The inflation gave Hitler endless material for slogans. Devaluation of the mark had not yet reached the grotesque extremes of the summer of 1923, but it had already led to the virtual expropriation of a large part of the middle class. As early as the beginning of 1920, the mark had fallen to a tenth of its prewar value; two years later it was worth only a hundredth of that value and was referred to as the “pfennig mark.” In this way the state, which since the war had accumulated debts of 150 billion marks and saw new tolls approaching in the still pending reparations negotiations, escaped its obligations. So did all other debtors. Borrowers, tradesmen, and industrialists, above all, the virtually tax-free firms producing for export and paying extremely low wages profited from the inflation. They had a stake in a continuing decline in the value of the currency, and at the very least did nothing to check it. Borrowing cheap money, which with the advancing devaluation they could pay back even more cheaply, they speculated brazenly against their own currency. Clever speculators made fortunes within a few months. Almost out of nothing they created vast economic empires. The sight of such expansion was all the more outrageous because these successes went hand in hand with the impoverishment and proletarianization of whole social groups, the holders of debt certificates, pensioners, and small savers.
The dimly sensed connection between the fantastic careers of some capitalists and the mass impoverishment sowed a feeling among the victims of having been mocked by society. That feeling turned into lasting bitterness. Just as lasting was the belief that the state had ceased to be an unselfish, just, and honest institution. That had been the traditional picture of the state; but now it was seen to have gone into fraudulent bankruptcy by means of the inflation, thus cheating its citizens. Among the little people with a firm faith in the ethics of orderliness, this realization was perhaps even more devastating than the loss of their modest savings. Under the succession of blows, the world in which they had lived austerely, contentedly, and soberly vanished irrevocably. The protracted crisis sent them in search of a figure in whom they could again believe and a will they could obey. The republic could not satisfy this need: that was in fact its problem. Hitler’s success as an agitator was due only partly to his oratorical skill. More important was his attunement to the moods of neurotically agitated philistines and his sense of what they wanted from him. He himself regarded this faculty as the true secret of the great orator: “He will always let himself be borne along by the great masses in such a way that instinctively the very words come to his lips that he needs to speak to the hearts of his audience.”29
What the nation at the moment was experiencing for the first time—the succession of disenchantment, decline, and declassing, together with the search for scapegoats on whom to heap the blame—Hitler had long ago gone through. Ever since he had been turned down at the Academy he had known the anguish of a reality that ran counter to his longings and his expectations. Now he could translate his own complexes and discontents to a superindividual plane. Were it not for this congruence between the personal and the social-pathological situation, Hitler could never have wielded such hypnotic power over his fellow citizens. But he had long ago memorized all their reasons and pretexts; he knew the formulas, had long ago discovered the villain. No wonder his hearers were electrified by his words. What captivated them was not the logic of his arguments nor the pithiness of his slogans and images, but the sense of shared experiences, shared sufferings and hopes. The failed bourgeois Adolf Hitler could communicate with them on the level of a common distress. Their aggressions brought them together. To a great extent his special charisma, a mixture of obsessiveness, passionate banality, and vulgarity derived from his sharing. He proved the truth of Jacob Burckhardt’s saying that history sometimes loves to concentrate itself in a single human being, whom the world thereupon obeys; time and the man enter into a great, mysterious covenant.
The “mysteriousness” that Hitler cultivated was, however—like all his alleged instinctual reactions—amply supplemented by rational factors. Though he early discovered his mediumistic powers, he continued to improve his techniques. A series of photos show him posing in the stagey style of the period. Ludicrous though the pictures are, they nevertheless reveal how much of his demagogic magic he acquired by careful practice.
