In-N-Out Burger

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In-N-Out Burger Page 39

by Stacy Perman


  volume, at store openings, 3–6, 288

  the Dale. See Irwindale Raceway

  Daniels, Eileen, burger ritual at raceway and, 79

  Darien, Jerry, 219–20, 229

  Davis, Ron, Hot ‘N Now and, 180

  DB Bistro Burger, 246–47

  DB Moderne, 246–47

  Departures Magazine, rumor of New York store and, 6

  The Depression. See the Great Depression

  Derr, Kenneth T., 182

  Dewey, Thomas E., 30

  Dietrich, Marlene, 123

  Dinniman, Matt, 2

  Disneyland, 32, 110, 150, 200

  In-N-Out/Baldwin Park compared to, Anaheim and, 186

  Disney, Walt, 32, 84–85, 112

  “Do one thing and do it the best you can,” 47, 54, 95

  Double-Double, 2, 7, 8–9, 146, 148, 151, 167

  fix, fulfilling, 166

  in Forbes magazine article, 145

  trademarking name/lawsuits, 252–54

  Douglas Aircraft Company, 18

  Douglas, Kirk, 52

  drag racing, 76–78

  burgers and, 78, 79

  In-N-Out Burger as crucial stop for, 51, 76

  Dreier, Dave, 161

  drive-in, 39–40, 46, 50, 63–64, 88

  drive-through, 13–14

  double, 62–63, 121

  formula for, 41

  granddaddy of, 42

  hamburger stand, 33

  drive-up windows, 41

  Droewde, Mary, 15–16. See also Snyder, Mary

  drug overdose, accidental, Guy and, 227

  drug possession, Guy and, 213

  Duffy Electric Boat Company, 184

  Eaton, Hubert, 111–12

  eBay, sweepstakes buttons on, 150

  E. coli bacteria, 243, 245

  economy, new, 232

  Edgerton, David R., 64

  Edwards Air Force Base, 77

  Egg McMuffin, introduction of, 102

  Eisenhower, Dwight D., 80

  1919 Transcontinental Convoy and, 61

  Interstate Highway Act and, 61

  El Con Mall, 1, 4

  electronic ordering devices, 41

  El Mirage, 76, 77

  employees. See also associates

  advancement/bonuses for, 53–56, 57–58

  to feel like part owners, 37

  higher pay for, 138

  hiring males/early objection to females at stores, 49

  Equity Meat Company, 87

  Ericson, Susan (née Nissen), 75–76

  Esposito, Judi, 5

  Esquire magazine, 51

  estate tax, plan for Guy’s, 260

  Esther. See Snyder, Esther

  Esther L. Snyder Trust, 177–78, 201, 223–24

  expansion

  for associates’ sake, 57–58

  outside of California, 180–81

  overcoming obstacles for, 121

  partnership dissolving after, 59

  into San Diego, 165–66

  Extreme Value Combos, 210

  Family Business Forum, 231

  family feeling, creating in associates, 55–56

  family-owned chain, 209, 231, 266–67

  annual sales climb, 127, 256–57

  franchise v., 67–68, 96

  growth, from small to national, 284–86

  loses president in crash, 191, 192–93

  as nation’s best burger chain, 224

  one of largest, 113–14

  people wanting to work for, 242

  philosophy of, 207

  unchanged since inception, 7

  Famoso Raceway, 172

  fan-customers. See customer(s)

