by Robin Gerber
Spear, Art, 158, 171, 178, 180, 182; fraud case and, 191–92, 195, 196; Mattel management shakeup/restructuring and, 185–90, 246, 247; Mattel’s financial recovery and, 237–38
Spenco Medical Corporation, 244
Standard Plastics, 158
Steinberg, Paul, 53
Steinem, Gloria, 205
Sugarman, Art, 75
Swedlin, Abe, 117
Takasugi, Robert, vii, ix, 213, 214, 218–24, 230, 232
talking toys, 129, 140–41, 152–53
television. See advertising; children’s television
Temple Isaiah, 76, 130, 226
Tender Love dolls, 204
Tillie the Toiler, 7
Time magazine, 99, 100, 141
Today (TV program), 210
Topper Corporation, 173
Toy Association, 117
Toy Building (N.Y.C.), 67–68
Toy Fair, 1–5, 73, 74, 75, 82, 87, 147; Barbie and, 5, 17, 18, 104, 108–9, 110; Burp Gun and, 94, 97; history of, 3
Toy Industry Hall of Fame, 239
Toy Line Projection (TLP), 12
Turco Manufacturing, 161, 171–72
Tutti and Todd (dolls), 132
Uke-A-Doodle, 72–78, 82, 88, 160
Union Station (Los Angeles), 39
United Jewish Appeal, 131, 242, 247
United Jewish Welfare Fund, 130
University of California, Los Angeles, 114, 130, 193, 225, 237
University of Denver, 28, 35
Urban League award, 86
Vandevelde, John, vii, 214, 218, 220
V-RROOM! bicycle, 144
Wagner, Ray, 178, 189, 190
Warner Brothers, vii, 179
Weber, Franz Carl, 9
Weissbrodt, Max, 10
westerns, 94
Westmore, Bud, 13
Wheat, Francis M., 195
White, Leo, 74, 75, 87–88
Whittaker, Joe, 121, 128, 146, 170
Wishny, Steve, 227, 229–32
Women at Mattel group, 205
Women in Business, 206
Women of Distinction, 247–48
Women of the Year award, 145, 225
World War II, 46, 53–54, 58, 64–66, 219
Yoshida, Yasuo, 96–97, 169, 178, 194, 203, 215; Mattel fraud testimony of, 217–18
Young, Jerry, 50
Young, Loretta, 86
Zacho’s (gift shop), 49
Zemby, Zachary, 52, 53, 204
Zukerman, Sam, 76, 78
About the Author
ROBIN GERBER is the author of several books including Leadership the Eleanor Roosevelt Way: Timeless Strategies from the First Lady of Courage, Katharine Graham: The Leadership Journey of an American Icon, and the novel Eleanor vs. Ike. She is also a lawyer and senior faculty for the Gallup Organization, and a senior fellow in Executive Education at the Robert H. Smith School of Business, University of Maryland, College Park. A national commentator on women and leadership, she speaks to corporate and nonprofit audiences around the world. She lives in Bethesda, Maryland.
WWW.ROBINGERBER.COM
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ALSO BY ROBIN GERBER
Fiction
Eleanor vs. Ike
Nonfiction
Leadership the Eleanor Roosevelt Way: Timeless Strategies from the First Lady of Courage
Katharine Graham: The Leadership Journey of an American Icon
Credits
Frontispiece: Photo courtesy of UCLA Charles E. Young Research Library, Department of Special Collections, Los Angeles Times Photographic Archives, © Regents of the University of California, UCLA Library
Cover design by the designworks group, Tim Green
Cover image © istockphoto
Copyright
BARBIE AND RUTH. Copyright © 2009 by Robin Gerber. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the non-exclusive, non-transferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, down-loaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins e-books.
Mobipocket Reader February 2009 ISBN 978-0-06-189511-1
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