In-N-Out Burger
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volume, at store openings, 3–6, 288
the Dale. See Irwindale Raceway
Daniels, Eileen, burger ritual at raceway and, 79
Darien, Jerry, 219–20, 229
Davis, Ron, Hot ‘N Now and, 180
DB Bistro Burger, 246–47
DB Moderne, 246–47
Departures Magazine, rumor of New York store and, 6
The Depression. See the Great Depression
Derr, Kenneth T., 182
Dewey, Thomas E., 30
Dietrich, Marlene, 123
Dinniman, Matt, 2
Disneyland, 32, 110, 150, 200
In-N-Out/Baldwin Park compared to, Anaheim and, 186
Disney, Walt, 32, 84–85, 112
“Do one thing and do it the best you can,” 47, 54, 95
Double-Double, 2, 7, 8–9, 146, 148, 151, 167
fix, fulfilling, 166
in Forbes magazine article, 145
trademarking name/lawsuits, 252–54
Douglas Aircraft Company, 18
Douglas, Kirk, 52
drag racing, 76–78
burgers and, 78, 79
In-N-Out Burger as crucial stop for, 51, 76
Dreier, Dave, 161
drive-in, 39–40, 46, 50, 63–64, 88
drive-through, 13–14
double, 62–63, 121
formula for, 41
granddaddy of, 42
hamburger stand, 33
drive-up windows, 41
Droewde, Mary, 15–16. See also Snyder, Mary
drug overdose, accidental, Guy and, 227
drug possession, Guy and, 213
Duffy Electric Boat Company, 184
Eaton, Hubert, 111–12
eBay, sweepstakes buttons on, 150
E. coli bacteria, 243, 245
economy, new, 232
Edgerton, David R., 64
Edwards Air Force Base, 77
Egg McMuffin, introduction of, 102
Eisenhower, Dwight D., 80
1919 Transcontinental Convoy and, 61
Interstate Highway Act and, 61
El Con Mall, 1, 4
electronic ordering devices, 41
El Mirage, 76, 77
employees. See also associates
advancement/bonuses for, 53–56, 57–58
to feel like part owners, 37
higher pay for, 138
hiring males/early objection to females at stores, 49
Equity Meat Company, 87
Ericson, Susan (née Nissen), 75–76
Esposito, Judi, 5
Esquire magazine, 51
estate tax, plan for Guy’s, 260
Esther. See Snyder, Esther
Esther L. Snyder Trust, 177–78, 201, 223–24
expansion
for associates’ sake, 57–58
outside of California, 180–81
overcoming obstacles for, 121
partnership dissolving after, 59
into San Diego, 165–66
Extreme Value Combos, 210
Family Business Forum, 231
family feeling, creating in associates, 55–56
family-owned chain, 209, 231, 266–67
annual sales climb, 127, 256–57
franchise v., 67–68, 96
growth, from small to national, 284–86
loses president in crash, 191, 192–93
as nation’s best burger chain, 224
one of largest, 113–14
people wanting to work for, 242
philosophy of, 207
unchanged since inception, 7
Famoso Raceway, 172
fan-customers. See customer(s)
farming, in Johnson family, 22–23
fast food
American life and, 97
business, running successful, 137–38, 236–37
chains v. In-N-Out chain, 59
drive-through, as American culture, 13–14
innovations for, 40–41, 42, 45, 62–63
mad cow/E. coli bacteria and, 242, 243
McDonald brothers’ approach to, 46–47
obesity claims and, 243
pioneer, 35–38
rise of gourmet burger and, 246–49
fast-food industry, 247
annual growth of largest, 96–97
backlash, 103
boom time, 67, 96
expansion implodes, 101–3
global markets for, 116
In-N-Out small player in, 167
v. In-N-Out strategic approach, 63
marketing campaigns, 90–91
philosophy of, 12
price war, 210
shift from fresh to frozen, 86–87
tarnished image/comeback, 243–45
Fast Food Nation, 7, 88, 243, 246
Faulkner, William, 61
Federal Aviation Administration, 190–91
female employees, early objection to hiring in stores, 49
fire, at Baldwin Park headquarters, 119–20
Firebird Raceway, 172
Firestone Tires, 60
Fisher, Debbie, 52
Fisher, Eddie, 52
five-year plan, scaled back, 203–4
the Flying Dutchman, 5, 92
Flying Dutchman Ranch, 123, 171, 216, 217
food additives, 88
Food & Wine, 9
Food for Thought program, protest against, 245–46
food technology, 85–87
Forbes 400, 88
Forbes magazine, 145, 152, 167
Forest Lawn Memorial Park and Mortuary, 111–12
Fort Lawton, 21
Fortune magazine, McDonald’s Corporation in, 244
Fort Worth Star-Telegram, 251
the 4x4, secret menu and 5, 92
