by Lisa Chaney
While Gabrielle was at Aubazine, she and Adrienne may have met on the odd occasion, but after Gabrielle’s arrival at Moulins, the two girls became firm friends. Adrienne’s parents (Gabrielle’s grandparents), Henri-Adrien and Angélina, had finally come to a halt in Moulins, not far from the convent. In 1901, a young woman’s reputation still required her being chaperoned in public and, accordingly, Louise would have accompanied the girls on their visits to her home.
Adept with a needle and a woman of some artistic flair, Louise had a great passion for hats. Following her periodic orgies of window-shopping in the fashionable spa town of Vichy, nearby, she would visit the haberdasher’s and buy the wherewithal to conjure the latest stylish hat. Adrienne and Gabrielle were willing pupils, their imaginations fired by these flights of fancy. Gabrielle recalled with venom the needlework her “aunts” had imposed upon her at “their gloomy house” (presumably, the convent). She much preferred Louise’s modish hats and was elated when she was able to abandon working on her trousseau, “embroidering initials on towels… and sewing crosses in Russian stitching on my nightdresses, for a hypothetical wedding night,” which made her “spit.”1
Despite the new proximity to her grandparents and the home-loving Aunt Louise, the only extended family member for whom Gabrielle developed any real affection was Adrienne. For the rest, she was pretty well impervious to any advances from them. Although we can’t be certain, it appears that her mother’s relations in Courpière had virtually no contact with her and her siblings after Jeanne’s death. She may, though, simply have erased them from her story because she resented them for not having taken her in.
Moulins, an ancient cathedral town situated in central France, was previously seat to the dukes of Bourbon. In 1901, it was a garrison town, whose livelihood largely depended upon the military regiments stationed on its perimeter. Following Gabrielle’s years of seclusion at Aubuzine, this bustling provincial center must have seemed a bright prospect indeed. But before she could savor life in town, she had to watch from the sidelines in the convent for one last frustrating year. At year’s end, on the mother superior’s recommendation Gabrielle joined Adrienne as an assistant in a smart draper’s shop in town. Lodging with their earnestly respectable employers, M. and Mme. Desboutin, the girls were disdained by the local society women they served in the shop.
After a year and a half under the Desboutins’ watchful eyes, at the age of twenty-one, Gabrielle could bear it no longer. Escaping her oppressive surveillance, she set off to live somewhere of her own choosing. Although her room was in the most downmarket neighborhood, her liberty must at first have felt quite heady, and she persuaded Adrienne to strike out from the Desboutins and join her. As seamstresses, the Chanel girls had joined the thousands upon thousands of others working at what was then, along with domestic service, the most common of all female employment. A seamstress’s wages were generally pitiful. Like many others, the girls took on a Sunday job to bolster their paltry earnings, working at one of the town’s several tailor shops.
With hundreds of officers stationed around Moulins, there was a lot of tailoring work available, altering uniforms and kitting out local worthies for the racing each season. The most exalted of the cavalry regiments was the 10th Light Horse, whose members were drawn from the highest echelons of Parisian society as well as the landed gentry. Although forward-thinking politicians and military men now regarded cavalry regiments as outdated, the old guard saw them as the most distinguished.
Legend has it that one Sunday, Gabrielle and Adrienne were at work in the tailor’s shop when a party of six young lieutenants turned up for some last-minute alterations. Standing around, some in their shirt-tails, they noticed the two pretty girls busy in the next room. Despite determined overtures from the young men, they remained studiously absorbed in their sewing. Intrigued, the officers quizzed the tailor, discovered the girls’ other place of work and waylaid them with an invitation to watch the horse jumping. The girls agreed, but with an hauteur that further captivated the distinguished young men. All went well, and soon Gabrielle and Adrienne were being escorted to La Tentation for sorbets, or passing the time flirting with their admirers at the smart set’s favorite rendezvous, the art nouveau Grand Café.
The Chanel girls were enthralled by these encounters and savored this unfamiliar admiration from their socially superior escorts, some of the most eligible young men in France. Confident in their youth and pedigree, the officers exuded the casual charm of those accustomed to having their own way.