Thus he early began to develop a special style for his public appearances. From start to finish he stressed the theatrical element. Blaring sound trucks and screaming posters would announce a “great public giant demonstration.” Elements of spectacle borrowed from circus and grand opera were cleverly combined with edifying ceremonial reminiscent of church ritual. Parades of banners, march music, welcoming slogans, communal singing, and repeated cries of “Heil” formed the framework for the Führer’s speech. All these histrionic elements built up the suspense and made the speech seem a kind of annunciation. The party guidelines for meetings were constantly improved and handed down in courses for speakers and written directives until no detail was left to chance. Hitler himself would check the acoustics of all the important meeting halls in Munich, to determine whether the Hackerbrau, say, called for a louder voice than the Hofbräuhaus or the Kindl-Keller. He noted the atmosphere, the ventilation, and the tactical arrangement of the rooms. The official guidelines mentioned that a hall should always be too small and that at least a third of the audience should consist of the party’s own followers. To ward off the impression of being a petty bourgeois movement and to win the trust of the workers, Hitler occasionally waged a “struggle against the trousers crease” among his followers, and sent them to the demonstrations without ties and collars. Some party members were ordered to attend his opponents’ training courses and learn what the enemy was up to.30
From 1922 on he began holding series of eight, ten, or twelve rallies on a single evening, at each of which he would appear as the principal speaker. This procedure suited his quantity complex as well as his passion for repetition. An eyewitness of one such serial demonstration at the Munich Lowenbrau has given the following description of it:
How many political meetings had I already attended in this hall. But neither during the war nor during the Revolution had I ever felt such a white-hot wave of mass excitement blast in my face the moment I entered. “Their own songs of struggle, their own flags, their own symbols, their own salute,” I noted. “Semimilitary monitors, a forest of glaring red banners with a black swastika on a white ground, the strangest mixture of soldierly and revolutionary, nationalist and socialist elements. In the audience too: mostly strata of the middle class on the skids—is this where it will find rebirth? For hours continual, booming march music; for hours short speeches by subordinates; when will he come? Has anything happened to hold him up? Impossible to describe the state of suspense, building up within this atmosphere. Suddenly movement at the entrance to the hall. Shouted commands. The speaker on the platform breaks off in the middle of a sentence. Everyone leaps to his feet shouting Heil! And right between the howling masses and the howling banners he comes with his retinue, he for whom all have been waiting. He strides rapidly to the platform, right hand raised rigidly. He passed quite close by me, and I saw that this was a different person from the man I had met now and then in private houses.31
The structure of his speeches scarcely varied. First came denunciations of the present period, intended to tune up the audience and establish initial contact with it. “Bitterness has become general; people are beginning to notice that what was promised in 1918 has not turned into anything of dignity and beauty.” Thus he opened a speech in September, 1922. There followed historical reviews, a spelling out of the party program, and attacks on Jews, November criminals, or lying politicians. The cheering of the audience or of an official claque would send him into a mounting state of excitement that would last until he reached those exultant appeals for unity with which he always ended. In between, he would tuck in whatever the heat of the moment, the applause, the vapors of beer, or the general atmosphere suggested. With each successi
ve meeting he grasped more surely and translated more accurately the vibrations of that atmosphere: The fatherland’s humiliation, the sins of imperialism, the envy of neighbors, the “communalization of the German woman,” the smearing of Germany’s past, the shallow, commercialized, and debauched West from which had come the republic, the disgraceful dictated peace of Versailles, the Allied control commissions, nigger music, bobbed hair, and modern art, but neither work, security, nor bread. “Germany is starving on democracy!” he cried. For he could coin memorable phrases. In addition, his obscure metaphors, his great use of mythic allusion gave his rantings an air of profundity. Out of trifling local incidents he could construct dramas of universal import. Thus he could prophesy: “What is beginning today will be greater than the World War. It will be fought out on German soil for the entire world. There are only two possibilities: We will be the sacrificial lamb or victors!”
In the past sober Anton Drexler would have been there and would sometimes hear such rhapsodic outbursts and to Hitler’s annoyance put in a final word to bring things into perspective. But now there was no longer anyone around to remonstrate when a wildly gesticulating Hitler vowed to tear the peace treaty to shreds if he took power, or let it be known that he would not shrink from another war with France, or conjured up the vision of a mighty German Reich stretching “from Königsberg to Strassburg and from Hamburg to Vienna.” His ever-larger audiences proved that what people wanted to hear was precisely such wild challenges. “The thing is not to renounce or to accept, but to venture what is seemingly impossible.” The general view of Hitler as an unprincipled opportunist does not do justice either to his daring or his originality. His courage in voicing “forbidden” opinions was extraordinary. Precisely that gave him the aura of manliness, fierceness, and sovereign contempt, which befitted the image of the Great Leader.
The role in which he soon cast himself was that of the outsider; in times of public discontent such a role had great potential. Once, when the Münchener Post termed him “the wiliest agitator making mischief in Munich today,” Hitler replied with: “Yes, we want to work people up, we’re agitators all right!” In the beginning he may well have been pained by the plebeian, quarrelsome features of his public career. But once he realized that certain crudenesses made him more popular in the circus tent and more interesting in the salons, he identified with those qualities without apology. When he was criticized for the dubious company he kept, he replied that he would rather be a German tramp than a French count. “They say we’re a bunch of anti-Semitic rowdies. So we are, we want to stir up a storm! We don’t want people to sleep, but to know a thunderstorm is brewing. We won’t let our Germany be crucified. Call us brutes if you want to. But if we save Germany, we’ll have carried out the greatest deed in the world.”
