#AskGaryVee

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#AskGaryVee Page 31

by Gary Vaynerchuk


  You are probably asking, “Aren’t you a videographer?” and “Don’t you want it to look good?” Of course I do, and it will keep getting better because I’ll get faster. But I want you to recognize that this situation applies to every aspect of life. Sometimes we overthink things and you need to just start. Get feedback and continue to make changes. You’ll get there if you put in the work. You can do it. It’s possible.

  Andy Krainak—Growth Hacker

  @krainak

  My claim to Vayner Nation fame is that I’ve been on what many consider the best episode of the show to date, episode 118 featuring Gary’s father, Sasha. In it, Gary’s dad jokes that I made Gary famous via Facebook ads and Gary promptly corrects him: “No, Dad, I made Andy famous.” It was a special episode and I know everyone enjoyed watching his dad talk about GV growing up and how quickly kid Gary was able to give back the money his dad had lent him to start selling baseball cards. “Like that,” Sasha said, snapping his fingers. I’m consistently taken aback by the always-on energy and gusto GV brings, not just to the filming of the shoooow but to all the executional details. The texts that I get from Gary at any day or time with strategy/execution commands followed up with “ATTACK!!!” “ASAP!!” “Yayayayaya” not only fire me up but always give me the right perspective on what hard work and passion look like. Hopefully all the watchers and podcast listeners have learned as much about execution and hustle from the #AGV show as I have.

  Andrew Greif—Design

  @andrew_greif

  So you’re telling me you’ve never heard of Rich Uncle Millford? Oh, well, neither had I up until the moment I was called in to the show (out of the blue) to create this one-of-a-kind character Gary imagined up that I knew nothing about. But on the next show he appeared on a T-shirt and everyone could finally put a face to the name, and it’s definitely my favorite shirt design so far.

  Alex De Simone—Business Development

  @TheRealDeis

  A large part of my job around this book was to get it into your hands, so I thank you for making the purchase, or for kindly accepting it from someone I’d presume to be your new best friend .

  At the writing of this blurb, I’m approaching a full year’s time on “Team Gary.” Prior to joining VaynerMedia, and subsequently Gary’s team, I thought I knew who Gary was—an author whose books I’d read, a public speaker whose videos I’d consumed.

  Boy, was I wrong.

  In my days before being on team GV, the show (and consequently Gary) not only served as a companion for my once two-hour commute to and from Long Island, but also a lens into who the captain was steering this beautiful and ever-expanding ship we call VaynerMedia.

  Now that I’ve been a part of Gary’s team for quite some time, I’ve come to realize that both Gary and The Shoooowwww are much more than just a semi-regular video series/podcast hosted by a guy I call my boss.

  Although we are very much a close unit, the roles we on Gary’s team fulfill vary quite a bit, which lends our respective day-to-day to be naturally autonomous. The show, in my opinion, is what brings us all together. It serves as the glue, the core of our relationship as a team, as we all contribute to its existence, be it through its preparation, production, or distribution.

  And for that, I’m forever grateful.

  Not only am I indebted to the friend I also call my boss, but also to the show that’s fostered lifelong relationships with the “dopes” I get to share it with.

  Zak Moy—Designer-in-Chief

  @Zakmoy

  Like all things in my Gary-centric world, working on the production team of a show was not something I planned to tack on to my résumé. In early 2014, Gary declared to Steve and I that 2014 would be the “Year of YouTube” and he would return to doing video content. And, in true Team Gary fashion, that idea was put on the back burner. It wasn’t until a few months later when DRock was hired that the spark was reignited and, before I knew it, we had a show to produce on top of everything else we do. Yikes!

  Aside from bringing the show art direction and working on visual assets, my early roles in the filming of the show have also included emergency voice-overs, temporary question-asker/hunter, and secondary cameraman. But those were the early days, and I’ve been too busy with other responsibilities (like designing this book) to go to every filming. Now I only appear on the show when GV wants to point out my choice in attire (e.g., pixel sunglasses and Pokemon hats) or when he needs to know what font something is. My behind-the-scenes stance is probably why I can’t recall a favorite moment.

  But I’m cool with that because I think the true beauty that we (the cast, the crew, the viewers) have experienced with The #AskGaryVee Show is that it has presented all of us with the opportunity for growth. Gary and the show’s energy have pushed me through more doors than I expected as an early twenty-something and I couldn’t be more thankful for that. The show was definitely not planned to be part of my “clouds” or “dirt.” Perhaps it’s the “gray” that GV talks about—that middle part where all the magic happens.

  THE #ASKGARYVEE SHOW PROP-WORD PUZZLE!

  Every episode, the team puts three or four whole minutes of thought into what prop is going to sit on the table to give me something to play with. This puzzle is a list of our favorites from throughout the run of the show. See if you can guess the answers without referring to the episodes!

  As soon as you finish, post a picture on Instagram with the hashtag #AskGaryVeeProps. The first person to do so will get something awesome.

  ACROSS

  3.

