For all the energy and ink I have devoted to explaining how Cody located himself in a national story, learning to perform it on the stage and off, I am equally intrigued by the question of how and why some of America’s most marginalized peoples, including poor cowboys and even poorer Indians, carved out a place for themselves in Cody’s story. This phenomenon was central to Cody’s success. Buffalo Bill’s Wild West show could not have functioned had it not become the destination for dozens of Pawnee Indians, and subsequently for hundreds of Lakota Sioux (including Sitting Bull, who toured with the show in 1885). Just as important was the show’s appeal to American cowboys, Mexicans vaqueros, women (including not only Annie Oakley but Indian women, too), and, later, Cossacks, gauchos, and others. These show performers necessarily shaped Cody’s performance imagination, leading him to reshape his personal mythology and his life story accordingly.
Why would Indians join the Wild West show, where they reenacted their own defeat? For that matter, what led real cowboys and all the other “frontier types” on display in the arena to drop their day-to-day lives and tour with a traveling amusement? Who was Annie Oakley, and how did her own leap into the Wild West show shore up her own career and the profile of the show?
On the simplest level, all the show’s entertainers needed the money. Other scholars, notably George Moses, have argued that Indians saw the show as a means to perpetuate their traditional culture.9 In this and in other ways, for Indians as for other cast members, the show’s nostalgic celebration of a mythical, vanished frontier became a limited means to a better future West. Wild West show performance offered Indian and non-Indian alike a host of opportunities for earning money, making political connections, learning new skills, and being or becoming American, a process cast members could be profoundly uneasy about. The Wild West show was partly a product of investor capital and Cody’s genius. But it was also the product of a potent alchemy, in which the limited options facing rural whites, Mexicans, and Indians combined with their longings, which were as limitless as the western horizon.
Of course, just as the show could not happen without the cast, it was also impossible without the audience. We shall explore who they were, and how show acts appealed to them. For all the thrill of watching the drama in the arena, the camp of the Wild West show became its premier attraction, with hundreds of cowboys, Indians, Mexicans, and later Cossacks, Arabs, Germans, and others living in a mobile village under the management and direction of a frontiersman. This traveling show community, which required three trains to move the cast, props, animals, and equipment, including electric generators and a traveling kitchen, was more racially integrated than any real western town.
To many urban dwellers, it looked oddly familiar. The late nineteenth century saw a vast expansion in the U.S. population, much of it fueled by immigration from eastern and southern Europe. By the 1890s, the need to sell tickets to this increasingly diverse, ethnically divided public inspired Cody to expand and complicate his show drama, and its historical myths, by incorporating phalanxes of new riders from Eurasia and the Americas. As we shall see, his efforts in this direction were in some ways analogous to those of American historians, notably Frederick Jackson Turner, who sought to expand the nation’s historical consciousness beyond the eastern seaboard, and to incorporate at least a limited range of non-English immigrants in national histories and myths.
Thus, Buffalo Bill’s show community became a touchstone for Americans seeking to understand their own rapidly urbanizing, racially conflicted, industrial communities and country, and for Europeans contemplating a host of concerns, including industrialism, colonialism, race progress, and race decay.
Buffalo Bill’s Wild West show inspired much criticism as well as elation, and it allowed its audiences to contemplate the downside of progress, and the dark possibilities of Cody’s ambition. Buffalo Bill, the icon of heroism, was also a harbinger of American expansion, which Europeans did not always welcome. As we shall see, Silence of the Lambs was not the first time that an artist imagined Buffalo Bill as vampire.
This is a book, then, about how a man crafted a life and a story to reflect and express one another. It is also a story of how the entertainment he devised allowed others to join him in fitting life to story, story to life, and the many ways the resulting spectacle resonated with a vast transatlantic public. Throughout, I borrow a technique from recent scholarly biographies that situate their subjects in changing social and political contexts, to read the life as, in part, an expression of its era. 10 Thus we shall explore William Cody and the communities he created or moved through, from frontier Kansas to the Wild West show and beyond. Examining Cody on the Plains and on the road in this manner illuminates not only his actual accomplishments, but also the sources of his entertainment inspiration. At the same time, it reveals the simultaneous development of his life narrative and his potent show business product, and the many congruences and conflicts between them.
