CHAPTER 38: THE iPAD
You Say You Want a Revolution: Interviews with Steve Jobs, Phil Schiller, Tim Cook, Jony Ive, Tony Fadell, Paul Otellini. All Things Digital conference, May 30, 2003.
The Launch, January 2010: Interviews with Steve Jobs, Daniel Kottke. Brent Schlender, “Bill Gates Joins the iPad Army of Critics,” bnet.com, Feb. 10, 2010; Steve Jobs, keynote address in San Francisco, Jan. 27, 2010; Nick Summers, “Instant Apple iPad Reaction,” Newsweek.com, Jan. 27, 2010; Adam Frucci, “Eight Things That Suck about the iPad” Gizmodo, Jan. 27, 2010; Lev Grossman, “Do We Need the iPad?” Time, Apr. 1, 2010; Daniel Lyons, “Think Really Different,” Newsweek, Mar. 26, 2010; Techmate debate, Fortune, Apr. 12, 2010; Eric Laningan, “Wozniak on the iPad” TwiT TV, Apr. 5, 2010; Michael Shear, “At White House, a New Question: What’s on Your iPad?” Washington Post, June 7, 2010; Michael Noer, “The Stable Boy and the iPad,” Forbes.com, Sept. 8, 2010.
Advertising: Interviews with Steve Jobs, James Vincent, Lee Clow.
Apps: Interviews with Art Levinson, Phil Schiller, Steve Jobs, John Doerr.
Publishing and Journalism: Interviews with Steve Jobs, Jeff Bewkes, Rick Stengel, Andy Serwer, Josh Quittner, Rupert Murdoch. Ken Auletta, “Publish or Perish,” New Yorker, Apr. 26, 2010; Ryan Tate, “The Price of Crossing Steve Jobs,” Gawker, Sept. 30, 2010.
CHAPTER 39: NEW BATTLES
Google: Open versus Closed: Interviews with Steve Jobs, Bill Campbell, Eric Schmidt, John Doerr, Tim Cook, Bill Gates. John Abell, “Google’s ‘Don’t Be Evil’ Mantra Is ‘Bullshit,’” Wired, Jan. 30, 2010; Brad Stone and Miguel Helft, “A Battle for the Future Is Getting Personal,” New York Times, March 14, 2010.
Flash, the App Store, and Control: Interviews with Steve Jobs, Bill Campbell, Tom Friedman, Art Levinson, Al Gore. Leander Kahney, “What Made Apple Freeze Out Adobe?” Wired, July 2010; Jean-Louis Gassée, “The Adobe-Apple Flame War,” Monday Note, Apr. 11, 2010; Steve Jobs, “Thoughts on Flash,” Apple.com, Apr. 29, 2010; Walt Mossberg and Kara Swisher, Steve Jobs interview, All Things Digital conference, June 1, 2010; Robert X. Cringely (pseudonym), “Steve Jobs: Savior or Tyrant?” InfoWorld, Apr. 21, 2010; Ryan Tate, “Steve Jobs Offers World ‘Freedom from Porn,’” Valleywag, May 15, 2010; JR Raphael, “I Want Porn,” esarcasm.com, Apr. 20, 2010; Jon Stewart, The Daily Show, Apr. 28, 2010.
Antennagate: Design versus Engineering: Interviews with Tony Fadell, Jony Ive, Steve Jobs, Art Levinson, Tim Cook, Regis McKenna, Bill Campbell, James Vincent. Mark Gikas, “Why Consumer Reports Can’t Recommend the iPhone4,” Consumer Reports, July 12, 2010; Michael Wolff, “Is There Anything That Can Trip Up Steve Jobs?” newser.com and vanityfair.com, July 19, 2010; Scott Adams, “High Ground Maneuver,” dilbert.com, July 19, 2010.
Here Comes the Sun: Interviews with Steve Jobs, Eddy Cue, James Vincent.
