Future Shock

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Future Shock Page 45

by Alvin Toffler


  This is not to say no one is planning. On the contrary; in this seething social brew, technocratic plans, sub-plans and counter-plans pour forth. They call for new highways, new roads, new power plants, new schools. They promise better hospitals, housing, mental health centers, welfare programs. But the plans cancel, contradict and reinforce one another by accident. Few are logically related to one another, and none to any overall image of the preferred city of the future. No vision – utopian or otherwise – energizes our efforts. No rationally integrated goals bring order to the chaos. And at the national and international levels, the absence of coherent policy is equally marked and doubly dangerous.

  It is not simply that we do not know which goals to pursue, as a city or as a nation. The trouble lies deeper. For accelerating change has made obsolete the methods by which we arrive at social goals. The technocrats do not yet understand this, and, reacting to the goals crisis in knee-jerk fashion, they reach for the tried and true methods of the past.

  Thus, intermittently, a change-dazed government will try to define its goals publicly. Instinctively, it establishes a commission. In 1960 President Eisenhower pressed into service, among others, a general, a judge, a couple of industrialists, a few college presidents, and a labor leader to "develop a broad outline of coordinated national policies and programs" and to "set up a series of goals in various areas of national activity." In due course, a red-white-andblue paperback appeared with the commission's report, Goals for Americans. Neither the commission nor its goals had the slightest impact on the public or on policy. The juggernaut of change continued to roll through America untouched, as it were, by managerial intelligence.

  A far more significant effort to tidy up governmental priorities was initiated by President Johnson, with his attempt to apply PPBS (Planning-Programming-Budgeting– System) throughout the federal establishment. PPBS is a method for tying programs much more closely and rationally to organizational goals. Thus, for example, by applying it, the Department of Health, Education and Welfare can assess the costs and benefits of alternative programs to accomplish specified goals. But who specifies these larger, more important goals? The introduction of PPBS and the systems approach is a major governmental achievement. It is of paramount importance in managing large organizational efforts. But it leaves entirely untouched the profoundly political question of how the overall goals of a government or a society are to be chosen in the first place.

  President Nixon, still snarled in the goals crisis, tried a third tack. "It is time," he declared, "we addressed ourselves, consciously and systematically, to the question of what kind of a nation we want to be ..." He thereupon put his finger on the quintessential question. But once more the method chosen for answering it proved to be inadequate. "I have today ordered the establishment, within the White House, of a National Goals Research Staff," the President announced. "This will be a small, highly technical staff, made up of experts in the collection ... and processing of data relating to social needs, and in the projection of social trends."

  Such a staff, located within shouting distance of the Presidency, could be extremely useful in compiling goal proposals, in reconciling (at least on paper) conflicts between agencies, in suggesting new priorities. Staffed with excellent social scientists and futurists, it could earn its keep if it did nothing but force high officials to question their primary goals.

  Yet even this step, like the two before it, bears the unmistakable imprint of the technocratic mentality. For it, too, evades the politically charged core of the issue. How are preferable futures to be defined? And by whom? Who is to set goals for the future?

  Behind all such efforts runs the notion that national (and, by extension, local) goals for the future of society ought to be formulated at the top. This technocratic premise perfectly mirrors the old bureaucratic forms of organization in which line and staff were separated, in which rigid, undemocratic hierarchies distinguished leader from led, manager from managed, planner from plannee.

  Yet the real, as distinct from the glibly verbalized, goals of any society on the path to super-industrialism are already too complex, too transient and too dependent for their achievement upon the willing participation of the governed, to be perceived and defined so easily. We cannot hope to harness the runaway forces of change by assembling a kaffee klatsch of elders to set goals for us or by turning the task over to a "highly technical staff." A revolutionary new approach to goal-setting is needed.

  Nor is this approach likely to come from those who play-act at revolution. One radical group, seeing all problems as a manifestation of the "maximization of profits" displays, in all innocence, an econocentricism as narrow as that of the technocrats. Another hopes to plunge us willy-nilly back into the pre-industrial past. Still another sees revolution exclusively in subjective and psychological terms. None of these groups is capable of advancing us toward post-technocratic forms of change management.

  By calling attention to the growing ineptitudes of the technocrats and by explicitly challenging not merely the means, but the very goals of industrial society, today's young radicals do us all a great service. But they no more know how to cope with the goals crisis than the technocrats they scorn. Exactly like Messrs. Eisenhower, Johnson and Nixon, they have been noticeably unable to present any positive image of a future worth fighting for.

  Thus Todd Gitlin, a young American radical and former president of the Students for a Democratic Society, notes that while "an orientation toward the future has been the hallmark of every revolutionary – and, for that matter, liberal – movement of the last century and a half," the New Left suffers from "a disbelief in the future." After citing all the ostensible reasons why it has so far not put forward a coherent vision of the future, he succinctly confesses: "We find ourselves incapable of formulating the future."

