Loewe, 28
Millward Brown, 117
L’Oreal, 32–34, 66, 85
Milupa, 191
Loro Piana, 28
Minimalism, see Art of reduction
Louis Vuitton, 28
Mistakes, right to make, 11
Luxury brands, 31–34
MIT, 71, 76
Luxury products, 27
Mitterrand, François, 19
LVMH, 27–30, 64. See also Arnault, Mizone, 191
Bernard
Moët & Chandon, 28
Monopolies, creating, 88
M
Munger, Charlie, 86
Ma, Jack, 45–56
Murakami, Takashi, 29
about, 61
Musk, Elon, 64–65, 98, 153, 163–164
and Chinese growth, 51–56
Mycoskie, Blake, 170
and contrarian model, 46–50
MyMagic+, 16
and embracing change, 50–51
MySpace, 137
Ma, Pony, 52
Mac, 4
N
MacArthur, Douglas, 89
Narrative, in corporate culture, 111
McCord, Patty, 101–105
Negro Silent Protest Parade, 167
McDonald’s, 176
Nelson, Marilyn Carlson, 177
Macintosh, 139
Nespresso, 72
McKinsey, 84, 145
Netflix. See also McCord, Patty
McMillon, Doug, 24–25
big data used by, 135
Maister, David, 92–93
corporate culture at, 93, 101–102,
Management strategies:
138
art of reduction, 7–8
disruptive HR practices at,
employees first, 20–24
103–104
excellence striving, 60–63
and Madam C. J. Walker, 167
self-disrupting, 35–37
market creation by, 87
vertical management, 29–30
program creation at, 143
Mandela, Nelson, 109
talent recruitment at, 104–105
Marketing, 31–34, 121–123. See also New Economy, 8, 15, 25, 75–89, 93
Advertising
New York Air, 20
Marketing Week, 119
New Yorker, 71
Marriott, 72
The New York Times, 96, 134, 169,
Mavericks at Work, 112
181
Mayer, Marissa, 162
NGOs, 198
McKinsey Global Institute, 164
Nielsen, 168
McNamara, Mary, 150
Nike, 117, 134, 136–137, 142–143
Michelin, 23
1984 (Orwell), 4
Microcredit, 188
Nissan, 139, 140, 176
Microsoft, 6, 70
Northwest Airlines, 20
Microsoft Windows, 6
Nutricia, 191
240 INDEX
O
Pritchard, Marc, 119–129
O, The Oprah Magazine, 150, 152
about, 117–118
Obama, Barack, 134
on advertising, 144
Ochs, Adolph S., 160
on big ideas, 140
Old Spice, 124, 126
on marketing, 121–125
1-1-1 model, 194–196
on purpose, 125–129
One-person business, 152–155
Procter & Gamble (P&G). See also
One-to-one marketing, 123
Pritchard, Marc
Online journalism, 158–160
big data used by, 136
OnStar, 15–16
brand building at, 115–116,
Open-platform era, 16–17
119–120
Oprah Winfrey Foundation, 151
creativity at, 123–124
The Oprah Winfrey Show, 150–151
and disadvantaged populations,
Orwell, George, 4
188
and marketing, 32–34, 122–123
P
philanthropy at, 195
Pacific Southwest Airlines, 20
purpose at, 62, 127–128
Packard, David, 84
Productivity, and company culture,
Page, Larry, on core values, 95–99
96
Pampers, 62, 126
Products, free, 82–83
Pan Am, 20
“Proud Sponsors of Moms” (film),
Pannaud, Guillaume, 143
124
Paradoxes, 65–66
Pulitzer, Joseph, 160
PayPal, 47
Purpose:
Pedigree, 139–140
and brand building, 125–129
Personal branding, 153–154
disruptive social, 179
Peters, Tom, 58, 153
formulating, 61–62
Pfizer, 85
social, see Social purpose
P&G, see Procter & Gamble
Philanthropy, see Corporate social
Q
responsibility (CSR)
Quality of service, 37. See also
Pledge 1%, 197–199
Customer experience
Policies, vacation, 103
Politics, 177–178
R
Polman, Paul, 171, 173–181
Reciprocal actions, science of, 4
and brand activism, 177–181
Recruitment, employee, see
and CSR, 196, 198
Employees, recruitment of
on social impact, 187
Reduction, art of, 7–8
and SVC, 174–177
Reinventing Giants (Fischer), 40
Porter, Michael, 169
Ren Zhengfei, 52
Pralahad, C. K., 187
Responsibility, in company culture,
Predix, 16, 81
38–41, 102
Priceline, 133
Reuters, 142
The Price of Profit (Wicks), 196
Rhoades, Ann, 21–22
Index
241
Riboud, Antoine, 183–184
Paul Polman on, 173
“Right to make mistakes,” 11
at Salesforce, 193–194
Rihanna, 153
Soderbergh, Steven, 104
Rimowa, 28
Software, integrated in hardware,
Rockwell, Norman, 153
6–7, 64
Rohn, Jim Peter, 89
South China Morning Post, 55
Roma (Cuaron), 105
Southwest Airlines, 20–23, 64, 72.
