by Chris Hedges
“Entertainment was an expression of democracy, throwing off the chains of alleged cultural repression,” Gabler wrote. “So too was consumption, throwing off the chains of the old production-oriented culture and allowing anyone to buy his way into his fantasy. And, in the end, both entertainment and consumption often provided the same intoxication: the sheer, endless pleasure of emancipation from reason, from responsibility, from tradition, from class, and from all the other bonds that restrained the self.”31
When a nation becomes unmoored from reality, it retreats into a world of magic. Facts are accepted or discarded according to the dictates of a preordained cosmology. The search for truth becomes irrelevant. Our national discourse is dominated by manufactured events, from celebrity gossip to staged showcasings of politicians to elaborate entertainment and athletic spectacles. All are sold to us through the detailed personal narratives of those we watch. “The pseudo-events which flood our consciousness are neither true nor false in the old familiar senses,” Boorstin wrote. “The very same advances which have made them possible have also made the images—however planned, contrived, or distorted—more vivid, more attractive, more impressive, and more persuasive than reality itself.”32
In his book Public Opinion, Walter Lippmann distinguished between “the world outside and the pictures in our heads.” He defined a “stereotype” as an oversimplified pattern that helps us find meaning in the world. Lippmann cited examples of the crude “stereotypes we carry about in our heads” of whole groups of people such as “Germans,” “South Europeans,” “Negroes,” “Harvard men,” “agitators,” and others. These stereotypes, Lippmann noted, give a reassuring and false consistency to the chaos of existence. They offer easily grasped explanations of reality and are closer, as Boorstin noted, to propaganda because they simplify rather than complicate.33
Pseudo-events, dramatic productions orchestrated by publicists, political machines, television, Hollywood, or advertisers, however, are very different. They have the capacity to appear real, even though we know they are staged. They are capable because they can evoke a powerful emotional response of overwhelming reality and replacing it with a fictional narrative that often becomes accepted as truth. The power of pseudo-events to overtake reality was what plunged the marines who returned from Iwo Jima into such despair. The unmasking of a stereotype damages and often destroys its credibility. But pseudo-events are immune to this deflation. The exposure of the elaborate mechanisms behind the pseudo-event only adds to its fascination and its power. This is the basis of the convoluted television reporting on how effectively political campaigns and candidates have been stage-managed. Reporters, especially those on television, no longer ask whether the message is true but rather whether the pseudo-event worked or did not work as political theater. Pseudo-events are judged on how effectively we have been manipulated by illusion. Those events that appear real are relished and lauded. Those that fail to create a believable illusion are deemed failures. Truth is irrelevant. Those who succeed in politics, as in most of the culture, are those who create the most convincing fantasies.
A public that can no longer distinguish between truth and fiction is left to interpret reality through illusion. Random facts or obscure bits of data and trivia are used either to bolster illusion and give it credibility, or discarded if they interfere with the message. The worse reality becomes—the more, for example, foreclosures and unemployment sky-rocket—the more people seek refuge and comfort in illusions. When opinions cannot be distinguished from facts, when there is no universal standard to determine truth in law, in science, in scholarship, or in reporting the events of the day, when the most valued skill is the ability to entertain, the world becomes a place where lies become true, where people can believe what they want to believe. This is the real danger of pseudo-events and why pseudo-events are far more pernicious than stereotypes. They do not explain reality, as stereotypes attempt to, but replace reality. Pseudo-events redefine reality by the parameters set by their creators. These creators, who make massive profits selling illusions, have a vested interest in maintaining the power structures they control.
