But we can move closer to the merchant. We can glimpse more of his life. A manuscript notebook of the early fourteenth century, known as the Zibaldone da Canal, has survived. It was compiled by a merchant, of unknown name, and is filled with arithmetical and geometrical notations together with what the merchant calls “many beautiful and subtle calculations.” There are medical remedies of an eminently practical nature, together with the most egregious superstitions. He notes that cheese becomes lighter as it dries out, so that it must be weighed carefully at the end of a voyage. He estimates the profit to be earned from gold smuggled into Tunis. He calculates the length of voyages. He recommends that a traveller, on first boarding his ship, should invoke saints Oriele and Tobias. He remarks, also, that there is “a time to threaten and not to fear.” The heart of the merchant is thereby laid bare.
In Venice according to one senator, “everything is up for sale.” He was referring in particular to political office, when the state itself became the object of commercial speculation, but he was entirely correct in a wider sense. Venice became the market of the world. “Indeed it seems,” one visitor wrote in 1494, “as if the whole world flocks there, and that human beings have concentrated all their force for trading.” This notion of “force,” the energy and power released by commerce, is the perfect word for the tempest of Venetian business. To Venice came the wines of Crete and the cinnamon of the Indies, the carpets of Alexandria and the caviar of Caffa, the sugar of Cyprus and the dates of Palestine. Cloves and nutmegs arrived from the Moluccas by way of Alexandria; the camphor of Borneo was brought to the lagoon together with the pearls and sapphires of Ceylon; the shawls of Kashmir lay beside the musk of Tibet, while the ivory of Zanzibar was unloaded with the rich cloths of Bengal. The Venetian ambassadors signed commercial treaties with the soldan of Egypt and the khan of Tartary, the sultan of Aleppo and the count of Biblos. The sons of nobles became apprentices at sea. Marco Polo was a merchant.
Fernand Braudel, in Le Temps du Monde (1979), characterises Venice in 1500 as the centre of the world economy. In 1599 it was described by Lewes Lewkenor as “a common and general market to the whole world.” In Coryat’s Crudities (1611) Saint Mark’s Square itself is called the “market-place of the world.” The city dominated the Adriatic, and insisted that all of its trade passed through its own ports. Venice fought off all other claimants. It was the quintessential merchant city, the ultimate bazaar.
The early trade fairs of Europe were conducted in Venice, perhaps from the examples of Egypt and Syria. The annual fair of the Sensa, with its origins in the twelfth century, was devoted to luxury goods; there were no less than twenty-four shops, for example, reserved for the goldsmiths and the silversmiths. It took place in Saint Mark’s Square, lasted for fifteen days, and welcomed some hundred thousand visitors. There were glass-blowers and painters and armourers; in fact, craftsmen of every kind. Trade then became a carnival and an entertainment. It became the object of festive ritual, just as the harvest rites of the countryside had a spiritual as well as a secular importance.
Yet there is a sentence from Voltaire that underlines the economic significance of this trade in luxuries—“Le superflu, chose très nécessaire”; luxury was necessary because it stimulated trade. The possession of luxuries, for example, was a vital element in the attainment of status. It has been argued that the growth of luxury is largely responsible for the rise of modern capitalism, in which case Venice was a pioneer capitalist in more than one sense. In its exploitation of raw materials, in its obsession with profit, in its rational organisation of trade and manufacture, and in the size of its operations across the known world, it was the very model of capitalistic enterprise. These urban merchants and shopkeepers learned how to diversify, to create new occupations and products, to seek for simplicity in all forms of exchange.
Luxury is the stepmother of fashion. There were sudden “crazes” in the city and the great chronicler of Venice, Pompeo Molmenti, noted that “no nation ever showed itself so insatiable in the matter of fashions.” In his Treatise of Commerce (1601) John Wheeler remarked that “all the world choppeth and changeth, runneth & raveth after Marts, Markets and Merchandising, so that all thinges come into Commerce.” This was the situation of Venice. So here we may see the beginnings of what has become known as consumer demand. The consumer emerges in Venice. Fashion was the goddess of this turning world. Vivaldi was disparaged as yesterday’s composer, according to an eighteenth-century observer, “for fashion is everything in Venice, where his works have been heard for too long and where last year’s music makes no money.” At a later date Margaret Oliphant, the Scottish novelist, described it as “the sensation-loving city.” The ladies of Venice always wore the latest style, and in the street of merchants known as the Merceria there was a doll dressed in the latest Parisian mode. The shop itself became known as “The Doll of France.” Fashions created luxuries; luxuries encouraged trade; trade prompted industry.
Venice was built from gold. It was the golden city. The desire to grow rich led to an obsession with gold. It was both a solace and a treasure. It was an investment and a defence. It was glorious. It was pleasing to the eye. The Venetian protagonist of Ben Jonson’s Volpone rises with appropriate words upon his lips, “Good morning to the Day; and, next, my Gold.” In the Mint of Venice there once stood a statue of Apollo holding gold ingots. Petrarch, in an encomium upon Venice, enumerated all the wild and distant places to which its merchants travelled. “Behold,” he wrote, “what men will do for the thirst of gold!” One early fifteenth-century doge spoke of Venice as holding the “signoria dell’oro” or lordship of gold. Venice was golden in the manner of Jerusalem or of the celestial city.
