How to Become a Male Escort- 10 Years of Insider Secrets Revealed
Page 1
How to Become a Male Escort for Ladies
Ten Years of Insider Secrets Revealed
Simon Davies
While a great deal of care has been taken to provide accurate and current information, the ideas, suggestions, general principles and conclusions presented in this text are subject to country specific laws and regulations, court cases and any revisions of same. The reader is thus urged to consult legal counsel regarding any points of law - this publication should NOT be used as a substitute for competent legal advice.
Copyright © 2013 by Simon Davies - All rights reserved, including the right of reproduction in whole or in part in any form.
TABLE OF CONTENTS
INTRODUCTION
THE MALE ESCORT MARKET UNCOVERED
WHAT’S THE ROLE OF AN ESCORT?
TRICKY SITUATIONS AND MORAL DILEMMAS
HOW TO AVOID THE ESCORT AGENCY SCAM
BENEFITS AND PITFALLS OF BEING AN INDEPENDENT ESCORT
MAXIMISING YOUR EARNING POTENTIAL
FOUSING ON YOUR STRENGTHS
CHOOSING A STAGE NAME.
WHO SHOULD YOU TELL?
THREE CHARACTER TRAITS YOU MUST DEVELOP
HOW TO DRESS LIKE A SEASONED PROFESSIONAL
ESSENTIAL GROOMING GUIDE FROM AN OLD ARMY BUDDY
A CLEAN BILL OF HEALTH
MALE ESCORT TOOL KIT
MAKING THE BEST OF YOUR GOD GIVEN PHYSIQUE
TIPS TO AVOID GETTING CAUGHT BY YOUR GIRLFRIEND
SKILLS THAT WILL TAKE YOU TO THE NEXT LEVEL
OVERCOMING THE LITTLE PECKER PROBLEM
PROMOTING YOUR SERVICES - WHY THE WEB?
PICKING A ‘KILLER’ DOMAIN NAME..
HASSLE-FREE HOSTING
BUILDING YOUR OWN WEB SITE VERSUS HIRING AN EXPERT
HOW TO ACHIEVE HIGH RANKINGS IN GOOGLE
WHY WORDS WIN BUSINESS AND HOWTO USE THEM EFFECTIVELY
USING AIDA TO CREATE A PROPER STRUCTURE
WRITING STYLE IS KEY
LITERARY TECHNIQUES THAT ADD ‘SPARKS’ TO YOURWRITING
STRUCTURING SENTENCES AND PARAGRAPHS
A PICTURE SPEAKS A THOUSAND WORDS
GETTING THE BEST OUT OF NEWSPAPER AND MAGAZINE ADVERTISING
HOW TO GET FREE PUBLICITY .
LEGAL IMPLICATIONS OF ESCORTING
PUTTING A LEGITIMATE FACE ON YOUR BUSINESS
ENSURING YOUR PERSONAL SAFETY
MALE ESCORT ETIQUETTE
IS CHIVALRY DEAD?
HOW TO IMPRESS IN A RESTAURANT
WINNING REPEAT BUSINESS
8 STEPS TO TURNING EMAIL ENQUIRIES INTO CLIENTS
HANDING TELEPHONE CALLS SUCCESSFULLY
SPOTTING AND DEALING WITH TIME WASTERS!
AN EASY WAY TO REDUCE CANCELLATIONS
NUTS AND BOLTS OF COPING WITH YOUR FIRST APPOINTMENT
MANAGING THE EXPECTATIONS OF COUPLES
TOP TIPS FOR INTIMATE MEETINGS
THE ONLY WAY TO GET BUSINESS FROM FEMALE ESCORTS
SECRET TO SETTING YOUR FEES AT THE RIGHT LEVEL.
FINAL WORDS
INTRODUCTION
I was born and bred in Manchester, England. My beginnings were humble and I left school without any formal qualifications. Having found escorting, I’ve been able to further my education over several years. In fact, earnings from this exciting industry have allowed me to undertake and gain a university degree. I now stand on the edge of another exciting new career, but as a different type of professional. So well done for investing in this guide because you’re about to embark on a journey that will enrich your life and your bank balance! Before you start make a cup of coffee, pour a glass of wine or crack open a cold beer, turn off your telephone and roll-up your sleeves whilst we get stuck in and uncover the world of the male escort. The guide has been designed so that you can dip in and out as you need to. However, I would recommend that on first reading you start at the beginning and read right through to the end. All the figures are quoted in United Kingdom Pounds. If you wish to convert into another currency then I’d recommend using www.xe.com
THE MALE ESCORT MARKET UNCOVERED
I know for definite that the market for male escorts is growing. Why? Well, a number of things have changed over the past few years. Firstly, the quantity of interview requests I receive from the media has dramatically increased. This tells me that the male escort industry is becoming more main stream. Secondly, the number of new prospects contacting me has gone up year on year - the global recession has had zero impact. Thirdly, my male escort web site uses analytical software which tracks visitor numbers and other such metrics. And it highlights the fact that unique visitors numbers continue to rise. Lastly, the volume of searches on Google for keywords relating to male escorts is now at an all time high. How can I prove this?