The old production-oriented culture demanded what the historian Warren Susman termed character. The new consumption-oriented culture demands what he called personality. The shift in values is a shift from a fixed morality to the artifice of presentation. The old cultural values of thrift and moderation honored hard work, integrity, and courage. The consumption-oriented culture honors charm, fascination, and likeability. “The social role demanded of all in the new culture of personality was that of a performer,” Susman wrote. “Every American was to become a performing self.”34
Totalitarian systems begin as propagandistic movements that ostensibly teach people to “believe what they want,” but that is a ruse. The Christian Right, for example, argues that it wants Intelligent Design, or creationism, to be offered as an alternative to evolution in public-school biology classes. But once you allow creationism, which no reputable biologist or paleontologist accepts as legitimate science, to be considered as an alternative to real science, you begin the deadly assault against dispassionate, honest, intellectual inquiry. Step into the hermetic world of many Christian schools or colleges and there are no alternatives to creationism offered to students. Once these systems have control, the Christian advocates’ purported love of alternative viewpoints and debates is replaced by an iron and irrational conformity to illusion.
Pseudo-events, which create their own semblance of reality, serve in the wider culture the same role creationism serves for the Christian Right. Pseudo-events destabilize truth. They are convincing enough and appear real enough to manufacture their own facts. We carry within us feelings and perceptions about politicians, celebrities, our nation, and our culture that are mirages generated by pseudo-events. The use of pseudo-events to persuade rather than overtly brainwash renders millions of us unable to see or question the structures and systems that are impoverishing us and in some cases destroying our lives. The flight into illusion sweeps away the core values of the open society. It corrodes the ability to think for oneself, to draw independent conclusions, to express dissent when judgment and common sense tell you something is wrong, to be self-critical, to challenge authority, to grasp historical facts, to advocate for change, and to acknowledge that there are other views, different ways, and structures of being that are morally and socially acceptable. A populace deprived of the ability to separate lies from truth, that has become hostage to the fictional semblance of reality put forth by pseudo-events, is no longer capable of sustaining a free society.
Those who slip into this illusion ignore the signs of impending disaster. The physical degradation of the planet, the cruelty of global capitalism, the looming oil crisis, the collapse of financial markets, and the danger of overpopulation rarely impinge to prick the illusions that warp our consciousness,. The words, images, stories, and phrases used to describe the world in pseudo-events have no relation to what is happening around us. The advances of technology and science, rather than obliterating the world of myth, have enhanced its power to deceive. We live in imaginary, virtual worlds created by corporations that profit from our deception. Products and experiences—indeed, experience as a product—offered up for sale, sanctified by celebrities, are mirages. They promise us a new personality. They promise us success and fame. They promise to mend our brokenness.
“People whose governing habit is the relinquishment of power, competence, and responsibility, and whose characteristic suffering is the anxiety of futility, make excellent spenders,” wrote Wendell Berry in The Unsettling of America. “They are the ideal consumers. By inducing in them little panics of boredom, powerlessness, sexual failure, mortality, paranoia, they can be made to buy (or vote for) virtually anything that is ‘attractively packaged.’”35 And there are no shortages of experiences and products that, for a price, promise to stimulate us, make us powerful, sexy, invincible, admired, beautiful, and unique.
&
nbsp; Blind faith in illusions is our culture’s secular version of being born again. These illusions assure us that happiness and success is our birthright. They tell us that our catastrophic collapse is not permanent. They promise that pain and suffering can always be overcome by tapping into our hidden, inner strengths. They encourage us to bow down before the cult of the self. To confront these illusions, to puncture their mendacity by exposing the callousness and cruelty of the corporate state, signals a loss of faith. It is to become an apostate. The culture of illusion, one of happy thoughts, manipulated emotions, and trust in the beneficence of power, means we sing along with the chorus or are instantly disappeared from view like the losers on a reality show.
II
The Illusion of Love
Capitalism is not wicked or cruel when the commodity is the whore; profit is not wicked or cruel when the alienated worker is a female piece of meat; corporate bloodsucking is not wicked or cruel when the corporations in question, organized crime syndicates, sell cunt; racism is not wicked or cruel when the black cunt or yellow cunt or red cunt or Hispanic cunt or Jewish cunt has her legs splayed for any man’s pleasure; poverty is not wicked or cruel when it is the poverty of dispossessed women who have only themselves to sell; violence by the powerful against the powerless is not wicked or cruel when it is called sex; slavery is not wicked or cruel when it is sexual slavery; torture is not wicked or cruel when the tormented are women, whores, cunts. The new pornography is left-wing; and the new pornography is a vast graveyard where the Left has gone to die. The Left cannot have its whores and its politics too.