Gabrielle and Adrienne were invited to evenings at La Rotonde, a large café functioning as a small-scale music hall to entertain the army in garrison towns. A poor cousin of the far more worldly Parisian café-concerts, such as the Alcazar and the Eldorado, where celebrated performers like Yvette Guilbert and the great Mistinguett took to the stage, the beuglants (the name given to provincial caf’concs) was an altogether less sophisticated affair. Café-concerts had developed around midcentury as simple shows for the populace at cafés on Paris’s boulevards. Performers sang about the travails of everyday urban lowlife, their acts full of erotic innuendo, with catchy nonsensical choruses. Before the cinema took off in a big way, the caf’conc was the pivot of social life for the newly urban working classes. They paved the way for music halls and cabarets, such as the Folies-Bergère, the Moulin Rouge and the Mirliton, that became popular with other sections of society. Bohemian painters, poets and writers routinely patronize these café-clubs, and the bourgeoisie got a frisson from their raffish and anarchic atmosphere.
The Chanel girls relished their visits to the beuglants, whose bawdy, quick-talking showmanship must have reminded them of the fairs and markets of their childhood. The singer, accompanied by a pianist, belted out her numbers over the cheery din of the crowd. Behind her sat a ring of poseuses— young hopefuls who stepped forward, one by one, to fill in with popular refrains while the lead took her well-earned break. The poseuses were there above all to strike poses, the more suggestive the better. Yet despite the frequent indignity of these occasions — the audience booed and threw cherry pips if the girl didn’t pass muster — life on stage beckoned to these young women as one of the available escape routes from lives of certain servility.
The celebrities at the great caf’concs in Paris were invariably from impoverished backgrounds. Armed with singular personalities, they cloaked themselves in glamour and sang with black humor about the exacting lives of the poor. Gabrielle must have harbored fantasies of becoming such a celebrity when she persuaded the manager of La Rotonde to take her on as a poseuse. Not a girl with come-hither eyes or the traditionally prized voluptuous female form, she possessed her own particular allure. So did Adrienne, whom she soon persuaded to join her.
While Gabrielle can’t have had much of a voice, by some accounts this is when she acquired the sobriquet by which the world came to know her. One of the songs she is supposed to have sung to greatest effect was a verse from a popular caf’conc revue called Ko Ko Ri Ko. Another was “Qui qu’a vu Coco dans l’Trocadéro?” (“Who’s Seen Coco at the Trocadéro?”). She was game, with a quick sense of humor, and character was what the cabarets wanted above all. Her admirers were noisy in their approval. For an encore, they simply chanted the word found in both her songs: “Coco! Coco! Coco! And at La Rotonde she was soon La Petite Coco. Gabrielle herself always insisted that her nickname had originated with her father — and Coco was a known diminutive for a child — but the story of her stage name has stuck.
In a short time, the spirited and entertaining Chanel girls became favorites of the officers and their crowd, an indispensable complement to an evening. Among their aristocratic companions was a young haut bourgeois, Etienne Balsan, whose family’s considerable fortune derived from astute investments in wool. At Châteauroux, in the Indre, in the center of France, where fine wool had been made for centuries, the Balsan family’s vast textile factory produced cloth for military uniforms (and the British police) with gre
at success. The Balsans virtually owned the town and kept a number of fine houses in the environs. The three sons were expected to enter the family business, but their social lives as well-to-do fin de siècle bachelors were colorful. In time, both Etienne Balsan and his older brother, Jacques, were to make names for themselves far beyond the family trade in wool.
Following their father’s premature death, Etienne was sent to private school in England by his uncle, Charles, in an attempt to instill some discipline into the boy. From England, he had sent home a telegram from his dog, Rex, saying, “My master has arrived safely, Rex.” He then bought two horses, which he used at the local fox-hunting meets. Etienne was obsessed with horses, and during his time away he paid little attention to his lessons. Neither, after the initial telegram from his dog, did he make any more effort to contact his family. Summoned home by Uncle Charles, Etienne was unconcerned. His despairing relation failed to appreciate that beneath Etienne’s apparent lack of purpose was the seed of a serious and disciplined calling. He was simply not interested in the same things as his uncle and informed him that under no circumstances would he enter the family firm. It was only with great reluctance that the young man was cajoled into military service.