  Ep 59—Keeping Gary in shape

  4.

  Ep 76—The original GaryVee giveaways

  6.

  Ep 32—Baller’s nickname

  8.

  Ep 97—Needed for jabbing and right hooking

  11.

  Ep 87—The book that started it all

  13.

  Ep 123—Budweiser on a diet #client

  14.

  Ep 105—The book before this book, short for

  15.

  Ep 120—Good for home runs, home security

  21.

  Ep 34—Go-to gourd

  22.

  Ep 101—@locomodem’s construction material of choice

  23.

  Ep 51—Tenuta San Guido’s star Super Tuscan

  24.

  Ep 11—Kingly headwear

  25.

  Ep 135—We can’t ride it, but it’s cool to have around

  DOWN

  1.

  Ep 20—Necessary for long wine tastings

  2.

  Ep 95—Quintessential Napa blend

  4.

  Ep 117—Crossbreed-centric eighties cartoon

  5.

  Ep 62—Tom Brady’s weapon of choice

  6.

  Ep 44—Reply hazy, try again

  7.

  Ep 91—Some toys just want to watch the world burn

  9.

  Ep 41—Home-team headwear

  10.

  Ep 52—Pro wrestler who was also a regular on WLTV

  12.

  Ep 73—Ephemeral messaging app

  16.

  Ep 53—Gary just loves to give these away

  17.

  Ep 45—The official snack of #AskGaryVee

  18.

  Ep 5—The reason VaynerMedia employees have cavities

  19.

  Ep 54—For kids who play the long game

  20.

  Ep 71—Just _____ away from your dreams

  INDEX

  The pagination of this electronic edition does not match the edition from which it was created. To locate a specific entry, please use your e-book reader’s search tools.

