#AskGaryVee
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Renaissance persons, 113
responsibility of leaders, 214, 221, 255
revenue focus, 28–29
Rock, David “DRock,” xii–xiii, 53, 93, 116–17, 340–41
ROI (return on investment) and paywalls, 139–40
root beer, 329
Rose, Kevin, 93
rose bushes, 214–15
Rubin, Ted, 281–82
sales
overview, 132–34
age of salesman irrelevant in, 256
asking for the sale, 133, 135, 136, 144–45
attention graph, 176
of author or creator’s time, 146
of books, 145–47
creatives selling products, 236
experience and culture, 207–8
finding people to sell to, 23–24
importance of, 47
offering value, 53, 93
starting out, 26
See also customers; jabs and right hooks
SalesForce, 237
scaling a business
building a brand, 33
GrapeStory, 189
with low profit margin, 35–36
platforms with a meaningful scale, 193–94
scaling the unscalable, 10, 146
small businesses, 10, 99
See also content
Scherotter, Nate, 309
search ads, 183–84. See also Google AdWords
self-awareness, 279–91
overview, 279–80
GV’s “Screw school” moment, 284–85
and humor in business, 284
of others, 288
people-pleasing, 289–90
and personal brands, 290
and reaching high, 281–83
and self-promotion, 285–87
self-confidence, 69–70, 287
self-examination, 213
serendipity, 134
Share Monster, 340
shock and awe, 25
sick time, 89–90
skills of entrepreneurs, 12
smart technology, 173–74, 269–70
Snapchat, 101, 156, 187, 195
social media
ad usage and price, 181–82
and athletes, 111–12
brand representation on, 128–29
and brands, 128–29, 143–44, 193–94
charities and NGOs, 207–8
and children, 72–73
and company brand guidelines, 143–44
courses on, 52
and depth within community, 218–19
effect on society, 54
followers, 106–7, 110, 153–54, 188–89
gaining customers’ trust, 127–28
headlines, 122–23
image posts, 118–19
and influencer marketing, 187
knowledge about, 35
length limitations and start-up name, 15–16
low bar to entry, 98
multiple accounts, 113
and musicians, 300–301, 302–3
and music producers, 304–5
photographer’s print sales, 177
posting and promoting content, 105–6, 107–8
restrictions on, 178
and traditional media, 175
viral loops, 121, 305
and wine, 311–12
See also platforms
social networks. See platforms; social media
sole proprietors/freelancers, 11, 252–53, 303–4
Sony CD artists, 114
soul and swagger, 221
SoundCloud, 304, 305
spec work, 25
sports-related stories
overview, 307
athlete that embodies hustle, 92–93
coaches who never played the game, 81–82
Dalton deal, 308
franchises moving to other cities or countries, 308
halftime for turning game around, 7
hockey team and Snapchat, 101
horses as companies, entrepreneurs as jockeys, 269–70
skating to where the puck is going to be, 24
Super Bowl commercial, 133
See also New York Jets
spouse, 60, 61, 318, 319
Square, 93
staff meetings, 239–40
Starbucks, 98
Star Wars vs. Star Trek, 327
storytelling
boring vs. imaginative and daring, 200–201
charities and NGOs, 207–8
contextual appropriateness, 105–6
and future of blogging, 162
method, 33
quality of, 97–99
star storytellers, 187
See also content
strengths
child’s awareness of, 59
complementary partners or employees, 110, 135, 242–43, 270
complementary vs. complimentary, 222–23
and content, 106
of employees, 261–62
as guide to what’s next, 12
identifying weaknesses and, 75–76, 280–81, 282
introverts vs. extroverts, 127, 288–89
of jockeys, 270
marketing with, 283
opponent’s strengths, 309
and Pareto’s law, the 80/20 rule, 251–52
See also betting on your strengths; weaknesses
success
and company culture, 234–35
excuses for not attaining, 199
luck, DNA, confidence, and hustle factors, 18
and quality of management, 232
tips for, 77–78
website content as gateway to, 119–20
Swarm, Foursquare’s, 80
syndicate platforms, 275
Systrom, Kevin, 162–63
taboo or embarrassing products, 183–84