CHAPTER 40: TO INFINITY
The iPad 2: Interviews with Larry Ellison, Steve Jobs, Laurene Powell. Steve Jobs, speech, iPad 2 launch event, Mar. 2, 2011.
iCloud: Interviews with Steve Jobs, Eddy Cue. Steve Jobs, keynote address, Worldwide Developers Conference, June 6, 2011; Walt Mossberg, “Apple’s Mobile Me Is Far Too Flawed to Be Reliable,” Wall Street Journal, July 23, 2008; Adam Lashinsky, “Inside Apple,” Fortune, May 23, 2011; Richard Waters, “Apple Races to Keep Users Firmly Wrapped in Its Cloud,” Financial Times, June 9, 2011.
A New Campus: Interviews with Steve Jobs, Steve Wozniak, Ann Bowers. Steve Jobs, appearance before the Cupertino City Council, June 7, 2011.
CHAPTER 41: ROUND THREE
Family Ties: Interviews with Laurene Powell, Erin Jobs, Steve Jobs, Kathryn Smith, Jennifer Egan. Email from Steve Jobs, June 8, 2010, 4:55 p.m.; Tina Redse to Steve Jobs, July 20, 2010, and Feb. 6, 2011.
President Obama: Interviews with David Axelrod, Steve Jobs, John Doerr, Laurene Powell, Valerie Jarrett, Eric Schmidt, Austan Goolsbee.
Third Medical Leave, 2011: Interviews with Kathryn Smith, Steve Jobs, Larry Brilliant.
Visitors: Interviews with Steve Jobs, Bill Gates, Mike Slade.
CHAPTER 42: LEGACY
Jonathan Zittrain, The Future of the Internet—And How to Stop It (Yale, 2008), 2; Cory Doctorow, “Why I Won’t Buy an iPad,” Boing Boing, Apr. 2, 2010.
INDEX
Page numbers in italics refer to illustrations.
Abby Road (Beatles), 412
ABC, 219, 436, 438
Academy Awards, 244, 248
Adams, Ansel, 105, 277, 330
Adams, Scott, 523
Adobe, 241, 247, 381, 518
Apple and, 514–16
Adobe Director, 363
Adobe Flash, 380, 514–15, 517
Adobe Illustrator, 242
Adobe Photoshop, 380
Adobe Premiere, 380
Advertising Age, 165, 418
Advocate, The, 280, 282
A4 (microchip), 492–93, 496
Agnelli, Susanna, 126
Aguilera, Christina, 418
Agus, David, 550
Airborne Express, 359
Air Force, U.S., 23
AirPort (base station), 466
Akers, John, 219, 231, 569
Akon (performer), 479
Aladdin (film), 439
Alcorn, Al, xiii, 42–43, 45, 52, 54, 67, 72, 74, 195
Ali, Muhammad, 307
Alinsangan, Susan, 391
Allchin, Jim, 403
Allen, Gary, 376
Allen, Paul, 59, 61
Allen, Tim, 432
Allen, Woody, 429
All One Farm (commune), 39, 50, 53, 59, 63, 103
All Things Digital conference, 463
“All Watched Over by Machines of Loving Grace” (Brautigan), 57
Alps Electronics Co., 146–47
Altair (personal computer), 59, 173
Alto (computer), 95
Amazon, 410, 531, 533
Kindle of, 503, 534
SJ on, 503–4
Amelio, Gil, xiii, 296–97, 327, 332, 335, 336, 341
Apple-NeXT deal and, 299–303
Macworld gaffe of, 307–8, 339
media and, 311–12
Newton crisis and, 309, 338
ouster of, 305–15, 324, 326
ship parable of, 310
SJ’s first meeting with, 297–98, 304, 316–17
American Express, 410
Ames, Roger, 398–99, 401, 402
Ames Research Center, 8–9
Anderson, Fred, 313, 316, 317, 332, 349, 459
backdated stock options controversy and, 450–51
