by Balz, Dan
Republican responses to, 72
research and data on, 52–54, 55–56
stimulus package (2009), 36, 101, 239–40
taxes, 38, 44, 60, 68, 69, 148, 160–61, 216, 218, 232–33, 303–4, 349
unemployment, 3, 35–36, 189, 239, 240, 322, 340
welfare reform, 206–7, 277, 278, 324
Edwards, John, 75, 148
Egypt, protests in, 296
Emanuel, Rahm, 41, 47, 288
Empower America, 44
Epstein, Reid, 197
Erekat, Saeb, 273
Erickson, Erick, 214
Fabrizio, Tony, 152
Facebook, 40, 78–79, 352
Fagen, Sara, 132
Falwell, Jerry, 201
Family Leader, 169
Fannie Mae, 171, 201, 204
Favreau, Jon, 11, 306
Federal Election Commission (FEC), 172, 234
Fehrnstrom, Eric, 89, 96, 230, 273, 285
and attack ads, 260–61
and Bain, 250, 251, 261
and debates, 149, 308
and health care, 256–57
and Romney’s image, 227, 295
Ferguson, Andrew, 108
Ferguson, Jim “Fergie,” 248
Ferraro, Geraldine, 274
Finlayson, Pam, 284
Flaherty, Peter, 89, 273, 308
Florida:
as battleground state, 17, 59, 280, 299, 319, 325, 332, 333
debates in, 194, 198, 200–202, 204–5, 316–17
election results in, 332, 333, 336
field operations in, 83, 325
Hispanic vote in, 333, 341
hurricane season in, 280–81
and immigration, 229–30, 342
midterm elections in (2010), 102
polls in, 329, 330
Republican campaign in, 194, 196, 197–208, 209, 210, 221, 343
Republican Party P5 conference in, 150
Republican scandal in, 271
Romney campaign in, 17–18, 92, 93, 198–99, 201–8, 214, 221, 224, 299–300, 328, 347
Fluke, Sandra, 297
Forti, Carl, 172
Fox News, 110, 140, 150, 161, 257, 300, 336–37
Fox News Sunday, 135
Franklin, Danny, 53
Freddie Mac, 171, 197, 198, 201, 204
Frey, William, 242–43
Frum, David, 303
Gage, Katie Packer, 17, 215, 218
Gallup polls, 329, 330
Galston, William, 350
Gangel, Jamie, 119
Gang of Seven, 211
Gardner, Amy, 136
Garin, Geoff, 289, 324
Gaspard, Patrick, 57
Gates, Robert, 46
gay and lesbian rights, 38, 350, 354
Gaylord, Joe, 207
Geithner, Timothy, 28
General Motors (GM), 325
George Washington University, Obama’s speech at, 44–45
Georgia:
Gingrich’s victory in, 222
Romney’s loss in, 224
Gephardt, Richard, 144, 220
Gerber, Alan, 81
Gergen, David, 37
Gibbs, Robert:
and debates, 312
on election day, 337
and 2012 campaign, 11, 13, 41, 66
Gidley, Hogan, 217
Giffords, Gabrielle, 42
Gillespie, Ed, 231, 258, 274, 295, 299, 308
Gingrich, Callista, 164, 165, 191
Gingrich, Marianne, 191, 192
Gingrich, Newt:
comeback of, 163–67, 169, 185–96, 200, 351
and Contract with America, 30
and debates, 140, 161, 166, 167, 170–71, 183–84, 187–89, 192–93, 197, 201, 204–5, 351
ethics violations by, 203
and government shutdown, 163
as House Speaker, 100, 163, 193, 197, 198, 203, 207, 211
and immigration, 171, 205, 228, 229, 341
as lobbyist, 171, 197, 198, 201
moon colony proposal of, 204, 206
and nomination contest, 145, 169, 173, 174, 176, 177, 178, 185–96, 197–201, 203–8, 210–11, 212–13, 219, 220, 222, 232, 250
and Obama, 49, 188–89, 200
Perry’s endorsement of, 191–92
personal traits of, 163, 167, 193
as possible candidate, 91, 138, 163–64, 166–67, 173, 343
