I was startled to find myself back among the cubicles. There they were, one after the other, as far as you could see. As I made my way along, I noticed that many of the panels had small signs hung on them, with slogans like WE NEVER STOP or ALWAYS BETTER, ALWAYS BEST. Not all the signs were like that—some were more restful, like WE WILL TAKE CARE OF YOU or LEAVE YOUR WORRIES WITH US. I began looking for something in between, something that wasn’t trying to convince me of anything, and finally I entered a cubicle with a small sign that said: WELCOME TO THE NEXT THING.
A young man of about thirty, wearing a light sport jacket and plain tie, rose from a table to greet me. He invited me to sit down, on a small couch with soft cushions. Still standing, he explained that The Next Thing took a close interest in the welfare of visitors and wished to serve us in every way possible. Would I care for a cup of coffee? I was, he said, free to ignore what he had to say to me, but he promised it would be worth my while to hear him out. At this point he sat down. He said he hoped I wouldn’t mind if he spoke frankly to me. I told him go ahead, it was fine with me. People, he then said, could be divided into two classes: those who were unhappy with their lives, and those who were happy. The unhappy wanted to be happy, and the happy wanted to be happier, since even the happy had little pockets of discontent that limited their happiness and made them feel incomplete. The Next Thing, he said, was prepared to help both groups achieve their objectives. As he spoke, he looked directly at me, with an energetic and friendly attention, though once or twice he turned his head a little to look off as he searched for a word or paused before a phrase. This habit, I noticed, added a sort of drama to what he was saying, an effect that got stronger when he swung his head back. I saw that he was very good at what he was doing, whatever that was, and as he spoke I asked myself whether I was an unhappy person who wanted to be happy, or a happy person who wanted to be happier, or maybe a person somewhere in between the two, if that was possible.
He hoped, he then said, in a very polite voice, that I would permit him to put a few questions to me. I gave him a shrug and a sure, why not, and he proceeded to ask about my work, my home, my health, my retirement plans, and the degree of happiness I felt, when I contemplated my life. There were many opportunities, he said, at The Next Thing, for improving the quality of your life, each day and over the long haul. Some people moved directly from their current line of work into the same line of work at The Next Thing, at a higher salary and with a wide range of investment opportunities. Others preferred to enter one of the many training programs available at all levels. Still others were unsure, or afraid of change, and for them there were programs that addressed their fears and uncertainties. He himself, he said, had at first resisted the chance to improve his life, so he knew the kinds of fear that could get in the way. He asked me to fill out a form, which included questions about my salary, the estimated worth of my home, and the degree of happiness or unhappiness I felt, in my work and in my personal life. I would receive a letter within three weeks. At the end of the interview, if that’s what it was, he stood up and shook my hand. “We believe we can help,” he said. When I smiled and replied that I didn’t need help, he gave me that direct look of his and said, “That’s exactly what we mean.”
I thought about those words on the escalator, but even on the way down I was distracted by signs of change. Below me, on each side of the escalator, I saw an arched surface stretching from aisle to aisle. Only at the bottom did it begin to make sense: each arch was a roof, spread overhead at a height of some twenty feet. The arched roofs, which covered every aisle, were attached to the edges of shelves and had been fitted with track lighting. The roofs, I knew instantly, were an attempt to overcome the oppressive height of the shelves, and it pleased me to see that The Next Thing had understood its mistake and done something about it. I say it pleased me, but that isn’t all of what I felt. It bothered me, too—bothered me, I mean, that it was making an impression on me, bothered me that it pleased me, if I can put it that way.
Then I became aware that the new roofs had brought about another change. The loading platforms had disappeared. In their place, along the stretch of shelves that were waist high, was a series of black squarish panels. Each panel was supplied with a screen and two buttons, one red and one white. A clerk stepped over to me and explained how it worked. When you pushed the red button, rows of simple pictures—a clock radio, a floor lamp, a desk organizer—appeared on the PD screen. PD, he said, stood for Product Display. When you touched a picture with your finger, different versions of the item were shown on the screen. You selected the version you wanted by touch. Then you punched the white button, and the item was released from its upper shelf to a bin at your feet; the bin was flush with the shelves and had a handle at the top that allowed you to pull it open. The panels, called Virtual Boxes, were activated by a smart card, available to members of The Next Thing.
There were lines of people at the PD screens, and an air of confusion here and there, but all in all the replacement of the loading platforms struck me as a good idea. The aisle-roofs made you forget the towering shelves, the bins opened easily, and the PD screens were simple to use, once people got the hang of it. I figured the design engineers must have invented some way of cushioning the fall of high-up goods. Then I saw that I was getting drawn into things—I who had no interest in such places. But even as I drew my mind back and warned myself against the pull of the Under, I found myself walking along, listening to the sound of items dropping into the bins, searching for the place where it all came to an end.
