investors, investment, 23, 29–30, 42, 45, 78, 114, 119–20, 148, 200, 205, 210, 228–30, 238, 241, 252n
copycat entrepreneurs and, 152, 154–55
DiMare and, 168, 171, 175
failure and, 170, 173, 175–78, 180–83, 185
Franano and, 162–63, 171, 177
incubators and, 16, 196, 198
Kamen and, 164–65, 171, 175
Levin and, 3–4, 26, 180, 233
and motivations of entrepreneurs, 70, 85–86, 91, 95, 97
planning and, 9, 12, 14–15, 30, 193–94, 208–9, 224
and resources for success, 220–23
Schramm’s startup and, 6–8
and time needed for startups, 38–39, 234
see also venture capital funds
IRC, 113
Jackson, “Shoeless” Joe, 192, 253n
Jefferson, Thomas, 49
Jobs, Steve, 1, 9, 11, 13, 32, 34, 41, 46, 76, 80, 110, 117, 164, 213–14, 240, 246
Johnson & Johnson (J&J), 13, 16, 250n
Jordan, Michael, 187
Journey into Dyslexia, 65
Kahneman, Daniel, 19, 208
Kamen, Dean, 37, 164–66, 252n
failure of, 165–66, 170–72
Segway and, 165–66, 171, 175
Kao, Min, 130–31, 134–35
Kasbar, Michael, 111–15
Kauffman, Ewing Marion, xi, 104, 131
and education of entrepreneurs, 31–32, 34, 190, 212–13
mentors and, 202–3
motivation of, 59–62, 71
Kauffman Foundation, xi–xii, 9, 19, 30–31, 33, 40, 51–53, 71, 211, 229, 243
dyslexic entrepreneurs and, 62–65
1 Million Cups program of, 242
Kilby, Jack, 88
Killy, Jean-Claude, 106, 211
King Radio Company, 130
Kistler, Peter, 82–84, 89
Kramer, Keith J., 145
Kroc, Ray, 145, 149
Kroger, 88
Kuhn, Thomas, 204
Kyle, David, 125–28, 134–35
Lamson Manufacturing, 122–23
LaunchPad programs, 243
Lean Startup, The (Ries), 204–5
“Learning How Not to Fool Yourself” (Feynman), 188–89
Lechmere, 146, 211
leisure, 80–81, 202
Levin, Michael, 3–4, 9, 26, 180, 215, 233
loans, 9, 14, 40, 119, 147, 156–58
Loneliness of the Long Distance Runner, The (Sillitoe), 43
luck, 49–50, 71, 120, 124, 209–12, 230
entrepreneur’s curse and, 104–5
of Kauffman, 59–60
planning and, 209, 211–12, 225
McCormick, Cyrus, 142–43
McDonald’s, 145, 148–49, 151–52, 157
McGowan-Watson, Evan, 82–83, 89
Mackey, John, 24
managers, management, xi, 11–12, 42–44, 66, 83, 228, 233
avoiding failure and, 184–85
and big companies as schools for startups, 120, 122–23, 129
of chaos, 237–38
copycat entrepreneurs and, 146, 149, 151
and education of entrepreneurs, 34–35, 212
entrepreneur’s curse and, 114–15
mentors and, 201–2
and motivations of entrepreneurs, 84–85, 92–93
planning and, 208, 223
and resources for success, 219–21
Mann, Billy, 47, 54–57, 71, 209, 211
Marcus, Bernie, 24
Marion Laboratories, 61–62, 131
markets, marketing, 5, 19, 21, 28, 32, 38, 43, 46–48, 197, 205, 218, 237–40, 250n, 252n
and big companies as schools for startups, 118–19, 121, 123, 127, 131–33
communicating with, 219, 222–23
copycat entrepreneurs and, 138, 140, 143–44, 149, 151, 154–55, 157
DiMare and, 167, 174
and education of entrepreneurs, 34–35
entrepreneur’s curse and, 99–100, 104–6, 109–13
failure and, 171, 174–84
Franano and, 163, 171
Kamen and, 165–66, 175
Levin and, 3–4, 215
making innovation happen and, 231–32
managing chaos and, 237–38
monthly diaries and, 223–24
and motivations of entrepreneurs, 54, 56–57, 70, 74, 84, 86–87, 91, 94–97
planning and, 4, 8, 15, 193–94, 207–9, 223–24
resources and, 219–20, 222–23, 243
Schramm’s startup and, 7, 46, 209
and threat of big companies, 244–45
and types of entrepreneurs, 23–24
Martek, 126–28
Martin Marietta, 125–26, 128–29, 134
Maslow, Abraham, 28
Matus, Carlos, 47
