The War for Late Night

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by Carter, Bill


  A more reasonable response, said the longtime late-night figure, was a drastic change in how late-night shows got produced. “In a way, these shows are doomed and protected at the same time,” the player said. “They’re doomed for all these reasons; protected because what else can you put on television that’s cheaper than this? But for sure the days of the $30 million salary for a host are gone forever. The days of the twelve-, thirteen-, fourteen-person writing staff are gone forever. Frankly, the days when there are house bands might come to a close.”

  The models for how to produce late-night shows for much less money were certainly out there. Jon Stewart and Stephen Colbert had smaller writing staffs and no house bands. Then there was Live with Regis and Kelly, ABC’s morning entry. As the late-night participant put it, “They come out. They talk. They interview guests. There’s your show. It costs a nickel.”

  But would a show like that ever seize the attention of the nation, the way Letterman had during his sex scandal? Or the way Conan had after he told the people of earth he was cutting the cord with NBC? No, said the late-night principal. “I think all the important and cultural relevance of these shows is done.”

  Maybe not yet. Another late-night leader of long significance, Lorne Michaels, refused to capitulate to the notion of inevitable extinction—or diminution. “They’re wrong,” Michaels said of the late-night eschatologists. “Of course these shows can still make money.” Michaels could hardly believe anything less, having just thrust Jimmy Fallon upon the world. Lorne was convinced that Fallon had the rare talent to establish an audience, build it, and then emerge as their personal star, the way Letterman had, the way Conan had.

  If nothing else, Michaels pointed out, the events of January 2010 had proved the continued relevance and impact of late night. They accomplished something for Conan that he had not quite been able to do for himself. “The big thing this did, at the end of the day, was make Conan O’Brien truly famous,” Michaels said. “He wasn’t famous before.” It was the Hugh Grant comparison expressed a different way. But of course Jay Leno had been able to ride his Hugh Grant moment to long-term triumph. Conan had ridden his right out of NBC. And that was unfortunate, as Michaels saw it. Justified, perhaps, but still unfortunate.

  Lorne looked at the situation from the truly long view, the view of the hardened, occasionally scarred veteran of many network conflicts. “The fact that the network behaved badly?” Michaels said. “If you read the charter, that’s what they do. Their thing is, they behave badly, and you can’t go, ‘Really? They did this?’ Because they’re the network. That’s what they do.”

  Resigning in the face of network ingratitude, Lorne said, does not provide the anticipated satisfaction—an experience, he stressed, he knew well. In 1979 Michaels quit Saturday Night Live and NBC. He was unhappy with his treatment at that point, tired of battles with the network over things Lorne knew far better than they did would only improve the show. At the time, the executive in charge of NBC Entertainment was Irwin Segelstein, a small bear of a man, a generation older than Michaels, who was then not yet thirty-five. Lorne walked into Segelstein’s office, sat down, and laid out all the reasons he had decided to resign. And Segelstein, who had a sardonic streak, listened patiently, not uttering a word until Michaels had finished. Then he launched into a story, a parable of sorts, one that touched on the religion of television.

  “Let me just take you through what will happen when you leave,” Segelstein began. “When you leave, the show will get worse. But not all of a sudden—gradually. And it will take the audience a while to figure that out. Maybe two, maybe three years. And when it gets to be, you know, awful, and the audience has abandoned it, then we will cancel it. And the show will be gone, but we will still be here, because we’re the network and we are eternal. If you read your contract closely, it says that the show is to be ninety minutes in length. It is to cost X. That’s the budget. Nowhere in that do we ever say that it has to be good. And if you are so robotic and driven that you feel the pressure to push yourself in that way to make it good, don’t come to us and say you’ve been treated unfairly, because you’re trying hard to make it good and we’re getting in your way. Because at no point did we ask for it to be good. That you’re neurotic is a bonus to us. Our job is to lie, cheat, and steal—and your job is to do the show.”

  Lorne’s reaction had been a solitary word: “Whoa.” The speech had left him mostly speechless because he realized that Segelstein was exactly right. Being in charge of Saturday Night Live or The Tonight Show or the Nightly News, Michaels concluded, was not an entitlement—it was a job. That got confused at times because the people involved in these shows put so much emotion and passion into them—and it was these very qualities that made the shows so good.

  With that insight and all his own experience behind him, Lorne Michaels did his best to stand back and survey the television landscape after all the action on the late-night field from late 2004 to the middle of 2010. He saw the plans that had been laid, decisions that had been made, moves that had been played.

  As he worked through it, breaking it all down, he believed he had a grasp of exactly what had transpired, and why. But then a piece wouldn’t quite fit. Where did that piece come from? Did it make sense? For a time, Lorne thought he really had it, but then he realized he clearly didn’t. Finally, he decided, it was probably time to shrug it off and just walk away.

  “It’s Chinatown,” he said.

