The Ten-Day MBA 4th Ed.
Page 38
reduction in force (RIF), 149
reengineering, 327
Reengineering the Corporation (Champy and Hammer),
357–358
referent power, 138–139
refunds, marketing and, 42
regression analysis and forecasting, 189–196, 198
algebra refresher, 190
dummy variables, 195–196
R Square, 193
standard error, 194
T statistic, 194
relationship marketing, 20
relativism, ethics and, 62, 63–64, 70
relevant market, 16–17, 59
reprimands, of employees, 136
research/intelligence gathering resources, 366–371
reserve requirements, as monetary policy tool, 309–310
restructuring
of debt to equity mix, 235–236
of work force, 149
retail price, 28
retained earnings (RE), 88, 93, 94, 95, 102
return on assets (ROA), 110
return on equity (ROE), 108–109
return on sales (ROS), 108, 110
revenue, recording of, 93
revolver financing, 233
reward power, 138
Ricardo, David, 314
Ries, Al, 25–26
risk and return issues, corporate finance and, 203–207
business financing decisions,
235–236
business investment decisions, 231
Robinson-Patman Act, 385
role relativism, 63
Roseman, Ray, 133
R Square, 193
sale, legal definition of, 379
sales contracts, legal issues, 378–381
sales promotion, 41–44
samples, 42
Sarbanes-Oxley Act, 66–70, 115
scenario analysis, 323
scheduling, in operations, 260,
265–270
Scholes, Myron, 223
Schumpeter, Joseph, 311
Sculley, John, 154, 155
search engine marketing (SEM), 46–47
search engine optimization (SEO), 47
secured transactions, legal issues, 383–384
Securities and Exchange Commission (SEC), 69, 210
security market line (SML), 208–209
segmentation variables, in marketing, 12–16, 59
selective distribution, 35–36
self-liquidating premiums, 42–43
selling price, 28
Seven S strategy model, 327–333,
365
share of voice, advertising and, 40
Sherman Antitrust Act, 384–385
shipment contracts, 379
short selling, of stock, 226
signaling strategy, 347–351, 365
simplex method, 263
Six M’s of Capacity, 260, 261–265, 287
six sigma, 278
skills, of staff, 330, 332
skimming, pricing strategy and, 48
slack time, 267
slotting fees, 31
Smith, Adam, 311, 325
social media, 44, 367
social relativism, 63–64
social responsibility, 62, 70
sole propriertorships, 200–201
span of control, in organization,
148–149, 158
spending multiplier, 304, 325
spiffs, in marketing, 43
Spindler, Michael, 155
SRDS (Standard Rate & Data Service), 40
stakeholders, ethics and, 62, 65–66, 67, 70
standard deviation (SD), 181–182, 198
standard error, in regression analysis, 194
Standard Metropolitan Statistical Areas (SMSAs), 13
statement of cash flows, 95–103,
118
financing activities in, 102
investing activities in, 101–102
link to balance sheet, 96–97
meaning of, 102–103
operating activities in, 100–101
uses of, 98
Statement of Owners’ Equity, 88–89
statistical process control (SPC),
278–280, 287
statistics. See probability theory
statue of frauds, 380
statutory laws, 373–374
Stern Stewart & Co., 358
Stewart, Martha, 219, 393
stock keeping unit (SKU), 30
stocks, 217–221
Beta and corporate investments, 204–207, 255
classes of stocks, 217
corporate ownership and shares of, 202
stock issuance as business financing method, 235
stock splits and, 244
valuation models, 217–221
strategic business unit (SBU) strategy, 355–357
strategic skepticism, 362–363
strategy, 326–365
Chinese warfare and, 363–364
competitive strategy tactics,
347–351, 365
cost leadership and learning curve, 343–346, 365
differentiation, 346–347
expansion strategies, 337–338
fad strategies, 357–358
globalization and, 358–360, 365
implementation and, 364
industry analysis, 338–342, 365
integration, 333–335, 365
levels of, 335–337
portfolio strategies, 351–357, 365
Seven S model, 327–333, 365
synergy and, 360–362, 365
value chain, 333, 365
structure, of organization, 140–150, 158, 329
style. See culture, of organization
Subchapter S corporations, 203
subordination, of bonds, 216
subprime mortgage meltdown, 70, 227–228