Meals to Heal, 95–96, 180
Melman, Richard, 151
Mencken, H. L., 170
mentors, 9, 16, 192, 199–204
Microsoft, 10, 13, 35, 38, 41, 159, 245–46
Moore, Gordon, 129–30, 135
morning sickness, 89–92, 222
motivations, motivation, 15, 201
and business as creative outlet, 54–58
of entrepreneurs, 23, 43, 51–71, 74–98, 135, 216, 235, 245–46
and positive public perception of entrepreneurs, 68–70
and working for yourself, 58–62
Musk, Elon, 43, 168, 205
Nautilus Labs, 169
Netflix, 35, 154, 227
networks, networking, 16, 23, 50, 56, 133–34, 169, 196, 202, 244
copycat entrepreneurs and, 144–45
New England Wood Pellet, 63–64
Nichols, Mark, 214–16
Norton, Scott, 137–40
Nouyrigat, Franck, 200–202
Noyce, Robert, 129–30, 135
Odysseus myth, 199, 201
O’Neill, Jack, 24
OODA Loop, 216–18
opportunities, 15, 30, 45, 48, 50, 138, 179, 218, 230, 241
and big companies as schools for startups, 127–28, 132–34
copycat entrepreneurs and, 147, 152–54, 157
and education of entrepreneurs, 73–74
failure and, 180–81
Levin and, 26, 180
making innovation happen and, 232–33
and motivations of entrepreneurs, 53, 65–66, 70–71, 74–75, 81
planning and, 207, 212
Orfalea, Paul, 63
Pasteur, Louis, 49, 212
PayPal, 41, 43, 183
Perot, Ross, 63
Pettis, Bre, 169
Pevco, 124–25, 128, 134, 232
Pink Stork, 91–92
Pizza Hut, 148
Plank, Kevin, 239–40
planning fallacy, 19, 233
plans, planning, 12–13, 146, 165, 168, 189, 233
and education of entrepreneurs, 213–14, 216, 218
luck and, 209, 211–12, 225
monthly diaries in, 223–25
Praeto’s Principle in, 208–9
and resources for success, 219–20
for startups, 207–9
see also business plans
Porter, Michael, 196, 253n
Praeto’s Principle (80/20 rule), 208–9
Prince, 106, 108–9, 114
problems, problem solving, 24, 28, 30, 44, 138, 167, 210, 241, 253n
Apple and, 213–15, 217
and big companies as schools for startups, 120, 124
copycat entrepreneurs and, 144, 149, 155
dyslexic entrepreneurs and, 62–63
and education of entrepreneurs, 34, 36, 73, 214
entrepreneur’s curse and, 100, 107, 114–15
failure and, 170–72, 175–76, 182
Feynman and, 188–89
making innovation happen and, 232–33
managing chaos and, 237–38
and motivations of entrepreneurs, 51–53, 60, 62–63, 71, 74–77, 83, 85–8
7, 90–91
Procter & Gamble, 13, 42, 67, 117
products and services, xii, 1–4, 21–27, 30, 43–44, 46, 205, 218–19, 229, 231, 237, 241, 246, 250n
amplitude of, 137–38
and big companies as schools for startups, 117–18, 121–35
CBL and, 215–16
and characteristics of entrepreneurs, 24–26, 33–34
copycat entrepreneurs and, 138–47, 150–51, 153, 155, 157
DiMare and, 167–68, 171, 174
and education of entrepreneurs, 34–35, 37, 214
entrepreneur’s curse and, 100–116
failure and, 170–85
Franano and, 161–63, 171–72
Gladwell’s story and, 137–38
helping customers to like, 238–40
Kamen and, 165–66, 171, 175
Kauffman and, 32, 60–61
Levin and, 3–4, 180, 215
luck and, 50, 210–11
monthly diaries and, 223–24
and motivations of entrepreneurs, 51–54, 60–61, 64, 66, 69–71, 74–76, 80–81, 83–84, 86–89, 91–97
planning and, 14, 193, 207–8, 223–24
resources and, 219, 221–23, 242, 244
Schramm’s startup and, 7, 209, 239
and startups as life defining, 234–35
and time needed for startups, 38–39
and types of entrepreneurs, 23–24
profits, profit, 16, 25, 27, 29, 45, 113, 181, 212, 222, 249n
and big companies as schools for startups, 120–21, 128, 130, 135
copycat entrepreneurs and, 147, 154–56
and motivations of entrepreneurs, 61–62, 67, 70, 81