teachers, 303–4
teams and teamwork
“Brand Gary” team, 261
building, 39
celebrating wins, 227
content creation team, xii–xiii, 101
pushing beyond their best, 247–48
Techmeme, 271
technology
consumption by young children, 71–72
Disney’s MagicBand, 173–74
future of, 173
and introvert CEOs, 288, 289
patterns in, 149–50
smart tech, 173–74, 269–70
Teespring ad campaign, 183
television and radio (traditional media), 80, 175, 176, 256, 282
tennis and business compared, 309
test-and-learn aspect of management, 262–63
thank you economy, 185. See also influencer marketing
Thank You Economy, The (Vaynerchuk), 54
time management
overview, 235–36
age consideration, 264
efficiency as, 31, 119, 259
as hustle faster, 87–88
staff meetings, 239–40
travel time, 327
TLD (top-level domains) extensions market, 102
top-level domains (TLD) extensions market, 102
traditional media (television and radio), 80, 175, 176, 256, 282
travel time, 327
Tumblr, 113, 150–51, 266
Twitter
algorithmic feed, 154–55
anonymous apps vs., 155
autoposting from Pinterest to, 119
and Boston Marathon bombing, 125
challenge of getting noticed, 155
for checking fan claims of hustling, 87, 88, 304
following and followers, 153–54
GV investing in, 266
for hiring employees, 233, 240–41, 243–44
Instagram compared to, 162–63
likelihood of continued success, 150
and Meerkat, 272
New England Patriots foible, 124–25
and Periscope, 172
quote retweets, 113
real estate agents on, 127–28
Search fea
ture, 133–34, 305
tweet responses, 83
videos through Twitter app, 117
Tyson, Mike, 309
Uber, 267–68
university system, 44, 45, 48–50, 53–54
Unwin, Steve, xii, 26
value
content, 103, 105–6, 112–13, 141
core things that bring people value, 14
and investing in start-ups, 272
jabs and right hook equality, 135
offering value for value, 93
sales as offer of, 53, 93
and sales tactics, 132
vulnerability and disproportionate value, 25
values
depth matters more than width, 218–19
empathy, 245, 284
modeling behaviors, 212, 224–25, 228
patience, 93–94, 244
word is bond, 213–14, 244–45
work ethic, 70–71, 76, 78, 255
See also gratitude
Vayner Capital, 268
Vaynerchuk, Gary (GV)
burnout, 86
career, xi–xiii
charisma, 213, 214, 326
childhood, 67–68
Daily Grape, xi
and data, 51–52
demeanor on #AskGaryVee Show, xiv
dirt of, 2
eulogy, self-written, 228–29
and golf, 51
as parent, 68–69
and reading books, 47–48
reasons for this book, xvi–xviii
school issues, 43–44
“Screw school” moment, 284–85
values, 244–45, 247
valuing input from others, 222–23
volunteerism, 8
and Wine Library, xi, 3, 10–11
working with family members, 58–59
See also #AskGaryVee Show
Vaynerchuk, Gary, favorites, fantasies, and fears, 317–36
overview, 317–18
airports, 324
on aliens, 330
on applying life experiences to business, 319
on #AskGaryVee Show, 328
on being happy, 335–36
bionic body part, 324
on birthdays, 325
on bucket list items, 332–33
on children time, 329
on cloning himself, 321
communication during changes, 322
on complaining, 328
dreams about business, 329
on environments for business, 330
favorite people besides his family, 334
fears, 323, 336
on foods, 325–26
on foreign languages, 326
on gift giving, 321, 328
hip hop, 331
holiday tradition, 320–21
and Lizzie, 318, 319
on meeting new people, 333
on moving about his life, 333
phone as human, 319–20
on reading in public, 322–23
root beer, 329
on running for President, 331
sneakers, 320
splurging on time with people, 331
Star Wars vs. Star Trek, 327
travel time, 327
on Wine Library, 322
Vaynerchuk, Sasha (father), 213–14, 216, 341. See also Wine Library and Wine Library TV
Vaynerchuk, Tamara, 215–16
VaynerMedia
“Brand Gary” team, 261
celebrating wins, 226–27
digitizing traditional media agencies, 256
employee qualities, 255
focus of, 9
growth of, 231–32
internships at, 15
