New ideas capture the mind: The Grace of Great Things: Creativity and Innovation, by Robert Grudin (Ticknor & Fields, 1990).
Problems solve us: “Ways to Inflate Your IQ,” by Sue Shellenbarger, The Wall Street Journal, November 29, 2011.
The joy zone
Erik Demaine: “Independent Lens: Between the Folds,” (PBS, 2010).
I’m a geek: “Calculating Change: Why Origami Is Critical to New Drugs,” by Unmesh Kher, Time, September 4, 2005.
Richard Saul Wurman: “Smart Yellow Pages,” Communication Arts, January/February, 1988.
Serge Percelly: The Hand: How Its Use Shapes the Brain, Language, and Human Culture, by Frank R. Wilson (Vintage Books, 1999).
Mental state of flow: Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi (HarperCollins, 1990).
What’s the mission?
Competitive Exclusion Principle: The Struggle for Existence, Gause.
Jack W. Szostak: “From Telomeres to the Origins of Life,” by Claudia Dreifus, The New York Times, October 17, 2011.
The meaning of life is meaning. Flow, Csikszentmihalyi.
No evidence that quantity becomes quality: You Are Not a Gadget:
A Manifesto, by Jaron Lanier (Knopf, 2010).
GoodWork Project: www.goodworkproject.org
A theory of learning
We learn skills in a predictable sequence: “Secrets of a Mind-gamer,” by Joshua Foer, The New York Times, February 15, 2011.
Experience by itself teaches nothing: The New Economics: For Industry, Government, and Education, by W. Edwards Deming (MIT Books, 1994).
Profound knowledge: Ibid.
The brain forms habits: “A Quest to Understand How Memory Works,” by Claudia Dreifus, The New York Times, March 5, 2012.
Focus on your goals: “Secrets of a Mind-gamer,” Foer.
Nerve cells that fire together: The Power to Transform, Marshall.
Bell and Henry: Your Creative Power: How to Use Imagination, by Alex Osborn (Scribner’s, 1948).
Metaskills for journalists: “The Metaskills of Journalism,” by Gerald Grow, PhD, Gerald Grow’s Website, tinyurl.com/82hlmkk
Deliberate practice: The Genius in All of Us: Why Everything You’ve Been Told About Genetics, Talent, and IQ Is Wrong, by David Shenk (Doubleday, 2010).
Draw, Antonio, draw: “Write Till You Drop,” by Annie Dillard, New York Times, May 28, 1989.
Climbing the bridge
A jumping together: Consilience: The Unity of Knowledge, by Edward O. Wilson (Knopf, 1998).
Creativity loves company
Bridging and bonding: Bowling Alone: The Collapse and Revival of American Community, by Robert D. Putnam (Simon & Schuster, 2000).
Weak ties: “The Strength of Weak Ties,” by Mark S. Granovetter, American Journal of Sociology, volume 78, issue 6.
Biggest threat to Google: “Google’s Chief Works to Trim a Bloated Ship,” by Claire Cain Miller, The New York Times, November 9, 2011.
Sundown Schoolhouse: Glimmer: How Design Can Transform Your Life, and Maybe Even the World, by Warren Berger (Penguin, 2009).
Secret Science Club: “Continuing Education, at the Bar,” by Jennifer Schuessler, The New York Times, January 6, 2012.
He who receives an idea from me: “Why Technologists Want Fewer Patents,” by L. Gordon Crovitz, The Wall Street Journal, June 15, 2009.
Frank Stephenson: “Video: McLaren Designer Details Latest Masterpiece,” Motor Trend, tinyurl.com/7akzr5n
Unplugging
Attention deficit: “Continuous Partial Attention—Not the Same as Multitasking,” by Linda Stone, Bloomberg Businessweek, July 14, 2011.
Always-on culture: In the Bubble, Thackara.
Woodside High School girl: “Growing Up Digital, Wired for Distraction,” by Matt Richtel, The New York Times, November 21, 2010.
Internet use disorder: “Silicon Valley Says Step Away from the Device,” by Matt Richtel, The New York Times, July 23, 2012.
Fear of missing out: “Feel Like a Wallflower? Maybe It’s Your Facebook Wall,” by Jenna Wortham, The New York Times, April 9, 2011.
