by Mihir Dalal
EPILOGUE
1. Anirban Sen and Mihir Dalal. 2018. ‘Flipkart-Walmart deal crosses key CCI hurdle’, Livemint, 8 August, available at https://www.livemint.com/Companies/h63fBTnFc7HE8WBaufifAN/FlipkartWalmart-deal-gets-CCI-approval.html
2. Anirban Sen and Mihir Dalal. 2018. ‘Binny Bansal resigns from Flipkart over charges of personal misconduct’, Livemint, 14 November, available at https://www.livemint.com/Companies/FaAYjt9xkHNObVOiNAWfkN/Binny-Bansal-resigns-as-CEO-of-Flipkart-group.html
3. Samidha Sharma and Madhav Chanchani. 2018. ‘Binny Bansal was informed of probe by Walmart lawyers on Monday’, Economic Times, 15 November, available at https://tech.economictimes.indiatimes.com/news/internet/binny-bansal-was-informed-of-probe-by-walmart-lawyers-on-monday/66628361
4. Anirban Sen and Mihir Dalal. 2018. ‘Binny Bansal resigns from Flipkart over charges of personal misconduct’, Livemint, 14 November, available at https://www.livemint.com/Companies/FaAYjt9xkHNObVOiNAWfkN/Binny-Bansal-resigns-as-CEO-of-Flipkart-group.html
5. Reuters. 2018. ‘Flipkart’s Binny Bansal denies allegations of personal misconduct’, 13 November, available at https://www.livemint.com/Companies/j1YnAeiKqUdIEgZ68M0jRM/Flipkarts-Binny-Bansal-denies-allegations-of-personal-misco.html
6. Saritha Rai and Matthew Boyle. 2018. ‘How Walmart decided to oust Binny Bansal, an icon of the tech industry’, Bloomberg, 15 November, available at https://www.hindustantimes.com/business-news/how-walmart-decided-to-oust-an-icon-of-india-s-tech-industry/story-oC6UlvCt9WxknrGgGE3tjJ.html
7. Vivienne Walt. 2015. ‘Amazon Invades India’, Fortune, 28 December, available at https://fortune.com/longform/amazon-india-jeff-bezos/
8. LinkedIn. Lee Fixel. Available at https://www.linkedin.com/in/leefixel/
9. Sankalp Phartiyal. 2018. ‘Walmart may launch Flipkart IPO in as early as 4 years’, Reuters, 12 May, available at https://www.livemint.com/Companies/LPNtdifRIolqoeKu6WWc3N/Walmart-may-launch-Flipkart-IPO-in-as-early-as-4-years.html
10. Saritha Rai. 2018. ‘Walmart got a $10 billion PhonePe surprise after buying Flipkart’, Bloomberg, 10 July, available at https://www.livemint.com/companies/news/walmart-got-a-10-billion-phonepe-surprise-after-buying-flipkart-1562726957843.html
11. LinkedIn. Sachin Bansal, available at https://www.linkedin.com/in/sachinbansal/
INDEX
A9 ref1, ref2, ref3; project as Google Killer ref1
Accel ref1, ref2, ref3, ref4, ref5; funding from ref1
Accel Partners ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15
accounting process, new ref1
AdIquity ref1
Adnani, Michael ref1, ref2
advertising business ref1, ref2, ref3, ref4; shutting down of ref1
advertising: campaigns ref1; expenses ref1; first campaign ref1; revenues ref1, ref2, ref3; team for mobile apps ref1
‘affordability construct’ ref1
Agarwal, Amit, as ‘Jeff Bot’ ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12
Agarwal, Anil ref1
Agarwal, Ankit ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14; exit of ref1
Agarwals ref1
Age of Empires ref1, ref2
Aggarwal, Bhavish ref1
Agrawal, Ashish ref1, ref2, ref3
Ali, Sujayath ref1, ref2
Alibaba ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; valuation of ref1
Alkeon Capital ref1
Amarnath, N. S. (Amar) ref1
Amazon ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; advancing ref1; in Bangalore ref1, ref2; for buying Flipkart ref1; ‘capital-dumping’ ref1; and China venture ref1, ref2, ref3; corporate culture in ref1; customer happiness in ref1; ‘The Emperor Has No Clothes’ award ref1; Great Indian Festival ref1; investigative story on work culture ref1; launch in India ref1, ref2, ref3; launching Junglee ref1; ‘leadership principles’ in ref1; Mission to Mars sale ref1; motto: Get Big Fast ref1; overtaking Snapdeal ref1; playbook ref1, ref2; Prime membership service ref1; recompense to O2 ref1; replacing Flipkart on books ref1; warehouses of ref1; work culture in ref1