  farming, in Johnson family, 22–23

  fast food

  American life and, 97

  business, running successful, 137–38, 236–37

  chains v. In-N-Out chain, 59

  drive-through, as American culture, 13–14

  innovations for, 40–41, 42, 45, 62–63

  mad cow/E. coli bacteria and, 242, 243

  McDonald brothers’ approach to, 46–47

  obesity claims and, 243

  pioneer, 35–38

  rise of gourmet burger and, 246–49

  fast-food industry, 247

  annual growth of largest, 96–97

  backlash, 103

  boom time, 67, 96

  expansion implodes, 101–3

  global markets for, 116

  In-N-Out small player in, 167

  v. In-N-Out strategic approach, 63

  marketing campaigns, 90–91

  philosophy of, 12

  price war, 210

  shift from fresh to frozen, 86–87

  tarnished image/comeback, 243–45

  Fast Food Nation, 7, 88, 243, 246

  Faulkner, William, 61

  Federal Aviation Administration, 190–91

  female employees, early objection to hiring in stores, 49

  fire, at Baldwin Park headquarters, 119–20

  Firebird Raceway, 172

  Firestone Tires, 60

  Fisher, Debbie, 52

  Fisher, Eddie, 52

  five-year plan, scaled back, 203–4

  the Flying Dutchman, 5, 92

  Flying Dutchman Ranch, 123, 171, 216, 217

  food additives, 88

  Food & Wine, 9

  Food for Thought program, protest against, 245–46

  food technology, 85–87

  Forbes 400, 88

  Forbes magazine, 145, 152, 167

  Forest Lawn Memorial Park and Mortuary, 111–12

  Fort Lawton, 21

  Fortune magazine, McDonald’s Corporation in, 244

  Fort Worth Star-Telegram, 251

  the 4x4, secret menu and 5, 92

  franchising

  McDonald brothers/Kroc, Ray, and, 64–65

  resistance to, by Harry/In-N-Out, 96, 128–29

  Sanders, Harlan, and, 67

  Francisquito and Garvey avenues, “Number One” on, 11, 12, 115

  Frazier, Wyona, 288

  Free Methodist Church, influence on Esther, 24, 25, 273

  freeways. See highway system, interstate

  french fries, quick-freeze, 88

  The French Laundry, 9, 248, 249

  Fresno County Fairgrounds, Fourth Air Force Training Ground/Japanese internment camp and, 21

  frozen dinners, 85

  funeral industry, revolutionizing, 111–12

  Gable, Clark, 123

  Gamble, Alan and Ellen, 65–66

  Gamble, Martha, 66, 231

  Garner, Jennifer, 250

  General Dynamics, 85

  General Foods Corporation, 86, 99, 101

  General Motors (GM), involvement in scandal, 60–61

  Gerarty, David, 128

  Gerstner, Louis V., 182

  Gerstner, Robin, 182

  Gibbs, Steve, 80, 81, 83, 96

  GI Bill, home loan guarantees and, 32

  Glendora, 58, 73, 191, 204, 235, 238, 279, 283

  Esther’s home in, 162–63, 281

  Flying Dutchman Tobacco Hold in, 171

  home to Guy and family, 123

  home to Lynsi and husband, 240, 287

  Taylor, Mark, Guy’s home and, 268

  glitterati, Hollywood, 52, 53

  global market, for fast-food industry, 102, 116, 209, 243

  GM. See General Motors (GM), involvement in scandal

  golden arches, 65, 134, 243

  Golden State. See California

  Gorro Drive Inn, 40

  gourmet burger, 246–47

  Granholm, Jennifer, 8

  Grant, Kelly, 8–9

  Grant Thornton, 263, 264

  Great American Street Car Scandal, 61

  the Great Depression, 20, 33

  Baldwin Park and, 31

  Esther’s family and, 23

  Harry’s family and, 19–20

  The Green Mile, 8

  Greenspan, Alan, 182
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  Greenville College, Esther attends, 24–25

  Grilled Cheese and secret menu, 5, 92, 130, 148

  Grisham, James, 22

  growth strategy, for In-N-Out

  five-year plan, Rich and, 203–4

  management/construction formula for, 131–32

  training program and, 133–34

  Guy. See Snyder, Harry Guy

  Habbeshaw, Heath, 139

  Haft family, 258

  Hagar, Sammy, 147

  Haley, Caroline, Los Angeles store manager and, 235–336

  Hallmark/Westland, In-N-Out ending relationship with, 127

  hamburger, 231, 246–47, 286

  Hamburger Place, rejection of name, 186–87

  Hamburger University, 133–34

  Hanks, Tom, 8

  Happy Meal, introduction of, 102

  Hardee’s, 101, 209–10

  Harry. See Snyder, Harry, Jr.