It’s filter failure: Clay Shirky at Web 2.0 Expo, September 17, 2008, www.youtube.com/watch?v=LabqeJEOQyI
Picasso: Quiet: The Power of Introverts in a World That Can’t Stop Talking, by Susan Cain (Crown, 2012).
Leonardo: The Science of Leonardo, Capra.
Wozniak: “The Rise of the New Groupthink,” by Susan Cain, The New York Times, January 13, 2012.
The scenic road to you
A person is not a pat formula: You Are Not a Gadget, Lanier.
Older minds, younger minds: “Thinking and Remembering: The 2008 Progress Report on Brain Research,” The Dana Foundation, tinyurl.com/72ycdoj
Generation Flux: “Meet the Pioneers of the New (and Chaotic) Frontier of Business,” by Robert Safian, Fast Company, January 9, 2012.
Jeremy Gleick: “Renaissance Man,” by Diana Kapp, The New York Times, January 22, 2012.
This thing called me: Soul Dust, Nicholas Humphrey.
Impossible is nothing: The Difference Maker: Making Your Attitude Your Greatest Asset, by John Maxwell (Thomas Nelson, 2006).
A MODEST PROPOSAL
Introduction
Disruptive innovation: The Innovator’s Solution, by Clayton M. Christensen and Michael E. Raynor (Harvard Business School Press, 2003).
Johnathan Swift: “A Modest Proposal: For Preventing the Children of Poor People in Ireland,” by Jonathan Swift (1729), Wikipedia, en.wikipedia.org/wiki/A_Modest_Proposal
1. Shut down the factory
An educational garden: The Power to Transform, Marshall.
The factory model of learning: Out of Our Minds, Robinson.
The mantra of reform: The Power to Transform, Marshall.
Intensive cultivation: “Investing in Children: Changes in Parental Spending on Children, 1972 to 2007,” by Sabino Kornwich and Frank F. Furstenberg, tinyurl.com/18r
My husband and I shelled out a small fortune: “The Escalating Arms Race for Top Colleges,” by Jennifer Moses, The Wall Street Journal, February 5, 2011.
2. Change the subjects
Let our teaching be full of ideas: “Education for an Information Age,” by Bernard John Poole and Elizabeth Sky-McIlvain (McGraw-Hill, 2009).
No such thing as algebra: quotationspage/Fran_Lebowitz
Interactive learning: “A Brief History of Textbooks, or, Why Apple’s ‘New Textbook Experience’ Is Actually Revolutionary,” by Megan Garber, The Atlantic, January 12, 2012.
Inkling: “Sequoia-backed Inkling Updates iPad E-textbook Platform with Collaborative Study Groups and More,” by Leena Rao, TechCrunch, August 24, 2011, tinyurl.com/3uetjbp
Pearson: “Pearson’s New Interactive Textbooks for the iPad,” YouTube, tinyurl.com/7vxyoey
Study of Cambridge University: School Subjects and Curriculum Change, by Ivor F. Goodson (Routledge, 1993).
Cambridge: “Intellectual Guru Seeks ‘System Redesign’ of Secondary Education,” by Peter Wilby, The Guardian (London), September 21, 2009.
Derek Bok: “What You (Really) Need to Know,” by Lawrence H. Summers, The New York Times, January 20, 2012.
3. Flip the classroom
An automated cousin: From a talk by Salman Khan, “Reinventing Our Education Future, at the University of California Santa Barbara, October 10, 2011.
Khan Academy: www.khanacademy.org
Future of education: “Flipping the classroom,” The Economist, September 17, 2011.
Sage on the stage: “From Sage on the Stage to Guide on the Side,” by Alison King, College Teaching, volume 41, 1993.
Superteachers: Change.edu: Rebooting for the New Talent Economy, by Andrew S. Rosen (Kaplan, 2011).
Teaching with video: “Virtual and Artificial, but 58,000 Want Course,” by John Markoff, The New York Times, August 15, 2011.
4. Stop talking, start making
Case method of learning: “What Th
ey Don’t Teach Law Students: Lawyering,” David Segal, The New York Times, November 19, 2011.
Stage theory of child development: Hare Brain, Tortoise Mind: How Intelligence Increases When You Think Less, by Guy Claxton, (Harper Perennial, 1999).