music background, 216–17
starting out, 33
startup funding, 32
website as decoy, 114
Vayner Nation (fans)
guessing almonds in a jar, 268
GV’s fondness for, xi–xii
hustle checks of, 87, 88, 304
success of, xv
VaynerRSE, 268
venture capitalists (VCs)
effect of investments from, 268–69
and idea development, 82–83
pitching to, 39–40
See also investing in start-ups
Viddler, 153
videos and video blogging
on Facebook, 120–21, 158–59
and foreign accents, 115
GV not watching his own, 333
quality of, 106, 108–10
with Twitter app, 117
wine videos, xi
See also #AskGaryVee Show; Wine Library
Vine, 34, 109, 187
viral loops, 121, 305
visioning what you want, 200–201
volunteerism, 8, 15
vulnerability, 22, 25
walk vs. talk, 46, 47
Warby Parker, 175
weaknesses
of businesses, 237–38
denial of, 282
evaluating your opponent’s weaknesses, 309
identifying strengths and, 75–76, 280–81, 282
working on vs. delegating, 251–52
See also strengths
wealth vs. passive income, 92
wealthy entrepreneurs, 70–71, 91
wearable technology, smart, 173–74
websites
achieving business objectives outside of, 114–15
of athletes, 111–12
content as gateway to success, 119–20
driving traffic to a website with Facebook, 113–14
home page as jab or right hook, 144
traffic as a by-product of content value, 141
Welch, Jack and Suzy, 50, 226, 257–59
wine, 311–16
overview, 311–12
buying, 315–16
GV’s recommendations, 312, 313
high-end wine business, 314–15
and kimchi, 313
and social media, 311–12
wine blogs and videos, xi
wine industry, 201, 203
Wine Library and Wine Library TV
overview, xi, 3
change in GV’s demeanor over time, 340–41
company asking for integration of their products into, 186
data targeting and CRM, 51–52
fresh perspective, 201
GV’s best friend working at, 250
GV’s compensation, 248
marketing pre-notoriety, 80
old employees hazing new employees, 260
post-GV success, 223–24
scaling, 35–36
starting out, 37, 62, 110
success of, 10–11, 109
time required, 322
Wine Spectator, 311
WLTV. See Wine Library and Wine Library TV
word is bond, 213–14, 244–45
work ethic, 70–71, 76, 78, 255. See also hustle
work-life balance, 83–84
worst-case market scenarios, 38–39
Yahoo, 109, 266
Yelp, 80
Yik Yak, 155, 171–72
Yo, 172
YouTube
Facebook videos as rival to, 158–59
as goal, 41
Google purchase of, 265–66
posting to, 120, 121
as source for learning, 51
success on, 152–53
Zuckerberg, Mark, 160
ABOUT THE AUTHOR
GARY VAYNERCHUK is an entrepreneur, tech investor, and CEO of one of the fastest-growing digital agencies in the world. Host of The #AskGaryVee Show, Gary was named to both Crain’s New York Business’s and Fortune magazine’s 40 Under 40 lists, as well as BusinessWeek’s list of the top 20 people every entrepreneur should follow on social media. He lives in New York City.
Discover great authors, exclusive offers, and more at hc.com.
ALSO BY GARY VAYNERCHUK
CRUSH IT!
THE THANK YOU ECONOMY
JAB, JAB, JAB, RIGHT HOOK
CREDITS
Cover design by Zak Moy
Cover photographs © VaynerMedia
COPYRIGHT
#ASKGARYVEE. Copyright © 2016 by Gary Vaynerchuk. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the nonexclusive, nontransferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse-engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereafter invented, without the express written permission of HarperCollins e-books.
Frontispiece © VaynerMedia
FIRST EDITION
ISBN: 978-0-06-227312-3
ISBN: 978-0-06-247001-0 (B&N Signed Edition)
EPub Edition March 2016 ISBN 9780062273130
1617181920OV/RRD10987654321
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*Don’t know what I mean? Google my “Monday Morning Motivational Video.”
* Steven Johnson, “The Creative Apocalypse That Wasn’t,” New York Times Magazine, August 19, 2015, http://www.nytimes.com/2015/08/23/magazine/the-creative-apocalypse-that-wasnt.html?_r=0.