Just My Type

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Just My Type Page 21

by Simon Garfield

Calahan, Anthony

  Type, Trends and Fashion

  (The Typographic Papers Series)

  Mark Batty Publisher Academic,

  New York City, 2007

  Carter, Harry

  A View of Early Typography

  Up to About 1600

  Hyphen Press, London, 2002

  Cheng, Karen

  Designing Type

  Laurence King Publishing,

  London, 2006

  Child, Heather (ed)

  Edward Johnson:

  Formal Penmanship

  Lund Humphries, London, 1971

  Cramsie, Patrick

  The Story of Graphic Design

  British Library Publishing,

  London, 2010

  Dowding, Geoffrey

  An Introduction to the History of

  Printing Types

  Wace & Company, London, 1961

  Fenton, Erfert

  The Macintosh Font Book

  2nd Edition

  Peachpit Press, California, 1991

  Friedl, Friedrich; Ott, Nicolaus;

  Stein, Bernard

  Typography: An Encyclopaedic

  Survey of Type Design and

  Techniques Throughout History

  Black Dog & Leventhal Publishers

  Inc, New York, 1998

  Frutiger, Adrian

  Typefaces – the Complete Works.

  Birkhauser, Basel, Boston, Berlin,

  2009

  Gill, Eric

  An Essay on Typography,

  London, 1936

  Goudy, Frederic W.

  Typologia

  Berkeley, 1977

  Gray, Nicolete

  Nineteenth-Century

  Ornamented Typefaces

  Faber, 1976

  Heller, Steven and Meggs, Philip B.

  Texts on Type: Critical Writings

  on Typography

  Allworth Press, New York, 2001

  Howes, Justin

  Johnston’s Underground Press

  Capital Transport Publishing,

  London, 2000

  Johnson, Edward

  Writing, Illuminating & Lettering

  Sir Isaac Pitman & Sons,

  London, 1945

  Judson, Muriel

  Lettering For Schools

  Dryad Handicrafts

  London, c. 1927

  Kinneir, Jock

  Words & Buildings

  The Architectural Press,

  London, 1980

  Lawson, Alexander

  Anatomy of a Typeface

  Godine, Boston, 1990

  Letterform Collected

  A Typographic Compendium

  2005 – 09

  Grafik Magazine, London, 2009

  Lowry, Martin

  The World of Aldus Manutius

  Basil Blackwell, Oxford, 1979

  Loxley, Simon

  Type: The Secret History of Letters

  IB Tauris, London, 2004

  MacCarthy, Fiona

  Eric Gill

  Faber and Faber, London 1989

  Macmillan, Neil

  An A-Z of Type Designers

  Laurence King Publishing,

  London, 2006

  McLean, Ruari (ed)

  Typographers on Type

  Lund Humphries, London, 1995

  McLuhan, Marshall

  The Gutenberg Galaxy

  University of Toronto Press, 1962

  McMurtrie, Douglas C.

  Type Design

  John Lane The Bodley Head,

  London, 1927

  Middendorp, Jan and

  Spiekermann, Erik

  Made With FontFont

  BIS Publishers, Amsterdam, 2006

  Millman, Debbie

  Essential Principles of

  Graphic Design

  RotoVision, Switzerland, 2008

  Norton, Robert (ed)

  Types Best Remembered/

  Types Best Forgotten

  Parsimony Press, Kirkland,

  Washington, 1993

  Pardoe, F.E.

  John Baskerville of Birmingham,

  Letter-Founder and Printer

  Frederick Muller Ltd, London, 1975

  Penrose Annual 1957, 1962, 1967,

  1968, 1969, 1976, 1980

  Lund Humphries, London

  Perfect, Christopher

  The Complete Typographer

  Little, Brown and Company,

  London, 1992

  Perfect, Christopher and

  Rookledge, Gordon

  Rookledge’s Classic International

  Typefinder

  Laurence King Publishing,

  London, 2004

  Rothenstein, Julian and

  Gooding, Mel

  ABZ: More Alphabets and

  Other Signs

  Redstone Press, London, 2003

  Spiekermann, Erik and Ginger, E.M.

  Stop Stealing Sheep & Find Out

  How Type Works

  Adobe Press, California, 1993

  Tidcombe, Marianne

  The Doves Press

  The British Library & Oak Knoll

  Press, London, 2002

  Truong, Mai-Linh Thi, Siebert,

  Jurgen and Spiekermann, Erik

  FontBook

  FSI, Berlin, 2006

  Unger, Gerard

  While You’re Reading

  Mark Batty, New York, 2007

  Updike, Daniel Berkeley

  In the Day’s Work

  Harvard University Press,

  Massachusetts, 1924

  White, Alex W.

