Television Is the New Television

Home > Nonfiction > Television Is the New Television > Page 16
Television Is the New Television Page 16

by Michael Wolff


  and digital vs. old media, 4, 40, 195

  and DoubleClick, 72

  income sources of, 26

  and search engine wars, 15–16, 53

  and sports, 181, 186

  and traffic gaming, 59

  and Yahoo, 16, 20

  and YouTube, 1, 96, 147–49, 151–55, 158, 160

  Google Chromecast, 110

  Google News, 33

  Greenfield, Richard, 96

  Grey, Brad, 2

  Guardian, The, 13

  Hastings, Reed, 92–93, 98, 142, 187

  HBO, 64, 95, 98, 100, 114, 117, 125, 126, 127, 130, 132, 171, 176, 177

  Hearst, 61, 116, 117

  Herzog, Doug, 2

  Hirschhorn, Jason, 95

  Hoffner, Jordon, 2

  Holt, Dennis, 48

  House of Cards, 94

  Huffington, Arianna, 11–12, 34, 58–59

  Huffington Post, The, 12, 18, 34, 58, 66, 189

  Hughes, Chris, 196–97

  Hulu, 5, 161

  Icahn, Carl, 130, 132

  information:

  bare minimum level of, 52

  branding, 52

  as currency, 32

  personalized, 157, 158

  real value of, 123

  sources of, 52

  surgical selection of, 51

  too much, 35–36

  transient nature of, 37

  wanting to be free, 123, 124, 167, 189–90

  intellectual property, 146–49, 194

  Internet:

  bundling, 177–78

  and cable, 125, 129, 130, 135

  free, 123, 124, 139–41

  moralistic intensity of, 191–92

  “net neutrality,” 138–44

  and OTT, 113

  publishing, 65–66

  and television, 91, 108, 111, 112, 139

  two-speed, 143

  and video, 26, 145, 159

  Internet protocol (IP), 92, 94, 109, 110–11, 134

  Jarvis, Jeff, 11

  Jobs, Steve, 101–4, 105

  Johansson, Scarlet, 2

  journalists, technology, 10–11, 13

  Kvamme, Mark, 2, 3

  Kyncl, Robert, 96

  Lauer, Matt, 21

  Lerer, Ken, 11, 12, 58

  Levinsohn, Ross, 20

  licensing formats, 119–20, 126

  LL Cool J, 2

  Loeb, Dan, 19–20

  magazines, 21, 56, 86, 104, 116

  attention demands of, 71

  CPMs, 52, 65, 66, 71–72, 73

  production and distribution costs, 71

  revenue sources, 48, 54, 115, 124

  space limitations of, 72

  Maker Studios, 154

  Mann, Michael, 2

  Martin, Laura, 175

  Mayer, Marissa, 20–21

  McCain, John, 174

  McConaughey, Matthew, 2

  McFee, Abigail, 27

  McLuhan, Marshall, 107

  media:

  advertising in, 18, 21, 52

  and Apple, 101–3

  audience for, 16–17, 40, 72

  bundling/unbundling, 171–78

  and consumer behavior, 12

  content costs of, 165–67, 189

  crossover executives in, 17, 20

  deal-making in, 93

  digital, see digital media

  disrupted paradigm of, 83

  as entertainment, 31, 85

  generation gap in, 13

  hierarchical business of, 11

  income sources for, 16

  licensing and distribution, 104

  low- vs. high-end, 85–88, 165, 187

  and marketing, 64

  mass, 39, 123, 195

  as narrative, 31, 67

  news outlets, 12, 18, 31–37

  new world market for, 85

  no-cost, 43

  ownership trade-offs, 126–27

  pirated, 146–49, 172

  quest for new medium, 12

  removing salesmen from, 76

  and scarcity premium, 72, 76

  and sports, 181–88

  streaming media devices, 109–10

  as television, 118, 121

  traditional, value of, 4, 71

  transformation of, 12–14

  user-supported content, 127–28, 147–49, 190

  as zero-sum game, 4, 23–24

  media brand, 51

  media business, 115–16

  media buyer, 48

  Microsoft, 16

  Microsoft Xbox, 110

  Milken, Michael, 11

  Milner, Yuri, 43, 160

  mobiles, 74, 102–3

  Moonves, Les, 9–10, 12, 97, 131–32, 135–36

  Morris, Kevin, 1–4

  movies, 115, 123, 124, 146

  MSN, 18, 33

  MTV, 126, 130

  Murdoch, Elisabeth, 119

  Murdoch, James, 61, 119–20

  Murdoch, Rupert, 103–4, 116–21

  music industry, 1, 101–3, 146–47, 172, 173–74

  Myspace, 20, 95, 117, 118

  Napster, 146, 147

  Nathanson, Michael, 25–26

  NBC, 130, 132, 143, 160, 185

  Netflix, 91–94, 97, 98–100, 139–40, 142–44, 155, 161, 169, 176, 177, 190

  “net neutrality,” 138–44

  Netscape, 39, 97

  New Republic, The, 196–97

  news:

  anchormen [-women] of, 35

  as branding device, 59

  declining value of, 34, 37, 168

  economic triage of, 33

  and elections, 59, 60

  lower-cost, 32, 33, 35

  media outlets for, 31–37, 58, 65

  monetizing, 64

  network, 35

  as public good, 32

  as reality, 31

  repetitive, 33, 36

  as storytelling, 31, 32

  ubiquity of, 34

  unprofitability of, 34, 35

  and Vice, 63–64

  News Corp, 20, 116, 117, 118

  newspapers:

  attention demands of, 71

  classified ads, 69, 115

  consolidation of, 116

  digital replacement of, 24–25, 167

  entertainment supplements, 34

  income sources of, 69, 124

  local retailers publicized in, 115

  nineteenth-century, 123

  personalized, 33, 36–37

  production and distribution costs, 71

  space limitations of, 72

  Web similarity to, 18, 33, 189

  New Yorker, 94–100

  New York magazine, 47, 48, 53, 61

  New York Times, The, 12–13, 27, 35, 63, 73, 78, 165, 166

  Nickelodeon, 95, 130

  Nintendo Wii, 110

  Oliver, John, 141

  OTT (over-the-top) content venues, 84, 94, 100, 108, 109, 111–14, 130, 161, 175, 176–77

  Outbrain, 53, 197

  Paley, William, 160

  Paramount Pictures, 2

  Peretti, Jonah, 53, 58–59

  pirated media, 146–49, 172

  Pittman, Bob, 126

  platform function, 93, 158, 161

  Politico, 189

  portal wars, 15

  POTS (plain old telephone service), 135

  programmatic buying, 73

  publishing:

  business of, 55, 56, 115

  Internet, 65–66

  print, 66, 172

  radio, 1
15, 116, 124

  Redstone, Sumner, 121, 126, 147

  Reilly, Kevin, 2

  ReplayTV, 83

  Roberts, Brian, 10

  Rodman, Dennis, 64

  Rogers Communications, 65

  Roku, 109, 113

  Rubicon Project, 75

  Rutledge, Tom, 113

  Saffo, Paul, 96–97

  Sandberg, Sheryl, Lean In, 41

  Scripps Networks, 21–22

  search engine optimization (SEO), 51–53, 73

  search engine wars, 15–16, 51, 53

  Sears, Jay, 75–76, 80

  Semel, Terry, 17

  Sequoia Capital, 2

  Showtime, 98, 177

  60 Minutes, 64

  smart phones, 105–6, 110, 111

  smart TVs, 111, 113

  Smith, Ben, 23

  Smith, Shane, 62, 63–65

  Snyder, Gabriel, 197

  social media, 56–57, 62, 73, 158

  Sony PlayStation, 110

  Sorrell, Martin, 61, 99

  South Park, 64

  Spacey, Kevin, 94

  sports events, 85, 181–88

  Starz, 92, 93

  Stewart, Adam, 2

  Stone, Matt, 2, 4, 5

  storytelling, 16, 31–32, 152, 190, 191, 199

  Super Bowl, 23, 85

  Supreme Court, U.S., 112

  Swisher, Kara, 11

  tablets, 103–6, 111

  TCV, 61, 63

  telephone companies (telcos), 135, 140–41, 177

  television:

  advertising on, 24, 25, 40, 70, 79–80, 83–84, 99–100, 115, 119, 125, 129

  anti-television views, 39–40

  attention demands of, 71

  as box, 107–8, 111, 113–14

  broadcast, 108, 112, 132, 168

  and bundling/unbundling, 173–75

  cable networks, 95–96, 99–100, 109, 119, 124–25, 131–32, 139, 172, 184

  comparisons with, 39, 167, 191–92, 197–98

  and computers, 105, 108, 110, 111

  deadwood on, 19

  digital’s perceived threat to, 23, 25–27, 42–43

  as distribution channel, 28, 94

  entertainment, 111, 114, 190

  evolution of, 190, 197–99

  expanding, 94–96, 99–100, 107, 111–12, 120, 124, 132

  and Facebook, 157–62

  and family values, 191

  free, 123

  geographical organization of, 92

  golden age of, 172

  government regulation of, 137–38, 175

  HDMI port, 110

  income sources of, 24, 25, 28, 85, 93, 96, 99–100, 115, 117

  and Internet, 91, 108, 111, 112, 139

  licensing deals, 93, 97, 112, 126

  as model, 21, 28, 58, 59, 64–65, 99–100, 114, 118, 168, 198

  and Netflix, 91, 93–94

  networks, 47, 64, 80, 131

  pay for, 113, 124–28

  prime time, 79–81, 96

  profitability of, 4, 24

  programming schedule, 83, 114, 128

  ratings wars, 183

  reality, 111–12, 191

  as reborn industry, 96, 132, 191–92, 199

  share price multiple, 40

  smart TVs, 111, 113

  and sports, 181–88

  steady, old-fashioned nature of, 9–10, 24, 27

  and storytelling, 16, 190, 191, 199

  syndication, 96, 176

  undifferentiated inventory supply, 79

  value of, 85, 121, 198–99

  and video, 96–97, 98, 108–9, 141–42, 145–46, 152–55, 158, 165–69

  Thompson, Scott, 19

  Time Inc., 159

  Time Warner, 11, 61, 64–65, 116, 117, 119–21, 126, 130, 132, 159

  Time Warner Cable (TWC), 120, 130, 135–36, 143, 185

  TiVo, 83, 110

  traffic:

  aggregation methods, 18–19, 50–51, 59, 66, 190, 195–96

  audience as, 18–19, 49–53

  exchanges of, 53

  pumping, 73

  traffic arbitrage, 52, 66

  traffic loop aggregators, 73

  transcendence, 42

  transformation:

  inevitability of, 10, 12–13

  print to digital, 65–67

  as shell game, 66

  Tribune, 116

  True/Slant, 66–67

  Turner, Ted, 126, 127

  Turner Broadcasting, 117, 126, 127, 130, 132

  21st Century Fox, 61, 118–21, 126

  Twitter, 26, 33

  unbundling, 171–78

  utilities, 41–42

  Verizon FiOS, 97, 135, 177

  Viacom, 3, 116, 117, 118, 121, 126, 129, 130, 131, 147–49, 152

  Vice, 57–58, 61–65, 67

  video:

  ads on, 63, 158, 167

  amateur (cheap), 167

  and BuzzFeed. See Buzzfeed

  digital, 109, 139, 157–59, 169

  distribution, 136, 175

  on Facebook, 44, 158–62

  and Internet, 26, 140, 145, 159

  and IP connection, 111

  premium, 22, 159–60, 162, 167

  streaming, 96, 108, 110, 112, 133, 161, 168, 190

  and television, 96–97, 98, 108–9, 141–42, 145–46, 152–55, 158, 165–69

  and unbundling, 176–77

  upgrade to, 37

  and Vice, 62–64

  YouTube, 63, 145–49, 151–55, 158–60, 166–67

  Vidra, Guy, 197

  Warner Bros., 17, 117

  Washington Post, The, 189

  Web:

  and advertising sales, 71–72

  direct marketing on, 69–70

  falling ad prices, 70–71

  mass media of, 39

  and media formats, 17

  and news, 33

  open, 19

  potential of, 39

  as smorgasbord of choices, 18

  television compared with, 39, 71

  Web (cont.)

  traffic aggregation methods in, 18, 60, 66

  unlimited space in, 72, 73

  and user satisfaction, 18

  see also Internet

  WebTV, 105, 111

  Western Media, 48

  Wheeler, Tom, 175

  Wi-Fi, 110

  Wired, 13

  Wojcicki, Susan, 154–55

  Yahoo, 15–22, 169, 189

  Yahoo Japan, 19

  Yahoo News, 33

  YouTube, 1, 63, 64, 96, 139, 145–49, 151–55, 158–60, 166–67

  Zucker, Jeff, 12

  Zuckerberg, Mark, 5, 32, 37, 41, 44, 157, 188, 196–97

  Zuiker, Anthony, 2

  Zynga, 53

  Looking for more?

  Visit Penguin.com for more about this author and a complete list of their books.

  Discover your next great read!

 

 

 


‹ Prev