franchising
McDonald brothers/Kroc, Ray, and, 64–65
resistance to, by Harry/In-N-Out, 96, 128–29
Sanders, Harlan, and, 67
Francisquito and Garvey avenues, “Number One” on, 11, 12, 115
Frazier, Wyona, 288
Free Methodist Church, influence on Esther, 24, 25, 273
freeways. See highway system, interstate
french fries, quick-freeze, 88
The French Laundry, 9, 248, 249
Fresno County Fairgrounds, Fourth Air Force Training Ground/Japanese internment camp and, 21
frozen dinners, 85
funeral industry, revolutionizing, 111–12
Gable, Clark, 123
Gamble, Alan and Ellen, 65–66
Gamble, Martha, 66, 231
Garner, Jennifer, 250
General Dynamics, 85
General Foods Corporation, 86, 99, 101
General Motors (GM), involvement in scandal, 60–61
Gerarty, David, 128
Gerstner, Louis V., 182
Gerstner, Robin, 182
Gibbs, Steve, 80, 81, 83, 96
GI Bill, home loan guarantees and, 32
Glendora, 58, 73, 191, 204, 235, 238, 279, 283
Esther’s home in, 162–63, 281
Flying Dutchman Tobacco Hold in, 171
home to Guy and family, 123
home to Lynsi and husband, 240, 287
Taylor, Mark, Guy’s home and, 268
glitterati, Hollywood, 52, 53
global market, for fast-food industry, 102, 116, 209, 243
GM. See General Motors (GM), involvement in scandal
golden arches, 65, 134, 243
Golden State. See California
Gorro Drive Inn, 40
gourmet burger, 246–47
Granholm, Jennifer, 8
Grant, Kelly, 8–9
Grant Thornton, 263, 264
Great American Street Car Scandal, 61
the Great Depression, 20, 33
Baldwin Park and, 31
Esther’s family and, 23
Harry’s family and, 19–20
The Green Mile, 8
Greenspan, Alan, 182
>
Greenville College, Esther attends, 24–25
Grilled Cheese and secret menu, 5, 92, 130, 148
Grisham, James, 22
growth strategy, for In-N-Out
five-year plan, Rich and, 203–4
management/construction formula for, 131–32
training program and, 133–34
Guy. See Snyder, Harry Guy
Habbeshaw, Heath, 139
Haft family, 258
Hagar, Sammy, 147
Haley, Caroline, Los Angeles store manager and, 235–336
Hallmark/Westland, In-N-Out ending relationship with, 127
hamburger, 231, 246–47, 286
Hamburger Place, rejection of name, 186–87
Hamburger University, 133–34
Hanks, Tom, 8
Happy Meal, introduction of, 102
Hardee’s, 101, 209–10
Harry. See Snyder, Harry, Jr.
Harry Guy Snyder Testamentary Trust, 233–34
Harry Snyder Award, 143
Harvard Business School, 287
Harvey’s Broiler, 50–51
headquarters, 124, 125–26
Baldwin Park preference, by Guy, 204–6
Baldwin Park’s mansion on hill, 129–30
debate inside, 167
fire at, 119–20
home of new, 184, 185
relocation, scaled back, 193
Heinz, Margaret. See Karcher, Margaret
Heller, Philip, 258
The Heritage of Baldwin Park, 129
Herschensohn, Bruce, 161–63, 192
Heublein Inc., 67
The Hidden Persuaders, 103
highway system, interstate, 34
boon to In-N-Out chain, 62–63, 98
location of new stores and, 60
significance of, in California, 39
Hilton, Paris, 287
Hollywood, In-N-Out and, 52–53, 147–48
Holmes, Ben, 285
Home Builders Institute, developer of Baldwin Park Homes, 32
Hope, Bob, 52–53, 98, 145
Hope, Linda, 52–53, 98
hot dog stands, 35, 36, 46
Hot ‘n Now, 179–80
hot-rodders, 50, 77
hot-rodding. See drag racing
Hot Rod magazine, 77
hot rods, Guy and Rich’s love of, 50, 122
Howard, Margaret, memories of In-N-Out, 43
How to Win Friends and Influence People, 81
Hungerford, Analisa, memories of Johnie’s Broiler, 50-51
Igloo Drive-In, 40
implosion, small companies and, 285–86
In & Go, 253–54
Initial Public Offering (IPO), 245, 285
denying rumor of, 128–29, 189
for fast-food giants, 99
wish list, 7
In-N-Out Burger
All Stars and, 4
corporate culture v. McJobs, 140
cost-effectiveness and high volume, 47
as cultural institution, 13–14
fortieth anniversary, 165, 166
mystique of, 92, 146–48, 168–69, 287
In-N-Out Burger Foundation, 205
In-N-Out Burger logo, 2, 13, 121, 288
as advertising, 149
on store in Westwood, 224–25
In-N-Out Burger University, 133–36, 172
In-N-Out Urge, 150
innovation, 40–42
double drive-through, 62–63
open kitchen, 45
Insta-Burger-King. See Burger King