  Thinking in Type

  Allworth Press, New York, 2005

  Willen, Bruce and Strals, Nolen

  Lettering & Type

  Princeton Architectural Press,

  New York, 2009

  Wolpe, Berthold

  A Retrospective Survey

  Merrion Press, London, 2005

  Zapf, Hermann

  Hermann Zapf and His Design

  Philosophy (Selected Articles)

  Society of Typographic Arts,

  Chicago, 1987

  Online

  A personal selection of videos,

  blogs, typeface libraries and

  discussion sites.

  Font foundries and retailers:

  Adobe

  www.adobe.com/type

  Font Bureau

  www.fontbureau.com

  FontFeed

  www.fontfeed.com

  Font Haus

  www.fonthaus.com

  Fonts.com (Monotype Imaging)

  www.fonts.com

  FontShop

  www.fontshop.com

  Fontsmith

  www.fontsmith.com

  FSI FontShop International

  www.fontfont.com

  Google Font Directory

  www.code.google.com/webfonts

  ITC (International Typeface Corporation)

  www.itcfonts.com

  Linotype

  www.linotype.com

  MyFonts

  www.myfonts.com

  Featured Designers:

  Jonathan Barnbrook

  www.barnbrook.net

  Rodrigo Xavier Cavazos and

  PSY/OPS

  www.psyops.com

  Vincent Connare

  www.connare.com/

  Emigre

  www.emigre.com

  Hoefler & Frere-Jones

  http://typography.com

  Luc(as) de Groot

  www.lucasfonts.com

  Jim Parkinson

  www.typedesign.com/index.html

  David Pearson

  www.davidpearsondesign.com

  Mark Simonson

  www.ms-studio.com

  Erik Spiekermann

  www.edenspiekermann.com/en

  General:

  Cheese or Font

  www.cheeseorfont.mogrify.org/play

  Eye (International Review of

  Graphic Design)
<
br />   www.eyemagazine.com

  Grafik (The Magazine for

  Graphic Design)

  www.grafikmag.com

  Identifont

  www.identifont.com

  I Love Typography

  www.ilovetypography.com

  Pentagram: What Type Are You

  www.pentagram.com/what-type-are-you

  St Bride Library

  www.stbridefoundation.org

  The Type Directors Club

  www.tdc.org

  The Type Museum

  www.typemuseum.org

  TypArchive

  www.typarchive.com

  Typographica

  www.typograhica.org

  Typophile

  www.typophile.com

  The Wynkyn de Worde Society

  www.wynkyndeworde.co.uk

  YouTube Favourites:

  Helvetica vs Arial Fontfight

  www.youtube.com/watch?v=m6djQHeqMwQ

  Font Conference on Zapf Dingbats

  www.youtube.com/watch?v=i3k5oY9AHHM&feature=channel

  Michael Bierut on Helvetica:

  www.youtube.com/watch?v=VDLPAE9wLEU

  Mrs Eaves – Write Here,

  Right Now:

  www.youtube.com/watch?v=Nz3lXu3VxVg&feature=fvw

  The Quick Brown Fox …

  www.youtube.com/watch?v=00E_LVo_aTo

  Trajan is the Movie Font:

  www.youtube.com/watch?v=t87QKdOJNv8

  Acknowledgements

  Fonts entered my life when I was five or six. I can hear my dad telling a man in a peaked cap to fill her up, and I can see huge illuminated signs proclaiming Shell, Esso and BP. Long before these images assumed negative connotations they were treats for the eye – a burst of colour in a dusky landscape, brilliant branding, letters that seemed to fall from the sky and promise relief, further adventures and sweets. I don’t think I was aware of the differences in type until then. My interest remained fleeting, or at least submerged. I devoured comics, but I wasn’t aware until recently that the Beano nameplate was always all-caps while the usually wasn’t.

  Everything changed in 1971, when I was eleven. My brother bought the T. Rex album and then David Bowie’s , and type became paired to emotion. One spent a lot of time staring at record sleeves in those days, and I began my visual literacy that way – the way the gold outline capitals (T.REX) mirrored the halo around Marc Bolan and his amp; how the swell of the Bowie type (Zipper, I now know) promises an expanding consciousness even before the needle hits the groove.