Ruhanen, Troy, 109, 113
See also Kelleher, Herb
Space X, 64–65
S
Spotify, 82
Saint-Laurent, Yves, 29
Stamminger, Erich, 140–141
Salesforce, 14, 69, 87, 171, 193–196
Starbucks, 72, 87, 134
Salesforce Foundation, 194–195
Start-ups, fostering innovation in,
Sandberg, Sheryl, 102, 162
77, 79–87
Schultz, Howard, 178
Strategy(-ies):
Schumann, Dan, 178
implementation of, 24–26
Schumpeter, Joseph, 153
management, see Management
Science of reciprocal actions, 4
strategies
Scorsese, Martin, 104
Stress, 163–164
Sculley, John, 10
Sustainability, 176
Self-disrupting, 35–37
SVC (shared value creation),
Sephora, 28
169–170, 174–177
Service, quality of, 37. See also
Customer experience
T
Shandwick, Weber, 178
TAG Heuer, 28
Shared value creation (SVC),
Talent Network, 17
169–170, 174–177<
br />
Talent recruitment, 104–105,
Share The Model, 197
110. See also Employees,
Shokti Doi, 188–189
recruitment of
Siebel, 69
Taobao, 47
Siemens, 85
Taylor, Bill, 112
Silicon Valley, 85, 138
TBWAChiatDay:
Simplicity, Steve Jobs on, 9
and Apple, 3, 4–5, 60
Singles’ Day, 45
brand building of, 148
Sloan Business School, 71
and corporate culture, 93
Smale, John, 115–116
corporate culture at, 107–113
Social justice, see Corporate social
disruption methodology at,
responsibility (CSR)
112–113
Social purpose:
talent acquisition at, 110–112
at BlackRock, 180–181
Technology, 13, 53
corporate focus on, 170
Tech Vision, 15
disruptive, 179
Tencent, 47
Emmanuel Faber on, 191
Thiel, Peter, 78, 88
and Oprah Winfrey, 151–152
“Think Different” (film), 139
242 INDEX
Thought, challenging, xii
Wall Street Journal, 75, 112
Thrive Global, 163
Wang, Diane, 52
Tide, 124, 126
Wang Jongbo, 52
Time magazine, 149
Warby Parker, 170
Toledano, Sydney, 29
Warhol, Andy, 153
Toms, 72, 170
The Washington Post, 17–18
Toyota, 64
The Ways to New (Dru), 77
Trump, Donald, 17
Weber, Julie, 21
Tse, Edward, 50, 53–54
WeChat, 5
TWA, 20
Weed, Keith, 169
Twain, Mark, 153
The Week in Good World News,
Twitter, 14, 85, 137, 177
157–158
WhiteWave Foods, 186–187, 191
U
Whitman, Meg, 56
Uber, 14–15, 71, 73, 85, 135
Wicks, Jason, 196
Ulukaya, Hamdi, 179
Wieden & Kennedy, 142
Umbrella brands, 116
will.i.am, 153
UN 2030 Sustainability
Winfrey, Oprah, 147–152, 155, 161,
Development Goals, 176
164
UNICEF, 65
Women in business, 161–164
Unilever, 171, 173–177, 188. See also Woods, Tiger, 153
Polman, Paul
Unilever Sustainable Living Plan,
X
174–175
Xiaomi, 12
Unreasonable Group, 170
Xi Jingping, 53
U.S. Census Bureau, 153
Users, buyers vs., 82
Y
User experience, 13–14, 135. See also Yueh, Jedidiah, 75–89
Customer experience
about, 77–78
on anti-leaders, 98
V
and creating markets, 87–89
Vacation policies, at Netflix, 103
on disruptive data, 137
Values, at TBWA, 108
lessons from, 78–86
Variety, 154
Yunus, Muhammad, 188–189
Vertical management, 29–30
Virgin, 117
Z
Visa, 72, 139
Zappos, 20
Vision, at TBWA, 108
Zenith, 28
Vitality Index, 76
Zhang Ruimin, 35–43
Vocabulary, in corporate culture, 112
about, xiii, 35–37
and change, 81
W
and company culture, 38–41
Walker, Madam C.J., 165–167
on customer focus approach,
The Walker System of Beauty
41–43
Culture, 166
Zynga, 137
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