Amazon.com ref1, ref2
Amazon India ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15
Amazon Web Services (AWS) ref1
Ambani, Dhirubhai ref1, ref2
American internet companies ref1, ref2, ref3
annual shopping event, see Big Billion Day
Apple ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8
app-only platform ref1, ref2, ref3, ref4, ref5, ref6, ref7, see also smartphones
Aramex ref1
artificial intelligence ref1, ref2
Asda ref1
auction ref1, ref2
Ayyappan, R. ref1
BAC Acquisitions Private Limited ref1
Bahl, Kunal ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10
Baidu ref1, ref2
Bain ref1
Bajaj, Amanpreet ref1
Bajaj, Avnish ref1
Balachandran, Mahendran ref1
Balakrishnan, M. ref1, ref2
Bangalore ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; Electronic City ref1; Koramangala ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14; Nehru on ref1, ref2; NGV (National Games Village) ref1, ref2, ref3, ref4, ref5; office at Outer Ring Road ref1; as tech centre ref1
‘Bangalored’ ref1, ref2
Banias ref1
Bansal, B. K. ref1
Bansal, Binny ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15, ref16, ref17, ref18, ref19, ref20, ref21, ref22, ref23; at Amazon ref1; approach of ref1; as CEO ref1; as Chief Operating Officer ref1; complaint of sexual harassment ref1; computers and ref1; as Group CEO ref1; for leaving Flipkart ref1; marrying Trisha ref1; oversee operations ref1; resignation of ref1; and Sachin ref1; taking over as COO ref1; at xto10x Technologies ref1
Bansal, Mukesh ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; exit of ref1
Bansal, Rohit ref1, ref2, ref3, ref4
Bansal, Sachin ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15, ref16, ref17; in Amazon ref1, ref2; billion-dollar fund raise of ref1; Business sense and ref1; candidature of ref1, ref2; as Chief Executive Officer ref1, ref2; clearing IIT-JEE ref1; for contractual guarantees ref1; courting Bezos ref1; for deal with Amazon ref1; departure of ref1; as Entrepreneur of Year 2013 ref1; as Executive Chairman ref1; file-sharing software by ref1; at Flipkart ref1; on Flipkart shutdown ref1; for as Group CEO ref1, ref2; and Kalyan ref1, ref2, ref3, ref4, ref5; LinkedIn profile of ref1; for making $100 billion company ref1; manipulation of Google and ref1; marriage with Priya ref1, ref2; missions of ref1, ref2, ref3; and Mukesh ref1, ref2, ref3, ref4, ref5; research internship and ref1; speech by ref1; stepping down as CEO ref1, ref2; for superior voting rights ref1; tech skills of ref1; tweet by ref1; and video games ref1
Bansals (Binny Bansal and Sachin Bansal) ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15, ref16; common among ref1; and selling out Flipkart ref1; sharing personal phone numbers ref1
Barlow, John Perry ref1
Bazee ref1, ref2, ref3
Bentonville ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8
Bernard Shaw, George ref1
Bezos, Jeff ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15
Bhagat, Chetan ref1, ref2
Bhagavad Gita ref1
Bharti Enterprises ref1
Bhartiya Janata Party (BJP) ref1
Bhutani, Ajay ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8
Big Bazaar ref1,
ref2
Big Billion Day sale ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11; ‘billion hits’ ref1; email to customers ref1
BigBasket ref1, ref2
BigBillionDay.com ref1
Bikhchandani, Sanjeev ref1
Biyani, Kishore ref1, ref2, ref3, ref4, ref5
Blossoms bookstore ref1