  My type education has been expanding ever since, and has recently been boosted beyond measure by the vast knowledge and experience of those who have helped me with this book. My first and largest debt is to Mark Ellingham, my editor at Profile Books, who proved an untiring source of encouragement and erudition through every stage of writing and production. Everyone at Profile Books has been unswervingly supportive of this project from the beginning, and I particularly wish to thank Andrew Franklin, Stephen Brough, Niamh Murray, Penny Daniel, Pete Dyer, Rebecca Gray, Anna-Marie Fitzgerald, Diana Broccardo, Emily Orford, Michael Bhaskar and Daniel Crewe; proofreaders Penny Gardiner and Caroline Pretty, and indexer Diana Lecore. I also owe a large debt to Duncan Clark, who had the original idea for this book and steered it in its early days. James Alexander designed the book with exceptional flair, imagination and patience, and sourced many intriguing images, and Amanda Russell provided additional picture research and clearance; and Simon Shelmerdine, for so skilfully negotiating the reefs and rapids of production.

  I am hugely grateful to all those who agreed to be interviewed and generously shared their views and experience: Matthew Carter, Erik Spiekermann, Luc(as) de Groot, Zuzana Licko, Rodrigo Xavier Cavazos, Jim Parkinson, Margaret Calvert, Mark van Bronkhorst, Simon Learman, Tom Hingston, Paul Finn, David Pearson, Paul Brand, Jonathan Barnbrook, Eiichi Kono, Cyrus Highsmith, Justin Callaghan, Tobias Frere-Jones and Aric Sigman. There are also many fine writers on type and typography whose work, listed in the bibilography and website sections, I have found useful; I would particularly like to guide readers towards books by Rick Poynor, Phil Baines and the late Justin Howes, and online to sites from Mark Simonson, David Earls and Yves Peters.

  Stephen Coles, former Type Director at FontShop, and Nigel Roche, Librarian at the St Bride Library (a wondrous archive of printing history and graphic design), read the manuscript and corrected errors and misjudgements. Coles and FontShop also provided generous assistance with the licensing of many fonts in the book. Phil Baines and Catherine Dixon from Central Saint Martins read the manuscript with great care and insight, and made invaluable improvements. At the Department of Typography and Graphic Communication at Reading University, Martin Andrews and his colleagues were also immensely enthusiastic and supportive.

  The Type Archive, as described in Chapter 17, is a priceless part of our national heritage, and long may it inspire and prosper. Thank you Sue Shaw for your patience, guidance and catering.

  As always, the librarians at the London Library were the most efficient and friendly any writer could hope for.

  Many other people contributed to this book, providing ideas, advice and inspiration. Thank you Bella Bathurst for being so wise. Thank you David Robson, Suzanne Hodgart, Jeff Woad, Tony Elliott, Lucy Linklater, Phil Cleaver and Andrew Bud for your knowledge and contacts, and Natania Jansz for your hospitality.

  At United Agents, Rosemary Scoular and Wendy Millyard were, as ever, superbly sage companions.

  Finally, this book would have been impossible without the love of Justine Kanter, JMT if ever there was.

  Font and image credits

  Font credits

  The author and Profile Books are grateful to the following type foundries for allowing us to sample their fonts, and to FontShop for their help in making this possible: Bitstream, E&F, Emigre, Flat-it, Font Bureau, Font Font, Fontsmith, Fountain, GarageFonts, Gestalten, H&FJ, Jeremy Tankard Typography, LucasFonts, Monotype, MVB Fonts, Porchez Typofonderie, PSY/OPS, Richard Beatty, Samuelstype, Sudtipos, URW, Virus.

  Fonts featured in this book include:

  Academy Engraved; Aftershock Debris; Akzidenz Grotesk; Alte Schwabacher; Amanda; Ambroise Light; American Typewriter; Anglia Script; Antique Olive; Arial; Archer Hairline; MVB Aunt Mildred; Avalon; Avant Garde; Banco; Baskerville; ITC Bauhaus; Bell Centennial; Bembo; Bembo Book; Bliss; Blur; Bodoni; Bogart; Bollocks; Bookman; Braggadocio; ITC Brioso Pro Italic Display; FF Brokenscript; Brush Script; Bubble Bath; MVB Cafe Mimi; Calibri; Californian; Calliope; Calvert; Adobe Caslon; Caslon Old Style; Centaur; Century; Chalkduster; ITC Cheltenham; FF Chernobyl; Chicago; Clarendon; Colossalis; Comic Sans; Consolas; Crillee; Dante; De Vinne; Didot; DIN (Deutsche Industrie Norm); Dot Matrix; Ehrhardt; Electra; English 157; Erbar; Expanded Antique; Fairfield; Falafel; Fenice; Fette Fraktur; Flieger; Floydian; Franklin Gothic; Freight Sans Black; Frutiger; Futura; Galliard; Garamond; HT Gelateria; Geneva; Georgia; Gill Sans; Gotham; Goudy Oldstyle; Goudy Saks; Goudy Text; Grassy; Hands; Helvetica; Henrietta Samuels; Hounslow; Humana Serif Light; Impact; FF Info; FF Instantypes Dynamoe; Insignia; Jazz Let; Jesus Loves You; Joanna; Juniper; Kabel; Kiddo Caps; Kismet; Libra; FS Lola; Lombriz; London; Martini at Joe’s; Melior; FF Meta; Minion; Mistral; Monster Droppings; Mr Eaves; Mrs Eaves; Naiv; Nebulae; Neue Helvetica; Neuland; Neuland Inline; New Baskerville; New York; Nimbus Sans Bold; ITC Officina Sans; ITC Officina Serif; Old Dreadful No 7; Old English; Ondine; Optima; Palatino; Papyrus; Parisine; Parkinson Condensed Bold; Parkinson Roman; Party Let; Peignot; Perpetua; Playbill; Plexo; PowerStation; President; FF Profile; Quadraat; Regime; Reporter; Retablo; Riva; Rocky; Rotis; Sabon; San Francisco; Saphir; Scala; Scotch Roman; Scrawlz; Serpentine; Shelley; Souvenir; Stencil; Stoned; Swiss; Tahoma; TheMix; TheSans; TheSerif; Times New Roman; SG Today Sans Serif SH Ultra; Trajan; Transport; HT Trattoria; Trebuchet; FF Trixie; Underground; Univers; Universal; Vendôme; Verdana; Vivaldi; Vitrina; Walbaum; Zapf Dingbats; Zapfino; Zeppelin II and Zipper.

&nb
sp; Image credits

  p56 Courtesy of EasyJet;

  p61 © Zuzana Licko;

  p59 Photograph by Hope Harris;

  p62 © Zuzana Licko;

  p77 Cary Graphic Arts Collection, RIT, Rochester, NY;

  p75 Central Lettering Record at Central Saint Martins College of Art & Design;

  p92 © National Portrait Gallery, London;

  p99 Courtesy of MyFonts www.MyFonts.com;

  p96 The Granger Collection, NYC/TopFoto;

  p107 © National Portrait Gallery, London;

  p108 Central Lettering Record at Central Saint Martins College of Art & Design;

  p112 © Zuzana Licko;

  p113 Photograph by Alexander Blumhoff;

  p125 Photograph by Terrazzo (Flickr);

  p130 Photograph by David M Goehring (Flickr);

  p149 © National Portrait Gallery, London;

  p155 Courtesy of Margaret Calvert;

  p157 Photograph from the Cardozo Kindersley Workshop;

  p161 Courtesy of Tom Gourdie Jnr;

  p163 © Paula Perrins, Wychbury;

  p168 Photograph by Burn_the_asylum (Wikipedia);

  p171 © Javier Cañada;

  p185 Courtesy of Swiss Dots;

  p196 Courtesy of NASA/KSC;

  p199 GLC 00496.042. Courtesy of the Gilder Lehrman Institute of American History. Not to be reproduced without permission;

  p203 © William Barrett;

  p204 Cary Graphic Arts Collection, RIT, Rochester, NY;

  p218 courtesy of Pentagram. Freedom Tower Cornerstone, Michael Gericke, Designer;

  p236 © Andra Nelki/The Type Archive; ;

  p247 courtesy of David Pearson;

  p248 © Dutch Type Library;

  p257 © 2006 Paul Felton. Used by permission of Merrell Publishers Ltd;

  p263 © Neville Brody and Research Studios (some rights reserved);

  p259 © The Times, 2nd and 3rd October 1932/nisyndication.com;

  p264 © Neville Brody and Research Studios (some rights reserved);

  p271 David Redfern/Getty Images;

  p300 Image courtesy of Mark Simonson;

  p301 Cary Graphic Arts Collection, RIT, Rochester, NY;

  p323 © Julia Kay, [email protected];

  p324 © Rick Banks/Face37;

  p329 © Thorsten Wulff.

  Index

  Figures in italics indicate images

  Absara Sans Head OT-Black 177

  Academy Engraved LET 323

  ACaslon Pro-Regular 180

  Accolade 14

  Achtung 173

  Achtung Baby 273n

  Acid Queen 273n

  Adidas 24, 146, 147

  Adobe 44, 221, 226n, 245n, 289

 

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