To Etienne’s horror, his service saw him stationed with a foot regiment rather than the cavalry. This was insupportable, and he soon had himself transferred to a place where he could spend his time with horses. A series of events led to a posting to Algeria, in the African Light Cavalry, where he found himself very hot and very bored. Caught sleeping on sentry duty by the regimental governor, he was reprimanded for dereliction of duty. Etienne foolishly answered back (the regimental governor was in civilian dress and Etienne didn’t recognize him), was thrown in the lockup and was then to put on fatigues to clean out the latrines. This dented neither the young cavalryman’s confidence nor his unwavering purpose. It so happened that the regiment’s horses were suffering from an unpleasant skin ailment, and the wily Etienne made a deal with one of his superiors. If he cured the animals, he was to be transferred to a regiment back in France. To the vet’s amazement, Etienne succeeded, with a prescription he had learned about in England. And thus we find him in the 10th Light Horse at Moulins.
It was around 1904 that he met the pretty shop assistant Gabrielle Chanel and became one of the group of officers around her and Adrienne. Gabrielle would always remain secretive about this period, and would never say whom she had taken as her first lover. All we know is that at some point in the near future, she and Etienne Balsan would begin their affair. Meanwhile, her troupe of followers no doubt encouraged her in her belief that the stage was her calling. And so she left the relative safety of her job as a seamstress to try her luck on a grander scale. After much persuasion, the more cautious Adrienne followed Gabrielle’s example, and together they set off for Vichy and the season.
Only thirty miles from Moulins, Vichy was then one of the most fashionable spa towns in the world. The restorative properties of its spring waters had long been recognized and by the 1880s, acres of landscaped gardens were well established, boulevards and streets had been laid out, elaborate chalets and pavilions had risen up and a rail link connected the flourishing spa town with Paris. By the end of the century, Vichy had become a resort renowned for its worldliness, its sophistication and its visitors. Among these were many of Europe’s most eminent society figures and notable celebrities.
To while away the hours between one’s “cure,” there were recreational activities as glamorous as any that could be found in the capital. Monotony was forbidden at Vichy, and performers of the highest rank came, ready to oblige for the season. The greatest of the courtesans as well as their their less exalted sisters saw millions won, and lost, at the lavishly appointed casino. And while theaters catered to every taste, and the recently opened opera house drew some of the most distinguished singers of the day. The racecourse was one of the finest in France, and old and new money flocked to take the waters and entertain itself with lovers, mistresses and sometimes wives, too.
The visitors wanted mansions for their annual stay, and Vichy’s architects ransacked the history of architecture in a series of gestures, each more outlandish than the last. The anarchic mix of styles, from Byzantine to classical to the most grandiose art nouveau, reflected the baroque atmosphere of this glamorous and unreal town. Yet Vichy was not only for the rich; here all stations of society were accommodated and entertained.
The Chanel girls’ ignorance partially shielded them from their limitations. In outfits made by her own hands, Gabrielle strode about airily with her “nose up in the air.” By contrast with the modest pleasures of Moulins, the girls saw that Vichy was a world unto itself. Its lavish indulgence made a deep impression upon Gabrielle, and although, years later, she described it as a “ghastly fairyland,” for now, it was utterly “wonderful to fresh eyes.” Comparing Moulins to this “heart of the citadel of extravagance,” with astonishment Gabrielle realized that “cosmopolitan society is like taking a journey without moving: Vichy was my first journey.”2
Adrienne, meanwhile, quickly realized that the stage was not for her and made her way back to Moulins. Gabrielle was now alone for the first time in her life and struggled on. Even the support acts, the poseuses, in Vichy were superior to the proper singers of Moulins. Gabrielle paid for lessons, was obliged to hire expensive gowns for auditions and tried to find her forte. Doggedly persevering, she longed for a Vichy manager to hire her.