The frequency of religious metaphors and motifs in his rhetoric reflects childhood emotions: recollections of his experience as acolyte in Lambach monastery, when he was stirred to the depths by images of suffering and despair against a background of triumphant belief in salvation. He admired the Catholic Church for its genius in devising such combinations, and he learned what he could from it. Without the least scruple or any consciousness of blasphemy he took over “my Lord and Saviour” for his anti-Semitic tirades: “As a Christian and a man I read, in boundless love, through the passage which relates how the Lord at last rallied his strength and reached for the whip to drive the usurers, the brood of adders and otters, out of the temple! Profoundly moved, today, after two thousand years, I recognize the tremendous import of his fight to save the world from the Jewish poison—I see it most powerfully shown by the fact that because of it he had to bleed to death on the cross.”
The narrow range of the emotions he played upon corresponded to the monotony of structure in his speeches. There is no saying how much of this was deliberate, how much due to personal fixation. When we read some of these addresses—although they have been considerably revised—we are struck by their repetitiveness. From the multitude of resentments that filled him he extracted always the same meanings, the same accusations, and vows of revenge. “There is only defiance and hate, hate and again hate!” he once cried out. The word was obsessive with him. He would, for instance, cry out for the enemy’s hatred; he longed to have the enemy’s hate fall upon him, he declared. Or: “To achieve freedom takes pride, will, defiance, hate and again hate!”
With his compulsion to magnify everything, he saw gigantic corruption at work in the most ordinary affairs, detected a comprehensive strategy of treason. Behind every Allied note, every speech in the French Chamber of Deputies, he saw the machinations of the enemy of mankind. Head thrown back, outstretched arm before him, index finger pointing at the ground and twitching up and down—in this characteristic pose Adolf Hitler, still no more than a local Bavarian curiosity, orated himself into a state of frenzy in which he pitted himself against the government, against conditions in Germany, and in fact against the condition of the entire world: “No, we forgive nothing; we demand revenge!”32
He had no sense of the ridiculous and despised ridicule’s reputedly fatal effects. He had not yet adopted the imperious attitudes of later years; and since he felt that as an artist he was alienated from the masses, he often made deliberate efforts at popular behavior. At such times he would wave a beer mug at his audience or try to check the uproar he was kindling by a clumsy “Sh…, sh…” Apparently his large audiences were there more for the excitement than for political reasons; at any rate, in contrast to the tens of thousands who came to mass meetings, there were still only 6,000 registered members of the party at the beginning of 1922. But he was listened to. People sat motionless, eyes riveted upon him. After his first few words the thump of the beer mugs generally stopped. Often he spoke into a breathless silence, which from time to time was explosively shattered as if thousands of pebbles suddenly came rattling down on a drum, as one observer described it. Naively, with all the hunger for acclaim of the novice, Hitler enjoyed the stir he caused, enjoyed being the center of attention. “When you go through ten halls,” he admitted to his entourage, “and everywhere people shout their enthusiasm for you—it is an uplifting feeling, you know.” Quite often he would end his performance with an oath of loyalty that he would have the audience repeat after him, or with his eyes fixed upon the ceiling of the hall, his voice hoarse and breaking with emotion, he would cry, “Germany! Germany!”—repeating the word until the crowd fell in with it and the chanting moved on to one of the party’s battle or pogrom songs. Often they would pour out of the hall to march singing through the nocturnal streets. Hitler admitted that after each of his speeches he himself would be “soaking wet and would have lost four to six pounds.” At every meeting his uniform “dyed his underwear blue.”33
According to his own testimony, it took him two years to learn to handle all the methods of propagandistic domination, so that he felt himself “master in this art.” It has been suggested that he was the first to apply the techniques of American advertising to political struggle. Perhaps the great Barnum was indeed one of his teachers, as Die Weltbühne later asserted. But the tone of amusement with which the magazine announced this discovery revealed its own blindness. Many supercilious contemporaries from left to right made the same mistake: confusing Hitler’s techniques with his aims and concluding that the aims were laughable because the methods were. He himself never swerved in his determination to overthrow a world and put another in its place; to him there was no incongruity between the techniques of the circus barker and the universal conflagrations and apocalypses he had in mind.
The important figure in the background, the symbol of union throughout the völkisch camp, remained—in spite of Hitler’s oratorical success—General von Ludendorff. With a respectful eye partly cocked toward the general, Hitler was still regarding himself as something of a forerunner preparing the way for someone greater than himself. He, Hitler, playing the role that John the Baptist played for Christ—“a very small sort of S
t. John,” he called himself—would create a racially united people and a sword for that greater one. But the masses seemed to realize sooner than he himself that he was the one they were waiting for. They streamed to him “as to a Saviour,” a contemporary account notes. There are stories in plenty of “awakenings” and conversions—totalitarian movements are often characterized by such pseudoreligious events. For example, Ernst Hanfstaengl first heard Hitler at this time. He had many objections; nevertheless, he felt that “a new period of life” was beginning for him. The businessman Kurt Luedecke, who for a time was counted among the leading members of Hitler’s entourage and who later was imprisoned in the Oranienburg concentration camp, after his escape abroad described the spell cast on him and innumerable others by Hitler the orator:
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