by Stacy Perman
“also paid tribute to her grandmother.”: In-N-Out Burger corporate website, “In Loving Memory of Esther Snyder,” http://www.in-n-out.com/esther/.
“God bless Esther Snyder,”: “Farewell, Esther Snyder, Founder of In-N-Out Burger,” Fast Company, August 8, 2006, http://blog.fastcompany.com/archives/2006/08/07/farewell_esther_snyder_founder_of_innout_burger.html.
“A columnist at the Orange County Weekly wrote”: Steve Lowery, “Diary of a Mad County,” Orange County Weekly, August 2–8, 2006.
“If the chain was worth $300 million to $400 million”: Pat Maio, “In-N-Out Options Are Many: Steady Growth vs. Private Equity IPO,” Orange County Business Journal, August 14–20, 2006.
“It’s a total cult restaurant. People would chase that one.”: David Ellis, “An IPO Wish List For 2007,” http://www.cnn.com/money.com, December 6, 2006.
“Starbucks chairman Howard Schultz released a memo”: Starbucks memo, February 14, 2007; Starbucks chairman warns of “the commoditization of the Starbucks experience,” first posted February 23, 2007, http://starbucksgossip.com/.
“Mark Taylor had assumed the role of president of In-N-Out Burger.”: Nancy Luna, “Ailing Leader of In-N-Out Burger Dies,” Orange County Register, August 5, 2006.
“Taylor was now the sole trustee of the Snyder family trusts”: In the Matter of Lynsi L. Martinez Trust–1989, BP095640 (S.C. Calif. 2006).
“In one of Richard Boyd’s filings, he had described this scenario”: “Plaintiffs Ex Parte Application for Temporary Restraining Order and Order to Show Cause Re Preliminary Injunction,” Richard Boyd v. In-N-Out, BC345506 (2006).
“the family is absolutely committed to keeping the company private”: Nancy Luna, “In-N-Out Leaders Say Burger Chain Won’t Change,” Orange County Register, August 8, 2006.
“I was just really hungry, and I wanted to have an In-N-Out burger.”: “Paris Hilton Says DUI Arrest Was Nothing,” Associated Press, September 7, 2006.
“Neil and I would have cheeseburgers with onions,”: “Say ‘Let’s Do Lunch’ to Anybody in the World,” San Gabriel Valley Tribune, November 29, 2006.
“The store’s manager and divisional manager stood at the entrance welcoming guests.”: Alyson Van Deusen, “Now In,” Spectrum, April 23, 2008.
“If you haven’t had an In-N-Out burger”: Ibid.
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SEARCHABLE TERMS
Note: Entries in this index, carried over verbatim from the print edition of this title, are unlikely to correspond to the pagination of any given e-book reader. However, entries in this index, and ot
her terms, may be easily located by using the search feature of your e-book reader.
advertising/marketing, 90, 102
billboards as, 149
bumper stickers as, 149–50
campaigns to children, 91
grass roots, 98
In-N-Out logo as, 149
television commercial, 148–49, 151
word of mouth, 150–51
Alcohol Car, 219–20
Al G. Barnes Circus, Baldwin Park and, 29
Allan Line Royal Mail Steamship Company Ltd., 15
all-beef hamburger, as myth, 88
Allen, Zell and Reuben, letter-writing campaign and, 245
Althouse, Paul, 81–82, 108
Althouse, Valerie, 79, 113
American dream, 12
American icon, 247
cars/hamburgers as, 51, 69, 100, 150
In-N-Out as, 150, 270, 271, 283
Kroc, Ray, as business, 64–65, 99–100
McDonald’s as, 243
American Restaurant Magazine, 63
Ammerman, Douglas K., 223–24, 233
Amsterdam, Holland, and, 14–15, 218–219
Animal Style, 148, 254
origin of name, 92
secret menu and, 5
as trademark name, 252
anti-chain, In-N-Out as, 287
anti-globalization, protesters, 243
the Apple Pan, 66, 231–32
Arch Deluxe, as costly enterprise, 210
architecture
award for Westwood store, 224–25
of drive-ins, 40
Arizona Daily Star, 3, 4
Arizona store, first, 3
Armstrong, Neil, 287
Arroyo Grande, 202, 218, 226
artificial intelligence, 84
associates, 2–4
advancement/bonuses for, 53–56, 57–58, 59–60
as front line, 140–41
good pay/benefits for, 138–39
on-the-job training and, 141
rewards for good performance, 142–43
Astaire, Fred, 123
athletes, love of In-N-Out, 6–7
Atlanta Journal-Constitution, 246
Atoms for Peace campaign, 84–85
Award Metals, Inc., 187
Azusa Pacific College, 74
baby boom, 69
Bagley, S. P., 46
Bain & Company, 95
Baldwin Park, 28, 31–32
family’s early support of, 43
fire at, headquarters, 119–20
Guy’s preference, for work, 204–6
Harry and Esther’s activities and involvement, 93–94
home to “Number One,” 11, 12, 115
In-N-Out Burger opening day and, 38
In-N-Out Burger’s impact on, 186–87
pays tribute to Esther, 283–84
postwar boom and changes, 28–29, 184–85
residents, reaction to lawsuit allegations, 271
Rich Snyder moves headquarters from, 187
