by Susan Sontag
6. There is a sense in which it is correct to say: “It’s too good to be Camp.” Or “too important,” not marginal enough. (More on this later.) Thus, the personality and many of the works of Jean Cocteau are Camp, but not those of André Gide; the operas of Richard Strauss, but not those of Wagner; concoctions of Tin Pan Alley and Liverpool, but not jazz. Many examples of Camp are things which, from a “serious” point of view, are either bad art or kitsch. Not all, though. Not only is Camp not necessarily bad art, but some art which can be approached as Camp (example: the major films of Louis Feuillade) merits the most serious admiration and study.
“The more we study Art, the less we care for Nature.”
—The Decay of Lying
7. All Camp objects, and persons, contain a large element of artifice. Nothing in nature can be campy.… Rural Camp is still man-made, and most campy objects are urban. (Yet, they often have a serenity—or a naïveté—which is the equivalent of pastoral. A great deal of Camp suggests Empson’s phrase, “urban pastoral.”)
8. Camp is a vision of the world in terms of style—but a particular kind of style. It is the love of the exaggerated, the “off,” of things-being-what-they-are-not. The best example is in Art Nouveau, the most typical and fully developed Camp style. Art Nouveau objects, typically, convert one thing into something else: the lighting fixtures in the form of flowering plants, the living room which is really a grotto. A remarkable example: the Paris Métro entrances designed by Hector Guimard in the late 1890s in the shape of cast-iron orchid stalks.
9. As a taste in persons, Camp responds particularly to the markedly attenuated and to the strongly exaggerated. The androgyne is certainly one of the great images of Camp sensibility. Examples: the swooning, slim, sinuous figures of pre-Raphaelite painting and poetry; the thin, flowing, sexless bodies in Art Nouveau prints and posters, presented in relief on lamps and ashtrays; the haunting androgynous vacancy behind the perfect beauty of Greta Garbo. Here, Camp taste draws on a mostly unacknowledged truth of taste: the most refined form of sexual attractiveness (as well as the most refined form of sexual pleasure) consists in going against the grain of one’s sex. What is most beautiful in virile men is something feminine; what is most beautiful in feminine women is something masculine.… Allied to the Camp taste for the androgynous is something that seems quite different but isn’t: a relish for the exaggeration of sexual characteristics and personality mannerisms. For obvious reasons, the best examples that can be cited are movie stars. The corny flamboyant femaleness of Jayne Mansfield, Gina Lollobrigida, Jane Russell, Virginia Mayo; the exaggerated he-man-ness of Steve Reeves, Victor Mature. The great stylists of temperament and mannerism, like Bette Davis, Barbara Stanwyck, Tallulah Bankhead, Edwige Feuillière.
10. Camp sees everything in quotation marks. It’s not a lamp, but a “lamp”; not a woman, but a “woman.” To perceive Camp in objects and persons is to understand Being-as-Playing-a-Role. It is the farthest extension, in sensibility, of the metaphor of life as theater.
11. Camp is the triumph of the epicene style. (The convertibility of “man” and “woman,” “person” and “thing.”) But all style, that is, artifice, is, ultimately, epicene. Life is not stylish. Neither is nature.
12. The question isn’t, “Why travesty, impersonation, theatricality?” The question is, rather, “When does travesty, impersonation, theatricality acquire the special flavor of Camp?” Why is the atmosphere of Shakespeare’s comedies (As You Like It, etc.) not epicene, while that of Der Rosenkavalier is?
13. The dividing line seems to fall in the 18th century; there the origins of Camp taste are to be found (Gothic novels, Chinoiserie, caricature, artificial ruins, and so forth.) But the relation to nature was quite different then. In the 18th century, people of taste either patronized nature (Strawberry Hill) or attempted to remake it into something artificial (Versailles). They also indefatigably patronized the past. Today’s Camp taste effaces nature, or else contradicts it outright. And the relation of Camp taste to the past is extremely sentimental.