  Harry Guy Snyder Testamentary Trust, 233–34

  Harry Snyder Award, 143

  Harvard Business School, 287

  Harvey’s Broiler, 50–51

  headquarters, 124, 125–26

  Baldwin Park preference, by Guy, 204–6

  Baldwin Park’s mansion on hill, 129–30

  debate inside, 167

  fire at, 119–20

  home of new, 184, 185

  relocation, scaled back, 193

  Heinz, Margaret. See Karcher, Margaret

  Heller, Philip, 258

  The Heritage of Baldwin Park, 129

  Herschensohn, Bruce, 161–63, 192

  Heublein Inc., 67

  The Hidden Persuaders, 103

  highway system, interstate, 34

  boon to In-N-Out chain, 62–63, 98

  location of new stores and, 60

  significance of, in California, 39

  Hilton, Paris, 287

  Hollywood, In-N-Out and, 52–53, 147–48

  Holmes, Ben, 285

  Home Builders Institute, developer of Baldwin Park Homes, 32

  Hope, Bob, 52–53, 98, 145

  Hope, Linda, 52–53, 98

  hot dog stands, 35, 36, 46

  Hot ‘n Now, 179–80

  hot-rodders, 50, 77

  hot-rodding. See drag racing

  Hot Rod magazine, 77

  hot rods, Guy and Rich’s love of, 50, 122

  Howard, Margaret, memories of In-N-Out, 43

  How to Win Friends and Influence People, 81

  Hungerford, Analisa, memories of Johnie’s Broiler, 50-51

  Igloo Drive-In, 40

  implosion, small companies and, 285–86

  In & Go, 253–54

  Initial Public Offering (IPO), 245, 285

  denying rumor of, 128–29, 189

  for fast-food giants, 99

  wish list, 7

  In-N-Out Burger

  All Stars and, 4

  corporate culture v. McJobs, 140

  cost-effectiveness and high volume, 47

  as cultural institution, 13–14

  fortieth anniversary, 165, 166

  mystique of, 92, 146–48, 168–69, 287

  In-N-Out Burger Foundation, 205

  In-N-Out Burger logo, 2, 13, 121, 288

  as advertising, 149

  on store in Westwood, 224–25

  In-N-Out Burger University, 133–36, 172

  In-N-Out Urge, 150

  innovation, 40–42

  double drive-through, 62–63

  open kitchen, 45

  Insta-Burger-King. See Burger King

  instant iced tea, 86

  Internet, new economy and, 84, 232

  Interstate Highway Act of 1956, 61–62

  Intruder in the Dust, 61

  IPO. See Initial Public Offering (IPO)