Bombay ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8
book: buyers ref1; distributors ref1, ref2, ref3, ref4, ref5
book-by-book delivery system ref1
BookExpo America ref1
books business ref1, ref2, ref3, ref4, ref5, ref6; low margins of ref1; online selling ref1; shelf-based process ref1
Boston Consulting Group ref1, ref2, ref3
Brand advertising ref1
Brand, Stewart ref1
buyout ref1, ref2, ref3; Lee, Sachin and ref1
Café Coffee Day ref1
‘Can Flipkart Deliver?’ ref1, ref2, ref3
Canaan ref1
capital ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; infusion ref1, ref2, ref3; investment ref1
capitalism ref1, ref2, ref3, ref4, ref5
career choices ref1
Carnegie conference ref1
cash on delivery ref1, ref2, ref3
cash payments ref1, ref2
cash-flow issues ref1
categories, new ref1, ref2, ref3, ref4
Chakpak ref1, ref2, ref3, ref4, ref5, ref6; business model of ref1
Chandigarh ref1, ref2, ref3, ref4, ref5
Chandigarh Chutiya Association (CCA) ref1
Chandra, Ajay ref1
Chandra, Alok ref1
Chandra, V. V. K. ref1
Chari, Rahul ref1, ref2, ref3
Chatterjee, Surojit ref1
Chaupaati Bazaar ref1
Chidambaram, P. ref1
chief product officer ref1, ref2, ref3
China ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12; internet sector ref1
Chinese model ref1, ref2
Chitkara, Ashok ref1
Chowdhary, Anuj ref1, ref2, ref3, ref4
coders ref1, ref2, ref3, ref4
Competition Commission of India ref1
contribution margins ref1
‘Core Team’ ref1, ref2, ref3, ref4
corporate: culture ref1, ref2, ref3, ref4, ref5; values ref1
costs reduction ref1
creation myth-making ref1, ref2
crisis ref1, ref2, ref3, ref4, ref5
Crossword ref1, ref2
[email protected] ref1
CureFit ref1
customer obsession ref1, ref2, ref3, ref4, ref5; principle of ref1; Thinking Big and Bias for Action ref1
customer service ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, see also customer obsession
customers ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; commitment to ref1; complaints ref1, ref2, ref3, ref4; email to ref1, ref2, ref3, ref4; service ref1; shopping data ref1; on social media ref1
customization ref1
cut costs ref1
Cyber Monday ref1
Dadlani, Vishal ref1
Dalal, Sachin ref1, ref2, ref3
Dalzell, Rick ref1
Daruwalla, Keki N. ref1
Daryaganj ref1
Delhi ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13; office at ref1, ref2, ref3
delivery workers ref1, ref2, ref3, ref4, ref5
demands ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; drop in ref1; and supply ref1, ref2, ref3, ref4
demonetization ref1
depth-over-width approach ref1
desktop site ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8; removal of discounts and incentives ref1; website ref1, ref2, ref3, ref4
Dev, Kapil ref1
Dham, Vinod ref1
Dhand, Harsh ref1, ref2
Dharmakumar, Rohin ref1, ref2, ref3
Dhingra, Hitesh ref1
discounts ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15
Dorsey, Jack ref1
dotcoms ref1
Dragoneer Investment ref1
DST Global ref1
Dutta, Indranil ref1, ref2, ref3, ref4
Dwivedi, Santosh ref1
e4e Labs ref1
eBay ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12
e-commerce ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; businesses ref1, ref2, ref3, ref4, ref5, ref6, ref7; ecosystem ref1, ref2; firms ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11; market ref1, ref2, ref3, ref4, ref5, ref6, ref7; platforms ref1, ref2; shoppers of ref1; slowdown ref1, ref2; startup ref1, ref2, ref3, ref4, ref5; succes in ref1; as ‘very execution-heavy’ business ref1; website ref1, ref2
Ekart ref1, ref2, ref3, ref4, ref5, ref6
electronics category ref1
emergency funds ref1, ref2
employee stock ownership plans (ESOPs) ref1, ref2
employee, appointment of first official ref1