realistic timelines and, 233–34
and what entrepreneurs do, 21–22
Proteon Therapeutics, 162–63, 177, 233
PRT-201, 161–62
Ramadan, Mark, 137–40
realistic timelines, 233–34
Regional Advantage (Saxenian), 196, 253n
Remington, Eliphalet, 142
revenues, 6, 38, 41, 84, 91, 113, 180, 222, 224
Ries, Eric, 204–5, 222
risks, risk, 8, 14, 27, 29, 43–44, 52, 82, 112, 161, 211, 220, 236
and big companies as schools for startups, 120, 127–28, 130, 132
and characteristics of entrepreneurs, 21, 26, 28
copycat entrepreneurs and, 147, 149, 158
failure and, 160, 163, 170, 172–73, 176–78, 180, 182–83
mentors and, 199–202
specific vs. generic, 172–73
Romano, Phil, 151
safety, 53–54, 79, 81, 89, 93, 98, 162, 176, 229, 233, 246
sales, selling, 2–4, 6, 165, 188, 224, 234, 236, 238–39, 241
and big companies as schools for startups, 119–21, 126–27, 129, 132–33
copycat entrepreneurs and, 140, 143–45, 147–48, 153–54, 156–57
DiMare and, 167–68
and education of entrepreneurs, 36, 45–46, 214
entrepreneur’s curse and, 101, 105–6, 108, 111, 113
failure and, 174, 181, 183
importance of, 45–46
Kauffman and, 32, 34, 60–61
Levin and, 3–4
luck and, 50, 210
and motivations of entrepreneurs, 52–53, 60–61, 64, 67, 70–71, 91–92, 94, 96–97
and resources for success, 220–22
Schramm’s startups and, 7–8, 209
and time needed for startups, 37, 39
Sandefer, Jeff, 45–46
Savor Health, 96–97
Saxenian, AnnaLee, 196, 253n
Sbarro, 154
scale, 38, 45, 88, 222, 236, 250n
and big companies as schools for startups, 127–28, 132
and characteristics of entrepreneurs, 22–23, 27
copycat entrepreneurs and, 142, 147, 149
failure and, 178–80, 184
planning and, 207, 223
and role of money, 48–49
vision-platform-product testing-scale iteration and, 218–19
Schumpeter, Joseph, xii, 35
Sea Trucks, 100
Seed-DB, 198
Segway, 165–66, 171, 175
Seiders, Roy and Ryan, 86–87
Shark Tank, 9, 85
Sheex, 92–94, 222, 234–35, 237
Shockley, William, 129
Shriver, Pam, 108
Sillitoe, Alan, 43
Singer, Isaac, 142–45
Sir Kensington’s, 139–40
Small Business Administration (SBA), 9, 70
Small Business Innovation Research (SBIR) Awards, 126
Smith, Andrew, 209–10
Snyder, Solomon, 58
Solyndra, 182
Southwest Airlines, 13
speed, 80
Stangler, Dane, 211
startups, xi–xiii, 215–25, 250n
accelerators and, 198–99, 228
big companies as schools for, 117–35
and characteristics of entrepreneurs, 25–26, 28, 148
copycat entrepreneurs and, 138–40, 146–47, 149
of DiMare, 167–69, 171, 173–75
of dyslexic entrepreneurs, 62–65
in early history of Internet, 3–4
and education of entrepreneurs, 35–36, 73, 212–13, 217–18
education on, 11–13, 18–20, 52, 68
and entrepreneurs as employers, 43–45
entrepreneur’s curse and, 99–102, 104–6, 109, 112–15
failures of, 2, 4, 18, 20, 25–27, 30, 37, 40, 43, 45–47, 69, 71, 159–60, 163, 165, 168, 170–84, 199, 205, 222, 231, 236
family businesses as, 66–67, 71
finances of, xi, 1–3, 6, 9–10, 12, 14–16, 18, 20, 29–30, 36, 39–42, 47–49, 91, 93, 95, 97, 100, 104–5, 112, 119, 126–29, 134, 147–49, 162–65, 168–71, 173, 175, 181–83, 185, 199, 221, 224, 229–30, 235, 243
Foster and, 189–90, 192
of Franano, 162–63, 171, 177, 233
growth and, xii–xiii, 14, 22, 27, 235–36
incubators and, 16, 18, 41, 49, 189–90, 192, 195–98, 204, 228
as innovation platforms, 114–16
of Kamen, 164–65, 175
of Kauffman, 31–32, 59–61
launches of, 2, 8, 33, 37, 43, 58, 91
lean, 204–5, 222
of Levin, 3–4, 9, 26, 180, 215, 233