14. A pocket history of Camp might, of course, begin farther back—with the mannerist artists like Pontormo, Rosso, and Caravaggio, or the extraordinarily theatrical painting of Georges de La Tour, or Euphuism (Lyly, etc.) in literature. Still, the soundest starting point seems to be the late 17th and early 18th century, because of that period’s extraordinary feeling for artifice, for surface, for symmetry; its taste for the picturesque and the thrilling, its elegant conventions for representing instant feeling and the total presence of character—the epigram and the rhymed couplet (in words), the flourish (in gesture and in music). The late 17th and early 18th century is the great period of Camp: Pope, Congreve, Walpole, etc., but not Swift; les précieux in France; the rococo churches of Munich; Pergolesi. Somewhat later: much of Mozart. But in the 19th century, what had been distributed throughout all of high culture now becomes a special taste; it takes on overtones of the acute, the esoteric, the perverse. Confining the story to England alone, we see Camp continuing wanly through 19th century aestheticism (Burne-Jones, Pater, Ruskin, Tennyson), emerging full-blown with the Art Nouveau movement in the visual and decorative arts, and finding its conscious ideologists in such “wits” as Wilde and Firbank.
15. Of course, to say all these things are Camp is not to argue they are simply that. A full analysis of Art Nouveau, for instance, would scarcely equate it with Camp. But such an analysis cannot ignore what in Art Nouveau allows it to be experienced as Camp. Art Nouveau is full of “content,” even of a political-moral sort; it was a revolutionary movement in the arts, spurred on by a utopian vision (somewhere between William Morris and the Bauhaus group) of an organic politics and taste. Yet there is also a feature of the Art Nouveau objects which suggests a disengaged, unserious, “aesthete’s” vision. This tells us something important about Art Nouveau—and about what the lens of Camp, which blocks out content, is.
16. Thus, the Camp sensibility is one that is alive to a double sense in which some things can be taken. But this is not the familiar split-level construction of a literal meaning, on the one hand, and a symbolic meaning, on the other. It is the difference, rather, between the thing as meaning something, anything, and the thing as pure artifice.
17. This comes out clearly in the vulgar use of the word Camp as a verb, “to camp,” something that people do. To camp is a mode of seduction—one which employs flamboyant mannerisms susceptible of a double interpretation; gestures full of duplicity, with a witty meaning for cognoscenti and another, more impersonal, for outsiders. Equally and by extension, when the word becomes a noun, when a person or a thing is “a camp,” a duplicity is involved. Behind the “straight” public sense in which something can be taken, one has found a private zany experience of the thing.
“To be natural is such a very difficult pose to keep up.”
—An Ideal Husband
18. One must distinguish between naïve and deliberate Camp. Pure Camp is always naïve. Camp which knows itself to be Camp (“camping”) is usually less satisfying.
19. The pure examples of Camp are unintentional; they are dead serious. The Art Nouveau craftsman who makes a lamp with a snake coiled around it is not kidding, nor is he trying to be charming. He is saying, in all earnestness: Voilà! the Orient! Genuine Camp—for instance, the numbers devised for the Warner Brothers musicals of the early thirties (42nd Street; The Golddiggers of 1933; … of 1935; … of 1937; etc.) by Busby Berkeley—does not mean to be funny. Camping—say, the plays of Noel Coward—does. It seems unlikely that much of the traditional opera repertoire could be such satisfying Camp if the melodramatic absurdities of most opera plots had not been taken seriously by their composers. One doesn’t need to know the artist’s private intentions. The work tells all. (Compare a typical 19th century opera with Samuel Barber’s Vanessa, a piece of manufactured, calculated Camp, and the difference is clear.)
20. Probably, intending to be campy is always harmful. The perfection of Trouble in
Paradise and The Maltese Falcon, among the greatest Camp movies ever made, comes from the effortless smooth way in which tone is maintained. This is not so with such famous would-be Camp films of the fifties as All About Eve and Beat the Devil. These more recent movies have their fine moments, but the first is so slick and the second so hysterical; they want so badly to be campy that they’re continually losing the beat.… Perhaps, though, it is not so much a question of the unintended effect versus the conscious intention, as of the delicate relation between parody and self-parody in Camp. The films of Hitchcock are a showcase for this problem. When self-parody lacks ebullience but instead reveals (even sporadically) a contempt for one’s themes and one’s materials—as in To Catch a Thief, Rear Window, North by Northwest—the results are forced and heavy-handed, rarely Camp. Successful Camp—a movie like Carné’s Drôle de Drame; the film performances of Mae West and Edward Everett Horton; portions of the Goon Show—even when it reveals self-parody, reeks of self-love.