and Romney, 233–34, 250, 174, 176, 177, 178l, 183–84, 194, 197–201, 203–4, 206, 213
and South Carolina, 185–86, 187–89, 190–96, 197, 198, 208, 209, 342
and split Republican Party, 102, 200, 205–7, 216
and super PACs, 171, 172, 186–87, 188, 203, 233, 250
team walkout, 165, 166, 172
and Tea Party, 200
vulnerabilities of, 163, 199–200, 204
withdrawal of, 224–25, 260
Ginsberg, Ben, 132
Gitcho, Gail, 199, 234, 255–56
Giuliani, Rudy, 33, 123, 145, 229
Glassner, Mike, 113
Goeas, Ed, 136
Goff, Teddy, 76, 79
Goldberg, Jeffrey, 302
Goldman Sachs, 268
Goldwater, Barry, 29, 101, 166
Goolsbee, Austan, 45
Gordon, J. D., 161
Gore, Al, 144, 336
Gorka, Rick, 273
government:
consumer confidence in, 61, 64
corporation power vs., 3
credit rating of, 50, 61
default of, 60
and entitlement, 6, 44, 69, 96, 188, 241–42, 354
and fiscal cliff, 349, 353
flawed system of, 240–41
funding, 43
national debt, 101, 114
regulations of, 64
roles of, 3, 25, 102
separation of church and state, 218–19
shrinking, 43–44, 173, 245
shutting down, 43, 163
size and scope of, 101, 349–50
skepticism toward, 101, 245
spending by, 36, 43, 44, 60, 68, 101, 278, 349
Grant, Ulysses S., 107
Great Depression, 12, 62, 240, 290
Green, Al, 14
Green, Don, 81
Greenfield, Jeff, 304
Gregory, David, 164, 183, 305
Grisolano, Larry, 52, 56, 72, 252, 255
GST Steel, 246–47, 277
Haley, Nikki, 176
Halperin, Mark, 111, 189
Hamburger, Tom, 255
Hamilton, Alexander, 27
Hammond, R. C., 203
Hannity, Sean, 103, 116
Hansen, Linda, 159
Harkin, Tom, 15n
Harris, John, 149
Harrison, Kelli, 89
Hart, Gary, 131, 182
Hart, Peter, 227, 240–42, 297–98, 353
Harvard University, Institute of Politics, 228
Harwood, John, 155
Havens, Taylor, 328
Hayes, Stephen, 274
Healey, Kerry, 309
Heilemann, John, 111
Hemingway, Mark, 305
Heritage Foundation, 94
Hewitt, Hugh, 304
Hightower, Jim, 144
Hoffman, Doug, 102
Hofstra University, second debate at, 314–16
Huckabee, Mike, 146
and immigration, 341
as possible candidate, 110–11, 136, 200
and 2008 campaign, 33, 92, 93, 106, 110, 130, 182, 183, 202, 233
Huffington Post, 294
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Hu Jintao, 179
Human Rights Campaign, 39
Hunt, Al, 132
Huntsman, Jon, Jr., 31n, 140, 179–82, 183, 184, 186, 187
Hurricane Isaac, 280–81
Hurricane Katrina, 280
Hurricane Sandy, 13, 19, 331–32, 340
Husted, Jon, 322
Hutchison, Kay Bailey, 143
Ickes, Harold, 289
Idaho, Republican primary in, 222
Illinois:
Obama’s bus tour in, 64–65
Romney’s victory in, 224
immigration law:
and California Proposition 187, 231
and demographics, 242–43
and Dream Act, 229–30, 342–43
and Gingrich, 171, 205, 228, 229, 341
and in-state tuition, 151, 171, 228, 341
and Perry, 151, 154, 171, 228–29, 341
and Romney campaign, 151, 154, 157, 202, 205, 228–31, 341–43
and self-deportation, 202, 228, 229, 342
income inequality, 3–4, 70–71
Indiana, 319, 332
Ingraham, Laura, 116, 302
Innocenzi, Jim, 152
Internet:
campaign online, 77
fund-raising via, 220, 352
Iowa:
as battleground state, 319
debates in, 170–71, 173
early caucus in, 93, 127, 128, 178–79, 192, 223, 224