  Other New Left theorists fuzz over the problem, urging their followers to incorporate the future in the present by, in effect, living the life styles of tomorrow today. So far, this has led to a pathetic charade – "free societies," cooperatives, pre-industrial communes, few of which have anything to do with the future, and most of which reveal, instead, only a passionate penchant for the past.

  The irony is compounded when we consider that some (though hardly all) of today's young radicals also share with the technocrats a streak of virulent elitism. While decrying bureaucracy and demanding "participatory democracy" they, themselves, frequently attempt to manipulate the very groups of workers, blacks or students on whose behalf they demand participation.

  The working masses in the high-technology societies are totally indifferent to calls for a political revolution aimed at exchanging one form of property ownership for another. For most people, the rise in affluence has meant a better, not a worse, existence, and they look upon their much despised "suburban middle class lives" as fulfillment rather than deprivation.

  Faced with this stubborn reality, undemocratic elements in the New Left leap to the Marcusian conclusion that the masses are too bourgeoisified, too corrupted and addled by Madison Avenue to know what is good for them. And so, a revolutionary elite must establish a more humane and democratic future even if it means stuffing it down the throats of those who are too stupid to know their own interests. In short, the goals of society have to be set by an elite. Technocrat and anti-technocrat often turn out to be elitist brothers under the skin.

  Yet systems of goal formulation based on elitist premises are simply no longer "efficient." In the struggle to capture control of the forces of change, they are increasingly counter-productive. For under super-industrialism, democracy becomes not a political luxury, but a primal necessity.

  Democratic political forms arose in the West not because a few geniuses willed them into being or because man showed an "unquenchable instinct for freedom." They arose because the historical pressure toward social differentiation and toward faster paced systems demanded sensitive social feedback. In complex, differentiated societies, vast amounts of informati
on must flow at ever faster speeds between the formal organizations and subcultures that make up the whole, and between the layers and sub-structures within these.

  Political democracy, by incorporating larger and larger numbers in social decisionmaking, facilitates feedback. And it is precisely this feedback that is essential to control. To assume control over accelerant change, we shall need still more advanced – and more democratic – feedback mechanisms.

  The technocrat, however, still thinking in topdown terms, frequently makes plans without arranging for adequate and instantaneous feedback from the field, so that he seldom knows how well his plans are working. When he does arrange for feedback, what he usually asks for and gets is heavily economic, inadequately social, psychological or cultural. Worse yet, he makes these plans without sufficiently taking into account the fast-changing needs and wishes of those whose participation is needed to make them a success. He assumes the right to set social goals by himself or he accepts them blindly from some higher authority.

  He fails to recognize that the faster pace of change demands – and creates – a new kind of information system in society: a loop, rather than a ladder. Information must pulse through this loop at accelerating speeds, with the output of one group becoming the input for many others, so that no group, however politically potent it may seem, can independently set goals for the whole.

  As the number of social components multiplies, and change jolts and destabilizes the entire system, the power of subgroups to wreak havoc on the whole is tremendously amplified. There is, in the words of W. Ross Ashby, a brilliant cyberneticist, a mathematically provable law to the effect that "when a whole system is composed of a number of subsystems, the one that tends to dominate is the one that is least stable."

  Another way of stating this is that, as the number of social components grows and change makes the whole system less stable, it becomes less and less possible to ignore the demands of political minorities – hippies, blacks, lower-middle-class Wallacites, school teachers, or the proverbial little old ladies in tennis shoes. In a slower-moving, industrial context, America could turn its back on the needs of its black minority; in the new, fast-paced cybernetic society, this minority can, by sabotage, strike, or a thousand other means, disrupt the entire system. As interdependency grows, smaller and smaller groups within society achieve greater and greater power for critical disruption. Moreover, as the rate of change speeds up, the length of time in which they can be ignored shrinks to near nothingness. Hence: "Freedom now!"

  This suggests that the best way to deal with angry or recalcitrant minorities is to open the system further, bringing them into it as full partners, permitting them to participate in social goal-setting, rather than attempting to ostracize or isolate them. A Red China locked out of the United Nations and the larger international community, is far more likely to destabilize the world than one laced into the system. Young people forced into prolonged adolescence and deprived of the right to partake in social decision-making will grow more and more unstable until they threaten the overall system. In short, in politics, in industry, in education, goals set without the participation of those affected will be increasingly hard to execute. The continuation of top-down technocratic goal-setting procedures will lead to greater and greater social instability, less and less control over the forces of change; an ever greater danger of cataclysmic, man-destroying upheaval.

  To master change, we shall therefore need both a clarification of important long-range social goals and a democratization of the way in which we arrive at them. And this means nothing less than the next political revolution in the techno-societies – a breathtaking affirmation of popular democracy.