instant iced tea, 86
Internet, new economy and, 84, 232
Interstate Highway Act of 1956, 61–62
Intruder in the Dust, 61
IPO. See Initial Public Offering (IPO)
Iriart, Ken, 131, 143
Irish potato famine, 22
Irvine, California, new headquarters, 184, 185
Irwindale, 78
Irwindale Raceway, 76, 80–82
closing of, 83
In-N-Out snack stands at, 78–79
Jack in the Box, 41, 91, 99, 102
Jackson, Reuben W., 39
“Jesus Freaks,” 155
“Jesus Movement,” 155
jewel of Downey, 50–51
Johnie’s Broiler. See Harvey’s Broiler
Johnny No-Bones Steak House #1, 31
Johnny Rockets, retro diner, 231, 232
Johnson, Esther Lavelle. See also Snyder, Esther
family history, 21–24
gifted student/interrupted studies, 24–25
move/marriage to Snyder, Harry, Jr., 26–27
navy enlistment for, 25–26
Johnson, Israel, 22
Johnson, Jonathan, 22
Johnson, Mabel (née Molloy), 22, 23
Johnson, Orla, 22, 23
Johnson, Philip, 123
June Cleaver, Esther compared to, 72
The Jungle, 93
Kahles, Wolf, 236–37, 263, 279
Kanner, Steve, architect of Westwood store, 224–25
Karcher, Carl N., 35–36, 205, 230
competition, business strength and, 38
counsel to Esther, 164
death of, 281
fast-food firsts for, 102
franchising and Kroc, Ray, 66
friendship with Harry, 37–38
pays last respects to friend, 112
Plymouth Super Deluxe, used as loan collateral, 36
real estate investing implodes, 209–10
Karcher, Margaret, 35–36, 112, 164, 281
Kaye, Jonathan, 6
“Keep it real simple,” 47, 95
Kelbaugh, Lynda Snyder, 283. See also Snyder, Lynda
Keller, Thomas, love of In-N-Out and, 9, 248–49, 285
Kennebec potatoes, 5, 90
Kentucky Fried Chicken (KFC), 47, 67, 88, 89, 97, 99, 100, 152, 285
Kettleman City episode, 245
Keystone Foods. See Equity Meat Company
KFC. See Kentucky Fried Chicken (KFC)
Khachigian, Ken, 161
King of the Jungle, 29
Kinney, Abbot, 19
Kirby, Jessie G., 39
Knott’s Berry Farm, 110, 143
Knowles, Beyoncé, 8
Kotch, Roger, 131, 259
Koulax, Tommy, 34
Krispy Kreme, 285
Kroc, Ray, 64–66, 67–68, 99–100
contributing to Nixon’s political campaign, 138
growth of McDonald’s and, 97
mechanizing McDonald’s, 86, 93
shift to frozen foods and, 87–88
Krofft, Sid and Marty, lawsuit, 91
Kuralt, Charles, 96
Lake Havasu City, 3
Lake Muroc, air force/drag racing and, 76–77
Lasorda, Tommy, In-N-Out managers’ meetings and, 143
Las Vegas store, extending In-N-Out’s geography, 181
Late Night with David Letterman staffers, love of burger chain, 181
Laurentian, 14, 15
Lawson, Olis, 23
Lawsuit(s), 10, 264
court decision and Richard Boyd, 266
Esther’s phone conversation with Elisa
Boyd transcript and, 276–78
filings, 256–58
In-N-Out Burger countersuits and
Richard Boyd, 257
judge rules on Esther’s deposition, 278
Kettleman City episode and, 245
Madrid, Michael Anthony, declaration and, 265
Manas, Alice Meserve, court declaration, 275–76
public relations, during course of, 272
Richard Boyd files, 257
settlement reached in, 280–81
thrown out/dismissed, 266–67
trademark infringement allegations and, 250–54
Chadder’s, 253–54
In & Go, 252–53
Lightning Burgers, 250–51
Whataburger, 252
Leave It to Beaver, 70
Lemon Grove store, sales volumes for, 166
LePlae, Robert, 9, 151
Lewis, John L., 23
Liberace, 52
Lieberman, David, Thomas Keller and 248
Life magazine, 39, 69, 78
Lightfoot, Bobbie, 130
Lightning Burgers, accused of trademark infringement and sued, 250–51
Lion’s Dragstrip, 82
local, support/hangout, 43–44, 49–50
location
central v. peripheral, 169–70
determining, for new store, 59–60
selectivity/strategy of, 167–68
suburban v. downtown, 63
traffic flow/volume and, 111
Lone Sailor Award, Esther recipient of, 224
Longpre, Bob, 184, 189
Los Angeles. See also Southland
as boomtown, 28, 30–31
Los Angeles Business Journal, 143
Los Angeles icon. See American icon
Los Angeles magazine, profile of Sitrick and Company, 272
Los Angeles Times, 42, 97, 204, 230, 232, 235–36, 254
chain, as state treasure, 271
reports lawsuit by executives and, 206–7
Louis’s Lunch, hamburger sandwich, 231