For many years I used Google Adwords (paid advertising) to promote my service. In order to help advertisers choose the best keywords Google provides a keyword research tool. This calculates the number of monthly searches for any given keyword, for example: ‘male escort’.
A recent search (3 March 2013) revealed there were around 135,000 monthly searches for the keyword “male escort”. Compare this figure with the number of searches for “female escort” which stood at 90,500. I use the figures to illustrate there are a huge number of searches for male escorts. I’m not trying to imply that the market for males is bigger than for females. It is also important to recognise that thousands of people are looking for gay male escorts. And they may start their search using the words “male escort”. But if you add all the changes that have occurred together, then the numbers clearly show the demand for male escorts (for ladies and couples) is rising.
Clients fall into two categories, ladies and couples. The ladies are generally single and between the mid-thirty to late forties age range. However, there are exceptions and I’ve met quite a number of younger chicks in their twenties and mature ladies in their fifties. Couples I’ve found are in their thirties and forties, but once again I’ve met a few who are younger or older than the norm.
No matter what age, clients just want no-strings companionship with a normal, presentable, interesting guy who’s a good listener. The quality of being a good listener is imperative: as I’m sure you are aware ladies generally love to talk, often at length. Remember you were born with two ears and one mouth, so listen more than you speak – GOLDEN RULE: listen more than you speak.
You will find that your female clients come from all walks of life, but the actual types you attract will largely depend on how you market yourself (more on this later). What they do tend to have in common is that they’re used to being in control, so it’s likely they’ll be professionals, entrepreneurs or high-flyers from the corporate world.
Providing you build a good relationship with female clients they will keep booking you for around six to twelve months. Obviously, these are only estimations but I can say from experience that few client/escort relationships last beyond a year. Why? Because your client will get into a proper relationship or one of you will get bored.
In a nutshell, you should generate an average of £3000 from your female clients over a six month period. Therefore, even if you only manage to attract five over a twelve month period it amounts to a very respectable second income of £15,000 per year (figure based on five clients spending £3000 yearly).
The second type of client you’ll encounter will be the couple. In other words, a male and female who are married or in a long-term relationship.
In terms of background and employment they are likely to be
your average middle class professional or business owner.
Whereas your female client may just desire a night at the theatre with a charming man, the couple client are looking primarily for a sexual experience. This normally centres around the guy wanting to watch his partner perform with another man, and he’ll probably wish to join in (with her) at some point.
To put it bluntly, two men pleasure her at the same time. I appreciate that you might find this strange. However, if you do a little research on the web you’ll find that huge numbers of couples are into voyeurism, swinging and threesomes.
I’ve found that couples are intrigued by the swinging scene, but find the idea of going to an organised event abhorrent. Therefore, many adventurous couples are choosing to hire a male escort who will help to fulfil their fantasy.
In the section ‘managing the expectations of couples’ I’ll discuss how to control the actual appointment.
From day one I chose to escort both single ladies and couples because it gave me a wider market to target. However, the decision is yours as not everyone is comfortable with being intimate with another man’s wife or girlfriend whilst he’s watching. But you do get used it, and you can almost feel like a porn star! Sorry, got a little carried away there.
Escorting couples is not all about going into a hotel suite and having sex. Some couples prefer to meet in a nice bar or restaurant to have a bite to eat, and of course they pick up the tab. You finish off with a few drinks, then back to the hotel room. So, the evening can be very enjoyable, especially the ‘dessert’.
On average you’ll probably get to meet a couple on three separate occasions and they’ll book you for maybe an hour or two. So, charging £100 per hour you’ll generate revenue of between £300-£600 per couple, usually over a 3 - 6 month period. It’s likely you’ll only meet most couple clients a few times, either because they soon fulfil their fantasies or because the guy becomes jealous of you pleasuring his woman.
As always there are exceptions and I have a good number of couple clients who I’ve been meeting for years and who book lucrative overnight appointments.
Moreover, some have paid for me to fly off to places such as Cannes, in the South of France, and various other locations in Europe, and the USA.
The moral of this story is: don’t ignore the value of couple clients as they can become a long-term source of revenue.
WHAT’S THE ROLE OF AN ESCORT?
In some respects an escort is like an actor playing out whatever part the director (client) wishes you to play. Looking back over my escorting career I’ve played the work colleague, former lover, dominant stud, and latest boyfriend.
Whatever role you are required to adopt it’s up to you to ensure that you are not the star of the show. You must blend into the background and only shine if it serves to enhance your client’s ego or credibility. It’s about being a chameleon.
For me the role of a good escort is to act as a sort of therapist. In the case of couples who wish to play out fantasies then you’re almost like a sex therapist. As a result of what you do the couple will see an improvement in their sex life.
A lot of single ladies you’ll meet will have “issues” to deal with, such as hang-ups concerning her body or a former partner who treated her badly. It’s your job to listen, empathise and reassure.
Men tend to deal with problems by offering solutions: that’s how we’re wired. If you’re down the pub with your best buddy complaining about your car breaking down, do you want him to put his arm round you, nod sympathetically, ask you how you really feel about it, hug you, offer you a tissue? No way!