substantive and procedural laws, 373–374
sunk costs, 162, 197
Sun-Tzu, 363–364
superordinate goals, 331, 332
supplier credit, business financing and, 232–233
supply and demand, 290–291
supply chain management, 270
supply-side economics, 312–313
swaps, 226–228
sweepstakes, 43
SWOT analysis, 21–23, 59
synergy, strategy and, 360–362, 365
systemic risk, 204
systems, in organization, 149,
330–331, 332
systems theory, in organizational behavior, 151–153
T accounts, 84
Taguchi, Genichi, 280
takeovers, 216, 245–246, 311, 359
tax issues
after-tax cost of borrowing, 234, 255
corporate structure and, 202, 203
Laffer curve and, 312–313
maximizing personal tax-saving opportunities, 395–396
real estate investing and, 387–388
Taylor, Frederick W., 257–258, 259, 287
terminal values, of firms, 250–251
Theory X, Theory Y, Theory Z,
259–260
therblig, 258
Thompson, Chick, 132
three-panel diagram, 319
throughputs, 263
time and motion studies, 257–258
time-based competition, 282
time series forecasting, 196
time value of money, 173, 229–230
tort, 376
Total Quality Management (TQM), 277
total rating points (TRPs), 39
trade-directed sales promotions, 43
trade shows, 43–44
transaction definition, in accounting, 76–77
triple net lease, 386
Trout, Jack, 25–26
T statistic, in regression analysis, 194
Type A and Type B behaviors,
132–134
Uniform Commercial Code (UCC), 374
Article 2: sales contracts, 378–381
&nb
sp; Articles 3 and 4: commercial paper, 381–382
Article 9: secured transactions, 383–384
unique selling proposition (USP), 25
unique/unsystemic risk, 204
universalism, ethics and, 64
unrelated diversification, 337, 351
utilitarianism, ethics and, 64
utility, in economics, 295
value chain, strategy and, 333, 365
value of product, 48
variable costs
marketing plan, 50–51
real estate investing, 386–387
variance analysis, 111–114
VCM leadership model, 130, 158
velocity of money, 308
vertical integration, 334–335
viral marketing, 44–45
volatility. See Beta
volume variances, in managerial accounting, 111–114, 118
Wanniski, Jude, 313
want got gaps, 121–122, 158
warranties, 380
Waterman, Robert H., 327
Wealth of Nations, The (Smith),
311
weighted average cost of capital (WACC), 239–242, 250
word of mouth (WOM), 42
working capital, 87, 100–101
Wozniak, Stephen, 153–154
writing tips, 385–386
X Bar control charts, 279, 281
yield curve, bond market and,
211–212
yield to maturity (YTM), 213
zero coupon bonds, 215
Z value, 183–184, 198
About the Author
STEVEN SILBIGER, MBA, CPA, is a senior director of marketing at Plymouth Direct with a gift for communicating sophisticated financial and business issues in the clearest manner possible. More than 400,000 copies of his acclaimed book The Ten-Day MBA have already been sold. A top-ten graduate of the Darden Graduate School of Business at the University of Virginia, Silbiger lives in Philadelphia with his family.
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Copyright
THE TEN-DAY MBA, 4TH EDITION. Copyright © 1993, 1999, 2005, 2012 by Steven Alan Silbiger. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the nonexclusive, nontransferable right to access and read the text of this ebook on-screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse-engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins ebooks.
Library of Congress Cataloging-in-Publication Data has been applied for.
ISBN: 978-0-06-219957-7
EPub Edition © AUGUST 2012 ISBN: 9780062199607
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* Reprinted by permission of Harvard Business Review, “Managing Your Boss” by John J. Gabarro and John P. Kotter (January/February 1980). Copyright © 1979 by the President and Fellows of Harvard College; all rights reserved
* These notes on international business were taken from a case discusion led by Professor Neil H. Borden Jr. at the Darden Graduate School of Business at the University of Virginia, used with permission.