Rivera, Santiago, 224–225, 229, 231
“Roast Starbucks” campaign, 208
Roberts, Aaron, 175–176
boycott on Starbucks after police killing of, 176–177
Robinson, Thomas L., 76
Roddick, Andy, 111–112
Roth, Philip, 30, 69
Royte, Elizabeth, 180, 181, 182, 187, 193
Rubinfeld, Arthur, 114
Rwanda, 215–216, 217–218, 222–223, 243
Safety, feelings of, 68–69, 113, 114
for business meetings and office space, 90
in cocooning trend, 104–105, 106
in limited customer interactions, 102
in music selections, 163
in smoking ban, 113–114
Sam Goody stores, 161
Sanchez, Mario, 220–221
Sanders, Jeff, 29
Saturn, 84
Schlosser, Eric, 59, 248
Schmitt, Judi, 99–100
Schultz, Howard, 4, 30–33, 38, 39, 244
on advertisements of Starbucks, 40–41, 84
on affordable luxuries, 124
on authenticity of Starbucks, 38, 40, 42
banning smoking in stores, 113
on community-building, 83
expansion of Starbucks, 34–35, 42, 43–47
and introduction of milk-and-sugar drinks, 47–57
logo redesigned by, 42
opening Il Giornale, 154
purchase of Hear Music, 155
purchase of Starbucks, 33
in record business, 160
return as CEO, 237
on splash stick, 199
using term third place, 82, 83
Schwartz, Barry, 62
Scrabble games, weekly, 99–100
Sears, 36–37
Seasonal variations in coffee consumption, 50, 52–53
Seating in stores, 137–138. See also Furniture in stores
Seattle
independent coffee shops in, 81
original Starbucks store in, 21, 28–30, 31, 43
posthippie capitalism in, 29
Second place, 87–94
Self-gifting, 122–148
caloric and fat content of drinks in, 142–145
cost calculations in, 138–141
environment of stores in, 134–138
gender differences in, 127–134
short-term comfort from, 147
Self-image of customers, 72–75
“Shared Planet” program, 204
Sheldrake, Michael, 76
Shopping. See also Buying compulsive disorder of, 125
gender differences in, 127–134
and positioning of merchandise for sales, 161, 168, 210
in retail therapy, 124
Shopping malls as private space, 69
Siegl, Zev, 22, 27, 28, 29, 32
Silverstein, Michael, 129–131
Simulacrums, 118, 119
Skurnick, Lizzie, 94
Smith-Lovin, Lynn, 11
Smoking ban in stores, 113–114
Snobization of America, 37
Social isolation, 11–13
in cocooning trend, 104–106
limited conversations between customers in, 94–104, 106–108, 114–121
in travel, desire for predictability in, 63–65
The Social Meaning of Money (Zelizer), 129
Social responsibility programs, 72, 110
CAFE Practices in, 211–212, 226–229
charitable contributions in, 207–208, 214–215
employee training on, 46–47
and ethical consumption, 201–204
Ethos Water in, 212–213
fair-trade coffee in, 208–211, 275n11. See also Fair-trade coffee
portrayal of coffee farms in, 205–207
in Rwanda, 215–216, 217–218
Solomon, Michael, 38
Someday Café, 109
Spain, Starbucks stores in, 52, 64–65
Spears, Britney, 51, 145–146, 167
Splash stick, 199
Springsteen, Bruce, 163–164, 165
Starbucks effect, 4, 181, 254n6
Starbucksgossip.com, 96, 196, 250
Starbucks moment, 2–3
“Starbucks Solution” (Burns), 139
Starbucks sound, 167-169
Status
buying patterns as marker of, 37–38
Starbucks coffee as symbol of, 7–8, 34, 42–43
loss of, 17, 18
Stock prices for Starbucks, 2, 15
Students, as customers of Starbucks predictability of experience in, 58–59
in self-gifting, 122–123
for work space, 93–94
Stumptown, 57
Suburban places, 11, 69, 98, 105, 116
The Substance of Style (Postrel), 38
Super Size Me (film), 144
Sweatshop coffee, 208
Table design, 114
Taco Bell, 26, 44
Talking Right: How Conservatives Turned Liberalism into a Tax-Raising, Latte-Drinking, Sushi-Eating, Volvo-Driving, New York Times-Reading, Body-Piercing, Hollywood-Loving Left Wing Freak Show (Numberg), 149
Taste
of authentic foods, 26
of coffee
in CAFE Practices, 211
coffee cup affecting, 192, 193
from Coffee Klatch, 57
