Read When Hollywood Had a King Storyline:
In When Hollywood Had a King, the distinguished journalist Connie Bruck tells the sweeping story of MCA and its brilliant leader, a man who transformed the entertainment industry-- businessman, politician, tactician, and visionary Lew Wasserman. The Music Corporation of America was founded in Chicago in 1924 by Dr. Jules Stein, an ophthalmologist with a gift for booking bands. Twelve years later, Stein moved his operations west to Beverly Hills and hired Lew Wasserman. From his meager beginnings as a movie-theater usher in Cleveland, Wasserman ultimately ascended to the post of president of MCA, and the company became the most powerful force in Hollywood, regarded with a mixture of fear and awe. In his signature black suit and black knit tie, Was-serman took Hollywood by storm. He shifted the balance of power from the studios--which had seven-year contractual strangleholds on the stars--to the talent, who became profit partners. When an antitrust suit...Pages of When Hollywood Had a King :