Creativity is disdained as frivolous: The Design of Business: Why Design Thinking is the Next Competitive Advantage, by Roger L. Martin (Harvard Business School Press, 2009).
Land Grant College Act: Change.edu, Rosen.
Gadget Camp: “At This Girls’ Camp, Crafts Take a Drill Press,” by Motoko Rich, The New York Times, August 18, 2011.
Trade Tech High School: From a personal interview with Doreen Quinn (2011).
The best way to learn is by doing your own projects: From a talk by Ray Kurzweil, “Innovation in an Era of Accelerating Technologies,” at the University of California Santa Barbara, March 6, 2012.
European Year of Creativity: “The Creativity Crisis,” by Po Bronson and Ashley Merryman, Newsweek, July 10, 2010.
Creative achievement requires an act of courage: The Grace of Great Things: Creativity and Innovation, by Robert Grudin (Ticknor & Fields, 1990).
5. Engage the learning drive
ADHD is a fake disease: Out of Our Minds, Robinson.
Aesthetic and anaesthetic: “Changing Education Paradigms,” by Sir Ken Robinson with RSA Animate, YouTube, tinyurl.com/376bdv2
Decline of creativity: “The Creativity Crisis,” Bronson and Merryman.
Anat Baniel: The Hand: How Its Use Shapes the Brain, Language, and Human Culture, by Frank R. Wilson (Vintage, 1998).
Shallow learning vs. deep learning: “Forgetting Curve,” Wikipedia, en.wikipedia.org/wiki/Forgetting_curve
2010 Gallup poll: “Making Kids Work on Goals (and Not Just in Soccer),” by Sue Shellenbarger, The Wall Street Journal, March 9, 2011.
I think it’s sixth-grade: From a talk by Salman Khan, “Reinventing Our Education Future”, at the University of California Santa Barbara, October 10, 2011.
6. Advance beyond degrees
Gaming the system: Academically Adrift: Limited Learning on College Campuses, by Richard Arum and Josipa Roksa (University of Chicago Press, 2011).
Five hours of studying per week: Ibid.
The abolishment of grading: The New Economics, Deming.
Principle of flow: Flow, Csikszentmihalyi.
Right-answer fixation: From a talk by Donald J. Treffinger, “Creative Problem-solving for Teachers,” at the Project Interact Spring Conference, 1984.
Block system: “David Helfand’s New Quest,” by Tamar Lewin, The New York Times, January 20, 2012.
Shape the future
Mind shaping is world shaping: The Power to Transform, Marshall.
Cognitive recapitulation: The Hand, Wilson.
A culture so profound it lasted 20,000 years: The Cave Painters: Probing the Mysteries of the World’s First Artists, by Gregory Curtis (Knopf, 2006).
INDEX
A
Acorn Computers, 190
Adams, Scott, 133
ADHD, fake disease, 243
aesthetic and anaesthetic experiences, 243
aesthetics. See also beauty
associations, 66–67
content, 66–67
definitions of, 64–65
and education, 69
versus ethics, 125–126
eye test of aesthetic judgment, 195–196
form, 66–67
formal qualities, 65–69, 72
and good taste, 68
symbolic qualities, 65
toolbox, 70–74
affordances
and desiderata, 144–145
test of originality, 173
Amabile, Teresa, 21–22
Amazon, 233
goal of available books, 4
personal and empathetic transactions, 84
American Airlines, 192
American Psychological Association, 213
American versus European Dream, 118
American versus European driving, 109-110
Amtrack, 117, 183
anaesthetic and aesthetic experiences, 243
analogical intelligence, 73
anchoring effect, 46
Anderson, Poul, 97
Andrews, Dr. Susan, 21
“and” thinking versus either/or propositions, 93–94
animal (limbic) brain, 25–27
Anthropologie, 182
Apple
branding, 75
corporate purpose statement, 117
iPad, 233
creation, 162
example of innovation, 10
iPhone
versus BlackBerry, 85
versus Cray supercomputer, 5
from tablet computer idea, 162
iPod, costs 1961 versus 2001, 5
Jobs, Steve
Apple surpassing Microsoft, 10
