Thank you to my family. You know how much I love you.
And to all the people who gave me attitude and were shady about the column … all I can say is, you’re going to miss a really great book party …
ABOUT THE AUTHOR
Richard Kirshenbaum is one of the most exciting personalities in New York City advertising. In 1987, at age twenty-six, he cofounded the Kirshenbaum Bond + Partners agency, which pioneered such innovative concepts as the pop-up store, sidewalk advertising, and other forms of high-visibility guerrilla marketing. At the time of its sale, KBP was the largest independent ad agency in the United States, with one billion dollars in billing. In 2011 Kirshenbaum launched NSG/SWAT, a high-profile boutique branding agency that works with entrepreneurs and emerging companies. He is also cofounder, with music icon Chris Blackwell, of Blackwell Fine Jamaican Rum.
Kirshenbaum has lectured at Harvard Business School, has appeared on 20/20, was named to Crain’s New York Business’s “40 under Forty” list, was inducted into the Advertising Hall of Fame in 2000, and snagged second place on a list of the top one hundred US entrepreneurs. He is the author of the business book Under the Radar; the relationship guide Closing the Deal, which has been translated into nine languages; the advertising memoir Madboy, an Amazon bestseller; and Isn’t That Rich?, a compilation of essays from his New York Observer column. Kirshenbaum is an accomplished playwright, and his work has been produced by David Mamet’s Atlantic Theater Company. He has also contributed to Us Weekly’s “Fashion Police” feature and has written comedy for the legendary Joan Rivers, among others.
All rights reserved, including without limitation the right to reproduce this book or any portion thereof in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of the publisher.
Portions of this book have appeared previously, in slightly different form, in the New York Observer.
Copyright © 2015 by Richard Kirshenbaum
Cover design by Andy Ross
978-1-5040-0731-3
Published in 2015 by Open Road Integrated Media, Inc.
345 Hudson Street
New York, NY 10014
www.openroadmedia.com
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Isn't That Rich?: Life Among the 1 Percent Page 18