—ANDREA DWORKIN, Pornography: Men Possessing Women
THE PINK CROSS BOOTH has a table of anti-porn tracts and is set up in the far corner of the Sands Expo convention center in Las Vegas. It is an unlikely participant at the annual Adult Video News (AVN) expo. Pink Cross is a Christian outreach program for women in the porn industry, run by ex-porn star Shelley Lubben.
In a convention exalting the pornography industry, Lubben’s table is not overrun with visitors, most of whom are male and middle-aged with cameras around their necks. The few men who make it to the far corner of the convention center look curiously at its pink banner and walk past. The expo is filled with more alluring fare. There are numerous booths for porn producers and distributors, many with women in tiny skirts and bras who, often clinging to stripper poles, gyrate and bend over and spread their legs for groups of men. They simulate masturbation and flash their breasts for crowds of onlookers. Huge banners hang from the ceiling promoting new releases such as Anal Buffet, Fetish Fuck Dolls, Gangbang My Face 3, Fuck Slaves 3, Milk Nymphos 2, and Slutty and Sluttier 6.
A local escort service, VegasGirls, has a booth about a hundred feet from Pink Cross. There is a homemade wooden wheel with a flipper that looks like a middle-school shop project on its table. Those who spin the wheel can get various discounts or even a free visit by a “stripper” to their hotel room. Small, glossy cards are fanned out on the table, showing women in evocative poses and not much clothing, all with a first name, the agency’s phone number, and the phrase actual photo emblazoned on the side of the card.
“You want to take a picture of my boobs, then you have to take my card,” a woman in front of the booth tells a camera-wielding, middle-aged man.
“If I call this number, is it you who will come?” he asks.
“Here, baby,” she says, giving him the card. “I will come.”
Many of the booths at the Sands Expo feature well-known porn stars. There are long lines of men waiting for a signed photo and the chance to have a picture with stars from the Wicked Pictures studio, including Kaylani Lei, Kirsten Price, and Jessica Drake. The men usually wrap their arms around the women for the photo, always taken by a friend or someone in line. As they hug the women’s waists, the women sometimes playfully grab the man’s crotch or lick their lips. Huge plasma screens placed in the booths run nonstop porn, often featuring the stars having anal sex with multiple partners or giving blow jobs. The sheer volume of porn blasted throughout the convention floor by the sea of giant screens becomes, very quickly, numbing.
The porn films are not about sex. Sex is airbrushed and digitally washed out of the films. There is no acting because none of the women are permitted to have what amounts to a personality. The one emotion they are allowed to display is an unquenchable desire to satisfy men, especially if that desire involves the women’s physical and emotional degradation. The lighting in the films is harsh and clinical. Pubic hair is shaved off to give the women the look of young girls or rubber dolls. Porn, which advertises itself as sex, is a bizarre, bleached pantomime of sex. The acts onscreen are beyond human endurance. The scenarios are absurd. The manicured and groomed bodies, the huge artificial breasts, the pouting, oversized lips, the erections that never go down, and the sculpted bodies are unreal. Makeup and production mask blemishes. There are no beads of sweat, no wrinkle lines, no human imperfections. Sex is reduced to a narrow spectrum of sterilized dimensions. It does not include the dank smell of human bodies, the thump of a pulse, taste, breath—or tenderness. Those in the films are puppets, packaged female commodities. They have no honest emotions, are devoid of authentic human beauty, and resemble plastic. Pornography does not promote sex, if one defines sex as a shared act between two partners. It promotes masturbation. It promotes the solitary auto-arousal that precludes intimacy and love. Pornography is about getting yourself off at someone else’s expense.
“I was addicted to porn for two years,” says Scott Smith, twenty-nine, from Cleveland, Tennessee, who is at the Pink Cross booth. He first watched Internet porn as a college student.