genius conceiving products, 140
tablet computer to iPhone to iPad, 162
interview with, 150–151
as prime contrarian, 152
MacBook Air, 62, 191
Macintosh, 228
Applied Imagination, 163
Apollo Research Institute, 29
Aristotle, 40
art and science
bifurcation of, 54
Leonardo da Vinci‘s notebooks, 54–57
uniting through design, 57
The Artist, 145
The Artist’s Way, 148, 179
The Ascent of Man, 156
asymmetrical knowledge, 196
Attenborough, David, 238
Australopithicus afarensis, 248
autistic people, 39
autodidactic learning, 36, 208
axiology, 125
B
Bach, Johann Sebastian, 169
The Back of the Napkin, 158
Baker, David, 153
balancing feedback, 100
Baldwin, Billy, 194
Bangle, Chris, 33
Baniel, Anat, 244
basal ganglia (reptilian brain), 25–26
Batali, Mario, 189
beauty. See also aesthetics
association as determinant of, 66
components
elegance, 59–62
rightness, 59–62
surprise, 59–63, 78
definition of, 59
and Industrial Age, 58
and kitsch, 60
in product design, 63
belief bias, 46
beliefs, nature versus nurture, 94
Bell, Alexander Graham, 139, 219
Bennett, Charles, 193
Berkun, Scott, 80, 196
Bernebeu, Almudena, 214
Betamax videotape format, 183
biases
challenging intuition, 46
confirmation bias, 84–86
religious/cultural beliefs, 86–87
The Big Questions, 88, 125
big what, big how attitude, 135
big what, small how attitude, 135
Bilbao’s Guggenheim Museum, 149
BlackBerry smartphone, 85–86, 183
Bloomer, Carolyn M.
beauty, definition of, 60
brains as meaning-making machines, 46
culture, definition of, 86
BMW’s Mini Cooper, 63, 225
Bohr, Niels, 94, 146, 180
Bok, Derek, 237
bolt upright moments, 168–171
bonding and bridging, 224–226
Box, George, 134
brain. See also emotional brain; rational brain
computerlike processing, 39
disassociated activity patterns, 139
failure as emotional trigger, 42
fourth, 248
human brain (neocortex), 25–27
meaning-making machines, 46
mirror neurons, 43–44
OFC (orbitofrontal cortex), 41
types through evolution, 25–27
brainstorming,
softball and hardball, 164–165
branding, 75, 118
Breville, 183
bridging and bonding, 224–226
Brita, 131
brittle skills, 18
Bronowski, Jacob, 156
Bruno, Giordano, 86
Buchanan, James, 241
Burke, James, 22, 238
business. See also work/jobs
and beauty, 60, 63
branding, 75, 118
business models
formal qualities, 65
new destroying old, 10
strategic pyramids, 119
complexities, types of, 186
customers
conjoint analysis technique, 187
one-think versus overchoice shopping, 187
reactions to change, 10
design process
business versus design thinking, 31–32
encouraging, 182
over-designed, 189
power of originality, 11
information-based, increase of wealth not jobs, 13
purpose statements, 117–120
selling concepts to, stages, 197–201
synergy, 187–188
butterfly effect, 54
C
Cage, John, 180
Cameron, David, 21
Cameron, Julia, 148, 179
Campbell, Bill, 172
Campbell, Joseph, 213
Campion, Jane, 210
Campo dei Fiori, Rome, 86
Caplan, Ralph, 156
Capra, Fritjof, 57
Cartesian Theatre, 52
Casablanca, 2, 59
case method of learning, 240
cave dwellers, hand stencils and drawings, XIII, 36, 202, 248
consciousness, enhanced level of, 53
celluloid, 162
Centre for the Mind, University of Sydney, 39–40
Chalmers, David, 52
change. See also exponential change
drivers of, 29–30
embracing, because of or in spite of successes, 10
people’s reactions to, 10
Charles Schwab, 173
Chevron, 117
Chilean student riot for education, XXVII
Cirque du Soleil, 160
Citigroup, 13
Clairol, 160
Clark, Kenneth, 238
the cloud (shared brain), 26–27
Coca-Cola, 75
Codex Leicester, 55, 57
cognitive bias, 46
cognitive computer chips, 4–5
cognitive recapitulation, 248
conjoint analysis technique, 187
Colbert, Stephen, 87, 214
Metaskills- Five Talents for the Robotic Age Page 27
