterbi, Andrew
VMWare
Vollero, Drew
Warner Music Group
WeChat (app)
Weiner, Anthony
Wendell, Peter
WhatsApp
Whisper (app)
White, Emily
Wiley, Marcus
Wilson, Ryan (ThankYouX)
Wolf, Michelle
Y Combinator
Yahoo
Yelp
YesJulz (Julieanna Goddard)
Yik Yak (app)
YouTube
Zedd
Zero to One (Masters and Thiel)
Zuckerberg, Mark
ABOUT THE AUTHOR
BILLY GALLAGHER is an MBA candidate at Stanford’s Graduate School of Business. Previously, he was a member of the investment team at Khosla Ventures and a writer at TechCrunch, which he joined as a Stanford sophomore, writing a profile of a popular startup on campus: Snapchat. His writing has appeared in The New York Times and Playboy. He lives in Palo Alto, California. You can sign up for email updates here.
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CONTENTS
Title Page
Copyright Notice
Dedication
Author’s Note
Prologue: Initial Public Offering
PART I: AN EVAN SPIEGEL PRODUCTION
1. Rush
2. Future Freshman
3. Million-Dollar Idea
4. The Other Startup
5. Lawsuit Possible
6. The Fight
7. Snapchat
8. Sexting
9. Betrayal
10. A Not-So-Innocent Toy
11. Poked
12. Reggie’s Return
13. The Phenomenon
14. Stories
15. How to Turn Down Three Billion Dollars
16. Happy New Year!
PART II: TOYS ARE PRELUDES TO SERIOUS IDEAS
17. Hangover
18. The More Personal Computer
19. Snapchat Everywhere
20. Goodbye Reggie
21. Snapchat Live!
22. “We Need to Make Money”
23. Blank Space
24. Discover
25. Major
26. Keeping Secrets
27. Evan’s Empire
28. The Road to IPO
29. The New TV
30. Discover Falters
31. Fear and Loathing in Menlo Park
32. Snap Inc.
33. Spectacles
Photographs
Notes
Acknowledgments
Works Cited
Index
About the Author
Copyright
HOW TO TURN DOWN A BILLION DOLLARS. Copyright © 2018 by William Gallagher. All rights reserved. For information, address St. Martin’s Press, 175 Fifth Avenue, New York, N.Y. 10010.
www.stmartins.com
Chapter geofilter art courtesy of: here: Stuart Monk / Shutterstock.com; here, here, here, here, here, here, here: BYUNGSUK KO / Shutterstock.com; here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here: Jon Bilous / Shutterstock.com; here: Mark and Anna Wilson / Shutterstock.com; here: Sean Pavone / Shutterstock.com; here: Dmitry Islentev / Shutterstock.com; here, here: Sundry Photography / Shutterstock.com; here: CHRISTIAN DE ARAUJO / Shutterstock.com; here: MILA Zed / Shutterstock.com; here: EarthScape ImageGraphy / Shutterstock.com
Cover design by Ervin Serrano
Cover photographs: Evan Spiegel © Jae C. Hong/Associated Press; camera © Zaur Rahimov/Shutterstock.com; icon illustrations by Ervin Serrano
The Library of Congress has cataloged the print edition as follows:
Names: Gallagher, Billy, 1992– author.
Title: How to turn down a billion dollars: the Snapchat story / Billy Gallagher.
Description: First edition.|New York: St. Martin’s Press, [2018]
Identifiers: LCCN 2017037545|ISBN 9781250108616 (hardcover)|ISBN 9781250108623 (ebook)
Subjects: LCSH: Snap Inc.|Snapchat (Electronic resource)|Internet industry—United States.|Businesspeople—United States.|Entrepreneurship—United States.
Classification: LCC HD9696.8.U64 S6343 2018|DDC 384.3/8—dc23
LC record available at https://lccn.loc.gov/2017037545
eISBN 9781250108623
Our ebooks may be purchased in bulk for promotional, educational, or business use. Please contact the Macmillan Corporate and Premium Sales Department at 1-800-221-7945, extension 5442, or by email at [email protected].
First Edition: February 2018
How to Turn Down a Billion Dollars Page 33