Rotary Club, 94, 164
Baldwin Park Historical Society, 128
Baldwin Park Tribune, 30, 31
Baldy View trailer park, 31–32, 45
Ball, Lucille, 52
Bank of America, 36, 46, 55
Barkin, Stephen R., Westwind and, 190
Barry, Brian, and San Gabriel Valley Tribune, 287
Barstow, California store, 168
Beckloff, Mitchell, 266
Bell, Glen W., Jr., 64
Benbow, Bob, 157, 186
Bernal, Dawna, 34
Bible passages and packaging, 158
The Big Lebowski, 8, 249
Big Mac, 210
black-tie gala, 143–44, 235
Blewett, Russell, 44, 104, 112
Bonita High School, 74, 211
boom, 69
bust cycle in Seattle, 17–18
in fast-food industry, 67, 96
postwar, 32, 184–85
town, Los Angeles as, 28, 30–31
Boulud, Daniel, 246–49
Boyd, Elisa, conversation with Esther and, 276–78
Boyd, Richard, 10, 262, 266
accusations about a campaign of isolating Esther and, 261–64
accusations about Kelbaugh, Lynda Snyder, 267
accused of embezzling, 263–64
assertions about Taylor, Mark, 261, 268–69
as coexecutor of Esther’s will/coconservator of her estate, 276
as cotrustee, 223–24
deposition of Esther and, 273–75
files lawsuit, 256–58
plan for Guy’s estate tax and, 260
real estate and development and In-N-Out Burger, 131–132
refuses to resign, 259–60
Boys and Girls Clubs of America, 157
Brackett Field, 190, 194, 215, 218
Bradley, Christina. See Snyder, Christina
Bradley, Siobhan, 182
brand name, In-N-Out as, 152, 197
Branson, Sir Richard, 93
Brewer, Diane, 273
Brown, John Y., Jr., 67
Brown Military Academy, 73–74
The Bulletin, internal newsletter, 137
Burger Chef, 99, 101
Burger King, 47, 88, 99, 102, 167, 224
beginning of, 64
growth of, 97, 209
Magic Burger Kingdom campaign, 91
Burgers and Half-Bottles, 249
Burger Television, 136–37, 141, 191, 257
“Burger Wars,” 102
Burns, Matthew, 64
Bush, Barbara, 183
Bush, George, H., 182, 183
California, 30–31. See also Southern California
California Department of Public Works, 62
California Highway Patrol charities, 158
California Pizza Kitchen, 179
California Restaurant Association, 118
Esther’s involvement in, 164
California Restaurant Hall of Fame,
Esther recipient of, 224
Cal Poly Pomona College, 104, 136
Calvary Chapel of Costa Mesa, 155–56, 164
Canada, “Last, Best, West” and 15
Cantalupo, Jim, 244–45
car culture. See also mobile society
In-N-Out and, 50–51, 97–98, 168
significance of, in California, 39
car enthusiasts, 50–51
carhop, 39–41, 46
Carl Jr.’s, 38
Carl Karcher Enterprises (CKE), 35, 37, 205, 209
Carnegie, Dale, 81
carryout food. See fast food
Carter, Graydon, 8, 250
C. A. Swanson & Sons of Omaha, 85
Chadder’s, 253–54, 288
the chain. See family-owned chain
Chapouris, Pete, 51
Cheney, Richard, 183
Child Abuse Fund, 157–58, 164, 205
Child, Julia, 7, 147
Christian values, In-N-Out and, 156
rumors about, 159
Churchill, Winston, 123
circus. See Al G. Barnes Circus, Baldwin Park and
CKE. See Carl Karcher Enterprises
Clark, Richard, Double-Double story and, 146
cleanliness, as part of system, 44, 45, 101, 128, 207, 211
“Cleanliness You Can See,” 149
Clover Field, 18
Clover Leaf Railroad, 23
Clove, Terril, and Utah In-N-Out Burger, 253
coal mining, in Johnson family, 23
Coca Cola, 179–180
cocoa replacement, 86
Collateral, 8
the Colonel. See Sanders, Harlan
Colonel Sanders. See Sanders, Harlan
The Common Sense Book of Baby and Child Care, 73
company motto, 4
Company Store, 176, 241
Comstock, Sarah, 31
Coney Island of the West. See Venice, California
contest, consuming hamburgers, In-N-Out Burger
fans and 146
controlled substance, illegal importation of, 221–22
Cornell Hotel & Restaurant Quarterly, 287
costumes, as part of carhop drive-in, 39
cotrustees, for Esther L. Snyder Trust, 223–24
court filings, In-N-Out at crossroads in, 257–58
Courtin, Angela, 147
Covina High School, 43
Crabbe, Buster, 29
Cramer, Keith G., 64
Cranston, Alan, 161
Cronin, Betty, invention of TV dinner and, 85
Cruise, Tom, 8
Crystal Cathedral, 123
cult classic, the Apple Pan as, 66
cult phenomenon
celebrity, 147–48
of In-N-Out, 10, 14, 201–2, 285, 287
from simplicity/fairness, 95
cult status, of In-N-Out, 242, 249. See also cult phenomenon
cultural icon. See American icon
cultural institution, In-N-Out as, 13
customer-driven, 46, 47
“the customer is always king.” See philosophy of quality
customer(s), 43, 92, 189
as cult following, 14, 145–48
devotion, 8, 43, 79, 96, 98, 250
diversity, 1–2, 7
famous, 6, 7, 8–9, 52–53, 98, 145, 147–48
fanaticism, 2–5, 8, 146, 167
first time memories and, 9
as “guests,” 54
loyalty, 2, 14
making special trips, 111, 166
regulars, bringing in new devotees, 147
stories, fueling chain mystique, 146–48
