Wilkins, C. Howard, Jr., 148
Williams, Serena, 187
Wine Group, The, 118–21, 133–34
World Fuel Services, 113–14
World War II, 42, 59–60, 80, 145, 188
Wozniak, Steve, 13, 34, 41, 117
Wright, Kenneth, 107
Wright brothers, 11, 75–76
Y Combinator, 41, 198–99, 236
YETI, 86–87
YouTube, 53, 180
Zaarly, 243
Zuckerberg, Mark, 1, 69, 179, 189, 236, 246
Simon & Schuster
1230 Avenue of the Americas
New York, NY 10020
www.SimonandSchuster.com
Copyright © 2018 by Carl J. Schramm
All rights reserved, including the right to reproduce this book or portions thereof in any form whatsoever. For information, address Simon & Schuster Subsidiary Rights Department, 1230 Avenue of the Americas, New York, NY 10020.
First Simon & Schuster hardcover edition January 2018
SIMON & SCHUSTER and colophon are registered trademarks of Simon & Schuster, Inc.
For information about special discounts for bulk purchases, please contact Simon & Schuster Special Sales at 1-866-506-1949 or [email protected].
The Simon & Schuster Speakers Bureau can bring authors to your live event. For more information or to book an event, contact the Simon & Schuster Speakers Bureau at 1-866-248-3049 or visit our website at www.simonspeakers.com.
Jacket design by Adam Day
Jacket image by Freer/shutterstock
Library of Congress Cataloging-in-Publication Data
Names: Schramm, Carl J., author.
Title: Burn the business plan : what great entrepreneurs really do / Carl J. Schramm.
Description: New York : Simon & Schuster, [2018] | Includes bibliographical references and index.
Identifiers: LCCN 2017015637| ISBN 9781476794358 | ISBN 1476794359 | ISBN 9781476794365 (ebook)
Subjects: LCSH: Entrepreneurship. | New business enterprises—Management.
Classification: LCC HB615 .S367 2018 | DDC 658.1/1—dc23 LC record available at https://lccn.loc.gov/2017015637
ISBN 978-1-4767-9435-8
ISBN 978-1-4767-9436-5 (ebook)
Burn the Business Plan Page 27