This book is divided in three parts. Part I explores the origins of the Wild West show in William Cody’s life on the Great Plains, particularly in the Indian wars. Part II explores his development of frontier melodrama in the theater, and the origins and meaning of his Wild West show. Although modern Americans take for granted the appeal of western mythology, it was no simple proposition to stage western history for the amusement of paying audiences in the early 1880s. Learning from the experience of cast members, who did much to educate the show’s management about how to succeed, Cody and his partners worked hard to create a show that both explained America’s place in the universe and tied it to Cody as a real westerner who lived his country’s seminal adventures.
Part III, the book’s final section, explores the decline of William Cody and America’s signature entertainment after 1900, when his life increasingly diverged from notions of American progress. His divorce trial presaged the failure of his biggest business ventures, the town of Cody (which succeeded only at the expense of its most famous founder), his mines in Arizona, and ultimately the Wild West show itself. The book closes with an explanation of why the strategies that had won him so much adoration and so much cash should fail him late in life.
Cody persuaded many that his entertainment was genuine in part by refusing to call it a show at all. Its official name was “Buffalo Bill’s Wild West,” as if it were a real place. This was a ruse to draw reluctant spectators, of course. But the semblance of reality owed much to the apparent bond between his arena full of charging horses and his real life, which began— he said—in a fast-paced drama of Pony Express adventure. We begin our story, then, with the child Will Cody and his legendary connection to the pony line.
PART ONE
CHAPTER ONE
Pony Express
The Former Pony Post rider will show how the Letters and Telegrams of the Republic were distributed across the immense Continent previous to the railways and the telegraph.1
LIKE EVERY OTHER frontier reenactment in the Wild West show, the Pony Express was a chapter in the life of its hero and his country. Before audiences of thousands, the horseman—not Cody himself, but another “Former Pony Post” rider—raced “down to the grand stand at a gallop,” wrote one ecstatic viewer, “checked his pony within a length, and almost before it was at standstill the rider was on the ground, the bag on another pony, and the man galloping off at full speed, in less time than it would take an ordinary man to dismount.”2 It was a showstopper.
Of course Buffalo Bill rode the Pony Express. Everyone who perused the sixty or so printed pages of Wild West show programs could read it for themselves. “William F. Cody was born in Scott County, Iowa. He removed at an early age to Kansas, and was employed as a herder, wagonmaster, and pony express rider.”3
The more curious might buy a copy of Buffalo Bill’s autobiography, also for sale at the Wild West show. There they could read the story in detail. Left fatherless at an early age, the young Kansas boy ventured out to make money for his bereaved mother, five sisters,
and infant brother. Between his eleventh birthday, in 1857, and his fifteenth, in 1861, he freighted wagons over the plains with rough teamsters, befriended Wild Bill Hickok, was captured by enemy Mormons in the government’s abortive war against polygamy, survived a starvation winter at Fort Bridger, skirmished with some Indians and befriended others, prospected for gold in Colorado, and trapped beaver on the Plains.4
But of all the boyhood adventures William Cody claimed, those on the Pony Express were the most astonishing, and the most famous. On his way back to Kansas after failing to find gold at Pikes Peak, the thirteen-year-old boy ambled into the Pony Express station at Julesberg, Colorado, where he talked his way into his first Pony Express job. His mother feared it would kill him. “She was right about this, as fifteen miles an hour on horseback would, in a short time, shake any man ‘all to pieces’; and there were but very few, if any, riders who could stand it for a great length of time.” But young Will Cody took up his forty-five-mile route, and “stuck to it for two months,” before he returned to Kansas to be with his mother, who had fallen ill.5
After she recovered, the boy and a friend tried their hand at trapping beaver up the remote reaches of the Republican River, in western Kansas. They lost an ox, and so were unable to move their wagon when Cody slipped on the ice and broke his leg. Left behind while his friend went for a replacement ox team, the young boy spent a month alone, and avoided being killed by a Sioux war party only because its leader, Chief Rain-in-the-Face, remembered meeting the young Will Cody at Fort Laramie the previous year.6
The following summer, in 1860, when he was fourteen, Cody returned to Pony Express riding again, and his adventures made his previous escapades seem pale in comparison. Warned that “it will soon shake the life out of you,” he took up the most dangerous length of the Pony Express route, the Sweetwater Division. This section was under the supervision of John Slade, a notorious killer, but Cody recalled the man as civil, even kind, in his autobiography.