employees: Flipkart ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8; loss of senior ref1
Enforcement Directorate inquiry ref1, ref2, ref3
entrepreneurship ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15
Equated Monthly Instalment (EMI) scheme ref1
Erasmic Venture ref1, ref2, ref3, ref4; to invest in Flipkart ref1
Everything Store, The ref1, ref2, ref3
executives ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15
expansion ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15
FabMart ref1
Facebook ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13
Facebook’s FAN – the Facebook Audience Network ref1
Fairchild Semiconductor ref1
fashion business ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; sales ref1, ref2
FDI Escapades ref1
festival season sales ref1, see also Big Billion Day sale; flash sale; Moto G sale
Filo, David ref1
first employee ref1
First Flight Couriers ref1
first office ref1, ref2; outside Bangalore ref1
first orders ref1, ref2
Fixel, Lee ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; leaving of Tiger Global ref1
flash sales ref1
fledgling entrepreneurs ref1
Flexible Payment Service (FPS) ref1, ref2, ref3
Flipkart 3.0 ref1, ref2, ref3
Flipkart ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; $1 billion in sale as record ref1; as ATM for books ref1; divisions in ref1; dominance ref1, ref2; launch of ref1; losses ref1, ref2; as name ref1; revenue of ref1; shutting desktop site ref1; to start with books ref1; website ref1, ref2, ref3, ref4
Flipkart app ref1, ref2, ref3
Flipkart Online Services Private Limited ref1
Flipkart Think Tank ref1
Flipkart.com ref1
Flo ref1, ref2, ref3
Flyte ref1, ref2
Forbes story ref1, ref2, ref3
foreign investment ref1, ref2, ref3
founders/co-founders, Flipkart ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13
Foxconn ref1
fraudulent activities ref1, ref2, ref3
Friedman, Thomas ref1, ref2
funding ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; as $1 billion ref1
> funding boom ref1, ref2
fund-raising ref1, ref2, ref3, ref4
Future Group ref1, ref2, ref3
games ref1, ref2, ref3, ref4, ref5, ref6; Age of Empires and Quake ref1
Ganesan, Shivakumar ref1, ref2
Gangaram bookstore ref1
Garg, Pankaj ref1
Gates, Bill ref1, ref2
General Atlantic ref1, ref2, ref3, ref4; invest in Flipkart ref1; pullout of ref1
Genesis Burson-Marsteller ref1
Get Big Fast ref1, ref2
GIC ref1
globalization ref1, ref2
Goldman Sachs ref1, ref2
Google ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15
Google Killer ref1, ref2
Gowda, Kempe ref1
Goyal, Abhishek ref1, ref2, ref3, ref4
Great Indian Internet Company ref1, ref2, ref3, ref4, ref5
groceries, selling ref1
gross merchandise value (GMV) ref1
guerrilla warfare ref1, see war with Amazon; head-to-head contest
Gupta, Ashish ref1, ref2, ref3
Gupta, Pranay ref1, ref2
Gupta, Shekhar ref1, ref2, ref3
Gupta, Vaibhav (VG) ref1, ref2, ref3, ref4, ref5, ref6
Gupta, Varun ref1
Gupta, Vikas ref1, ref2, ref3
Gurgaon ref1, ref2, ref3
head-to-head contest ref1
Healthkart ref1
Helion Venture Partners ref1
hierarchy ref1, ref2, ref3, ref4, ref5
Hirachand, Walchand ref1
hiring people ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15
HolidayIQ ref1
Homeshop ref1, ref2, ref3
HTC ref1, ref2
human ERP ref1, ref2, ref3
Ibibo ref1, ref2
Iconiq Capital ref1, ref2
IDG Ventures ref1
IIM-Bangalore ref1
IIT Bombay ref1, ref2, ref3
IIT Delhi ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; graduates ref1, ref2, ref3; Jwalamukhi ref1, ref2, ref3, ref4, ref5; Shivalik hostel ref1, ref2, ref3
IIT Delhi-mates ref1
IIT Guwahati ref1
IIT Kanpur ref1, ref2, ref3, ref4, ref5
IIT Kharagpur ref1
IIT-mates ref1, ref2, ref3
