The Tycoons: How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan Invented the American Supercompany
Page 52
Page 175. “Miss Blossom” ad: Ivory Soap Advertising Collection, Archives Center, National Museum of American History, Behring Center, Smithsonian Instutution. Columbia Bicycles catalog: Courtesy of the Connecticut Historical Society Museum.
Page 180. Ferris wheel: Courtesy of the Hagley Museum and Library.
7. Paper Tigers
Page 192. Office work: Courtesy, Company Archives, MetLife, Inc.
Page 204. Steel mill town: Photograph from the Records of the Kingsley Association, Archives Service Center, University of Pittsburgh.
Page 212. Andrew Carnegie: The Carnegie Library of Pittsburgh.
Page 223. Standard Oil cartoon: Culver Pictures.
8. The Age of Morgan
Page 232. Carnegie at tunnel cut: Pennsylvania State Archives, RG-12 Records of the Dept. of Highways, South Pennsylvania Railroad, Ray’s Hill Tunnel, #11903.
Page 234. J. P. Morgan. Archives of The Pierpoint Morgan Library, reprinted with permission of Joanna T. Steichen.
Page 242. Jay Gould: Corbis.
Page 249. Morgan stork cartoon: Archives of The Pierpont Morgan Library.
Page 263. Morgan banking cartoon: Archives of The Pierpont Morgan Library.
9. America Rules
Page 282. “The Original Coxey’s Army”: Courtesy of the Hagley Museum and Library.
10. The Wrong Lessons
Page 296. Locomotive lab: Courtesy of the Hagley Museum and Library.
Page 309. “Scientific Shoveling”: Frederick Winslow Taylor Collection, Stevens Institute of Technology, Hoboken, N.J., U.S.A.
Page 316. Abandoned steel mill: Photograph by Beth Conant.
About the Author
CHARLES R. MORRIS is the author of nine books, including American Catholic and Money, Greed, and Risk. His articles have appeared in the Los Angeles Times, the Wall Street Journal, The New York Times, the Harvard Business Review, and The Atlantic Monthly. He is a lawyer and former banker, and was most recently president of a financial services software company. He lives in New York City.
Table of Contents
Title
Copyright
Dedication
Contents
Preface
Acknowledgments
1 • Prelude
2 • “. . . glorious Yankee Doodle”
3 • Bandit Capitalism
4 • Wrenchings
5 • Mega-Machine
6 • The First Mass Consumer Society
7 • Paper Tigers
8 • The Age of Morgan
9 • America Rules
10 • The Wrong Lessons
Appendix I: The Carnegie Company’s 1900 Earnings
Appendix II: Standard Oil Earnings
Notes
Index
Illustration Credits
About the Author