  On September 24, 2010, just as the fall television season got under way, Jeff Zucker announced that he was stepping down; the new corporate owners at Comcast were inclined, after all, to install their own boss. No one should have been surprised, Zucker said; yet he knew that many inside NBC would be. Comcast offered no specific reason, and Zucker resigned himself to the fact that “ninety-nine times out of a hundred, when a company spends billions to buy another company, they want to put their own team in place.” He certainly didn’t believe that the late-night crisis of 2010 had played a hand. “That was just a risk that didn’t work out,” he concluded. Whatever the rationale, the departure removed Zucker from the only employer he had ever worked for, the only building he had ever worked in. “It’s all I’ve ever known,” Jeff said. “I met my wife here. My four kids were born while I was here. I endured colon cancer twice here.” The pain of separation from an institution he had devoted his professional life to stirred “gut-wrenching” emotions in Jeff Zucker; it was something he suddenly had in common with a late-night host of his previous acquaintance. That, and Harvard.

  ACKNOWLEDGEMENTS

  This book is almost exclusively the product of firsthand reporting. I gained information from several other sources, especially in-depth interviews in Rolling Stone magazine. I also relied on some of my own reporting for The New York Times. But I was most fortunate to have the encouragement of some extraordinary editors there. I want especially to thank Bruce Headlam and Steve Reddicliffe.

  At Viking, thanks to the president, Clare Ferraro, and the executive editor, Rick Kot, as well as Laura Tisdel, who rode herd on the copy. And of course I must once again thank my stalwart agent, Kathy Robbins, a supplier of great advice and confidence.

  My fondest appreciation goes to Rich and Nikki Carter, Catherine and Dan O’Neill, Alexandra Carter and Greg Lembrich, Rich and Brittany Carter, John Carter, Bridget and Danny O’Neill, Tom and Regina Lembrich, Phil and Denise Andrews, Frank and Diane Guercio, Lori and Thom Peters, Aine and Paul McCambridge, Kathy and Eric Davidson, Leslie and Paul Marchese, Gerry Uehlinger, and Dr. Tom Ziering.

  Thanks to Pat Berry, and a shout-out to the “cool kids” table on the 14th floor. I also benefited immeasurably from having an early reader, and always friend, Eric Mink.

  From Fox, my great thanks to Kevin Reilly and Peter Rice. From ABC, Anne Sweeney. From TBS, Steve Koonin. From the E Channel, Ted Harbert.

  I am grateful to two complete professionals from NBC, Allison Gollust and Rebecca Marks, as well as Cory Shields, Jeff DeRome
, and Tracy St. Pierre. Others I am indebted to at NBC include Marc Graboff, Rick Ludwin, Nick Bernstein, Alan Wurtzel, Ron Meyer, Michael Bass, and Michael Fiorile. Jeff Gaspin supplied his recollections with impressive frankness. Dick Ebersol has always related his experiences with color and candor—never more so than this time. Lorne Michaels, as he has often in the past, found remarkable ways to express the essence of what was really going on.

  I want to express special appreciation to Jeff Zucker. He was, as he has always been, open, thoughtful, and giving with his time and his perspectives.

  Thanks also to Gail Berman, Lloyd Braun, Alan Berger, Andrea Wong, Robert Morton, Jeff Garlin, Bob Thompson, Don Ohlmeyer, Marc Liepis, Brian Williams—and for great laughs and observations, Jerry Seinfeld. Others contributed reflections and comments and asked not to be identified. All of them have my deepest appreciation.

  From The Late, Late Show, thanks to Craig Ferguson, Michael Naidus, and two of the best people I know, Peter and Alice Lassally. From Late Night, thanks to Jimmy Fallon and Mike Shoemaker. From Late Night with David Letterman, I greatly appreciate Tom Keaney’s efforts on my behalf, as well as Rob Burnett’s valuable contributions. Jon Stewart and Stephen Colbert share a common thread: their irrepressible agent, James Dixon. Big thanks to James and his clients, especially his third one, Jimmy Kimmel, whose extraordinary generosity of spirit has always extended to me.

  Jay Leno has never been anything but warm and welcoming to me. I especially thank him for his thoughtfulness to me this year. I also appreciate the help and insights of Jay’s wise and essential producer, Debbie Vickers.

  From “Team Coco,” thanks to Gavin Polone, Mike Sweeney, Drew Shane, and Andy Richter, as well as Ari Emanuel and especially the class act that is Rick Rosen. Throughout this effort, Conan’s executive producer, Jeff Ross, was, as he has always been for me, the gold standard for generosity, dependability, and decency.

  I have been privileged to chronicle much of Conan O’Brien’s amazing ride through late night. This year, Conan displayed only more openness, honesty, and grace under pressure. He was generous beyond the call. Special thanks as well to Liza O’Brien.

  Three people make everything in my life possible. My children, Caela Ellen Carter and Daniel Houston Carter, fill my days with the purest form of joy. Their mother, the love of my life, Beth Keating Carter, remains the wisest editor, most enthusiastic reader, and greatest partner anyone could ever have. No man has ever been more blessed.