election results in, 333, 336
and ethanol subsidies, 134
evangelical voters in, 224
Obama campaign in, 11, 14–15, 63–64, 75, 254
Paul campaign in, 173–74, 177, 178, 179, 183
Pawlenty campaign in, 127, 128, 134, 138–41
Perry campaign in, 146–47
Republican campaign in, 41, 168, 172–79, 185
research and data in, 51–52
Romney campaign in, 16–17, 92–93, 168–71, 176–79
Santorum campaign in, 174, 177, 178–79
straw poll in, 137–38, 139, 141, 147, 169–70, 178
in 2008 campaign, 90, 92, 106, 175
see also Des Moines
Iowa State Fair, 113, 147, 169, 178
Iraq War, 93, 100
Israel, Romney’s trip to, 273
Issenberg, Sasha, The Victory Lab, 80
Jackson, Barry, 65
Jackson, Garrett, 16–17, 18, 21, 337
Jackson, Jesse, 144
Jacobs, Jennifer, 138
Jacobson, Gary, 244
James, Sharpe, 118
Jarrett, Valerie, 11, 336–37
Jarvis-Shean, Elizabeth, 57
Jay-Z, 13
Jeeps, production of, 324–25
Jennings, Scott, 323, 325, 333
Jindal, Bobby, 268
Johnson, Boris, 272–73
Johnson, Gary, 132
Johnson, Lyndon B., 40, 56, 108
Johnson, Rob, 145–46, 165
Kahn, Nikki, 15
Kaiser Family Foundation, 103, 245
Kansas:
campaign in, 3, 72–73
Santorum’s victory in, 224
Kantar Media, 258, 320, 322
Kasich, John, 18, 322
Kasten, Bob, 44
Kaufman, Ron, 21, 89, 92, 169, 273, 308, 338
Kean, Thomas, 118
Kelly, Megyn, 150, 336
Kemp, Jack, 44
Kennedy, Edward M.:
and health care, 32, 94
Kennedy-Romney debates, 33, 288
Obama endorsed by, 289
Senate race (1994), 30–31, 94, 171, 177, 184, 250
Senate seat to be filled, 80, 88
tribute to, 288
Kennedy, John F., 218, 334
Kentucky:
midterm elections in (2010), 102
vice presidential debate in, 313–14
Kerry, John:
and campaign financing, 351
and debate preparation, 306–7, 316
and social issues, 32
in 2004 campaign, 12, 24, 220, 250, 280, 283, 300, 319–20
Kid Rock, 16
King, John, 135, 192, 197
King, Rev. Martin Luther, Jr., 62
Kissinger, Henry A., 121–22, 123
Klain, Ron, 306, 312
Kloppenberg, James T., Reading Obama, 25–26
Knox, Olivier, 306
Koch, David, 122–23
Koch brothers, 103, 218
Kochel, Dave, 168, 169, 199
Krauthammer, Charles, 161
Kristol, Bill, 305
Kroft, Steve, 36
Kudlow, Lawrence, 131
Labaki, Shirley, 222
LaBolt, Ben, 276
Landler, Mark, 64
Langone, Ken, 122–23, 124
LaPierre, Wayne, 104
La Raza Unida, 288
Late Night with David Letterman, 156
Laudner, Chuck, 174
Leavitt, Mike, 17
Leder, Marc, 5
Lehman Brothers, 61, 314
Lehrer, Jim, 301, 302, 304, 305
Lerner, Jon, 133
Letterman, David, 156
Lew, Jack, 303, 306
libertarianism, 173, 183
Libya, U.S. embassy attacked in, 296, 308, 315–16
Limbaugh, Rush, 103, 116, 164, 234, 297
Lincoln, Abraham, 26–27
Lizza, Ryan, 94
“lobbyists,” coining of term, 107
LOLGOP (Twitter account), 303
London:
Olympic Games in, 272–73
Romney’s trip to, 272–73
Loughner, Jared Lee, 42
Louisiana, Santorum’s victory in, 224
Love, Reggie, 11
Lowry, Rich, 274
Lubbers, Mark, 115
Lugar, Richard, 114
Luo, Michael, 248
McAuliffe, Terry and Dorothy, 290, 292
McCain, John:
courage of, 308
and debates, 307, 308, 314
McCain-Palin ticket (2008), 62, 111, 112, 129, 264
and 2000 campaign, 168, 185
