All of which served as the build-up to the Beatles appearing, in November 1963, on another very big show, the Royal Variety Show, staged that year at London’s Prince of Wales Theatre. As with Sunday Night at the London Palladium, the Beatles were appearing on a mixed variety bill with comics, TV stars and crooners, the show broadcast via television to the nation. The unique aspect of this particular show was that it was traditionally attended by senior members of the Royal Family, this year Her Majesty the Queen Mother, her second daughter Princess Margaret and the Princess’s husband the Earl of Snowdon. The presence of Royalty always drew big stars and a large television audience, but tended to inhibit the performers and audience on the night, making for stilted, often disappointingly bland entertainment. In being their own slightly cheeky selves, the Beatles proved a breath of fresh air.
After performing their latest hit single, ‘She Loves You’, Paul introduced a slower song, ‘Till There Was You’ from The Music Man, telling the audience jokingly that the song ‘has also been recorded by our favourite American group - Sophie Tucker’. This safe, well-rehearsed quip - at the expense of the heavy-set Ms Tucker - earned a typically polite ripple of Royal Variety Show laughter. Then John introduced their final song, ‘Twist and Shout’, by asking the audience for help: ‘Would the people in the cheaper seats clap your hands?’ he said, adding with a nod to the Royal box, ‘And the rest of you, if you just rattle your jewellery. ’ At a time when Royalty was treated with greater deference than today, this was considered a daring remark from young Lennon, one that fell just the right side of insolence. The audience was highly amused, with the press the next day praising the boys’ naturalness and wit, further stoking the bigger story of the Beatles being a new national sensation. The Daily Mirror put Beatlemania on its front page, in a glowing review of the show by Don Short, who doesn’t believe - as has been suggested by others - that pressmen like him created Beatlemania. Rather the relationship between the papers and the band was symbiotic. ‘A lot of people think the press puffed it up, but in actual fact I think the Beatles used the press and the press used the Beatles as much as each other.’
MONEY, THAT’S WHAT I WANT
Two months after moving into the Mayfair flat with his fellow Beatles, Paul moved out again to lodge with the Ashers in Wimpole Street. He was spending so much time at Jane’s house it made sense to stay over, though not in Jane’s room. The Ashers gave him the use of a box room at the top of their house, opposite the bedroom of Jane’s brother Peter, who became a great mate, while Jane and her sister Claire slept in rooms on the floor below. Paul loved his garret, where he had a piano installed so he could sit and compose new tunes in the style of a jobbing song-smith, a self-image he enjoyed, though in reality he was an increasingly wealthy and famous star.
One indication of Paul’s celebrity was the fans who stood sentry outside the Ashers’ front door all day, hoping to catch their idol coming or going. To help Paul avoid these pesky kids Dr Asher worked out an arrangement with his neighbours whereby Paul could climb out of his bedroom window, four storeys above the street, climb back inside the apartment of a retired colonel living next door, go down in the lift and exit the building courtesy of the people in the basement flat, whose back door brought him into the mews behind Wimpole Street. While Dr Asher deserves the credit for this ingenious escape route, it is a mark of how charming Paul was that neighbours felt sufficiently well disposed to the young man to let him use their homes in this way. It was a lesson he learned well. In years to come, when he owned many homes in Britain and abroad, Paul came to similar friendly arrangements with his neighbours whereby he could drive in and out of his properties via their land when he wanted to avoid fans and the press.
Life at Wimpole Street suited Paul so well he lodged here for the next three years, long after the other Beatles had bought houses outside the city, the sanctuary of the Ashers’ home almost as important to Paul as his relationship with Jane, whom everybody in the Beatles’ circle liked. ‘She was lovely. She was good for him,’ affirms Tony Bramwell. ‘The Asher family were good for him, [too], gave him a bit of stability in London.’ Margaret Asher fed Paul up between engagements and her basement music room became a cosy den for Paul and John to write in. ‘We wrote a lot of stuff together, one on one, eyeball to eyeball,’ John would say of these sessions.
