The Culture Map

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The Culture Map Page 23

by Erin Meyer


  in eight-scale model, 16, 17 (fig.), 244–249, 246 (fig.)

  Downgraders

  U.K.’s usage of, 67–69, 67 (fig.)

  words of, 65–66

  Edmondson, Lou, 42

  Egalitarian culture

  decision-making in, 145–146

  of Denmark, 116–117, 123, 125 (fig.), 126, 128

  of Holland, 118–119

  of Iceland, 128

  of Israel, 16–18, 17 (fig.)

  leading scale and, 125–131, 125 (fig.), 127 (fig.), 131 (fig.)

  level-hopping and, 134–139

  management in, 132–133

  of Sweden, 128

  Eight-scale model

  culture and, 15–21, 17 (fig.), 244–249, 246 (fig.)

  culture map and, 16–18, 17 (fig.), 244–249, 246 (fig.)

  See also specific scales

  E-mail

  etiquette, 47

  exchange of, 11, 151–153, 189–193, 244–249

  protocols, 137–138

  recaps via, 58

  Spain and, 47

  structure of, 99–100

  En flyktning krysser sitt spor (Sandemose), 116–117

  English

  as low-context, 39, 39 (fig.), 41 (fig.)

  Epictetus, 26

  European Union, 98

  Europeans, 227, 227 (fig.)

  leading scale and, 125–129, 125 (fig.), 127 (fig.), 131 (fig.)

  negative feedback and, 69–70, 69 (fig.), 72 (fig.)

  See also Latin Europeans

  Evaluating scale

  communicating scale, negative feedback and, 62, 69–71, 69 (fig.), 72 (fig.)

  in eight-scale model, 16, 17 (fig.), 244–249, 246 (fig.)

  Netherlands and, 20–21, 21 (fig.)

  performance appraisals and, 62

  U.K. and, 20–21, 21 (fig.)

  Feedback, 80–82

  in China, 65

  direct, 62–65, 69–72, 69 (fig.), 72 (fig.)

  evaluation strategies, 80–81

  in France, 8–10

  high-context communication and, 62

  indirect, 64–65, 69–72, 69 (fig.), 72 (fig.)

  low-context communication and, 62

  positive, 8–10, 81

  strategies, 84–87

  styles, 20–21, 21 (fig.)

  360-degree, 116

  in U.S., 8–10

  Feedback, negative, 8–10, 12

  Americans and, 69–72, 69 (fig.), 72 (fig.), 76, 77–80

  Argentina and, 69, 69 (fig.), 72 (fig.)

  Asians and, 69, 69 (fig.), 72 (fig.), 82–87

  Cambodia and, 70

  China and, 69–70, 69 (fig.), 72 (fig.), 85

  communicating scale, evaluating scale and, 62, 69–72, 69 (fig.), 72 (fig.)

  Europeans and, 69–70, 69 (fig.), 72 (fig.)

  France and, 69 (fig.), 70, 72 (fig.), 78–82

  Germany and, 68–69, 69 (fig.), 72 (fig.), 78

  high-context and direct, 72 (fig.), 74–77

  high-context and indirect, 72 (fig.), 81–86

  India and, 69, 69 (fig.), 72 (fig.), 87

  Indonesia and, 70, 69 (fig.), 72 (fig.), 83–87

  Israel and, 69 (fig.), 71, 72 (fig.)

  Japan and, 70, 69 (fig.), 72 (fig.)

  Korea and, 69 (fig.), 72 (fig.), 85–87

  Latin Americans and, 69–70, 69 (fig.), 72 (fig.)

  low-context and direct, 71–73, 72 (fig.)

  low-context and indirect, 72 (fig.), 77–81

  Mexico and, 72 (fig.), 82

  Netherlands and, 62–65, 69 (fig.), 72 (fig.), 72–73, 78–79, 87

  Russia and, 69–70, 69 (fig.), 72 (fig.), 74–78

  Singapore and, 69 (fig.), 70–71, 72 (fig.)

  South Americans and, 69, 69 (fig.), 72 (fig.)

  Spain and, 69 (fig.), 70, 72 (fig.), 78

  Thailand and, 69, 69 (fig.), 72 (fig.), 85

  U.K. and, 69, 69 (fig.), 72 (fig.), 76

  Finland, 39, 39 (fig.), 41 (fig.)

