Book Read Free

In The Plex

Page 59

by Steve Levy


  and web links, 51

  and YouTube, 248

  PageRank, 3, 17, 18, 21–24, 27, 34, 38, 48–49, 53, 55, 56, 294

  Palm, 216, 221

  Park, Lori, 235, 258

  Pashupathy, Kannan, 270–72, 277, 282

  Passion Device, 230

  Patel, Amit, 45–46, 82

  and Google motto, 143–44, 146

  patents, 27, 39, 89, 102, 221, 235, 237, 350

  PayPal, 242, 243

  peer-to-peer protocols, 234–35

  Peters, Marybeth, 352

  Phil, 99–103

  Philip, Prince, 122

  Picasa, 185–86, 187, 239

  Pichai, Sundar, 205–6, 207–8, 209–12

  Pichette, Patrick, 120, 150, 254–56

  Pike, Rob, 241

  Pittman, R. J., 140

  Playboy, 153–54, 155

  pornography, blocking, 54, 97, 108, 173, 174

  Postini, 241

  Pregibon, Daryl, 118–19

  Premium Sunset, 109, 112–13, 115

  privacy:

  and Book Settlement, 363

  and browsers, 204–12, 336–37

  and email, 170–78, 211–12, 378

  and Google’s policies, 10, 11, 145, 173–75, 333–35, 337–40

  and Google Street View, 340–43

  and government fishing expeditions, 173

  and interest-based ads, 263, 334–36

  and security breach, 268

  and social networking, 378–79, 383

  and surveillance, 343

  Privacy International, 176

  products:

  beta versions of, 171

  “dogfooding,” 216

  Google neglect of, 372, 373–74, 376, 381

  in GPS meetings, 6, 135, 171

  machine-driven, 207

  marketing themselves, 77, 372

  speed required in, 186

  Project Database (PDB), 164

  property law, 6, 360

  Python, 18, 37

  Qiheng, Hu, 277

  Queiroz, Mario, 230

  Rainert, Alex, 373, 374

  Rajaram, Gokul, 106

  Rakowski, Brian, 161

  Randall, Stephen, 153

  RankDex, 27

  Rasmussen, Lars, 379

  Red Hat, 78

  Reese, Jim, 181–84, 187, 195, 196, 198

  Reeves, Scott, 153

  Rekhi, Manu, 373

  Reyes, George, 70, 148

  Richards, Michael, 251

  robotics, 246, 351, 385

  Romanos, Jack, 356

  Rosenberg, Jonathan, 159–60, 281

  Rosenstein, Justin, 369

  Rosing, Wayne, 44, 55, 82, 155, 158–59, 186, 194, 271

  Rubin, Andy, 135, 213–18, 220, 221–22, 226, 227–30, 232

  Rubin, Robert, 148

  Rubinson, Barry, 20–21

  Rubinstein, Jon, 221

  Sacca, Chris, 188–94

  Salah, George, 84, 128, 129, 132–33, 166

  Salinger Group, The, 190–91

  Salton, Gerard, 20, 24, 40

  Samsung, 214, 217

  Samuelson, Pamela, 362, 365

  Sandberg, Sheryl, 175, 257

  and advertising, 90, 97, 98, 99, 107

  and customer support, 231

  and Facebook, 259, 370

  Sanlu Group, 297–98

  Santana, Carlos, 238

  Schillace, Sam, 201–3

  Schmidt, Eric, 107, 193

  and advertising, 93, 95–96, 99, 104, 108, 110, 112, 114, 115, 117, 118, 337

  and antitrust issues, 345

  and Apple, 218, 220, 236–37

  and applications, 207, 240, 242

  and Book Search, 350, 351, 364

  and China, 267, 277, 279, 283, 288–89, 305, 310–11, 313, 386

  and cloud computing, 201

  and financial issues, 69–71, 252, 260, 376, 383

  and Google culture, 129, 135, 136, 364

  and Google motto, 145

  and growth, 165, 271

  and IPO, 147–48, 152, 154, 155–57

  on lawsuits, 328–29

  and management, 4, 80–83, 110, 158–60, 165, 166, 242, 254, 255, 273, 386, 387

  and Obama, 316–17, 319, 321, 346

  and privacy, 175, 178, 383

  and public image, 328

  and smart phones, 216, 217, 224, 236

  and social networking, 372

  and taxes, 90

  and Yahoo, 344, 345

  and YouTube, 248–49, 260, 265

  Schrage, Elliot, 285–87

  Schroeder, Pat, 361

  search:

  decoding the intent of, 59

  failed, 60

  freshness in, 42

  Google as synonymous with, 40, 41, 42, 381

  mobile, 217

  organic results of, 85

  in people’s brains, 67–68

  real-time, 376

  sanctity of, 275

  statelessness of, 116, 332

  verticals, 58

  see also web searches

  search engine optimization (SEO), 55–56

  search engines, 19

  bigram breakage in, 51

  business model for, 34

  file systems for, 43–44

  and hypertext link, 27, 37

  information retrieval via, 27

  and licensing fees, 77, 84, 95, 261

  name detection in, 50–52

  and relevance, 48–49, 52

  signals to, 22

  ultimate, 35

  upgrades of, 49, 61–62

  Search Engine Watch, 102

  SearchKing, 56

  SEC regulations, 149, 150–51, 152, 154, 156

  Semel, Terry, 98

  Sengupta, Caesar, 210

  Seti, 65–67

  Shah, Sonal, 321

  Shapiro, Carl, 117

  Shazeer, Noam, 100–102

  Sheff, David, 153

  Sherman Antitrust Act, 345

  Shriram, Ram, 34, 72, 74, 79

  Siao, Qiang, 277

  Sidekick, 213, 226

  signals, 21–22, 49, 59, 376

  Silicon Graphics (SGI), 131–32

  Silverstein, Craig, 13, 34, 35, 36, 43, 78, 125, 129, 139

  Sina, 278, 288, 302

  Singh, Sanjeev, 169–70

  Singhal, Amit, 24, 40–41, 48–52, 54, 55, 58

  Siroker, Dan, 319–21

  skunkworks, 380–81

  Skype, 233, 234–36, 322, 325

  Slashdot, 167

  Slim, Carlos, 166

  SMART (Salton’s Magical Retriever of Text), 20

  smart phones, 214–16, 217–22

  accelerometers on, 226–28

  carrier contracts for, 230, 231, 236

  customer support for, 230–31, 232

  direct to consumer, 230, 232

  Nexus One, 230, 231–32

  Smith, Adam, 360

  Smith, Bradford, 333

  Smith, Christopher, 284–86

  Smith, Megan, 141, 158, 184, 258, 318, 350, 355–56

  social graph, 374

  social networking, 369–83

  Sogou, 300

  Sohu, 278, 300

  Sony, 251, 264

  Sooner (mobile operating system), 217, 220

  Southworth, Lucinda, 254

  spam, 53–57, 92, 241

  Spector, Alfred, 65, 66–67

  speech recognition, 65, 67

  spell checking, 48

  Spencer, Graham, 20, 28, 201, 375

  spiders, 18, 19

  Stanford University: and BackRub, 29–30

  and Book Search, 357

  Brin in, 13–14, 16, 17, 28, 29, 34

  computer science program at, 14, 23, 27, 32

  Digital Library Project, 16, 17

  and Google, 29, 31, 32–33, 34

  and MIDAS, 16

  Page in, 12–13, 14, 16–17, 28, 29, 34

  and Silicon Valley, 27–28

  Stanley (robot),
246, 385

  Stanton, Katie, 318, 321, 322, 323–25, 327

  Stanton, Louis L., 251

  State Department, U.S., 324–25

  Steremberg, Alan, 18, 29

  Stewart, Jon, 384

  Stewart, Margaret, 207

  Stricker, Gabriel, 186

  Sullivan, Danny, 102

  Sullivan, Stacy, 134, 140, 141, 143–44, 158–59

  Summers, Larry, 90

  Sun Microsystems, 28, 70

  Swetland, Brian, 226, 228

  Taco Town, 377

  Tan, Chade-Meng, 135–36

  Tang, Diane, 118

  Taylor, Bret, 259, 370

  Teetzel, Erik, 184, 197

  Tele Atlas, 341

  Tesla, Nikola, 13, 32, 106

  Thompson, Ken, 241

  3M, 124

  Thrun, Sebastian, 246, 385–86

  T-Mobile, 226, 227, 230

  Tseng, Erick, 217, 227

  Twentieth Century Fox, 249

  Twitter, 309, 322, 327, 374–77, 387

  Uline, 112

  Universal Music Group, 261

  Universal Search, 58–60, 294, 357

  University of Michigan, 352–54, 357

  UNIX, 54, 80

  Upson, Linus, 210, 211–12

  Upstartle, 201

  Urchin Software, 114

  users:

  in A/B tests, 61

  data amassed about, 45–48, 59, 84, 144, 173–74, 180, 185, 334–37

  feedback from, 65

  focus on, 5, 77, 92

  increasing numbers of, 72

  predictive clues from, 66

  and security breach, 268, 269

  U.S. Foreign Corrupt Practices Act, 303

  U.S. government, 320–28, 329–30, 332, 346–47

  Vardi, Yossi, 85

  Varian, Hal, 116–18, 120, 152, 202, 223, 224, 225, 359

  Varney, Christine, 346

  Veach, Eric, 83–84, 86–87, 89–92, 94, 109–10, 159

  Verizon, 222–23, 224–25, 226, 229, 230, 234, 326–27, 384

  Viacom, 244, 251–52

  Vickers, V. C., The Google Book, 348–49

  virtual machine, 208–9

  virtual reality, 60

  Vogenthaler, Alex, 1–2

  voice recognition, 219, 234, 236

  Waddell, Matt, 137

  Wagner, Dana, 331, 345, 347

  Wagoner, Rick, 113

  Wajda, Andrzej, 245

  Walk, Hunter, 251, 263–64

  Walker, Craig, 233–34, 235, 236

  Walker, Robby, 203

  Wang, Yonggang, 299–300

  Weaver, Warren, 62

  web:

  emergence of, 14–15

  free posting and links, 15

  growth of, 15, 22, 35, 42

  as infinite database, 15–16

  net neutrality, 222

  rating system for, 16

  social networking on, 369–83

  stickiness in, 30

  world changed by, 20

  see also Internet

  web connectivity analysis, 39

  WebGuerrilla, 56

  web links, 10, 15–16, 17, 18–24, 25–26, 27, 34, 37–38, 51, 53, 59, 217

  web searches:

  AltaVista, 19–20

  comprehensiveness in, 52–53, 58

  crawling, 19, 23, 34, 41, 42, 52

  formatting of, 19

  indexing in, 20, 21–22, 26, 41–43, 52

  keywords in, 21–22

  links in, 21–22

  as magic, 32

  quality of, 19, 20–24, 52, 61–62

  ranking, 18

  relevance in, 52

  by servers, 19

  spam in, 25

  speed in, 47, 52

  user data in logs of, 45–48, 59

  Web 2.0 movement, 238, 243

  Weihl, Bill, 37, 196–97

  White Pages, 50

  Whitman, Meg, 318

  Whitt, Richard, 222–25

  Whitten, Alma, 269–70

  Whyte, William H., The Organization Man, 162

  Wi-Fi networks, 343, 383, 384

  Wikipedia, 240, 241

  Wilkin, John, 352

  Williams, Evan, 374, 376

  Williams, Robin, 246–47

  Winograd, Terry, 14, 16, 17, 28, 31

  wireless communication, 214–16, 384

  Wissman, Adam, 103

  Wittgenstein, Ludwig, 48

  Wojcicki, Anne, 126, 253

  Wojcicki, Susan, 128, 235, 356

  and advertising, 78, 79, 95, 98, 101, 102, 104, 115, 119, 174, 335

  house of, 34, 125–26, 133, 139

  Wong, Nicole, 175–76, 178, 309, 338–39, 379–80

  Wooki, 240–41

  word processing, 201, 202

  words, defined by content, 48

  word stuffing, 25

  World Economic Forum, 283–84

  World Wide Web, see Internet; web

  Wright, Johanna, 58, 59, 68

  Writely, 201

  Writers Guild of America, 361

  Wu, Dandan, 288

  Wu, Qing, 119–20

  Xerox PARC (Palo Alto Research Center), 37

  Xue, Rohnsin, 289

  Yahoo:

  and China, 273, 284, 285, 286

  and competition, 98, 99, 220, 332, 380

  and eGroups, 30

  and email, 168, 172, 180

  and Flickr, 239

  founding of, 31

  funding of, 73

  and Google, 44–45, 57, 151

  meetings with, 28

  and Microsoft, 343–44, 346, 380

  and Overture, 98–99

  and YouTube, 247, 248

  Yang, Jerry, 28, 71, 344

  Y Combinator, 203

  Yeo, Boon-Lock, 301–2

  Yoshka (dog), 36

  YouTube, 242–52, 328, 372

  and China, 298, 305

  and copyrights, 244, 245, 251, 261

  formation of, 243

  Google acquisition of, 199, 247–52

  and Google management, 251, 260–65

 

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