Like in ‘I Want to Hold Your Hand’, I remember when we got the chord that made the song. We were in Jane Asher’s house, downstairs in the cellar, playing the piano at the same time. We had ‘Oh you, you got something …’ and Paul hits this chord and I turned to him and said, ‘That’s it! Do that again.’ In those days we really used to write like that.
Songwriting sessions such as these - some of the happiest and closest times John and Paul ever enjoyed - were all the more precious for being squeezed between concert engagement, the Beatles travelling considerable distances every week to play cinemas and dance halls from Cheltenham to Carlisle, a punishing regime that saw Paul succumb to flu in mid-November. The Beatles had to postpone a show in Portsmouth as a result, one of the few times Paul has ever missed a concert due to ill-health. Brian Epstein was also booking his boys onto a plethora of TV and radio shows, where they were obliged to tell jokes and act up like a comedy troupe. Before pop music became self-aware as an art form, before anybody talked of ‘rock music’, groups like the Beatles were considered part of mainstream show business, no different from the jugglers, ventriloquists and comics with whom they found themselves on shows like Late Screen Extra where, for example, they appeared on 25 November 1963 with Liverpudlian comic Ken Dodd. ‘It was a way of getting [exposure],’ says Dodd, who used the Beatles as a foil. ‘At the time, I was hungry for publicity as well as the Beatles, and if you get a chance of being on television you go along with it.’ It helped that Paul enjoyed the play-acting. As with so many members of his family, there was something of the ham about him.
With everything else that was going on, the boys still found time to record their second LP, With the Beatles, released in time for Christmas a mere eight months after Please Please Me. The cover photograph, by Robert Freeman, presented the Beatles solemn-faced in black turtle-neck sweaters, a monochrome image reminiscent of the early photographs of the band taken by Astrid Kirchherr, and an indication that, while the Beatles would play the fool on TV, they had ambitions to be taken more seriously as musicians. Again the 14 tracks were a mixture of original compositions and covers. The album began with John’s insistent ‘It Won’t Be Long’ followed by an equally commanding lead vocal on ‘All I’ve Got to Do’. As if spurred on to better his friend’s performances, Paul was heard next on the explosive ‘All My Loving’. The song the boys had given the Rolling Stones was also on the album, sung by Ringo, while George sang one of his own compositions for the first time, ‘Don’t Bother Me’. The rest of the tracks were covers, including the closer, ‘Money’, which had new significance now the Beatles were earning £2,000 a week ($3,060) from touring alone, a sensational sum at the time.
The new album went to number one, ‘She Loves You’ only relinquishing the top spot on the singles charts when the Beatles released ‘I Want to Hold Your Hand’. Suddenly everybody wanted to meet the Beatles. They were invited into the EMI boardroom for lunch with the chairman, Sir Joseph Lockwood, posing with Sir Joe for a photo under the iconic painting of His Master’s Voice. The band was also being inundated with requests to invest in projects or lend their name to good causes. In Liverpool, Brian Epstein introduced the boys to two beady-eyed Oxford University students, Jeffrey Archer and Nicholas Lloyd, who persuaded the boys to back a fundraising drive for the charity Oxfam. ‘I thought Paul and John were very bright, though I found John a little cynical, whereas Paul was enthusiastic, and what clearly struck me - both in the case of John and Paul - was that if they’d wanted to go to Oxford themselves they so clearly had good enough brains to go,’ recalls Archer, later Lord Archer, novelist and disgraced Tory peer.12
A week l
ater the Beatles were presented with further evidence of their fame when they met 3,000 fan club members at a ballroom in Wimbledon, South London. First the Beatles greeted their excited admirers in person, the boys sheltering behind the theatre bar for their own safety as they signed autographs. ‘They shook hands with all the fans,’ noted Neil Aspinall, ‘about 10,000 of them, actually, because they kept going back to the end of the queue and coming round again.’ The band then performed in a cage for their protection, which was a first. ‘It was like being in a zoo, on stage! It felt dangerous. The kids were out of hand,’ commented Ringo. As if being in a cage wasn’t strange enough, as they performed the boys were pelted with jelly babies. John had mentioned in an interview that he’d recently been sent a present of the sugary sweets but George had eaten them all, a casual remark that caused girls to inundate the band with what they now presumed were the Beatles’ favourite treats. Unable to deliver the jelly babies personally, they threw them. George stalked off stage in protest, already irritated by ‘the mania’, as he pointedly described it, emphasising the real madness at the heart of what was happening to them. Paul kept on smiling, showing a greater tolerance for all aspects of their burgeoning success, as he always would.