“My boy, you are too young for a pony-express rider. It takes men for that business.”
“I rode two months last year on Bill Trotter’s division, sir, and filled the bill then; and I think I am better able to ride now,” said I.
“What! are you the boy that was riding there, and was called the youngest rider on the road?”
“I am the same boy,” I replied, confident that everything was now all right for me.7
The boy proved himself more than equal to the man-size job. Arriving at the end of his seventy-six-mile stretch of road one day, he discovered that the rider to whom he was to pass the specially designed saddlebag, or mochila, had been killed in a drunken brawl the night before. Cody “did not hesitate for a moment to undertake an extra ride of eighty-five miles to Rocky Ridge,” where he arrived on time. “I then turned and rode to Red Buttes, my starting place, accomplishing on the round trip a distance of 322 miles,” which would go down in history as one of the longest Pony Express rides ever.
Shortly afterward, he outran an Indian attack, making a twenty-four-mile run on one horse. Not much later, the Indians attacked a company stagecoach between Split Rock and Three Crossings, and managers suspended the pony service. During this lull, the young Cody set out with his friend Wild Bill Hickok and a group of forty men “who had undergone all kinds of hardships and braved every danger” to pursue the Indians and recover stolen horses. They found the Indian encampment up the Powder River, raided it, and returned “with all of our own horses and about one hundred captured Indian ponies.”8
Ever since 1879, when William Cody first published his life story, this childhood saga has been a favorite of the American public. The Wild West show reprised it over and over again, the high-speed Pony Express scene in Buffalo Bill’s Wild West inscribing an almost indelible bond between young America and the child Will Cody. The pony was featured in the show’s debut in 1883, and audiences from Omaha to New York, Sarasota to Paris, thrilled to the display every year thereafter until the show ended in 1916.
Cody’s boyhood story of horseback days, of a boy who enters a man’s world too early, was a familiar one in some respects. Young Will, the story’s hero, is the victim of bad circumstances, but raises himself up through hard work, ambition, and good luck, meeting powerful men such as Chief Rain-in-the-Face, Wild Bill Hickok, and John Slade, who patronize his efforts. Like a western version of Horatio Alger’s Ragged Dick, which had first appeared twelve years earlier, Cody’s life story was an exhortation to the sons of the middle class. It inspired faith in the stage star, Buffalo Bill Cody, as a genuine western figure and a respectable, middle-class icon for the urban middle classes who were its intended audience. It extolled family, hard work, and willingness to take risks—all virtues of the middle-class family in the industrial age. “Mr. Cody tells his story in a simple, unaffected style that commands belief,” wrote one reviewer, “and it is about as full of incident and adventure as its pages will allow.” The book was respectable, too, not like dime novels which corrupted the nation’s youth with romantic tales of theft and bloodshed. The reviewer doubted that “the perusal of the book will lure a single boy to run away from school, steal a revolver and tramp to the border, for somehow the men who know what frontier life really is always give the impression that there is a great deal of downright hard work about the borderer’s life.”9
What if you wanted to know more about those Pony Express adventures? The problem was there was not much to read on the subject other than Buffalo Bill’s autobiography and show programs. The freighting firm of Russell, Majors, and Waddell created the Pony Express to carry mail between Saint Joseph, Missouri, and Sacramento, California, in 1860. The service was wildly popular, especially in California, where it was memorialized in heroic tributes even as it began.