For a while I felt lost in the aisles, which never ran for long distances but were always being intersected by systems of shelves at right angles. This, I thought, was like the new aisle-roofs—it was intended to keep you from feeling uneasy in the presence of vast spaces. You could see they wanted to tame the bigness, break it into little neighborhoods. As I continued left and right, I became aware of separate groups of checkout counters, scattered through the Under. And a question came to me, one that I was surprised I hadn’t thought of before. How did people get their carts back upstairs? You could see shoppers on up escalators, holding bags, but what about the larger items, the lawnmowers and charcoal grills, the exercise bikes and Adirondack chairs, what about the heaped-up carts? A clerk in a tan shirt and green tie, who must have noticed my puzzlement, came up to me and asked if he could be of help. On hearing my question, he led me to a group of checkout counters. Behind them stood a row of what he called Returnways. These, he explained, were specially designed escalators with broad steps built to hold large items and entire shopping carts. The exit points of the Returnways, he said, were all located outside the perimeter of the upper building. You rode up to a system of moving walkways, which carried you over to the parking lot.
As I made my way through the aisles, I noticed that I was passing many Relaxation Corners, which seemed to have multiplied since my first visit. Some of the RCs, as people were calling them, now contained odd-looking structures: broad six-foot-high cylindrical columns, with wraparound screens showing views of different regions of the Under. On the screens you could see people filling their carts, checking the Virtual Boxes, moving along. The columns, a clerk informed me, were called Viewing Towers. They were there to help aisle coordinators check traffic flow. I thanked him and continued on my way. I was thinking about the towers when I suddenly found myself at the end of an aisle, looking out again into tracts of dark. But things had changed, even here.
The barren stretch of dirt was level and smooth, a smell of tar was in the air, and in the shadows I saw a yellow asphalt-paver moving slowly along, with a big roller behind it. The construction fence was gone. Farther away I saw a stand of black trees, with a faint glow over them. Through the trees, deep in the dark, I could make out a play of lights. They seemed to flicker, the way lights do when you see them through leaves. For some reason, probably because of the rumors, the flickering lights seemed to me the lights of streetlamps and house windows, in an i
nvisible town, out there in the dark. And I seemed to hear, along with the clatter of shopping carts, and voices in the nearby aisles, the dim sounds of a summer night: laughter on a front porch, dishes rattling through an open kitchen window, a shout, a screen door shutting, a thrum of insects.
I turned back into the Under. It was very bright. There was a steady sound of goods dropping into bins, and all up and down the aisles you could see people lifting items out of the bins and putting them in their carts. Then it seemed to me that I was about to understand something, as I stood there watching the shoppers and listening to the unheard sounds of an invisible town. It was the sort of feeling you can get when you’re standing on a beach at night, looking off at the dark waves, out toward where the night and the water come together, except that I was standing one hundred and eighty feet under the ground at the edge of the Under, looking down the length of an aisle, and what I was about to understand had something to do with the sound of goods falling into the bins and the flickering of those lights through the trees, but whatever it was I lost it, there at the edge of things.
I returned from my second visit as if I had voyaged to another country and come home to the familiar chair by the familiar lamp. The meeting in the cubicles, the Food Park, the PD screens, the lights flickering through the trees, all this seemed strange and unlikely in the clear light of a Saturday afternoon in summer. On my block, kids were playing catch. You could see sprinklers on the lawns, and in the air you could hear blue jays, electric hedge-trimmers, the bang of a hammer. Had I really been where I’d been? The whole visit was shot through with another feeling, an impression that is difficult to pin down. I think it was an impression of wariness, as if I didn’t know what it was I’d just seen. Oh, I knew what I’d seen. I don’t mean that. But there was some other thing I hadn’t seen, something behind or within the things I was seeing. How can I explain it? The cubicles, the Under, it had all begun to work on me—that was clear enough. But I knew I wasn’t going back there, not for a while. It’s impossible to say why. But it was as if the place was too powerful, so that if you went back you’d be caught in some way.
3
It was during this staying-away period, when I was sorting through my impressions, that a letter arrived in the mail from the offices of The Next Thing. I was spending so much time trying to make sense of what I’d seen that I had entirely forgotten about the form. The truth is that I hadn’t forgotten it, not entirely. It was still there, waiting for me, right next to other things in my mind, but I was doing my best not to pay attention to it, I was looking off to one side. A copy of the form was there in the envelope, along with a letter from an assistant manager. The letter stated that after studying my work experience, my salary, and my life wishes, the management was prepared to offer me a job similar to mine, in the Information Division, at a considerably higher salary. There was an on-the-job training program, in which I would learn how to gather information about hourly rates of sales in the housewares department and feed it into a database. Promotion to a higher level, at higher pay, with higher benefits, was open to me after two years of service.