You want him to come up with solutions and chew the fat. Women however perceive premature solution giving as evidence that they’re not being listened to, and not being understood. To feel heard they require the former type of response.
You don’t want to be viewed as suffering premature anything. So, if you always find yourself interrupting people to voice your opinion or give solutions, then learn to hold back, bite your lip. It’s a fact that many people describe those who are excellent at listening as being more interesting – Golden Rule: be interesting.
TRICKY SITUATIONS AND MORAL DILEMMAS
Earlier I mentioned that your clients will generally be single. However, you will come across a number of clients that are still in a relationship and have merely hired you because they wish to exact revenge for an indiscretion their partner has committed, usually an affair with another woman.
In most cases she’ll be honest and tell you her reason for wanting to meet, but she may keep her real reason a secret. I would advise you NEVER agree to an appointment where you and the cheating or former partner will both be in the same place, just to get him jealous, because the situation could turn nasty.
If on the other hand you can ascertain that she truly doesn’t wish to get caught then if your moral conscience will allow, meet her. You can rationalise this by telling yourself that you’re helping to save the relationship by offering your discreet services, and that the alternative could mean her meeting some guy in a bar who she’ll eventually run away with.
If you discover, whilst on a date, that your client does in fact have a partner and there’s a chance he may arrive during your date, then I’d advise you leave as soon as possible. You don’t know the other person and therefore can’t be certain of their reaction.
It is also highly probable that you’ll be contacted by married ladies. Should you escort them? Well, that’s entirely up to you and your own moral values.
I personally escort married ladies because I’m convinced that my service helps preserve marriages. Think about it. Many relationships become stale and often couples stay married because of the security and for the sake of their children.
Lots of guys have mistresses or hire female escorts, so why shouldn’t wives have a little fun…
You will find that ladies who are willing to hire a guy for sex are able to completely separate their home life from you, the hired gun. Well, almost.
Surely, it’s far better for a person to have ‘sexual relations’ with a professional male escort who will not be become attached and encroach on their day-to-day family life or turn into a bunny boiler?
For the lady who wants a little extra spice in her life the alternative is for her to have an affair. Doing this could end up wrecking the marriage and damaging the children psychologically.
Another scenario that arises is where the guy suspects that his wife or girlfriend would cheat on him should temptation be put in front of her. One story that springs to mind is that of a very rich businessman who hired me to test his future wife. In essence he was paying me to try and sleep with her.
She was from a relatively poor country and I learned whilst on a date with her that she was only with him for the security that his wealth provided.
On briefing the client after the date it became apparent he didn’t really want to hear that she was only after his money (what I’d call a gold digger). However, that was really no concern of mine because I’d done what I’d been hired to do.
You will receive calls from men who want to test the fidelity of their partner. The bottom line is that you shouldn’t waste too much time with them as most enquiries will not amount to a paid booking. The trick is to see how serious they are by asking for payment upfront to cover the initial meeting.
One caveat concerning couples is where the female subsequently wants to meet you without the consent of her partner: this presents a moral dilemma, and has to be handled with care, as you wouldn’t wish to spoil a lucrative relationship. So I would advise that you tactfully decline her invitation. It demonstrates that you have integrity and some moral values.
Moreover, blowing her out, in the right way, is like employing cat-string theory: it will probably make her want you more, which will result in continued bookings. Okay, so I can hear you ask “what’s the cat-string theory?” Well, if you’ve ever dangled a piece of string in front of a cat you’ll have n
oticed that it became very interested, but once its claws are firmly attached the cat loses interest. It’s fair to say that it often pays in this business NOT to give women exactly what they want all of the time.
On the whole I believe it’s better to focus your marketing efforts on targeting unattached females. This is because it’s much easier to charm a woman when you ain’t got her boyfriend or husband to deal with as well. Moreover, you’ll find that your single clients will become hooked on you. This means that you’ll receive more bookings than you would do with a couple.
Therefore, expect to be invited to parties, wedding receptions and office functions. Plus, if you’re excellent at what you do then have your passport handy because you’ll be whisked away on foreign holidays.
HOW TO AVOID THE ESCORT AGENCY SCAM
When I started escorting there were fewer agencies than there are now. A hand-full could be found on the web and some charged for the privilege of registering as an escort, as they still do today.
As a result of the fact that I hadn’t got a clue about how to set myself-up as a male escort, I registered with numerous agencies during the first year and paid for the so-called privilege. It cost somewhere in the region of £300 in total, which I could not really afford at the time.
In spite of being registered with several agencies during the first year of my new career I didn’t receive one booking. Yes, that’s right not one single booking from any of the agencies. When I called or emailed them for an explanation I was constantly given the brush-off.
The business model for the vast majority of male escort agencies, who have heterosexual guys on their books, is to register as many paying guys as possible. Typically, they charge anything up to £200 per year, which ensures they can generate the maximum amount of profit.
Some of the more devious operators even set-up bogus appointments which miraculously cancel at the last minute or the ‘client’ fails to turn-up. These are all ploys to make you think they are working hard on your behalf when in reality it’s just a scam used to keep you paying the subscription charge.