21. So, again, Camp rests on innocence. That means Camp discloses innocence, but also, when it can, corrupts it. Objects, being objects, don’t change when they are singled out by the Camp vision. Persons, however, respond to their audiences. Persons begin “camping”: Mae West, Bea Lillie, La Lupe, Tallulah Bankhead in Lifeboat, Bette Davis in All About Eve. (Persons can even be induced to camp without their knowing it. Consider the way Fellini got Anita Ekberg to parody herself in La Dolce Vita.)
22. Considered a little less strictly, Camp is either completely naïve or else wholly conscious (when one plays at being campy). An example of the latter: Wilde’s epigrams themselves.
“It’s absurd to divide people into good and bad. People are either charming or tedious.”
—Lady Windemere’s Fan
23. In naïve, or pure, Camp, the essential element is seriousness, a seriousness that fails. Of course, not all seriousness that fails can be redeemed as Camp. Only that which has the proper mixture of the exaggerated, the fantastic, the passionate, and the naïve.
24. When something is just bad (rather than Camp), it’s often because it is too mediocre in its ambition. The artist hasn’t attempted to do anything really outlandish. (“It’s too much,” “It’s too fantastic,” “It’s not to be believed,” are standard phrases of Camp enthusiasm.)
25. The hallmark of Camp is the spirit of extravagance. Camp is a woman walking around in a dress made of three million feathers. Camp is the paintings of Carlo Crivelli, with their real jewels and trompe-l’oeil insects and cracks in the masonry. Camp is the outrageous aestheticism of Sternberg’s six American movies with Dietrich, all six, but especially the last, The Devil Is a Woman.… In Camp there is often something démesuré in the quality of the ambition, not only in the style of the work itself. Gaudí’s lurid and beautiful buildings in Barcelona are Camp not only because of their style but because they reveal—most notably in the Cathedral of the Sagrada Familia—the ambition on the part of one man to do what it takes a generation, a whole culture to accomplish.
26. Camp is art that proposes itself seriously, but cannot be taken altogether seriously because it is “too much.” Titus Andronicus and Strange Interlude are almost Camp, or could be played as Camp. The public manner and rhetoric of de Gaulle, often, are pure Camp.
27. A work can come close to Camp, but not make it, because it succeeds. Eisenstein’s films are seldom Camp because, despite all exaggeration, they do succeed (dramatically) without surplus. If they were a little more “off,” they could be great Camp—particularly Ivan the Terrible I & II. The same for Blake’s drawings and paintings, weird and mannered as they are. They aren’t Camp; though Art Nouveau, influenced by Blake, is.
What is extravagant in an inconsistent or an unpassionate way is not Camp. Neither can anything be Camp that does not seem to spring from an irrepressible, a virtually uncontrolled sensibility. Without passion, one gets pseudo-Camp—what is merely decorative, safe, in a word, chic. On the barren edge of Camp lie a number of attractive things: the sleek fantasies of Dali, the haute couture preciosity of Albicocco’s The Girl with the Golden Eyes. But the two things—Camp and preciosity—must not be confused.
28. Again, Camp is the attempt to do something extraordinary. But extraordinary in the sense, often, of being special, glamorous. (The curved line, the extravagant gesture.) Not extraordinary merely in the sense of effort. Ripley’s Believe-It-Or-Not items are rarely campy. These items, either natural oddities (the two-headed rooster, the eggplant in the shape of a cross) or else the products of immense labor (the man who walked from here to China on his hands, the woman who engraved the New Testament on the head of a pin), lack the visual reward—the glamour, the theatricality—that marks off certain extravagances as Camp.
29. The reason a movie like On the Beach, books like Winesburg, Ohio and For Whom the Bell Tolls are bad to the point of being laughable, but not bad to the point of being enjoyable, is that they are too dogged and pretentious. They lack fantasy. There is Camp in such bad movies as The Prodigal and Samson and Delilah, the series of Italian color spectacles featuring the super-hero Maciste, numerous Japanese science fiction films (Rodan, The Mysterians, The H-Man) because, in their relative unpretentiousness and vulgarity, they are more extreme and irresponsible in their fantasy—and therefore touching and quite enjoyable.