  Flexibility, 104, 137

  France, 193, 245, 246 (fig.), 247–249

  business culture of, 7–10, 123

  communication in, 31, 61–62

  debating and, 195–197

  feedback in, 8–10

  high-context communication and, 39, 39 (fig.), 41 (fig.), 47

  idioms of, 37–38, 77, 249

  negative feedback and, 69 (fig.), 70, 72 (fig.), 78–82

  on persuading scale, 96–97, 96 (fig.)

  recaps and, 46–47

  scheduling and, 22–23, 23 (fig.), 221–222

  school system of, 79, 99, 200

  second-degree messages in, 38–39

  sous-entendu (under the heard) and, 37–38

  A Fugitive Crosses His Tracks. See En flyktning krysser sitt spor

  Gerdau, Hugo, 163

  Gerdau, Joo, 163

  Gerdau S.A., 163–165

  Germany, 201, 201 (fig.), 204 (fig.), 205–207, 245–257, 246 (fig.)

  decision-making in, 144–148, 150, 150 (fig.)

  low-context communication and, 34, 39, 39 (fig.), 41 (fig.), 58–59

  negative feedback and, 68–69, 69 (fig.), 72 (fig.), 78

  on persuading scale, 96–97, 96 (fig.)

  persuasion styles of, 89–93

  on power, 148

  scheduling and, 18–19, 19 (fig.), 20 (fig.), 22–23, 23 (fig.), 220, 226, 232–233

  Globe Project, 121

  Gutierres, Anne-Hélène, 122–123

  Halim Perdanakusuma Airport, 66–67

  Hall, Edward T., 41, 224, 225

  Hampden-Turner, Charles, 175

  Hegel, Freidrich, 98

  Heineken, 119

  Hierarchical culture, 105–106

  of Americans, 144

  of Asians, 129–131, 131 (fig.)

  decision-making in, 145–146

  leading scale and, 125–131, 125 (fig.), 127 (fig.), 131 (fig.)

  level-hopping and, 134–139

  of Mexico, 119–120, 141

  of Russia, 16–18, 17 (fig.), 117–118, 142

  High-context communication

  Argentina and, 39–40, 39 (fig.), 41 (fig.)

  Asians and, 47–49

  Brazil and, 39–41, 39 (fig.), 41 (fig.), 55

  China and, 39–40, 39 (fig.), 41 (fig.), 48–51

  culture and, 34, 39–41, 39 (fig.), 41 (fig.), 50–52

  education and, 43

  feedback and, 62

  France and, 39, 39 (fig.), 41 (fig.), 47

  with high-context culture, 55–57

  Hindi and, 37

  India and, 39–41, 39 (fig.), 41 (fig.)

  Indonesia and, 39–40, 39 (fig.), 41 (fig.), 58–59

  Iran and, 36, 39–40, 39 (fig.), 41 (fig.)

  Italy and, 39, 39 (fig.), 47

  Japan and, 37, 39, 39 (fig.)

  Kenya and, 31, 39–40, 39 (fig.)

  Korea and, 39–40, 39 (fig.), 41 (fig.)

  Latin and, 39, 39 (fig.)

  with low-context culture, 54–57

  Mexico and, 39–40, 39 (fig.), 41 (fig.), 55–57

  oral tradition and, 58–59

  perceptions regarding, 42–44

  Portugal and, 39, 39 (fig.)

  repetition in, 51

  Romance languages and, 39–41, 39 (fig.), 41 (fig.)

  Russia and, 39–40, 39 (fig.), 41 (fig.)

  Saudi Arabia and, 39–40, 39 (fig.), 41 (fig.), 55–57

  Singapore and, 39–41, 39 (fig.), 41 (fig.)

  Spain and, 39, 39 (fig.), 47

  strategies, 50–52, 54–57

  Hindi, 37

  History

  language and, 37, 40–41, 41 (fig.)

  shared, 35, 40–41, 41 (fig.)

  Hofstede, Geert, 120–124

  Holland, 145, 207

  children of, 201–204, 202 (fig.)–203 (fig.)

  egalitarian, 118–119, 134–136

  Homogeneity, 41, 41 (fig.)

  House, Robert, 121

&nbs
p; Humility, 88

  Humor, 44–46

  Hungary, 105–106

  IBM. See International Business Machines

  Iceland, 128

  Idioms

  French, 37–39, 77

  Portuguese, 39

  Spanish, 39

  India, 251

  behaviors in, 11–12

  children and communication in, 35–36

  communication in, 31–32

  evergreen tree culture of, 228–230, 241

  getting directions in, 29–31

  half-shake or half-nod in, 11–12

  high-context communication and, 39–41, 39 (fig.), 41 (fig.)

  negative feedback and, 69, 69 (fig.), 72 (fig.), 87

  outsourcing to, 52–53

  scheduling and, 22–23, 23 (fig.), 220

  trusting scale and, 171–172, 171 (fig.), 180

  Indian Institute of Planning and Management, 52–53

  Individualism, 12–14

  Indonesia, 199

  communication in, 31

  high-context communication and, 39–40, 39 (fig.), 41 (fig.), 58–59

  negative feedback and, 70, 69 (fig.), 72 (fig.), 83–86

  trusting scale and, 171 (fig.), 172

  INSEAD, 232, 238

  campus, 15

  faculty members, 43, 215

  International Business Machines (IBM), 121

  Iran, 36, 39–40, 39 (fig.), 41 (fig.)

