Bernard Shaw and Modern Advertising

by Christopher Wixson

Hackett, Francis

  Hamon, Augustus

  Hardy, Gelston

  Harn, O.C.

  Harrods

  Henderson, Archibald

  High Modernism

  Holroyd, Michael

  Hubbard, Elbert

  I

  Ionesco, Eugène

  J

  Jaeger

  Jaffe, Aaron

  Jones, Henry Arthur

  Joyce, James

  K

  Kandela, Peter

  Kaplan, Joel H.

  Kent, Brad

  Kropff, H.F.J.

  Kyllman, Otto

  L

  The Lancet

  Langtry, Lily

  Lansdowne, Helen

  Laurence, Dan H.

  Lears, Jackson

  Lewis, Sinclair

  Loving, Pierre

  Luce, Henry Robinson

  Lynd, Robert

  M

  The Madras House

  Mann, W.A.

  Marchand, Roland

  Martín, Gustavo A. Rodríguez

  McEwan, Alice

  McKenna, E.

  McKenzie, Malcolm

  McNulty, Matthew Edward

  McVoy, F.

  Menzies, H. Stuart

  Mills, John A.

  Moffett, James C.

  Morgan, Margery M.

  Moskowitz, Marina

  Mussolini, Benito

  N

  Nally, Claire

  Nathan, Matthew

  Near testimonial

  Nevett, T.R.

  The New Age

  The New Yorker

  The New York Times

  O

  Obdycke, John B.

  Ochshorn, Kathleen

  O’Duffy, Eimar

  O’Leary, Michael John

  O’Meara, Walter

  Orman, Felix

  Outka, Elizabeth

  O’Toole, Fintan

  P

  Palmer, John

  Pan-American

  Patent medicine

  Patti, Adelina

  Pearson, Hesketh

  Personality

  Personality advertising

  Peters, Sally

  Phelan, Mark

  Phillips, Terry

  Physical culture

  Portable Turkish Bath

  Pound, Ezra

  Printers’ Ink

  Public personality

  R

  Radford, George

  Rayfield, Tom

  Reith, John

  Resor, Stanley

  Richards, Thomas

  Rosset, B.C.

  Round the Square

  Rowell, George

  Roycroft book

  Ruskin, John

  S

  The Saturday Review of Literature

  Schweitzer, Marlis

  Scribner’s

  Secret Remedies

  Selfridge, Gordon

  Shakespeare, William

  Shaw, Bernard

  as copywriter

  and First World War

  and G.B.S.

  and patent medicine

  as playwright

  Shaw, Bernard (dramatic and fictional works)

  Androcles and the Lion

  Back to Methuselah

  Caesar and Cleopatra

  Candida

  Cashel Byron’s Profession

  The Devil’s Disciple

  The Doctor’s Dilemma

  Fanny’s First Play

  Farfetched Fables

  Getting Married

  Heartbreak House

  How He Lied to Her Husband

  The Irrational Knot

  John Bull’s Other Island

  Love among the Artists

  Major Barbara

  Man and Superman

  The Millionairess

  Misalliance

  “The Music-Cure”

  “O’Flaherty, V.C.”

  Pygmalion

  On the Rocks

  The Revolutionist’s Handbook

  Three Plays for Puritans

  Too True to Be Good

  Mrs. Warren’s Profession

  Widowers’ Houses

  You Never Can Tell

  Shaw, Bernard (non-fictional works)

  Common Sense about the War

  Doctors’ Delusions

  Everybody’s Political What’s What

  The Intelligent Woman’s Guide to Socialism and Capitalism

  The Quintessence of Ibsenism

  Sixteen Self - Sketches

  Shaw, Charlotte Payne-Townshend

  Shaw, Mabel

  Simmons

  Spender, Stephen

  Stafford, Tony

  Stalin, Joseph

  Stote, Amos

  Stowell, Shelia

  Strachan, John

  Sweet, Henry

  Swinnerton, Frank

  T

  Testimonial endorsement

  The J. Walter Thompson News Bulletin

  The J. Walter Thompson News Letter

  The J.W.T. News

  Thompson, J. Walter (agency)

  Thurber, James

  Tide

  Time

  Tomalin, H.R.

  Tourist marketing

  Trollope, Anthony

  Turkish bath

  Turner, E.S.

  Tyler, William D.

  W

  Wang, Nina

  Webb, Beatrice

  Webb, Sidney

  Wells, H.G.

  Whiteley, William

  Wicke, Jennifer

  Wilde, Oscar

  Wildes, Charles

  Williams, Raymond

  Winsten, Stephen

  Wisenthal, J.L.

  Wood, James Playsted

  W.S. Crawford Ltd.

  Y

  Yeo, Peter