as life defining, 234–36
luck and, 120, 124, 209–11
making innovation happen and, 230–33
managing chaos and, 237–38
mentors and, 199–204
monthly diaries for, 223–25
and motivations of entrepreneurs, 52, 54, 58–65, 69–70, 78, 83–89, 91–98, 235, 245–46
planning and, 8, 13–15, 194, 203–4, 207–9
reputations of, 240–41
resources and, 220–23, 241–43
romanticized narratives of, 1–2
of Schramm, xi, 5–8, 29–30, 46, 209, 229, 238–39
with single CEO, 41–43
successes of, 71, 170, 179–80, 184–85, 189–90, 192, 194–96, 204, 207, 209–10, 212, 228–29, 232, 234–35, 245–46
survival of, 2, 24, 33, 191, 209, 212, 229, 233–36
and threat of big companies, 244–45
time needed for, 37–39, 233–34
and types of entrepreneurs, 22–23
as unremarkable, 10–11
of Valerino, 232, 236
and what entrepreneurs do, 21–22
Startup Weekend, 200, 242–43
Stealth, 56
Stebbins, Paul, 110–15
Steve (Stebbins’s neighbor), 110–12
Stripe, 33
success, xi–xiii, 1–4, 28–30, 46–50, 160, 198, 217, 237
avoiding failure and, 172–73, 178–79
and big companies as schools for startups, 118, 121, 128, 130–31, 134–35
and characteristics of entrepreneurs, 20–21, 25–26, 28, 30, 33
; copycat entrepreneurs and, 140, 147–51, 156–58
DiMare and, 167, 169
dyslexic entrepreneurs and, 63, 65–66
and ecosystem for support and inspiration, 17–18, 20
and education of entrepreneurs, 36, 213–14
of entrepreneurs, 52, 69, 99, 211, 213, 218, 221, 228–29, 231, 235–36, 246
entrepreneur’s curse and, 99–100, 102, 105, 113–14
Foster and, 190, 192
of franchises, 150–51, 156–57
Kauffman and, 31–32
making innovation happen and, 231–33
mentors and, 199–200
monthly diaries and, 223–24
and motivations of entrepreneurs, 52–54, 63, 65–66, 69, 71, 74, 78, 87–88, 94, 245
planning and, 9, 12, 15–17, 20, 192, 194–95, 207, 214, 216, 218, 223–24, 245
resources and, 219–23, 243
and role of money, 47–49
of startups, 71, 170, 179–80, 184–85, 189–90, 192, 194–96, 204, 207, 209–10, 212, 228–29, 232, 234–35, 245–46
and startups as life defining, 235–36
and startups with single CEO, 41–43
and time needed for startups, 37–39
and types of entrepreneurs, 22–24
VCs and, 39–40
Taco Bell, 145, 147, 149
Taiwan Semiconductor Manufacturing Company, 89
TechShop, 243–44
Tesla, 43, 205
Texas Instruments (TI), 88–89
Theranos, 181–82
Thiel, Peter, 41, 183
Toronto Public Library, 244
TrailerTails, 210
Trans-Tec Services, 112–14
Tversky, Amos, 19, 208
Uber, 77–78, 86, 245, 250n
Ulukaya, Hamdi, 184
Under Armour, 239–40
Unilever, 9, 67, 140
United Services Automobile Association (USAA), 87
Upchurch, Amy, 89–92, 222
Valerino, Fred, 211, 236
and big companies as schools for startups, 122–25, 127–28, 132, 134–35
Diebold and, 123–24, 134–35
Lamson and, 122–23
Pevco and, 124–25, 128, 134, 232
Varian, Hal, 38
venture capital funds (VCs), xi, 1–3, 6, 10, 18, 29–30, 36, 42, 127, 148–49, 164, 169, 203, 205, 243, 250n, 253n
accelerators and, 198–99
business plans and, 9, 12, 14–15, 30, 39, 192
failure and, 171, 176, 181, 185
incubators and, 16, 196
relevance of, 39–41
support for, 16, 20
vision-platform-product testing-scale iteration, 218–19
Vonapanitase, 162–63, 171
Walker, Steve, 63–64, 71
Wall Street, 48
Walmart, 13, 27, 91, 94, 127
Walvius, Susan, 92–94, 234–35, 237
Weber, Max, 117
Wendell, Turk, 187
Westinghouse, George, 141–42
Whitesides, Jacob, 57
Whole Foods Market, 24, 139, 240
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