6
AMERICA
NEW YORK, BEATLE TIME
For Christmas 1963, Beatles fan club members received the first of what became an annual yuletide gift, a giveaway record on which Paul and the boys thanked everybody for their support and sang seasonal songs in silly voices. Then came a London Christmas show in which the boys and other NEMS acts performed songs and took part in pantomime-style skits before sold-out audiences of screaming, jelly-baby-hurling young ladies. The screaming had become ridiculous. These were not screams of anguish, but girls enjoying the catharsis of yelling until their faces went red and tears streamed down their cheeks, some screaming until they wet themselves, or fainted, or both. Girls had screamed at music acts before the Beatles, and acts contemporaneous with them, Gerry and the Pacemakers for one, but it was more pronounced and on a bigger scale with the Beatles, who entertained 100,000 fans in this hysterical fashion by mid-January 1964, when their run of London Christmas shows ended.
After the briefest of breaks, the group flew to France for a three-week residency at L’Olympia, a Parisian music hall associated with the can-can and Edith Piaf. Les Beatles shared the bill with nine acts including the Texan singer Trini Lopez, who’d scored a hit with ‘If I Had a Hammer’, and local ‘yé-yé’ chanteuse Sylvie Vartan. The Beatles fared badly. Their amplifiers failed on the first night, and audience reaction was muted. The boys grumbled about the screamers back home, but at least English audiences were enthusiastic. Olympia drew an older, more laid-back crowd, who clapped politely at the end. There were some fans at the stage door, but sur le continent the lads attracted the attention of effeminate boys, rather than over-excited girls. On top of which, the reviews were bad. Not that the Beatles seemed to care. ‘They were not upset that the reception in Paris was a little bit cool. They were still just young kids out there having fun,’ says Trini Lopez drummer Mickey Jones, who hung out with the boys at the luxurious Georges V hotel, a sign of how much money was suddenly flowing their way. ‘They were having parties [with] girls from the Lido [club].’
The Lido girls were ushered away when Jane Asher visited from England, along with Paul’s father and brother, Mike McCartney noting that Paul was listening to Bob Dylan’s new LP, The Freewheelin’ Bob Dylan, in his suite, having previously dismissed folk music as ‘rubbish’. Dylan would become an increasingly important influence. George Martin also came to Paris to record the boys singing German-language versions of ‘She Loves You’ and ‘I Want to Hold Your Hand’, a chore they didn’t want to fulfil. When they failed to make their appointment at the studio in Rue de Sèvres, Martin called the Georges V to be told by Neil Aspinall that the band had decided not to do the German record - the first time they’d defied their producer so directly, and an intimation of trouble ahead. ‘You just tell them I’m coming right over to let them know exactly what I think of them!’ stormed Martin. He arrived at the Georges V shortly thereafter to find a scene akin to the Mad Hatter’s Tea Party in Alice in Wonderland.
Around a long table sat John, Paul, George, Ringo, Neil Aspinall and Mal Evans, his assistant. In the centre, pouring tea, was Jane Asher, a beautiful Alice with long golden [sic] hair. At my appearance the whole tableau exploded. Beatles ran in all directions, hiding behind sofas, cushions, the piano - anything that gave them cover.
‘You bastards,’ Martin yelled at the boys, who emerged one by one to apologise to their producer and invite him to join them for tea. They did the German-language recordings on 29 January.
These high jinks were as nothing compared to the excitement in the Georges V caused by a telegram from the USA. ‘One night we arrived back at the hotel from the Olympia when a telegram came through to Brian from Capitol Records of America,’ Paul recalled. ‘He came running into the room saying, “Hey, look. You are number one in America!” “I Want to Hold Your Hand” had gone to number one.’ Ecstatic, the boys rode the obliging Mal Evans around the suite like cowboys yelling: Ya-hoo! America, here we come!
