In Our Prime

by Patricia Cohen

  234 Patricia McDonough, a senior vice president: Bill Carter and Tanzina Vega, “TV Industry Takes Second Look at Older Viewers,” New York Times, May 13, 2011.

  235 The hearing aid, an emblem of: Elizabeth Simpson, “Marketers Work to Make Hearing Aids a Fashion Must-Have,” Virginian-Pilot, August 4, 2008; Nicole Garrison Sprenger, “Ad Digest,” Minneapolis St. Paul Business Journal, June 2, 2006.

  236 Kellogg’s, Sketchers, 5-Hour Energy Drink: Carter and Vega, “TV Industry Takes Second Look at Older Viewers.”

  236 Dayle Haddon, a model who regularly: Valli Herman, “Cosmetics Firsts Try a New Wrinkle in Ads,” Los Angeles Times, June 26, 2006.

  236 She now has her own line: “Lauren Hutton Poses Nude, at 61,” ABC News, October 21, 2005, http://abcnews.go.com/GMA/BeautySecrets/story?id=1236581&page=1 (accessed June 5, 2011).

  236 Dove’s “Real Women Have Curves”: Dove global study: http://www.campaignforrealbeauty.com/flat4.asp?id=7137; http://www.campaignforrealbeauty.com (accessed March 8, 2009).

  237 “We are not saying turn back”: Natasha Singer, “Skin Deep: Is Looking Your Age Now Taboo?,” New York Times, March 1, 2007.

  237 Questioning the skinny ideal: Rob Walker, “Consumed: Social Lubricant,” New York Times Magazine, September 5, 2005.

  237 In 2007, when Dove tried to air: “Dove’s New Pro-Age Campaign for Real Beauty, Banned Because of Nudity,” Adland.tv, March 7, 2007, http://adland.tv/content/doves-new-pro-age-campaign-real-beauty-banned-because-nudity (accessed June 12, 2011); Gudrun Schultz, “Boycott of Dove Products Urged as Nude Ads Air Prime Time,” LifeSiteNews.com, March 5, 2007, http://www.lifesitenews.com/news/archive/ldn/2007/mar/07030501 (accessed June 12, 2011); Larry Jaffee, “Dove TV Ad Rejected for Its ‘Implied Nudity,’” Promo, March 23, 2007, http://promomagazine.com/news/pma_fcc_nixed_dove_tv_spot_022307/ (accessed June 12, 2011).

  239 during the Depression’s grim years: Felix Belair, New York Times, 1939.

  239 In 1967, Congress passed the first antidiscrimination: David Stout, “Supreme Court Eases Age Bias Suits for Workers,” New York Times, June 20, 2008.

  239 Middle-aged workers benefited: Steven Greenhouse, The Big Squeeze: Tough Times for the American Worker (New York: Alfred A. Knopf, 2008); Louis Uchitelle, The Disposable American: Layoffs and Their Consequences (New York: Alfred A. Knopf, 2006).

  239 The aftershocks of the 1982 recession: Gullette, Declining to Decline, 16; David Lamb, “Downwardly Mobile: Many Find Gold Year Tarnished,” Los Angeles Times, June 18, 1988.

  239 “We are finding that the standard”: Louis Uchitelle, “Male, Educated and Falling Behind,” New York Times, February 11, 1994.

  240 Workers over 50 tend to: Michael Luo, “Longer Unemployment for Those 45 and Older,” New York Times, April 12, 2009.

  240 Although the American labor force is for the: Catherine Rampell, “As Layoffs Surge, Women May Surpass Men in Job Force,” New York Times, February 5, 2009; Floyd Norris, “In This Recession, More Men Are Losing Jobs,” New York Times, March 13, 2009.

  240 That imbalance will cause other economic: “Social Security Board of Trustees: Projected Trust Fund Exhaustion One Year Sooner,” Social Security Administration news release, May 13, 2011.

  241 David DeLong, a research fellow: “Over 50 and Out of Work,” http://www.overfiftyandoutofwork.com/experts/david-delong/ (accessed June 12, 2011).

  Chapter 15: In Our Prime

  242 Youth is the period in which a man: G. K. Chesterton, Charles Dickens, 190, http://www.lang.nagoya-u.ac.jp/~matsuoka/CD-Chesterton-CD-1.html#II (accessed May 30, 2011).

  242 In 1960, sixty-eight percent of adults in: Gretchen Livingston and D’Vera Cohn, “The New Demography of American Motherhood,” Pew Research Center, May 6, 2010. These average figures mask a racial, ethnic, and class divide: college-educated men and women are much more likely to marry than those who stopped their formal education after high school; and seventy-two percent of black women giving birth were single compared with fifty-three percent of Hispanic women and twenty-nine percent of white women.

  243 Women match men’s numbers in the workplace: Patricia Cohen, “The Long Road to Adulthood,” New York Times, June 12, 2010; Richard Settersten and Barbara E. Ray, Not Quite Adults: Why 20-Somethings Are Choosing a Slower Path to Adulthood, and Why It’s Good for Everyone (New York: Bantam, 2010); Roni Caryn Rabin, “Grown-Up, But Still Irresponsible,” New York Times, October 9, 2010; Robin Marantz Henig, “What Is It About 20-Somethings?,” New York Times Magazine, August 18, 2010.

  244 Already, middle-aged boomers over 50: “Divorce in Middle and Later Life: Estimates from the 2008 American Community Survey,” Susan L. Brown and I-Fen Lin, presented at Population Association of America 2011 annual meeting in Washington, D.C.

  244 “Every fresh generation is a new people”: Alexis de Tocqueville, Democracy in America, http://www.gutenberg.org/files/815/815-h/815-h.htm (accessed June 12, 2011).

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