Gold was one of the principal glories of Venetian painting. The artists worked with gold thread and gold dust and flakes of gold. The Virgin, in Bellini’s “Frari Triptych,” is enthroned beneath a gold mosaic; she is suffused by a golden light that seems to contain the sweet breath of eternity. This is the light that can be experienced in Venice itself. The same painter, in his “Agony in the Garden,” bathed Christ’s back with powdered gold. In his “Resurrection,” at the Scuola di S. Rocco, Tintoretto has gilded the branches of the fig tree so that the light of the miracle may be seen to touch and transfigure the natural world. Gold, believed to be engendered by the sun in the bowels of the earth, is a sacred commodity.
The most celebrated casa, or house, in Venice is surely the Ca d’Oro. Its façade, constructed between 1421 and 1437, was so embossed and gilded that it became a glittering wall of light. There were 22,075 sheets of gold leaf fixed upon its surface. It was matched in the city only by the “golden coffer” of the Fondaco dei Tedeschi and the “golden basilica” of Saint Mark’s. In the basilica itself is displayed the Pala d’Oro, the gilded altar screen encrusted with precious jewels. The fame of Venetian goldsmiths was such that their work became known as opus Veneticum. Gold was used in the decoration of Venetian glass, and was of course part of the texture of the cloth of gold worn by the doge. When dressed in gold the doge became an emblem of the city and a token of its wealth. The precious material represented dignity and moral power. Even the performers in Venetian operas were dressed in gold.
There is the less lovely topic of land, to which the Venetians applied a form of agricultural capitalism. In the fifteenth century Venice acquired much territory on the mainland. A century later, the landscape had been transformed. The patricians had in part eschewed maritime trade, and concentrated instead upon their investments on terra firma. The labourers in the fields worked under the eyes of supervisors. The barns and the wine-presses were organised for the maximum efficiency. Land was reclaimed, systems of irrigation were introduced. The Venetians applied the techniques used for the creation of the city itself. It marked the end of feudalism, and the new exploiters of the land eventually became known as the capitalisti. At the same time the appetite for bucolic poetry, and the affection for pastoral landscapes, became more pronounced. Culture follow
ed economics.
In the seventeenth century, as trade became ever more difficult and uncertain in a world of change, the patricians of Venice saw land itself as the major source of income. Rice and maize were exported; mulberry trees were cultivated. By the eighteenth century agriculture had become the single most profitable enterprise in Venice. There were those at the time who lamented this flight from mercantile trade to farming. It was wrong to abandon the sea, the mirror of Venice, in order to harvest the land. Or so it seemed. But the Venetians had always sought profit rather than honour. By exploiting the terra firma, they remained true to their first principle. Yet of course there were consequences. The partial withdrawal of Venice from the international world of trade inevitably led to a decline in influence and in status. The Venetians became more provincial.
The principal market of the city, however, remained that of the Rialto. It was the power station of Venice. It was the seed, the origin. It resembled the City of London, the centre of London’s energy, but on a more local and much more intense scale. Here the first settlers were supposed to have come ashore and, by the strange alchemy of the city, here the first negotiators or merchants began their trade. Commerce seems to have sprung up, fully armed, from the ground itself. It enters the public records of the city at the end of the eleventh century, when the patrician families of Gradenigo and Orio gave up their properties in the neighbourhood of the Rialto for use as a public market; the area had been a commercial centre for some time, primarily used by butchers, and the gift to the Venetian commune was a recognition of that fact. In the twelfth century the private houses in the neighbourhood were converted into shops and warehouses. It became truly a bazaar. Such was the importance of its commerce that, in 1497, the council of ten decreed it to be a sacrario or sacred precinct. On Ash Wednesday and Good Friday there were ducal processions to the two principal churches of the Rialto. Trade could have no finer commendation. It had been enshrined.
The Rialto grew and grew. Outlying streets were cleared and widened; the canals were improved, and docks constructed. In the 1280s the Rialto Nuovo was erected to the west of the original market and, thirty years later, the Campo di Rialto was enlarged. There was a general desire to bring harmony and even dignity to this commercial scene; a great map of the world was placed on the wall of its principal colonnade. There was a prison, and a pillar for public proclamations. There were warehouses, too, and government offices for the administration of trade. The patricians met and mingled within a loggia or open-sided gallery at the base of the Rialto bridge. When much of the neighbourhood was destroyed by fire in 1514, it was rebuilt on the same pattern with the streets or “blocks” running parallel to each other. The essential conservatism of the Venetians required that they should preserve the old forms. The passageways of the Rialto, like a souk out of the East, had become the natural expression of trade.
The main street was lined with shops selling luxury goods, but there were areas for banking and for shipping insurance. There were separate markets for diverse commodities, and “specialist” stalls such as those for leather goods. The more expensive the items, the closer they were to the heart of the Rialto; this central spot was marked by the little church of S. Giacomo di Rialto. Taverns and brothels were on the periphery, where they were joined by rag-sellers and dealers in secondhand goods. It was an island of money-making, from the highest to the lowest. It was a little Venice within the larger Venice, a vivid instance of the commercial life.