customer education on, 32
from Dunkin’ Donuts, 55, 72
employee training on, 46
from Ethiopia, 231
from fair-trade beans, 211
and introduction of milk-and-sugar drinks, 50
from McDonald’s, 54, 55
from Pike Place Blend, 54–55
predictability in, 59, 61, 65–66, 74
from Rwanda, 215
of processed convenience foods, 25
Taylor, James, 70, 165, 167, 171
Taylor, Sandra, 213
Teenagers, as Starbucks customers, 50–51, 53
Tewelde, Ambese, 230
Thanksgiving Coffee, 217
The Theory of the Leisure Class (Veblen), 34
The Way I See It promotion, 111–112
Third place, 82–121
Thompson, Heather, 244–245, 246
Time Custom Publishing, 111
Tips received, Starbucks use of, 16, 237, 278n57
Toilets. See Bathrooms
Tower Records, 161
Trademarks on Ethiopian coffee, 232–236
Trading Up: The New American Luxury (Silverstein and Fiske), 130
Training of employees
as brainwashing, 46
on coffee, 39–40, 55
on connecting with customers, 73–74, 95–96
on corporate social responsibility programs, 46–47
nationwide store closure for, 54, 57
and predictability of experience, 62
on reusable coffee cups, 192
Trash generated by Starbucks, 179–183
coffee cups in, 179–181, 183–200
and benefits of reusable cups, 189–196
daily sample of, 183
in oatmeal serving, 199
public cost in cleanup of, 197
and recycling efforts, 196–197
Travel, 36, 39
and airport sales of Starbucks coffee, 36, 54, 61–62
avoiding chain stores and predictability in, 77, 78
predictability of Starbucks experience in, 58, 59, 61–62, 63–65, 67–68
virtual
to coffee farms, 204–207
coffee passports in, 151
feeling of discovery in, 150–151
Tuesdays with Morrie (Albom), 170
Tully’s, 200
Twitchell, James, 37, 41–42, 135
Tyranny of choice, 62–63
Umbrellas, green, 185–186
Underhill, Paco, 91, 210
Union organizing campaign, 16, 237
United Airlines, Starbucks coffee served
on, 36
The United States of Arugula (Kamp), 25–26
Universalism, 219–222
Urbandictionary.com, 56, 128, 250
The Urge to Splurge (Paquet), 124
USA Today, 35
Utne Reader, 106
Valentine, Gill, 202
Veblen, Thorstein, 34, 37–38
Velour chairs, 137–138
Virtual communities, 84, 263n7
Virtual travel
to coffee farms, 204–207
coffee passports in, 151
feeling of discovery in, 150–151
Waiting time at stores, 53, 56
and efficiency measures, 46
Waits, Tom, 23
Walker, Bruce, 197
Walker, Rob, 5–6
Walkman, Steven, 62–63
Wall Street Journal, 2, 72, 141
Wal-Mart
competitive price of products in, 18, 80–81, 130
crowding of merchandise and shoppers in, 136
environmental initiatives in, 184
impulse purchases in, 161
income associated with customers of, 37
The Wal-Mart Effect (Fishman), 130
Warren, Bruce, 166–168
Washington, Dustin, 176
Washington DC, Starbucks stores in, 47, 85–86, 100, 110
Water, bottled, sold by Starbucks, 110, 196, 212–213
Water supply
caffeine found in, 182
charitable contributions for improvements in, 213
in coffee farming areas, 212
volume used by Starbucks, 180–181, 191
Waters, Alice, 25, 29
Waters, Christina, 61–62
Weather and coffee consumption, 50, 52–53
Weak Ties, idea of, 95-96
Weber, Max, 108
Wendy’s, 44, 91
Weston, Beau, 102–103, 116, 118
We Wish to Inform You That Tomorrow We Will Be Killed with Our Families: Stories from Rwanda (Gourevitch), 222
What’s the Matter with Kansas (Frank), 248
“The White Negro” (Mailer), 158
Whole Earth Catalogue, 25
Whole Foods, 38
Whyte, William, 121
Why We Buy: The Science of Shopping (Underhill), 210
Wild, Antony, 103
Will and Grace (TV show), 128
Winfrey, Oprah, 131–133, 138–139, 142, 143, 169
Wonder Bread, 26
Woods, Mark, 58
Work space, Starbucks stores used as, 87–94
Writers as customers of Starbucks, 94
XM Satellite Radio, 162, 168
Zelizer, Viviana, 129
Zuckerman, Mark, 44
Zukin, Sharon, 128
Everything but the Coffee Page 37