“I started out once a day, usually at night, when my roommate wasn’t there,” Smith says. “You try and hide it. Then I started watching it several times a day. I would only watch it long enough to masturbate. I never got why they make these long features since I would always turn it off when I was done.”
Smith says the images crippled his ability to be intimate. He could not distinguish between the fantasy of porn and the reality of relationships. “Porn messes with the way you think of women,” he says. “You want the women you are with to be like the women in porn. I was scared to get involved in a relationship. I did not know how extensive the damage was. I did not want to hurt anyone. I kept away from women.”
There are some 13,000 porn films made every year in the United States, most in the San Fernando Valley in California. According to the Internet Filter Review, worldwide porn revenues, including in-room movies at hotels, sex clubs, and the ever-expanding e-sex world, topped $97 billion in 2006. That is more than the revenues of Microsoft, Google, Amazon, eBay, Yahoo!, Apple, Netflix, and EarthLink combined. Annual sales in the United States are estimated at $10 billion or higher. There is no precise monitoring of the porn industry. And porn is very lucrative to some of the nation’s largest corporations. General Motors owns DIRECTV, which distributes more than 40 million streams of porn into American homes every month. AT&T Broadband and Comcast Cable are currently the biggest American companies accommodating porn users with the Hot Network, Adult Pay Per View, and similarly themed services. AT&T and GM rake in approximately 80 percent of all porn dollars spent by consumers.
The largest users of Internet porn are between the ages of twelve and seventeen. And porn producers increasingly target adolescents. “The age demographic has moved downwards, especially in the UK and Europe,” explained Steve Honest, the European director of production for Bluebird Films. “Porn is the new rock and roll. Young people and women are embracing porn and making purchases. Porn targets the mid-teens to the mid-twenties and up.”
Patrice Roldan, twenty-six, with black hair and a loose-fitting purple and black potato sack dress, is standing next to the Pink Cross table. Roldan, whose screen name was Nadia Styles, made her last porn film in November 2008. She starred in nearly two hundred films, including Lord of Asses, Anal Girls Next Door, Monster Cock Fuckfest 9, Deep Throat Anal, Troph
y Whores, and Young Dumb & Covered in Cum. She is five feet, five inches, 110 pounds, and wears a black scarf around her neck, black knitted stockings with knee-high black socks, and flat, black shoes. Her outfit seems calculated to be exactly what a porn star should never wear in public. She looks like a schoolteacher.
Roldan, like many of the women who drift into the porn and prostitution industry, had a difficult and troubled childhood, including a physically abusive mother. Her mother threw her out of her home when she was seventeen, and she spent time in homeless shelters. She answered an ad in LA Weekly that offered women $1,000 as models. This is a common doorway into the porn industry. She started appearing in Internet porn. She had a boyfriend when she began filming and tells me she “felt guilty” about hiding her porn sessions from him, but the money was good. Her boyfriend eventually found out, and their relationship descended into one increasingly characterized by verbal and physical abuse. She drifted from the Internet into films. She was nineteen when she made her first film.
“Doing a movie shoot was a different experience,” she says as we sit in two folding chairs across from the Pink Cross booth. “I made my first film with New Sensations [adult video studio]. I got makeup. There was a set and cameramen all around. I thought it was glamorous to have my makeup done, to have pictures taken of me. That was a regular boy-girl shoot. At that point, I was just trying to survive.”
She had been promised $1,000 for her first film. She was handed $600 when the scene was done. She also contracted gonorrhea. Porn stars are tested for HIV and sexually transmitted diseases once a month, but “people do so many scenes between tests that a month is a long time.” She began, once she had treated her gonorrhea, to do films three or four times a month. She would have several more bouts with gonorrhea and other sexually transmitted diseases during her career. She got pregnant and had an abortion. The demands on her began to escalate. She was filmed with multiple partners. Her scenes became “extremely rough. They would pull my hair, slap me around like a rag doll.”
