JAB, JAB, JAB, RIGHT HOOK. Copyright © 2013 by Gary Vaynerchuk. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the nonexclusive, nontransferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse-engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins e-books.
FIRST EDITION
Library of Congress Cataloging-in-Publication Data has been applied for.
ISBN 978-0-06-227306-2 (Hardcover)
ISBN 978-0-06-231671-4 (Signed Edition)
EPub Edition DECEMBER 2013 ISBN 9780062273079
ABOUT THE PUBLISHER
Australia
HarperCollins Publishers (Australia) Pty. Ltd.
Level 13, 201 Elizabeth Street
Sydney, NSW 2000, Australia
http://www.harpercollins.com.au
Canada
HarperCollins Canada
2 Bloor Street East - 20th Floor
Toronto, ON, M4W, 1A8, Canada
http://www.harpercollins.ca
New Zealand
HarperCollins Publishers (New Zealand) Limited
P.O. Box 1
Auckland, New Zealand
http://www.harpercollins.co.nz
United Kingdom
HarperCollins Publishers Ltd.
77-85 Fulham Palace Road
London, W6 8JB, UK
http://www.harpercollins.co.uk
United States
HarperCollins Publishers Inc.
10 East 53rd Street
New York, NY 10022
http://www.harpercollins.com
* I ended Wine Library TV on its one thousandth episode. Thanks to everyone who asked me to bring it back, in particular @StanTheWineMan.
* Buy it, it’s good.
* Buy that one, too!
* Please.
* And that’s for now, only about seven years into the social media phenomenon. In five years, it will probably be one in two people.
* A lot of people are wailing and gnashing their teeth about this. That’s evolution, baby. Get over it.
* Ad Age, when you finally recognize this major trend, please credit JJJRH for being the first to point it out.
* I hope this sentence increases my sales in Iceland. I’ve long had this crazy desire to be hugely popular in Iceland.
* Go to JJJRH.com/oreotalk for a free one-hour video of the team behind the campaign and me speaking at a SXSW 2013 panel.
* It’s a challenge and an opportunity when you are writing books as current events happen. For the record, that talk was given exactly two days before this page was first drafted.
* How’s that for a right hook?
* Notice that Twitter suggests that people interested in this hashtag follow U.S. Open tennis and not U.S. Open golf. I’m not sure if this says something great about U.S. Open tennis’s social media efforts or something terrible about U.S. Open golf’s, or if it exploits a gaping hole in Twitter’s algorithm.
* Another instance in which small businesses have the advantage—no paranoid legal department to deal with!
* To watch the Piers Morgan clip yourself, go to bit.ly/JJJRHPiersMorgan.
* Future editions will hopefully replace the word book with “number one New York Times bestseller.”
Jab, Jab, Jab, Right Hook Page 18
