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MBA Page 25

by Douglas Board


  10From Higher Aims to Hired Hands:: The Social Transformation of American Business Schools and the Unfulfilled Promise of Management as a Profession, Princeton University Press, Princeton NJ (2007)

  11Complexity and Organizational Reality: Uncertainty and the Need to Rethink Management after the Collapse of Investment Capitalism, Routledge, Abingdon UK (2010)

  Lightning Books

  Lightning Books is a new way for authors and publishers to work together. The publishing industry has changed, and unknown authors find it hard to get a hearing, let alone a publishing deal.

  Our company has responded to this challenge by giving publishers a new way of nurturing new talent, and giving authors a chance to succeed. Lightning Books is founded on an equal relationship between author and publisher. We work equally hard. We take equal risks and share equal rewards. We are collaborators. We are co-publishers.

  Our small team collectively has over 50 years’ experience covering every aspect of publishing – from editorial, design and production to marketing and global sales. We put our experience to work as we work. For our authors. For ourselves. For each other. Lightning Books publishes novels with cracking endings. If you’ve written one, then why not submit it to us to see if together we can introduce your manuscript to the audience it deserves?

  Visit us at: www.lightning-books.com

  A New Concept

  This is a new concept for getting good books into readers’ hands. It allows you to try 90% of a book for free. It allows you to share this 90% with whoever you like and as many times as you like. It also allows authors and publishers to ask, having offered 90% for free, that readers who buy the book pay the price set by the publisher.

  Competing on price is healthy but only until it compromises quality. With low-cost products, the people who produce the goods end up having to cut corners, which often impacts on parts of the creative process. It is the detail in these processes that can often add real value to what is being published. Without these, the reader’s experience can be compromised.

  We want to be able to invest fully in the process to produce books that stand the 90pcfree test and which people are then willing to pay a fair price for. While there are books being sold at 99 pence, this is difficult to do.

  We want to live in a world where there are books worth paying more than 99p for. Go for 90pcfree.com, not 99p.

  Look out for 90pcfree

  The logo and logo bar at the top of the page are the way to recognise being able to get 90% of a book downloaded and shared for free.

  The logo bar will not only house the logo, but will give the title of the book (top left), the publisher (top right), the website from where you can download 90% free (bottom left), and the publication date of the full version of the book (bottom right). The barcode in the centre is the barcode and isbn of the full version of the book.

  With thanks

  It always amazes us at Lightning Books just how many people – each with different skills and many years of experience in their field – are involved in publishing a book. They rarely get any mention, as for instance those involved in films do.

  In a world where value often drives purchasing decisions, we feel that by showing those involved we are not only recognising them but also demonstrating the real value that the book holds.

  Douglas Board, Dan Hiscocks, Martha Ellen Zenfell, Kathy Jones, Jenny Orr, Simon Fenton, Georgina Sylvester, Anna Torborg, Darren Mead, Sue Rendell, Jackie Coglan, Gavin Reed, Stehen West, Toni Sawyer, Julia Evans, Ruth Goodman, Paul Wood, Alan Cooper, Brooke O’Donnell, Bridget Costin, Pam Harcourt, Elizabeth Kepsel, Mallori Bontrager, Laura Di Giovine, Ed Shamwana, Joe Roche, Andrew Easton, Natalie Fox, Fiona Incledon, Theodore James, Ian Gibson, Joan McGowan, Jenny Keating, Vincent Henchion, Elenor Pigg, Adam Petros, Joshua Arthur, Oran Michaels, Calum Nile, Facility Wood, Nikki Hird, Josef Lentsch, Fiona Bradley, Tobias Stead, Eva Swan, Bea Carvalho, Matthew Bates, Mike Roberts, Izumi Chavez, Sam Leo, Bridget Radnedge, Matt Wright, Lisa Leaver, Ethan Walles, Candace Hays, Lauren Klouda, Cara Sample, Robin Rainer, Jillian Tsui, Clark Matthews, Jill Hughes, Simon Blacklock, Ainsley Boe, Christian Forder, Robert Mitchell, Martin Ellis, Randall Northam, Grace Griffin, Annabel Bennett, Emma Routh, George Palmer, Vanessa Oloughlin.

  The Author

  Douglas Board is co-head of Coachmatch Career Management and an honorary senior visiting fellow at Cass Business School, City University London. After growing up in Hong Kong and receiving degrees from Cambridge and Harvard, he worked for the UK Treasury and then as a headhunter. In 2010 he received a doctorate on how leaders are selected. He was treasurer of the Diana, Princess of Wales Memorial Fund and chair of the British Refugee Council. He is married to Tricia Sibbons; they live in London and Johannesburg.

  Douglas is also the author of Choosing Leaders and Choosing to Lead: Science, Politics and Intuition in Executive Selection (Gower 2012) and (with Robert Warwick) The Social Development of Leadership and Knowledge: A Reflexive Inquiry into Research and Practice (Palgrave Macmillan 2013).

 

 

 


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