Death or Glory III
Page 34
Not too much to ask, is it? It was in 1935 when Allen Lane, Managing Director of Bodley Head Publishers, stood on a platform at Exeter railway station looking for something good to read on his journey back to London. His choice was limited to popular magazines and poor-quality paperbacks – the same choice faced every day by the vast majority of readers, few of whom could afford hardbacks. Lane’s disappointment and subsequent anger at the range of books generally available led him to found a company – and change the world.
We believed in the existence in this country of a vast reading public for intelligent books at a low price, and staked everything on it’
Sir Allen Lane, 1902–1970, founder of Penguin Books
The quality paperback had arrived – and not just in bookshops. Lane was adamant that his Penguins should appear in chain stores and tobacconists, and should cost no more than a packet of cigarettes.
Reading habits (and cigarette prices) have changed since 1935, but Penguin still believes in publishing the best books for everybody to enjoy.We still believe that good design costs no more than bad design, and we still believe that quality books published passionately and responsibly make the world a better place.
So wherever you see the little bird – whether it’s on a piece of prize-winning literary fiction or a celebrity autobiography, political tour de force or historical masterpiece, a serial-killer thriller, reference book, world classic or a piece of pure escapism – you can bet that it represents the very best that the genre has to offer.
Whatever you like to read – trust Penguin.
www.penguin.co.uk
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PENGUIN BOOKS
Published by the Penguin Group
Penguin Books Ltd, 80 Strand, London WC2R 0RL, England
Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, USA
Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc.)
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Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England
www.penguin.com
First published 2012
Copyright © Michael Asher, 2012
Cover illustration: Larry Rostant
All rights reserved
The moral right of the author has been asserted
ISBN: 978-0-14-195334-2