  The time has come for a dramatic reassessment of the directions of change, a reassessment made not by the politicians or the sociologists or the clergy or the elitist revolutionaries, not by technicians or college presidents, but by the people themselves. We need, quite literally, to "go to the people" with a question that is almost never asked of them: "What kind of a world do you want ten, twenty, or thirty years from now?" We need to initiate, in short, a continuing plebiscite on the future.

  The moment is right for the formation in each of the high-technology nations of a movement for total self-review, a public self-examination aimed at broadening and defining in social, as well as merely economic, terms, the goals of "progress." On the edge of a new millennium, on the brink of a new stage of human development, we are racing blindly into the future. But where do we want to go?

  What would happen if we actually tried to answer this question?

  Imagine-the historic drama, the power and evolutionary impact, if each of the hightechnology nations literally set aside the next five years as a period of intense national selfappraisal; if at the end of five years it were to come forward with its own tentative agenda for the future, a program embracing not merely economic targets but, equally important, broad sets of social goals – if each nation, in effect, stated to the world what it wished to accomplish for its people and mankind in general during the remaining quarter century of the millennium.

  Let us convene in each nation, in each city, in each neighborhood, democratic constituent assemblies charged with social stock-taking, charged with defining and assigning priorities to specific social goals for the remainder of the century.

  Such "social future assemblies" might represent not merely geographical localities, but social units – industry, labor, the churches, the intellectual community, the arts, women, ethnic and religious groups, students, with organized representation for the unorganized as well. There are no sure-fire techniques for guaranteeing equal representation for all, or for eliciting the wishes of the poor, the inarticulate or the isolated. Yet once we recognize the need to include them, we shall find the ways. Indeed, the problem of participating in the definition of the future is not merely a problem of the poor, the inarticulate and the isolated. Highly paid executives, wealthy professionals, extremely articulate intellectuals and students – all at one time or another feel cut off from the power to influence the directions and pace of change. Wiring them into the system, making them a part of the guidance machinery of the society, is the most critical political task of the coming generation. Imagine the effect if at one level or another a place were provided where all those who will live in the future might voice their wishes about it. Imagine, in short, a massive, global exercise in anticipatory democracy.

  Social future assemblies need not – and, given the rate of transience – cannot be anchored, permanent institutions. Instead, they might take the form of ad hoc groupings, perhaps called into being at regular intervals with different representatives participating each time. Today citizens are expected to serve on juries when needed. They give a few days or a few weeks of their time for this service, recognizing that the jury system is one of the guarantees of democracy, that, even though service may be inconvenient, someone must do the job. Social future assemblies could be organized along similar lines, with a constant stream of new participants brought together for short periods to serve as society's "consultants on the future."

  Such grass roots organisms for expressing the will of large numbers of hitherto unconsulted people could become, in effect, the town halls of the future, in which millions help shape their own distant destinies.

  To some, this appeal for a form of neo-populism will no doubt seem naive. Yet nothing is more naive than the notion that we can continue politically to run the society the way we do at present. To some, it will appear impractical. Yet nothing is more impractical than the attempt to impose a humane future from above. What was naive under industrialism may be realistic under super-industrialism; what was practical may be absurd.

  The encouraging fact is that we now have the potential for achieving tremendous breakthroughs in democratic decision-making if we make imaginative use of the new technologies, both "hard" and "soft," that bear on the problem. Thus, advanced telecommunications mean that participants in a social fut
ure assembly need not literally meet in a single room, but might simply be hooked into a communications net that straddles the globe. A meeting of scientists to discuss research goals for the future, or goals for environmental quality, could draw participants from many countries at once. An assembly of steelworkers, unionists and executives, convened to discuss goals for automation and for the improvement of work, itself, could link up participants from many mills, offices and warehouses, no matter how scattered or remote.

  A meeting of the cultural community in New York or Paris – artists and gallery-goers, writers and readers, dramatists and audiences – to discuss appropriate long-range goals for the cultural development of the city could be shown, through the use of video recordings and other techniques, actual samples of the kinds of artistic production under discussion, architectural designs for new facilities, samples of new artistic media made available by technological advance, etc. What kind of cultural life should a great city of the future enjoy? What resources would be needed to realize a given set of goals?

  All social future assemblies, in order to answer such questions, could and should be backed with technical staff to provide data on the social and economic costs of various goals, and to show the costs and benefits of proposed trade-offs, so that participants would be in a position to make reasonably informed choices, as it were, among alternative futures.

  In this way, each assembly might arrive, in the end, not merely in vaguely expressed, disjointed hopes, but at coherent statements of priorities for tomorrow – posed in terms that could be compared with the goal statements of other groups.

  Nor need these social future assemblies be glorified "talkfests." We are fast developing games and simulation exercises whose chief beauty is that they help players clarify their own values. At the University of Illinois, in Project Plato, Charles Osgood is experimenting with computers and teaching machines that would involve large sectors of the public in planning imaginary, preferable futures through gaming.

 

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