30. Of course, the canon of Camp can change. Time has a great deal to do with it. Time may enhance what seems simply dogged or lacking in fantasy now because we are too close to it, because it resembles too closely our own everyday fantasies, the fantastic nature of which we don’t perceive. We are better able to enjoy a fantasy as fantasy when it is not our own.
31. This is why so many of the objects prized by Camp taste are old-fashioned, out-of-date, démodé. It’s not a love of the old as such. It’s simply that the process of aging or deterioration provides the necessary detachment—or arouses a necessary sympathy. When the theme is important, and contemporary, the failure of a work of art may make us indignant. Time can change that. Time liberates the work of art from moral relevance, delivering it over to the Camp sensibility.… Another effect: time contracts the sphere of banality. (Banality is, strictly speaking, always a category of the contemporary.) What was banal can, with the passage of time, become fantastic. Many people who listen with delight to the style of Rudy Vallee revived by the English pop group, The Temperance Seven, would have been driven up the wall by Rudy Vallee in his heyday.
Thus, things are campy, not when they become old—but when we become less involved in them, and can enjoy, instead of be frustrated by, the failure of the attempt. But the effect of time is unpredictable. Maybe Method acting (James Dean, Rod Steiger, Warren Beatty) will seem as Camp some day as Ruby Keeler’s does now—or as Sarah Bernhardt’s does, in the films she made at the end of her career. And maybe not.
32. Camp is the glorification of “character.” The statement is of no importance—except, of course, to the person (Loie Fuller, Gaudí, Cecil B. De Mille, Crivelli, de Gaulle, etc.) who makes it. What the Camp eye appreciates is the unity, the force of the person. In every move the aging Martha Graham makes she’s being Martha Graham, etc., etc.… This is clear in the case of the great serious idol of Camp taste, Greta Garbo. Garbo’s incompetence (at the least, lack of depth) as an actress enhances her beauty. She’s always herself.
33. What Camp taste responds to is “instant character” (this is, of course, very 18th century); and, conversely, what it is not stirred by is the sense of the development of character. Character is understood as a state of continual incandescence—a person being one, very intense thing. This attitude toward character is a key element of the theatricalization of experience embodied in the Camp sensibility. And it helps account for the fact that opera and ballet are experienced as such rich treasures of Camp, for neither of these forms can easily do justice to the complexity of human nature. Wherever there is development of character, Camp is reduced. Among operas, for example, La Traviata (which has s
ome small development of character) is less campy than Il Trovatore (which has none).
“Life is too important a thing ever to talk seriously about it.”
—Vera, or The Nihilists
34. Camp taste turns its back on the good-bad axis of ordinary aesthetic judgment. Camp doesn’t reverse things. It doesn’t argue that the good is bad, or the bad is good. What it does is to offer for art (and life) a different—a supplementary—set of standards.
35. Ordinarily we value a work of art because of the seriousness and dignity of what it achieves. We value it because it succeeds—in being what it is and, presumably, in fulfilling the intention that lies behind it. We assume a proper, that is to say, straightforward relation between intention and performance. By such standards, we appraise The Iliad, Aristophanes’ plays, The Art of the Fugue, Middlemarch, the paintings of Rembrandt, Chartres, the poetry of Donne, The Divine Comedy, Beethoven’s quartets, and—among people—Socrates, Jesus, St. Francis, Napoleon, Savonarola. In short, the pantheon of high culture: truth, beauty, and seriousness.
36. But there are other creative sensibilities besides the seriousness (both tragic and comic) of high culture and of the high style of evaluating people. And one cheats oneself, as a human being, if one has respect only for the style of high culture, whatever else one may do or feel on the sly.
For instance, there is the kind of seriousness whose trademark is anguish, cruelty, derangement. Here we do accept a disparity between intention and result. I am speaking, obviously, of a style of personal existence as well as of a style in art; but the examples had best come from art. Think of Bosch, Sade, Rimbaud, Jarry, Kafka, Artaud, think of most of the important works of art of the 20th century, that is, art whose goal is not that of creating harmonies but of overstraining the medium and introducing more and more violent, and unresolvable, subject-matter. This sensibility also insists on the principle that an oeuvre in the old sense (again, in art, but also in life) is not possible. Only “fragments” are possible.… Clearly, different standards apply here than to traditional high culture. Something is good not because it is achieved, but because another kind of truth about the human situation, another experience of what it is to be human—in short, another valid sensibility—is being revealed.