The letter made the same impression on me that my second visit did. It interested me, it did more than interest me, it stirred me up, but at the same time it made me wary. The truth of the matter was, I wasn’t all that happy with my job at Sloane & Wilson, where the hours were long, the rules of promotion blurry, and the future unclear. Over the last six months the company had been laying people off left and right. So it isn’t hard to see why the letter produced an uneasiness in me. It was like having someone whisper something in your ear. It made me want to pull away—it made me want to wait. And it wasn’t as if the letter was the only thing I had on my mind, at the time, since this was the period when we first began to hear about the house sales.
Houses in our town, we heard, were being sold to The Next Thing. They in turn sold them to their higher employees: product marketing managers, merchandising supervisors, purchasing trend analysts, customer taste engineers, package design coordinators, consumer desire directors, people like that. Now, there was nothing surprising about this, in itself. The housing market was in good shape, homes were being bought and sold all the time, it made sense that people who worked in our town should live in our town. Still, there it was, a fact to think about, a piece of information to turn over in our minds. The first thing we learned was that the people who were selling their homes had all recently been hired by The Next Thing. They had taken mid-level jobs as information gatherers, customer behavior profilers, product display developers, and shopper satisfaction regulators, as well as low-skill jobs as floor clerks, shelf loaders, aisle cleaners, counter helpers, screen watchers, and security facilitators.
The second thing we learned was that the people who sold their houses were moving into homes down below, which were being leased to them at very reasonable rates. It made sense, if you thought about it—the new workers were now much closer to their jobs in the Under. No longer did they have to drive to the upper parking lot, walk past the cubicles, and take a long escalator ride down to the shelves. Instead they could always stay on the same level as their work. Even so, we couldn’t help wondering, those of us who lived above, how you could give up a home in town to live under the ground. When we tried to imagine it, we saw darkness down there, darkness and gloom. Then we heard—but this was still in the rumor phase—that the homes down there had certain advantages over the ones above. The new houses, it was said, had state-of-the-art kitchens with smooth-top ranges and granite-topped islands and hands-free electronic faucets, finished cellars, big-screen entertainment centers, hardwood decks with cedar furniture. As part of the lease arrangement, the landlord maintained the specially developed lawns, took care of the plumbing, repaired light fixtures and electric baseboards. Down there, the temperature was always mild, rain never fell, and no ice would ever cover your front walk. There was even some talk of benefits to your health, since you wouldn’t have to worry about things like basal-cell skin cancer from overexposure to sunlight. All the same, we had trouble imagining a life lived like that, out of the sun, though we heard that the lighting was exceptionally good, and of course you were free to come up into the sunny world on your lunch break, or after work, or on your vacation.
When I look back on it now, it’s difficult not to think there must have been a moment when things were at a point of balance, when they could have gone either way, so that if we had been more perceptive, more alert to what was happening, we might have kept things from going too far. Many of us believe this, and some even say it aloud, from time to time, in the company of trusted friends. I myself once thought the same thing. But now, when I think about it at all, it seems to me that there never was that decisive moment, which we somehow overlooked, but rather that things were set from the very beginning, and nothing we might have done, nothing at all, would have mattered, in the long run.
It’s hard to remember exactly what took place when, but I’m fairly certain the next thing we heard about was the Discovery. It wasn’t called that at first. At the time, it was just another thing people were talking about, in the streets and restaurants and bedrooms of our town. Three teenagers had wandered around the back of The Next Thing, where there were piles of wooden pallets and a coming and going of delivery trucks. The boys were chased away by a guard, but not before they saw large crates the size of refrigerators descending slowly into the ground. That in itself was nothing special. We knew the goods had to get down to the shelves one way or another. It became worth speculating about when a second elevator was spotted behind an old warehouse, at the far end of town. In the course of the next few weeks a third and fourth elevator were discovered, one behind an abandoned mill on a different side of town, the other in a clearing in the north woods. One thing that struck us was the great distance apart of these delivery elevators. Could there be others? We imagined a system of underground tunnels, along which the goods were transported. Or maybe, some of us thought, the
elevators led directly to unloading stations in the town below.
Whatever it was, people in our town began to grow uneasy. Who owned the land below us? we wanted to know. Was The Next Thing buying up the ground right under our feet? We held town meetings, where tempers flared. Some people claimed that if you owned a quarter-acre lot, you owned the quarter acre of land under your land, all the way down, as far as you could go. One skeptic asked whether that meant you owned the earth all the way down to its molten core and up the other side. It was decided at last that the land below the town, starting at a depth of eighteen feet, belonged to the town and could be sold or leased. Large portions had already been leased to The Next Thing, and the revenues had benefited our town in every way. It was true that three members of the Board of Selectmen were already employed as consultants by The Next Thing, and this caused more meetings. At a referendum, citizens turned out in great numbers to vote in favor of continuing the lease, which was said to serve the interests of both parties.
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