There was already a wooden bridge linking both sides of the Grand Canal in the vicinity; it was rebuilt on two separate occasions but it could hold out no longer against the tide of improvement. The first stone of the existing bridge was laid in 1588, and the work was completed within three years. Two rows of shops and stalls lined its span of eighty-nine feet (27 m), but the higher significance of commerce was not neglected. On its side were sculpted the figures of the Archangel Gabriel and the Virgin Mary. Hail, money, full of grace.
The city’s topography, therefore, was defined by its centres of trade. The larger campi became open-air markets. The Merceria, the route linking Saint Mark’s Square and the Rialto, was lined with 276 shops of every kind. It was, according to John Evelyn, “one of the most delicious streetes in the world.” There were also pedlars and street-sellers, hucksters and itinerant craftsmen; sales and auctions were held in the streets, beneath porticoes or in the shade of the churches. Shops themselves became places of assembly. It was a great carnival of commerce.
There were traders of every description. There were no less than forty trading guilds, ranging from apothecaries to weavers, from victuallers to barber surgeons. There were also hundreds of different occupations without a guild, from wet-nurses to porters and latrine-cleaners. It has been surmised that virtually the whole population of Venice worked. It was a desperate obligation for those below the level of the patrician. The existing street names of the city bear witness to the forgotten world of work and trade—a street of the sheet-metal workers, a street of soap-makers, a street of wax factories, a street of dyers. The street of the goldsmiths became, at the end of the nineteenth century, the street of the greengrocers. The tailors and the jewellers worked together in the same quarter. Jacopo Bellini, the progenitor of the great Bellini family, executed many drawings and studies of the itinerant labour of his city. He knew that these tradesmen and hucksters were the essence of Venice itself.
A large proportion of Venetians worked in the textile industry. There were the lace-makers, their eyesight ruined by their labour. Children, from the age of five, were enrolled in the trade. The exquisite refinement of the art, prized by the rich matrons of Europe, can be measured in human suffering. Other workers turned raw English wool into finished articles. The looms of the city produced damask and cloth of gold. There were weavers of tapestry and spinners of cotton. Of course women and children were part of this enormous trade. The workshop knows no gender. Despite the severe restrictions placed upon the movement and freedom of patrician women, the females of the lower orders were treated as fuel for the fire of the Venetian economy. Women were employed as printers and sail-makers, ironmongers and chimney-sweeps.
There were also female hawkers. Gaetano Zompino published Cries of Venice (1785) in which he listed sixty different varieties of hawker. Similar books were written in London and Paris, but in Venice the endless sound of human voices would have a distinct and different quality. There was no other background noise, apart from the hurrying feet of the passers-by and the calls of the gondoliers. The cries of the wood-dealer and the chair-mender and the man with the performing monkey would have echoed through the streets of stone, joyful and mournful, intense and intimate. Tomatoes a little sour, perfect for the salad! Women, you must make water with lemons! The pears that wet the beard!
In this climate everything could be raised, or lowered, to the status of a commodity. As Venice grew richer the churches became ever more ornate, as ornamented and encrusted as the jewel boxes of the great Venetian ladies; it was reported that, at the time of the creation of Venice, the Almighty had been promised “a hundred temples of gold and marble.” The reverence for show and splendour began early. That is why Venice was the showcase of the world. Information became a commodity, as Venice became the centre for the trade in printed books. Knowledge could indeed be packaged like a consignment of pepper. Albrecht Dürer, a resident of Venice for a time, executed a sketch in which books are being produced en masse as if they were loaves of bread. As a result there were more literate people in Venice than in any other part of Italy. Incipient capitalism had its uses. It is appropriate that the manufacture of spectacles, for the purpose of reading, was begun in Venice.
There was a thriving trade in human flesh. By the twelfth century the slave trade in Venice far surpassed that of other cities and other countries. The Venetians were incorrigible slave traders, and the markets of the Rialto and S. Giorgio were centres of slavery. They were eager for this particular source of income, since the
profit on each item was said to be 1,000 per cent. They sold Russians and even Greek Christians to the Saracens. Men and women and children were bought or captured in the region of the Black Sea—Armenians and Georgians among them—before being despatched to Venice where they were in turn sold on to Egypt and Morocco and Crete and Cyprus. They sold boys and young women as concubines. One doge, Pietro Mocenigo, had in his seventies two young Turkish men in his entourage.
Many of them were consigned to Venetian households. No patrician family was complete without a retinue of three or four slaves; even Venetian artisans owned slaves, and used them in their shops or workshops. Venetian convents possessed slaves for domestic service. The galleys were stocked with slaves. But the city always needed a fresh supply; servile status was not inheritable. Many slaves were freed in the wills of their masters or mistresses. Marco Polo manumitted one of his slaves, Peter the Tartar, before his own death in 1324. In 1580 there were three thousand slaves in the capital. The black gondoliers in Carpaccio’s paintings of Venice are all slaves.
Venice: Pure City Page 14
