Virgin Group, 246
W
Wallach, Matt, 268
Weekly Active Users (WAU), 144, 199
Weekly Executive Staff Meeting, The, 184–186
WhatsApp, 144
Whiteley, Phyllis, 265
Wiederhold, Bob, 268
Wiefels, Paul, 267
Wildcat Venture Partners
and Ideation, 53
and IPR, 125
and MVC, 85
and MVP, 162
and MVR, 203
and MVT, 229
and startups, 3–4
and Traction Gap, 249–251
and Traction Gap Framework, 6–10, 17
and Traction Gap Institute, 27
Wired, 106
Workday, 40, 188, 218
Working with your Board, 230
Y
Yarnold, David, 268
Z
Zabrowski, Dave, 268
Zendesk, 218
Zweben, Monte, 69, 268
Zynga, 110
BRUCE CLEVELAND, Founding Partner of Wildcat Venture Partners, focuses on investments in emerging technologies—artificial intelligence (AI) marketing, EdTech, SaaS, and IoT startups.
He was the first investor and a board member of Marketo, which held an IPO in 2013 and was acquired in 2018 by Adobe for $4.75B. He was also an early stage investor in other notable companies such as C3, Doximity, Vlocity, and Workday. Bruce held senior executive roles in engineering, product management and product marketing at Apple, AT&T, Oracle and Siebel Systems.
Creating new companies and navigating new markets are his most enjoyable challenges. He is committed to sharing his knowledge and experience through the Traction Gap Framework™, which helps entrepreneurs navigate the critical go-to-market period.
He attended the US Military Academy, West Point, New York, and received a BS in business administration from CSU, Sacramento. He lives in the San Francisco Bay area, near Wildcat Venture Partners’ San Mateo, California, headquarters.
About Wildcat Venture Partners
Founded in 2015, Wildcat Venture Partners invests in early stage technology companies. The Wildcat team brings decades of entrepreneurial experience, venture experience, and deep domain expertise to help startups effectively navigate through the Traction Gap.
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