A few days later, on 7 February 1964, the Beatles flew to New York, with a large entourage that included Brian Epstein, Cynthia Lennon, Neil Aspinall and photographer Robert Freeman. The American record producer Phil Spector also latched onto the Beatles party, which was trailed by a contingent of Fleet Street reporters and cameramen. The mood on the long, time-cheating flight across the Atlantic was apprehensive. ‘They’ve got everything over there, will they want us, too?’ Ringo asked the pressmen rhetorically.
The drummer’s gloom reflected what a struggle it had been to generate interest in the band in the USA. Despite the fact Capitol Records was owned by EMI, the American label declined repeated suggestions from George Martin that they should release the Beatles’ early singles, Americans having little interest in foreign practitioners of what was, after all, their music. Martin recalls a curt message from Alan Livingston, President of Capitol: ‘We don’t think the Beatles will do anything in this market.’ Livingston’s comment was based on the historical fact that few British pop stars had enjoyed success in the US, a recent example being Cliff Richard who discovered that his considerable popularity in the UK counted for nought in Poughkeepsie. Desperate to get their music out in America in some form, Brian Epstein cut deals with two minor US labels, Vee Jay and Swan, who released ‘Please Please Me’, ‘From Me to You’ and ‘She Loves You’, without much initial success. Epstein also hired an American song plugger to promote the records. Radio stations proved resistant, but slowly things started to change. Curiously, the assassination of President Kennedy in November 1963 may have had some bearing on America taking the Beatles to its heart. In the depressing aftermath of the murder young Americans looked beyond their country for something new and innocent to cheer them up, and heard a fresh, joyful sound coming from England. American disc jockeys began to play imported copies of ‘I Want to Hold Your Hand’ prior to Christmas 1963, the popularity of the song spreading across the States and into Canada. Alan Livingston woke up to the fact that there was now US interest in the Beatles. Capitol released ‘I Want to Hold Your Hand’/‘I Saw Her Standing There’ on 26 December, with plans for an LP in the new year. Vee Jay re-released ‘Please Please Me’ in January 1964. Suddenly American airwaves were crackling with the happy English sound.
A number of other factors fell into place. A theatrical agent in New York named Sid Bernstein, who’d kept up with news from Britain since being stationed there during the war, had been reading about the Beatles with growing interest, to the point that he struck a deal with Brian Epstein to present the Beatles at Carnegie Hall in New York on 12 February 1964. Even more significantly, Ed Sullivan, who’d witnessed fan reaction to the Beatles at Heathrow Airport, arranged to have the band appear on his syndicated television show. Brian accepted a modest fee from Sull
ivan’s people, but insisted shrewdly that his boys get top billing. Furthermore, it was agreed that the Beatles would appear on three consecutive editions of this important show - on 9, 16 and 23 February - the first two appearances live, the third pre-recorded. This was good work on Epstein’s part, counterbalanced by an example of his ineptitude.
In recent months, manufacturers in Britain and North America had been approaching NEMS asking permission to produce Beatles merchandise. A small range of novelty goods had been sanctioned and were already selling strongly, not least plastic Beatles wigs, which enjoyed a popularity in Britain not seen since the 1954 craze for Davy Crockett hats (sparked by a Disney TV series). Not everything was authorised, however. When Blackpool confectioners started to manufacture Beatles rock without permission, NEMS sued. It soon became too much for Brian Epstein to deal with, on top of his other responsibilities, so he delegated merchandising to his lawyer, David Jacobs, known as the ‘stars’ lawyer’ for his celebrity clientele. Jacobs sold the rights to merchandise any and all items under the Beatles imprimatur to a couple of young British hustlers named Nicky Byrne and John Fenton. There being little precedent for such a deal, Jacobs agreed that Byrne and Fenton could sub-license to manufacturers in Britain and abroad on a 90-10 split - in the entrepreneurs’ favour. ‘It was an inequitable deal. I knew that when it was done,’ comments Fenton, who expected NEMS to renegotiate once they realised their blunder, but they didn’t seem to see what a mistake they’d made, and for the next few months Fenton and Byrne were free to make a fortune.
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