  Israel

  business culture of, 16–18, 17 (fig.)

  egalitarian, 16–18, 17 (fig.)

  negative feedback and, 69 (fig.), 70–71, 72 (fig.)

  Italy

  communication in, 31

  high-context communication and, 39, 39 (fig.), 47

  leading scale and, 125 (fig.), 126

  recaps and, 46–47

  Japan, 187–189, 198–200, 213, 236, 246 (fig.), 247–248

  children and communication in, 35–36

  communication in, 31–34, 55

  high-context communication and, 37, 39, 39 (fig.)

  KY in, 33–34

  negative feedback and, 70, 69 (fig.), 72 (fig.)

  persuasion and, 108–109, 109 (fig.), 112–113

  Ringi system of, 154–158 words of, 37

  Job descriptions, 57

  Johannpeter, Curt, 163

  Keillor, Garrison, 195

  Kenya, 31, 39–40, 39 (fig.)

  Kia Motor Company, 112

  Kong Rong, 129

  Korea, 145, 188, 198, 201 (fig.), 209

  high-context communication and, 39–40, 39 (fig.), 41 (fig.)

  negative feedback and, 69 (fig.), 72 (fig.), 85–87

  KPMG, 22–23, 23 (fig.), 67

  Krahmer, Emiel, 201

  Kuuki yomenai (KY), 33–34

  KY. See Kuuki yomenai

  La Fontaine, Jean de, 38

  Language

  clusters, 40–41, 41 (fig.)

  communicating scale by, 40–41, 41 (fig.)

  culture and, 37–40, 39 (fig.)

  history and, 37, 40–41, 41 (fig.)

  See also specific languages

  Latin, 39, 39 (fig.)

  Latin Americans, 107, 183, 227, 227 (fig.)

  communication and, 31

  negative feedback and, 69–70, 69 (fig.), 72 (fig.)

  on persuading scale, 95–97, 96 (fig.)

  school system of, 94

  Latin Europeans, 227, 227 (fig.)

  communication and, 31

  humor and, 46

  on persuading scale, 95–97, 96 (fig.)

  school system of, 94

  Laurent, André, 126–127

  Law of Jante, 116–117

  Leader

  answers and, 126–127, 127 (fig.)

  effective and good, 101, 115–120

  ineffective and weak, 118

  paternalistic, 130–131, 142

  roles of, 12, 139–142

  symbolic gestures of, 133

  Leading scale

  business and, 121–122

  egalitarian culture and, 125–131, 125 (fig.), 127 (fig.), 131 (fig.)

  in eight-scale model, 16, 17 (fig.), 244–249, 246 (fig.)

  Europeans and, 125–129, 125 (fig.), 127 (fig.), 131 (fig.)

  factors affecting, 125–131, 125 (fig.), 127 (fig.), 131 (fig.)

  hierarchical culture and, 125–131, 125 (fig.), 127 (fig.), 131 (fig.)

  Italy and, 125 (fig.), 126

  Spain and, 125 (fig.), 126

  Sweden and, 125 (fig.), 126

  Legal system, 184–185

  of European Union, 98

  of U.S., 98

  Levine, Robert, 225

  Levity, property of, 110

  Lewin, Kurt, 175

  L’Oreal, 197

  Low-context communication

  Australia and, 34, 39, 39 (fig.), 41 (fig.)

  Canada and, 34, 39, 39 (fig.), 41 (fig.)

  as clear, explicit, simple and transparent, 34, 53–54

  culture and, 34, 39–41, 39 (fig.), 41 (fig.)

  Denmark and, 39, 39 (fig.), 41 (fig.)

  education and, 43

  feedback and, 62

  Finland, 39, 39 (fig.), 41 (fig.)

  Germany and, 34, 39, 39 (fig.), 41 (fig.), 58–59

  with low-context culture, 54–57

  managers and, 51

  Meyer, Erin and, 42–43

  Netherlands and, 34, 39, 39 (fig.), 41 (fig.), 42

  perceptions regarding, 42–44

  philosophy of, 35

  Poland, 39, 39 (fig.), 41 (fig.)

  strategies, 52–57

  U.K. and, 34, 39–40, 39 (fig.), 41 (fig.)

  U.S. and, 34, 39–41, 39 (fig.), 41 (fig.)

  writing and, 57–59

  Maersk, 115

  Management by objectives, 116, 141

  Masuda, Takahiko, 107–109, 108 (fig.)