Angelou, Maya, 330
“Annie” skunkworks project, 94, 109
Ansen, David, 290
“Antennagate,” 519–23
Antz (film), 427–30
Anywhere but Here (Simpson), 4, 254–55
AOL, 502
AOL Time Warner, 394–95, 398, 407
Apollo 13 (film), 290
Appel, Richard, 250, 274, 548
Apple Computer Co., 54, 90, 132, 207, 239, 295, 306–7, 308, 317–22, 394–95, 409, 512
Adobe and, 514–16
Apple Corps lawsuits against, 419–20, 523–24
applications controlled by, 516–17
art-technology connection and, 526–27
badge controversy in, 83
Blue Box and creation of, 27–30
business plan of, 76–77
collaborative culture of, 362–63
Cook Doctrine and, 488
Cook’s role in, 360–61
design mantra of, 127
design philosophy of, 344–45
design studio of, 345–47
desktop concept and, 98–99
desktop publishing and, 295–96
incorporation of, 77–78
Intel chips adopted by, 446–48
IPO of, 102–4
logo of, xviii, 68–69, 79–80
Macintosh deal and, 324–25
Microsoft out-competed by, 562–63
&nb
sp; motto of, 69
name of, 63
NeXT and, 213–15, 217–18, 221–22, 298–300, 305–6
original partnership of, 63–66, 73
origins of, 61–63
product review process of, 336–39
products of, 565–66
retreats of, 142–45, 147, 154–55, 175, 398–99
Sculley’s reorganization of, 205–7
showcase headquarters of, 534–35
SJ as interim CEO of, 332–33, 364–65, 367
SJ ousted from, xvii–xviii, 202–6, 215–16, 217
SJ’s aesthetic and, 126–27
SJ-Scott dispute in, 83–84
SJ’s resignations from, 215–16, 217, 303–4, 557–59, 563–64
SJ’s return to, 306–8, 317–21
stock options controversy and, 365–66, 448–51, 477
turnover of board of, 318–20
uniforms idea and, 361–62
Wozniak’s departure from, 192–93
Xerox “raided” by, 96–97, 98
Apple Corps, 419–20, 523–24
Apple Foundation, 263
Apple I computer, 56, 63, 66, 163
early competition to, 69–70
first sales order for, 66–68
Wozniak and, 60–61, 67–68, 534
Apple II computer, 91, 93, 94, 109, 114, 125, 137, 138, 154, 173, 189, 192, 200, 207, 565
brochures of, 79–80
capitalization of, 72, 75, 77
circuit board of, 74–75
Commodore company and, 72–73
launch of, 80–81
Markkula and, 80–81
packaging of, 73–74
PC sales and, 160
peripherals and, 74–75
power supply of, 84, 146
sales of, 84, 92, 160
SJ’s vision of, 71–72
Snow White ad for, 132–33
VisiCalc feature of, 84
warranty of, 84
Wozniak and, 80–81, 84–85, 92, 534, 562
Apple III computer, 92–94, 154
failure of, 92–93, 160
AppleLabs, 196–98, 203, 204–6
“Apple Marketing Philosophy, The” (Markkula), 78
Apple products, see individual product names
Apple Stores, 368–77, 368, 461, 470, 472, 566
checkout design of, 372
on Fifth Avenue, 376–77, 514
first opening of, 374
floors of, 375
Gap and, 370
genius bar in, 375–76
minimalist nature of, 370
product organization in, 372–74
prototypes of, 371–74
staircases of, 375
success of, 374, 376
Apple University, 461
Arab Spring, 258
Architectural Digest, 276
ARM architecture, 492–93