and 2008 nomination contest, 23, 33, 93, 182, 184, 202
and 2008 presidential election, 23, 90, 168, 179, 228, 240, 248, 271, 334
and 2012 Romney campaign, 182
McConnell, John, 286
McConnell, Mitch, 38, 39, 69
McDonald, Matt, 256
McDonnell, Robert, 119, 268
McHugh, John, 102
McInturff, Bill, 61, 227
Mack, Connie, 203
Mack, John, 122
Mack, Mary Bono, 203
Madden, Kevin, 285, 294, 310
Magner, Sherry, 263
Maher, Bill, 305
Maine, Romney campaign in, 343
Malkin, Michelle, 302
Mangold, Nick, 222
Maraniss, David, 23
Marchionne, Sergio, 325
Marcus, Ruth, 33
Margolis, Jim, 255, 287
Marriott, Bill, 339
Marshall Tucker Band, 18
Martin, Jonathan, 212
Martinez, Mel, 106
Maryland, Republican primary in, 224
Massachusetts:
Brown’s election in, 60, 80, 88
health care in, 31–32, 60, 93–99, 108, 127, 133, 135, 174, 217, 340
Republican primary in, 222, 224
Romney as governor of, 31–33, 89, 94, 97, 148, 183, 201, 214, 249, 255, 258, 341
Romn
ey as resident of, 88, 174, 226, 319
media:
amplification effect in, 251–52
cable, 62, 210
changing, 221
conservative talk radio, 66, 103, 110, 116
and conventions, 286, 287–88, 290, 291
and debates, 65–67, 131–32, 134–35, 150, 301–5, 315, 351–52
earned media tactics, 199
and election day, 338
and 47 percent video, 6, 293–95
green room culture, 223, 252
negative stories in, 192–93, 221, 223, 258
and Occupy Wall Street, 70
op-ed pages, 61–63
and performance vs. substance, 302–4, 305–6, 307, 310, 313, 347, 352
and polls, 329–31
Republican firms, 89, 247
and Republican primaries, 210, 221, 330
Romney campaign’s relationship with, 256, 260, 325
and selection of running mate, 267
spin alley, 305, 306, 311
television ads, 91, 93, 207, 216, 222, 231, 246–47, 249–53, 259–62, 277, 320, 322–25, 344, 352–53
Medicare/Medicaid, 354
in attack ads, 278
and health care legislation, 97, 278
Part D, 201
restructuring, 43, 44, 45, 175, 274, 276
Meet the Press, 57, 183, 251
Mehlman, Ken, 37, 123, 129
Mellnik, Ted, 334
Messina, Jim, 39–41
and ads, 59, 78, 252–54
and debates, 301
on election day, 18–19, 336, 337
and OFA, 80
research and data, 51, 78, 80, 81, 320, 326, 327
and technology, 40–41, 74, 75, 76–77, 78
and 2008 campaign, 74
and 2012 campaign, 13, 15, 57, 59, 74, 75, 76–77, 78, 83, 249, 252–54, 318
Michigan:
auto industry in, 215–16
debates in, 154–55
election results in, 334
Republican campaign in, 213–20, 222
Romney campaign in (2008), 90–91
Romney campaign in (2012), 92, 97–98, 214–16, 218–20, 222, 224, 343
middle class:
and the economy, 3–4, 52, 71, 72
and swing voters, 71
midterm elections (1994), 35, 37, 42
midterm elections (2006), 100
midterm elections (2010):
and Democratic Party, 35–36, 60
lessons learned from, 80, 105
and Obama’s presidency, 12, 35–36, 49, 100–101
and preparation for 2012, 80
and Republican Party, 7, 101, 102, 103, 104, 105, 112, 119, 180
and super PACs, 172
Milken Institute Review, 242–43
Millsaps, Patrick, 188
Miner, Mark, 153
Minnesota:
election results in, 334
governors of, 129
nomination contest in, 343
Santorum campaign in, 209, 210, 222, 343
Mintz, Daniel, 69