  Merck Pharmaceuticals, 96

  Messages

  blurring, 83–87

  second-degree, 38–39

  traditional rule for, 35

  Mexico, 214–215

  communication in, 31

  hierarchical culture of, 119–120, 141

  high-context communication

  and, 39–40, 39 (fig.), 41 (fig.), 55–57

  negative feedback and, 72 (fig.), 82

  Meyer, Eric, 196, 217–218

  Meyer, Erin, 205

  background of, 14

  courses by, 83–86, 105, 108 (fig.), 109 (fig.)

  e-mail exchanges of, 244–249

  extensive education program of, 62–65

  as low-context communicator, 42–43

  at Paris training conference, 32–34

  Michelin, 99

  Middle East, 191, 207–209, 220, 227, 227 (fig.)

  Minnesota, 32, 176

  Miscommunication, 8–10, 54–57

  Moody, Eric, 66–67

  Morocco, 145

  Multiculturalism

  collaboration strategies for, 54–57, 103–104, 114

  low-context processes and, 55–57

  persuasion and, 89–93, 101–104, 114

  Napoleonic code, 98

  Native American, 41

  Nemawashi (root-binding), 157

  Nestlé, 83–86, 165–167

  Netherlands, 138, 201, 201 (fig.), 204 (fig.), 205

  evaluating scale and, 20–21, 21 (fig.)

  low-context communication and, 34, 39, 39 (fig.), 41 (fig.), 42

  negative feedback and, 62–65, 69 (fig.), 72 (fig.), 72–73, 78, 87

  on persuading scale, 95–97, 96 (fig.)

  New York Stock Exchange Euronext, 193

  New Zealand, 95–97, 96 (fig.)

  Nigeria, 184–185, 226–227, 227 (fig.), 232–233

  Nisbett, Richard, 107–110, 108 (fig.), 109 (fig.)

  Novo Nordisk, 210–212

  Oberoi Hotel, 29–31

  Objectives, written, 58

  Organizational charts, 57

  Outsourcing, 27

&nb
sp; Owens Corning, 32

  Pakistan, 201–204, 202–203 (fig.)

  Performance appraisals, 58

  evaluating scale and, 62

  Personality traits, 13

  Persuading scale

  Anglo-Saxons on, 95–97, 96 (fig.)

  Australia on, 95–97, 96 (fig.)

  Belgium on, 96–97, 96 (fig.)

  Canada on, 95–97, 96 (fig.)

  country positions on, 95–97, 96 (fig.)

  in eight-scale model, 16, 17 (fig.), 244–249, 246 (fig.)

  France on, 96–97, 96 (fig.)

  Germany on, 96–97, 96 (fig.)

  Latin Americans on, 95–97, 96 (fig.)

  Latin Europeans on, 95–97, 96 (fig.)

  Netherlands on, 95–97, 96 (fig.)

  New Zealand on, 95–97, 96 (fig.)

  Russia on, 96–97, 96 (fig.)

  Scandinavia on, 95–97, 96 (fig.)

  strategies, 104

  U.K. on, 95–97, 96 (fig.)

  U.S. on, 95–97, 96 (fig.)

  Persuasion

  Americans and, 89–93, 107–112, 108 (fig.), 109 (fig.)

  Asians and, 104–112, 108 (fig.), 109 (fig.)

  holistic approach towards, 104–112, 108 (fig.), 109 (fig.)

  increasing effectiveness of, 112–113

  Japan and, 108–109, 109 (fig.), 112–113

  multiculturalism and, 89–93, 101–104, 114

  Taiwanese and, 108–109

  Peru, 203–204

  Peugeot Citroën, 1–6

  Philippines, 66, 203–204

  Philosophy

  business and, 97–101

  of low-context communication, 35

  Western, 109–112

  Poland, 39, 39 (fig.), 41 (fig.)

  Politeness, 87

  Portugal, 31

  high-context communication and, 39, 39 (fig.)

  idioms, 38–39

  Power distance

  business and, 121–122

  concept of, 120–124

  high or low, 125, 142

  Prairie Home Companion (radio show), 195

  Ranato, Flavio, 222–224, 240

  Reading the air, 34, 40

  Reasoning

  applications-first, 93–95, 102–104

  deductive, 93–95

  inductive, 93–95

  principles-first, 93–95, 102–104

  styles of, 92–95

  See also Persuading scale

  Recaps

  at end of discussion, 54

  France and, 46–47

  Italy and, 46–47

  of key points, 56–57

  Spain and, 46–47

  U.K. and, 46–47

  via e-mail, 58

  written, 56

  Relationship

  -based and trusting scale, 170–174, 171 (fig.), 180–181, 183–185

  China guanxi and, 166–167, 173

  contracts and, 181–185

  icebreaker exercises, 172–174

  -oriented and trusting scale, 21–23, 21 (fig.), 23 (fig.), 40

  outside of business, 106

  peach v. coconut models of, 174–178

  scheduling scale and, 225–228, 227 (fig.)

  Repetition, 51

  Reports, written, 58

 

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