But it lasted only eighteen months. When it ended, in 1861, the Civil War had erupted. The epic clash of North and South at Shiloh, Gettysburg, and the Wilderness absorbed the energies of almost every American historian for the next three decades. Few attempted unpacking the West until the 1880s. Nobody wrote a book-length history of the Pony Express until after 1900.10
In the meantime, Buffalo Bill’s Wild West show became the primary keeper of the pony legend. By the 1890s, when William Lightfoot Visscher began gathering material for his history of the Pony Express, the business records of Russell, Majors, and Waddell had long since vanished, and Buffalo Bill’s Wild West show had been promoting William Cody’s version of the pony’s history for the better part of two decades. Cody was the world’s most renowned showman and westerner, and had made himself far and away the most famous rider of the legendary pony line. He was also a personal friend of Visscher’s. When the journalist’s Thrilling and Truthful History of the Pony Express appeared in 1908, it was less history than hagiography, a devotional recounting of the heroic lives of saints.11 The author repeated Cody’s stories without any criticism.
Since then, every scholarly history of the Pony Express has mentioned Buffalo Bill’s adventures. Every generation of Americans has thrilled to them in a succession of children’s books and movies which have retold his Pony Express days as wholesome, outdoor, familial inspiration to American youth. To this day, William F. Cody’s stature as the most famous Pony Express rider of them all remains largely unchallenged.
Only the most devoted reader knows about the doubters. Some who knew Cody said he was lying even in the 1880s. A few historians mention in footnotes or even in the text of their books that his stories are impossible to verify. A tiny minority have suggested he made the whole thing up. 12
Against these whispers, Cody biographers advance the standard of the trustworthy guide. The most famous of these, Don Russell, long ago concluded that Buffalo Bill mostly told the truth. Cody’s account is full of genuine figures from the Pony Express, and he pinpoints locations of Indian battles with descriptions that are often accurate. How could he have known so much if he was not there? Besides, William Cody won the Medal of Honor for Indian fighting i
n 1872. He was already a wealthy man and a stage star when he put the story in his autobiography in 1879. He had no reason to lie.13
How much of the story was true? The search for answers is illuminating in two ways. On the one hand, it may lead us to matters of fact, about what really happened to the boy William Cody. On the other hand, poring over Cody’s stories, true and false, can point the way to deeper truths. A man lies to mislead. But, as any detective can tell you, the most deceptive liar reveals a great deal about himself through his choice of untruths. Lies cover the teller’s tracks, but they also betray how he thinks. The line between truth and fiction in William Cody’s childhood story is less a boundary marker between the serious and the trivial than a pathway to a deeper understanding of the man and his age.
WHAT WE KNOW of Cody’s childhood comes largely from two sources: his own autobiography, which he published in 1879, when he was already a theatrical star, and the memoirs of his elder sister, Julia, which she didn’t pen till the early 1900s.14 The veracity of his autobiography is a constant source of debate. Written in Rochester, New York, during his off-season from the theater, it was a long press release meant to enhance his already formidable star qualities. Cody shaped his life story to meet public expectations and desires. Every single one of the book’s claims must be treated with care.
The question of its authorship endures. A coterie of press agents and dime novelists churned out revised editions of the Cody autobiography periodically through 1920. During the same period, dozens of ghostwritten dime novels appeared under Buffalo Bill’s authorship. Many critics have lumped Cody’s 1879 autobiography with the novels, as the hokum of some advance man or another. But if the pages of some later editions are purple with hack writers’ clichés, the prose in this first edition of his life story is markedly restrained (as reviewers noted at the time). Moreover, it is full of what we know to be Cody’s own phrasing and tone. It contains a great deal of truth that only Cody knew. If he did not write it, he dictated it. For all its many fictions, it stands as Buffalo Bill Cody’s own story of his life from childhood to the age of thirty-three.15
Louis S. Warren Page 2
