Trust Me, I'm Lying: Confessions of a Media Manipulator

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Trust Me, I'm Lying: Confessions of a Media Manipulator Page 26

by Ryan Holiday


  Strong, George Templeton, 79

  StumbleUpon, 99

  subscription model

  headlines of, 90–91

  history of, 80–82

  RSS method, end of, 82–85

  Suck.com, 108

  Sullivan, Andrew, success of, 35–36

  Talkingpointsmemo.com, 53

  TechCrunch, 38

  AOL purchase of, 37

  blackmail tactics by, 159–60

  conflicts of interest, profiting from, 38

  See also Arrington, Michael

  Techmeme, 96

  thumbnail cheating, 141

  TMZ, traffic-generating scoops, 33–34

  Top of the Ticket, 92

  Topolsky, Joshua, 46

  Toyota, 189

  trading up the chain, 18–29

  actions in, 20–21

  blogs, influence on mass media, 12–14, 20–23, 146–49

  blogs, influence on other blogs, 19–20, 147

  chain, levels of, 20–23

  chain, moving up, 20, 24–26

  charity fund-raising example, 18–19

  defined, 19

  and delegation of trust, 149–50

  link economy, 150–56

  mass media, passing stories to blogs, 28n

  movie, creating outrage for, 1–2, 23–24

  as self-perpetuating, 26–27

  toxicity of. see blog toxicity

  Traffic

  buying traffic, 99–100

  and revenues, 32–35

  See also pageviews; pageview statistics

  TreeHugger, 37

  tricking readers, 70–74

  loaded-question headlines, 70–71

  and user engagement, 71–73

  Trow, George W. S., 226

  trust

  delegation of, 149–50

  and subscription model, 80–82

  Turgenev, Ivan, 223

  Twitter

  in newsmaking chain, 23, 96

  paying for tweets, 44

  unpaid articles, and comments generation, 102–3

  Urbahn, Keith, 171

  user engagement

  operation of, 72

  pageviews, increasing, 71–73

  silence, problem of, 101–3, 144

  valence, and virality, 63–64, 67–68

  VandeHei, Jim, 14

  Vener, Scott, 23

  video blogs, thumbnail cheating, 141

  Videogum, 19

  virality, 60–68

  Detroit in ruins slideshow example, 60–63, 68

  and emotions/valence, 63–68

  predictor of, 63

  Vulture, 19

  Walker, Rob, 67

  Wallace, Ed, 189, 233

  Wall Street Journal, 96

  Warner, Kurt, 26–27

  Warnock, Bryan, 101

  Warnock’s Dilemma, 101–2

  Washington City Paper, 210n

  Washington Post, The, 114, 165

  TheWatchLounge, 160

  Waxman, Sharon, 202

  Weblogs, Inc., 35

  AOL purchase of, 36

  bloggers, compensation methods, 42

  Wemple, Eric, 165

  White, Charlie, 115

  Wiggin, Peter, 101, 102

  WikiLeaks, 209–11

  Wikipedia

  citations, credibility of, 54n

  false information, adding to, 54–55, 152

  and iterative journalism, 182–83

  as source for bloggers, 54–55

  Wilde, Oscar, 208

  Wired, 22

  Wonkette, 46

  World, 78

  Yahoo! 96

  Yellow Press, 4–5, 77–80

  compared to blogs, 79–80, 82–85

  characteristics of, 79, 97

  headlines, importance of, 88–90

  One-Off Problem, 78–80

  versus subscription model, 80–82

  Yglesias, Matt, 140

  YouTube, 18

  blogger compensation method, 44

  Partner Program, 141

  thumbnail cheating, 141

  Zinsser, William, 154

 

 

 


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