The Tipping Point

Home > Nonfiction > The Tipping Point
The Tipping Point The Tipping Point

by Malcolm Gladwell

Genre: Nonfiction

Published: 2006

View: 2116

Read Online

Read The Tipping Point Storyline:

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Pages of The Tipping Point :