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Index
ABA. See American Beverage Association
Abrams, Frank
Acuff, Daniel
Adams, Samuel Hopkins
advertising and marketing
aspirational advertising
atmosphere advertising
branding
budgets for
celebrity endorsements
to children
Coca-Cola Men
Coke as medicine and refreshment
depth techniques
dimensionalizing
gathering of personal information
Great Depression campaign
Harry Potter movie campaign
idea represented by product
in magazines
market segmentation
online
of patent medicine
product placement
Santa Claus image
sexual imagery
slogans
statistical analysis for
subliminal advertising
trademark script
truthful advertising campaign
world peace campaign
World War II campaign
Ajayan
Alien Tort Claims Act (ATCA)
Colombia case
purpose and use of
Turkey case
Alinsky, Saul
Allen, Frederick
Alliance for a Healthier Generation
Alm, John
American Beverage Association (ABA; formerly National Soft Drink Association)
on banning of bottled water at municipal functions
on bottle recycling bills
name change
on obesity problem
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