Arnold Worldwide, 328
Aspen Institute, xvii, 126
Associated Press, 293
AT&T, 27, 136, 521
Atari, 42–45, 52, 53, 57, 63, 72, 74, 81, 217
SJ hired by, 83–84
Atkinson, Bill, xiii, 93–94, 95, 96–97, 99, 101, 110, 111, 113, 117, 118, 122–23, 128–32, 134, 144, 179, 181, 207, 385, 470, 474, 555
Lisa Computer and, 99–101
overlapping windows concept of, 100, 323
QuickDraw program of, 169–70, 180
SJ’s worldview described by, 119–20
Atom (microchip), 492
Augmentation Research Center, 57
Auletta, Ken, 256
Autobiography of a Yogi (Yogananda), 35, 46–47, 527
Avon, 321, 481
Axelrod, David, 497, 547
Bach, Johann Sebastian, 413
Badu, Erykah, 479
Baez, Joan, 57, 153, 168, 261, 269, 412, 415
SJ’s romance with, 250–53
Ballmer, Steve, 375, 474, 569
Bank of America, 83
Barnes, Susan, 204, 212, 216
Barnicle, Mike, 312
Barrett, Craig, 448
Bartz, Carol, 545
BASIC (computer language), 59, 61, 66, 84, 94, 173, 174–75
Batman Forever (film), 290
Bauhaus movement, 126, 265, 372
Baum, Allen, 26, 60, 67, 77
Bay, Willow, 438
Bayer, Herbert, 126, 127
Beatles, 402, 412–13, 415, 418–19, 570
in move to iTunes, 523–24
Beauty and the Beast (film), 439
Beck, Glenn, 508
Be company, 297–301
Be Here Now (Ram Dass), 34, 37, 52
Belleville, Bob, 99, 145–47, 190, 200, 204
Bellini, Mario, 126
Bell Labs, 9
Bell System Technical Manual, 27–28
Berg, Paul, 211–12
Berkeley Barb, 61
Bertelsmann, 395
Bertolucci, Bernardo, 126
Betrayal (Pinter), 204
Bewkes, Jeff, 506–7
Bezos, Jeff, 503
Big Mac (computer), 212, 214
Billboard, 418, 423
bitmapping concept, 95, 97, 111
BlackBerry, 469
Black Eyed Peas, 392, 413
Black-Scholes valuation, 449
Blade Runner (film), 163
Blood on the Tracks (Dylan), 52, 208, 412
Bloomberg News, 479, 497
Blue Box design, 27–30, 73
SJ-Wozniak partnership and, 29–30
Blue Van, 498
Bob Dylan (Dylan), 412
Bohlin, Peter, 430
Bohlin Cywinski Jackson, 375
Bohr, Niels, 171
Boich, Mike, 177
Boing Boing, 563
Bono, 58, 180, 402, 406, 411, 424, 459–60
iPod deal and, 420–23
“Book of Macintosh, The” (Raskin), 109
Boston Globe, 312
“Both Sides Now” (song), 414
Bourke-White, Margaret, 330
Bourne Ultimatum, The (film), 527
Bowers, Ann, 121, 537
Brand, Stewart, 58–59
Brandenburg Concertos (Bach), 413
Braun company, 132, 343
Brautigan, Richard, 57
Breaking Away (film), 126
Breakout (game), 118
Brennan, Chrisann, xiii, 5, 31–32, 41, 49, 86, 103, 104, 119, 257, 259, 265, 279, 280–81, 486
pregnancy of, 88–90
SJ’s relationship with, 86–91
Brennan-Jobs, Lisa, xiii, 90, 140, 256, 257, 270, 542
Mona Simpson and, 282
SJ’s relationship with, 259–61, 265, 266, 278–81, 315, 486, 542, 551–52
Brilliant, Larry, 47, 106, 453
Brin, Sergey, 511–12
Brother Bear (film), 437
Brown, Bryar, 477, 549
Brown, John Seeley, 471
Brown, Tim, 32
“Brown Eyed Girl” (song), 411
Buffalo Springfield, 413
Buffett, Warren, 442
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