  Iriart, Ken, 131, 143

  Irish potato famine, 22

  Irvine, California, new headquarters, 184, 185

  Irwindale, 78

  Irwindale Raceway, 76, 80–82

  closing of, 83

  In-N-Out snack stands at, 78–79

  Jack in the Box, 41, 91, 99, 102

  Jackson, Reuben W., 39

  “Jesus Freaks,” 155

  “Jesus Movement,” 155

  jewel of Downey, 50–51

  Johnie’s Broiler. See Harvey’s Broiler

  Johnny No-Bones Steak House #1, 31

  Johnny Rockets, retro diner, 231, 232

  Johnson, Esther Lavelle. See also Snyder, Esther

  family history, 21–24

  gifted student/interrupted studies, 24–25

  move/marriage to Snyder, Harry, Jr., 26–27

  navy enlistment for, 25–26

  Johnson, Israel, 22

  Johnson, Jonathan, 22

  Johnson, Mabel (née Molloy), 22, 23

  Johnson, Orla, 22, 23

  Johnson, Philip, 123

  June Cleaver, Esther compared to, 72

  The Jungle, 93

  Kahles, Wolf, 236–37, 263, 279

  Kanner, Steve, architect of Westwood store, 224–25

  Karcher, Carl N., 35–36, 205, 230

  competition, business strength and, 38

  counsel to Esther, 164

  death of, 281

  fast-food firsts for, 102

  franchising and Kroc, Ray, 66

  friendship with Harry, 37–38

  pays last respects to friend, 112

  Plymouth Super Deluxe, used as loan collateral, 36

  real estate investing implodes, 209–10

  Karcher, Margaret, 35–36, 112, 164, 281

  Kaye, Jonathan, 6

  “Keep it real simple,” 47, 95

  Kelbaugh, Lynda Snyder, 283. See also Snyder, Lynda

  Keller, Thomas, love of In-N-Out and, 9, 248–49, 285

  Kennebec potatoes, 5, 90

  Kentucky Fried Chicken (KFC), 47, 67, 88, 89, 97, 99, 100, 152, 285

  Kettleman City episode, 245

  Keystone Foods. See Equity Meat Company

  KFC. See Kentucky Fried Chicken (KFC)

  Khachigian, Ken, 161

  King of the Jungle, 29

  Kinney, Abbot, 19

  Kirby, Jessie G., 39

  Knott’s Berry Farm, 110, 143

  Knowles, Beyoncé, 8

  Kotch, Roger, 131, 259

  Koulax, Tommy, 34

  Krispy Kreme, 285

  Kroc, Ray, 64–66, 67–68, 99–100

  contributing to Nixon’s political campaign, 138

  growth of McDonald’s and, 97

  mechanizing McDonald’s, 86, 93

  shift to frozen foods and, 87–88

  Krofft, Sid and Marty, lawsuit, 91

  Kuralt, Charles, 96

  Lake Havasu City, 3

  Lake Muroc, air force/drag racing and, 76–77

  Lasorda, Tommy, In-N-Out managers’ meetings and, 143

  Las Vegas store, extending In-N-Out’s geography, 181

  Late Night with David Letterman staffers, love of burger chain, 181

  Laurentian, 14, 15

  Lawson, Olis, 23

  Lawsuit(s), 10, 264

  court decision and Richard Boyd, 266

  Esther’s phone conversation with Elisa

  Boyd transcript and, 276–78

  filings, 256–58

  In-N-Out Burger countersuits and

  Richard Boyd, 257

  judge rules on Esther’s deposition, 278

  Kettleman City episode and, 245

  Madrid, Michael Anthony, declaration and, 265

  Manas, Alice Meserve, court declaration, 275–76

  public relations, during course of, 272

  Richard Boyd files, 257

  settlement reached in, 280–81

  thrown out/dismissed, 266–67

  trademark infringement allegations and, 250–54

  Chadder’s, 253–54

  In & Go, 252–53

  Lightning Burgers, 250–51

  Whataburger, 252

  Leave It to Beaver, 70


  Lemon Grove store, sales volumes for, 166

  LePlae, Robert, 9, 151

  Lewis, John L., 23

  Liberace, 52

  Lieberman, David, Thomas Keller and 248

  Life magazine, 39, 69, 78

  Lightfoot, Bobbie, 130

  Lightning Burgers, accused of trademark infringement and sued, 250–51

  Lion’s Dragstrip, 82

  local, support/hangout, 43–44, 49–50

  location

  central v. peripheral, 169–70

  determining, for new store, 59–60

  selectivity/strategy of, 167–68

  suburban v. downtown, 63

  traffic flow/volume and, 111

  Lone Sailor Award, Esther recipient of, 224

  Longpre, Bob, 184, 189

  Los Angeles. See also Southland

  as boomtown, 28, 30–31

  Los Angeles Business Journal, 143

  Los Angeles icon. See American icon

  Los Angeles magazine, profile of Sitrick and Company, 272

  Los Angeles Times, 42, 97, 204, 230, 232, 235–36, 254

  chain, as state treasure, 271

  reports lawsuit by executives and, 206–7

  Louis’s Lunch, hamburger sandwich, 231

 

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