  INDEX

  ABC

  proposal to Conan

  proposal to Leno

  Affiliates

  Jay Leno Show failure with

  opposition to Conan

  Agoglia, John

  Alexander, Jason

  Bass, Michael

  Berger, Alan

  Berman, Gail

  Bernstein, Nick

  Birkitt, Stephanie

  Braun, Lloyd

  Conan’s shift to 12:05, reaction to

  hires Kimmel

  network experience of

  Brecheen, Leigh

  Bromstad, Angela

  Burnett, Rob

  comments about Leno

  and Conan

  and Kilborn

  on “late-night war,”

  Carey, Drew

  Carolla, Adam

  Carson, Johnny

  advice about SNL

  -Conan meetings

  jokes, sending to Letterman

  last show

  leaves Tonight Show

  Leno alienation

  and Letterman

  and Seinfeld

  successor. See Tonight Show, The with Jay Leno

  CBS, Letterman signs with

  Charles, Larry

  Chase, Chevy

  Chernin, Peter

  proposal to Conan

  proposal to Leno

  Colbert, Stephen

  as comic, development of

  family background

  Colbert Report

  Comcast, Universal takeover by

  Cook, Michelle

  Costas, Bob

  Creative Artists Agency

  Crystal, Billy

  Daily Show, The

  cost of show

  Emmy Awards to

  Kilborn as host

  Stewart as host

  Daniels, Greg

  Davies, Michael

  “Devil-Bear,”

  Dixon, James

  as Colbert’s agent

  as Kimmel’s agent

  as Stewart’s agent

  DVDs, impact on ratings

  Ebersol, Dick

  improving show, suggestions to Conan

  Jay at prime time, negativity toward

  and late-night programming

  as Leno supporter

  and NFL deal

  post-war position of

  Tonight / Conan, negativity toward

  Elliott, Chris

  Emanuel, Ari

  and Conan move to Tonight Show

  Conan’s shift to 12:05, reaction to

  and Fox/Conan talks

  Emmy Awards, Conan as host

  Endeavor

  and Fox/Conan talks

  See also Rosen, Rick

  Fallon, Jimmy

  as comic, development of

  family background

  Late Night with

  on SNL

  upfront week performance

  Ferguson, Craig

  as comic, development of

  family background

  Late Late Show host

  Ferrell, Will

  Finnerty, Dan

  Fiorile, Michael

  Fox

  acquiring Conan, efforts in

  pitch to Kimmel

  proposal to Leno

  See also Chernin, Peter

  Friday Night Videos

  Garlin, Jeff

  on late-night wars

  Gaspin, Jeff

  on Conan as financial liability

  Conan’s Manifesto, interpretation of

  expectations of Leno

  on late-night wars

  Leno leaves prime-time meetings

  Leno leaves prime-time strategy

  NBC Entertainment under

  post-war position of

  Glaser, Patty

  Gollust, Allison

  “Gossip,”

  Graboff, Marc

  and Conan move to Tonight Show

  Conan’s Manifesto, interpretation of

  and Leno contract negotiations

  Leno leaves prime-time meetings

  Leno leaves prime-time strategy

  at upfront week

  Groundlings

  Halderman, Joe

  Hale, Boyd

  “Happy Happy Good Show, The,”

  Hartman, Andrea

  Harvard, Conan’s activities at

  Harvard Lampoon

  Harvey, Allan

  Iger, Bob

  proposal to Conan

  proposal to Leno

  Immelt, Jeff

  and NFL deal

  Zucker relationship with

  Jay Leno Show, The

  cancellation leak

  canceling, NBC alternative ideas

  departing statement

  failure with affiliates

  first show

  format of

  the “Leno effect,”

  Leno’s contract

  Leno’s negativity about

  as NBC “don’t lose Leno” strategy

  NBC negativity toward

  pay-and-play agreement

  ratings

  Jay Leno Show, The (special 1986)

  Jean, Al

  Jimmy Kimmel Live!

  Kimmel hired for

  Leno parody

  “10 at 10” with Leno

  time slot changes

  upfront week performance

  during writers’ strike

  Kilborn, Craig, and Daily Show, The

  Kimmel, Jimmy

 
career, development of

  comments about Leno

  family background

  on future of late-night show

  late-night show. See Jimmy Kimmel Live!

  and Leno

  Leno’s package deal for

  as Letterman fan

  post-war position of

  on Super Bowl promo

  Kinnear, Greg

  Klein, Howard

  Koonin, Steve

  Koppel, Ted

  Kudrow, Lisa

  Kushnick, Helen

  Lasko, Regina

  Lassally, Peter

  Carson jokes, sending to Letterman

  pitch to Ferguson

  relationship with Letterman

  Late Late Show, The

  Ferguson hired

  improv approach to

  ratings versus Conan

  Snyder, first host

  during writers’ strike

  Late-night show, future view for

  Late-night wars

  post-war commentary

  See also specific shows, executives, entertainers

  Late Night with Conan O’Brien

  Conan’s audition

  early feedback

  first renewals, thirteen-week

  first show

  improving, NBC notes ignored

  last show

  new host, Conan as choice for

  positive turnaround

  Prince of Wales contract option

  ratings, rise in

 

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