How she supported herself at this point we don’t know, but any savings from her paltry wages can’t have gone very far. There has been speculation that she indulged in some discreet prostitution, as did some of her colleagues living in the backstreet rooms nearby.3 Another more likely possibility is that it was Etienne Balsan who partially supported her venture. We know that he visited her in Vichy, and by this point, they must have been lovers.
While Gabrielle complained that the resort was full of the elderly, she remained enchanted by its fantasy, admiring everything, even the engraved glasses used for the foul-smelling water gushing from the curative springs. Marveling at the cosmopolitanism of the town, she was entranced by the unintelligible foreign tongues she heard all around: “It was as if they were the passwords of a great society.” And in the midst of this “great society,” Gabrielle was led to a crucial personal insight: “I watched the eccentric people parade past and I said to myself, ‘There exist in the world things that I should be and which I am not.’”4 But for an epiphany to really change a life, it must be acted upon, and that would take some time.
At the end of the season, gravely disappointed, Gabrielle had to admit that no one was going to hire her, and she followed Adrienne back to Moulins. In spite of her retreat, she would always say it was Vichy that had taught her about life, opening her eyes and giving her a new goal. Meanwhile, Adrienne had fared well.
Maud Mazuel was a woman whom Adrienne and Gabrielle had known before they left for Vichy. Of undistinguished origin and unprepossessing looks, she had, nonetheless, created a discreet position for herself as chaperone and matchmaker at the center of local society. In her pleasant villa near Souvigny, outside Moulins, she brought women together with their lovers, without rousing the suspicion of their families. The local gentry and officers from the Moulins garrison knew that at Maud’s gatherings, they would find an entertaining mix of people appropriate to their own caste. In addition they could find attractive young women whose backgrounds had none of the luster of the other guests. Adrienne was beautiful, well dressed and sparkled in company, and Maud had made her the offer of respectability by inviting her to be her live-in companion.
No less strong-minded or characterful than Gabrielle, Adrienne combined her quiet ambition with an uncomplicated femininity. Yet without a name or a dowry behind her, unless Maud Mazuel could find her a well-to-do suitor, Adrienne knew her prospects were few. She loved her family, but like Gabrielle, she wished to move beyond her roots. Unlike many socially ambitious wome
n, Adrienne was also in search of love.
She was soon courted by no fewer than three aristocratic admirers and became one of the daring, finely dressed beauties seen with their lovers at the Vichy races. Adrienne’s three most ardent admirers invited her to Egypt, where, away from prying eyes, she would be free to choose her man. Gabrielle was also invited on this adventure, but she said it would gain her nothing.5 By the time the Egyptian party returned, Adrienne had made her choice. She had become mistress to the Baron Maurice de Nexon, and would faithfully devote herself to him for the remainder of her life.
A courtesan might bankrupt a family’s son and also break his heart, but she rarely lived with her lover for any length of time. An irrégulière (a permanent mistress), on the other hand, was a threat involving a family’s honor in a different way: a son might be mad enough to ask for his lover’s hand, leaving his family’s name stained for a generation and more. Adrienne’s lover, the Baron de Nexon, would do just this. Despite his parents’ outrage and the lovers’ subsequent humiliation when the Nexon family refused to “receive” Adrienne, the young baron stood firm by his choice. He wanted Adrienne. But he also wanted his inheritance, which he would forfeit should they wed. Thus the couple lived discreetly in Paris and Vichy for many years, until the baron’s parents’ deaths meant he was finally able to marry.
When Gabrielle returned to Moulins, she was alone and without prospects. She had set her heart on the stage and her failure left her unsure of what to do next. Adrienne’s success almost certainly spurred Gabrielle on to make her next move. Etienne Balsan, in the background for several months, had set up house and now invited her to live with him as his mistress. One suspects she accepted without too much hesitation, grateful for a means of escape from the servitude to which she would otherwise have been forced to return.