  Airbnb, 175

  algorithmic feed on Twitter, 154–55

  aliens, 330

  Amazon.com, 182

  American university system, 44, 45, 48–50, 53–54

  AngelList, 275

  Apple, 139, 173, 271–72

 
apps

  anonymous apps vs. Twitter, 155

  creation of, 29–30

  downloads and influencers, 195

  investors for, 26

  iTunes app store, 271–72

  videos through Twitter app, 117

  #AskGaryVee Show

  overview, xvi

  evaluating crap graciously, 314

  getting personal, 290

  guessing almonds in a jar episode, 268

  GV’s demeanor over time, 341

  GV’s return on, 134–35

  launch, xiii

  purpose of, xiii, xvii–xviii, 132, 153

  Q&A section, xiv–xv

  researching others’ videos, 106

  right hooks on Instagram, 136–37

  videos native on Facebook, 158

  attention graph, 176

  audience. See customers

  authenticity, 340

  automation, 123–25, 126, 325

  bathroom ads, 176

  best-case market scenarios, 38–39

  betting on your strengths

  overview, 337

  as business strategy, 12, 166, 222

  doubling down on strengths, 238

  in interviews, 40–41, 127

  as introverts, 289

  learning as a child, 59

  and Pareto’s 80/20 rule, 251

  See also strengths

  bionic body part, 324

  Birch Box, 175

  blaming, 91, 214–15

  bloggers and blogging, xi–xii, 32–33, 106, 161–62, 271

  book sales, 145–47

  brands and branding

  athletes, 111–12

  brand ambassadors, 190

  “Brand Gary” team, 261

  building a brand, 81–82, 101, 186

  and follower numbers, 106–7

  and social media, 128–29, 143–44, 193–94

  and storytelling quality, 97–99

  viral loops, 121, 305

  Brolsma, Gary, 300

  bucket list items, 332–33

  burnout, 86

  business development, 110

  businesses

  for best-case market scenarios, 38–39

  consumer-focused, 281

  and emotional decisions, 57–58

  investment potential of, 269–70

  mandates to running, 224

  in megagrowth, 264

  new platforms for, 99, 151–52, 203

  sole proprietors/freelancers, 11, 252–53, 303–4

  strengths and weaknesses across segments, 237–38

  See also entrepreneurs; family businesses; scaling a business

  business ideas. See ideas

  buyer’s remorse, 17

  BuzzFeed, 104

  cash cycle, 11–12, 306

  changes

  adapting to, 6–7, 84–85

  and communication, 54, 322

  content-driven, 142

  in family businesses, 65–66

  fixing a broken culture, 214–15

  in GV’s demeanor over time, 340–41

  with hustle, 75–76

  to infrastructure, 55

  Internet-related societal changes, 13–14

  Twitter’s algorithmic feed, 154–55

  charisma, 213, 214, 222, 326

  charities and NGOs, 207–8

  children

  dating advice, 318

  and family businesses, 59–60, 64

  and influencer marketing, 186–87

  and social media, 72–73

  and technology, 71–72

  time required for, 84

  whiny stage, 216

  See also education; parenting

  China, 273

  Chrebet, Wayne, 92–93

  civility vs. rudeness, 227–28

  cloning, 321

  clouds, 1–4, 5–6, 10–11, 239

  “Clouds and Dirt” (film), xii, 53, 93, 116–17

  cofounder. See partners and partnerships

  .com domains, 102

  communication

  overview, 172

  asking for what you want, 238, 290

  with automation, 123, 124–25, 126

  and changes, 54, 322

  and employee accountability, 249

  expectations of investors and founders, 275–76

  face-to-face vs. digital, 259–60

  feedback from staff, 262, 280–81

  leadership asking questions, 212–13

  leadership challenges from social media, 212

  with no-hustle people, 263

  personal emails, 146

  right hooks, 133, 135, 136, 144–45

  simple truth, 138

  and unmotivated employees, 255

  See also listening; storytelling

  competitiveness, 242

  complaining, 216–17, 328

  consumer-focused businesses, 281

  consumers. See customers

  content, 97–129

  overview, 97–99

  and automation, 123–25, 126

  for boring product or stale industry, 200–201

  brand representation on social media, 128–29

  creation of, xii–xiii, 99–101

  curated content, 112–13

  for emails, 170

  for Facebook ads, 184

  and followers, 110

  and foreign accents, 115

  for funeral businesses, 202–3

  growing with, 10, 27–28, 33, 103–4

  increasing value with context, 112–13

  of influencer’s spiel, 194–95

  infographics on Pinterest, 122

  as jab, 140–41

  of music producers, 304–5

  and non-English speakers, 116

  owning and monetizing, 108

  platform-based adjustments, 99, 113, 118, 131–32

  posting, 107–8

  preparations for, 117, 118–19

  for product promotion, 29–30

  for real estate agents, 128

  recycling, 118

  for Reddit, 170–71

  RFPs from, 142

  sources of, 121–22

  value determination, 105–6, 112–13

  value for customers vs. delay tactic, 103

  and working in different spaces, 113

  See also context; jabs and right hooks

  context

  and automation, 126

  increasing content value with, 112–13

  influencer’s skill in bringing to audience, 194–95

  See also content

  Cord Project, 173

  “Creative Apocalypse That Wasn’t” (Johnson), 301–2

  creatives, 236, 259

  creativity

  content creation, xii–xiii, 99–101

  efficiency and, 259

  opportunity creation, 146–47

  critical feedback from staff, 262, 280–81

  Crush It (Vaynerchuk), 54, 57, 128, 186, 267

  culture

  and asking for help, 238, 290

  and business strengths and weaknesses, 237–38

  competing for best quality, 242

  and employee accountability, 249

  fixing a broken culture, 214–15

  in healthy companies, 225

  sales experience and, 207–8

  and success of company, 234–35

  curated content, 112–13

  curse words on stage, 296

  customer base

  finding your, 23–24, 29–30

  innovation and, 28

  customers

  audience considerations, 128–29, 141–43

  content as value for customers vs. delay tactic, 103

  engagement of, 105–6, 144–45, 159–60, 192–93

  gaining trust, 127–28

  for musicians, 302

  respect for, 100

  and storytelling quality, 97–99

  Daily Grape, xi

  Dalton, Andy, 308

  data

&nb
sp; evaluating influencer cost and success, 190–93, 195

  on Facebook, 158

  tracking customer engagement, 105–6, 144–45, 159–60, 192–93

  deadlines of employees, 261–62

  delay tactic vs. content as value for customers, 103

  delegation, 252

  De Simone, Alex, 342–43

  digital marketing courses, 52

  dirt, 2, 3–4, 10–11, 239. See also hustle

  Disney, Walt, 215

  Disney’s MagicBand, 173–74

  DNA mapping, 5

  domains, TLD extensions market, 102

  Donnelly, Jason, 247

  Dorsey, Jack, 93

  dreams about business, 329

  dress codes, 249–50

  DRock (David Rock), xii–xiii, 53, 93, 116–17, 340–41

  drug-testing employees, 236

  eBay, 160–61, 182

  education, 43–55

  overview, 43–44

  American university system, 44, 45, 48–50, 53–54

  choosing topics, 47–48

  for discovering your passion, 48–50

  and entrepreneurs, 45–46

  graduating, 41

  mentors, 52–53

  morale in public education, 55

  online courses, 51, 55

  parents pushing their child to get a degree, 41, 44–45, 49

  efficiency, 31, 119, 259

  Elliott, Missy, 7

  Ello, 168–69

  email, 170

  embarrassing or taboo products, 183–84

  emotions and emotional decisions

  appealing to consumers’ emotions, 147

  automation vs., 124–25, 126

  choosing nice, 227–28

  depressing content related to solving a serious problem, 202

  in family businesses, 57–58, 61–62

  gap between what we say and what we do, 165–66

  happiness, 285, 335–36

  hiring and firing, 234–35

  of Instagram viewers, 107

  in public speaking, 295–96

  empathy, 245, 284

  employees

  accountability, 248–49

  agenda of, 239–40

  building retention, 225

  compassion and fairness qualities, 212–13

 

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