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The Secret of Chanel No. 5

Page 22

by Tilar J. Mazzeo


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  INDEX

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  Abdy, Lady, 39

  absolutes, 143–45, 146

  accords:

  as building blocks of perfumes, 39

  in chypre perfumes, 43

  containing lavender, 41

  in oriental perfumes, 40

  advertising:

  of Chanel No. 5, see Chanel No. 5,

  marketing and advertising of

  in cosmetics industry, 188–89

  expansion in 1950s of, 198

  alcohols, 78

  aldehydes, 78

  arctic concentrations of, 65

  in Chanel No. 5, xvi, 60, 62, 63, 65–67, 71, 76, 115, 118

  chemistry and impact of, 62–65

  as fleeting, 64, 76

  introduction of, 45, 144

  in L’Aimant (perfume), 118

  as novelty, 62

  as organic, 63–64

  responses stimulated by, 64–65

  stabilizing of, 63

  Alexandra Feodorovna, czarina of Russia, 49, 50, 51, 52, 55, 71

  Alexei Nikolaevich, czarevitch of Russia, 49, 51

  Alméras, Henri, 124

  ambergris, 19

  Ambre (perfume), 109

  Amélie, 201

  Amiot, Félix, 150, 151–54, 166, 168, 216

  Anthony, Mark, 40

  anti-Semitism, 134–35

  Aphrodite, perfume dedicated to, 19, 42, 77, 79

  A. Rallet & Co, 52, 54–55, 92

  Armingeant, Pierre, 67

  art deco

  Chanel’s influence on, 116, 126

  launched at 1925 exhibition, 113–16, 126

  popularity in U.S. of, 116, 126

  À Sainte Marie, 14

  Ashes of Roses (perfume), 104

  Aubazine Abbey:

  architecture and aesthetics of, 5–6, 90, 102, 187

  Coco as orphan at, 4, 5–11

  flowers and gardens at, 7, 10

  scent as part of life at, 6–8, 37, 61

  symbolism and numbers at, 8–10, 61

  Babani, Maurice, signature scent launched by, 27

  Bader, Théophile, 92, 95, 99, 123, 134, 140, 148, 184

  Baker, Josephine, xv, 14

  Balenciaga, Cristóbal, 117, 137

  Ballet Russes, 127

  Balsan, Étienne, 17–18, 19, 23–24, 28, 34, 184, 185, 201

  Bauer, Albert, 208

  Beautiful (perfume), xiii

  Beaux, Ernest, 53, 54–57, 142

  as celebrated perfumer, 55–56, 61–62, 87

  Chanel No. 5 production rate of, 81, 82, 92

  as drawn to arctic scents, 56, 65

  innovative use of aldehydes by, 61–62, 65, 66–67, 115, 206

  at Les Parfums Chanel, 97, 100, 117, 172, 210

  as perfumer for Chanel No. 5, 59–62, 65–72, 96–97, 101, 143, 172–73, 202, 206, 210, 215

  pride in Chanel No. 5 of, 172–73

  at Rallet, 54–55, 69, 96–97, 105

  during World War II, 173

  Bea
ux, Gilberte, 173

  beavers, musk from, 208

  Bécu, Jeanne (Madame du Barry), 19

  Beene, Geoffrey, 41

  Belle de Jour (film), 198, 199

  Benaïm, Laurence, 198

  Berlin, Germany:

  allied occupation of, 181–82

  Coco’s wartime trip to, 159–60, 161, 181

  Bernard of Clairvaux, Saint, 6–7

  Bernhardt, Sarah, 10

  Besson, Luc, 200–201

  Bianco, Renato, 31

  Bienaimé, Robert, 45, 67, 70–71

  Blaise, E. E., 62

  Bois des Îles (perfume), 167, 202

  Bonaparte, Josephine, Empress of France, 10, 20

  Bonaparte, Marie Louise, Empress of France, 44

  Bonaparte, Napoléon, Emperor of France, 2, 10, 44

  Bonofiglio, Virginia, 209

  Bonwit Teller, 112

  bottom notes, 78

  Bouquet, Carole, 199

  Bourjois, 29, 42, 93, 97, 104, 112, 141, 172, 189

  at 1925 Paris Expo, 114, 115

  see also Les Parfums Chanel

  Bow, Clara, xv

  Bretz, Irène, 107

  Brosse, 103

  Brower, Ann Montgomery, 216–17

  Brut Cologne, 41

  Buchenwald, 140, 155, 158

  Buñuel, Luis, 198

  Burr, Chandler, xvii, 197

  Cadolle, 117

  Campbell’s Soup, 186

  Capel, Arthur “Boy,” 49, 61, 108, 185

  bottles belonging to, 102

  Coco as mistress to, 24, 27–28, 33–35, 201

  death of, 35, 48, 53, 90, 91, 137

  Castle, Irene, 27

  Castle, Verne, 27

  castoreum, 80

  Catherine the Great, Empress of Russia, 55

  Chambrun, Josée de, 170

  Chambrun, René de, 134, 136, 170, 183

  Chanel, Albert, 4, 137

  Chanel, Gabrielle “Coco”:

  anti-Semitism of, 135–36, 185

  attempts to undermine Chanel No. 5, 164–66, 165, 167–77

  Aubazine aesthetics as influence on, 5–6, 8–10, 61

  as Balsan’s mistress, 17–18, 19, 23–24, 28, 34, 201

  Berlin trip of, 159–60, 161, 181

  boutiques of, 24, 25, 27, 82, 105, 137–38, 202

  business doubts of, 85, 116, 129–30, 133–34

  as business woman, 84–85, 92, 94, 95–96, 104, 116, 126, 134

  cabaret career of, 14, 16–17, 29, 34, 88–89, 93, 127, 201

  and Capel’s death, 35, 48, 53, 90, 91

  as Capel’s mistress, 24, 27–28, 33–35, 201

  Chanel No. 5 rights released by, 91–97

  charges of collaboration against, 158–62

  Coty’s competition with, 70, 106, 117–18

  couturier business of, 23–25, 27, 51–52, 94–95, 96, 122–23, 136, 152, 183–85, 195

  death of, 196

  de Medici manuscript purchased by, 32, 53

  early childhood of, 4–11

  Eau Chanel trademarked by, 32

  Émilienne d’Alençon admired by, 18, 20–21, 37

  fame and celebrity of, 22, 28–29, 48, 66, 75, 87, 90, 93, 97, 116, 119, 125, 128, 129, 132–33, 186

  as fashion arbiter and icon, 45–46, 86, 116, 126, 137, 182

  fictional childhood created by, 7

  fictional portrayals of, 201

  first sportswear introduced by, 27

  as Hollywood designer, 125, 126–27, 128–29, 132, 190, 199

  La Pausa estate of, 119

  as Les Parfums Chanel partner, see Les Parfums Chanel

  living at Ritz Hotel, Paris, 35, 138, 140, 157, 184, 186

  living in Switzerland, 161, 162, 167, 173, 176

  logo design of, 106–7

  as milliner, 23–25, 127, 185

  Molyneux competition with, 83–85, 86

  musks disliked by, 20

  number five as talisman for, 9–10, 11, 60–61, 82, 84

  as orphan at Aubazine, 4–11

  as part of demi-monde, 16–18, 33–34, 88–90, 184

  as Pavlovich’s lover, 53

  perfume philosophy of, 46, 61, 129

  perfume studied by, 38–39, 40–45, 104, 143

  Pierre Wertheimer’s business relationship with, 153, 183–85

  in post-liberation Paris, 157–62

  press and media portrayals of, 27–28, 86–90

  probable abortion undergone by, 17

  public image of, 28, 89–90, 91, 162, 174–76

  reaction to Wertheimers’ management, 151–54, 185

  relationship with scent of, 6–8, 11, 20–21, 33, 37–38, 72, 77, 136

  retirement of, 137, 182

  return to Paris of, 182

  Sem illustrations of, 88–90

  sensuality of, 14, 16–18, 21–22, 37

  as shopgirl and seamstress, 14

  shop on rue Cambon of, 24, 137–38, 156–57, 163–64

  signature scent of, see Chanel No. 5

  style and aesthetics of, 5–6, 41, 83, 102, 124, 137, 202

  U.S. trip of, 128–30

  von Dincklage’s relationship with, 158–62, 167, 182

  wartime reputation of, 162, 174–76, 182

  as wary of press, 28

  wealth and financial success of, 29, 38, 96, 177, 185

  work with Beaux of, 59–62, 65–72

  Chanel, Inc.:

  see also Les Parfums Chanel

  “address-inspired” scents from, 202

  establishment of, 150

  Les Parfums Chanel in relationship to, 167

  21st century relaunches from, 202–3

  Chanel, Jeanne, 4

  Chanel logo, 106–7

  Chanel No. 1 (perfume), 109

  Chanel No. 2 (perfume), 109

  Chanel No. 5 (perfume):

  abandoned by Coco as signature scent, 169

  as artificial abstraction, 45, 46, 103, 142

  Beaux embrace of modernity in, 61–62

  bottle and packaging of, xvi-xvii, 101–6, 108, 121–22, 148, 187–88, 199

  challenges of 1960s facing, 193–95

  Coco’s early planning for, 30–33, 38–39, 40–45

  Coco’s identification with, 84–85, 88–90, 89–90, 91, 92, 94–95, 96, 129–30, 136, 164, 176, 186, 215

  Coco’s plans to undermine, 164–66, 165, 167–77

  commercial success and sales of, xiv, xvii, 84–86, 87–88, 91, 92, 95–96, 97, 115, 116, 132–33, 139, 146–47, 158, 163–64, 176, 183, 195, 213, 215–16

  in contemporary art, xvi-xvii, 186–87

  cost of, 3, 65, 71, 112, 118, 124, 149–50, 190, 195, 209

  Dmitri Pavlovich’s influence on, 52

  early 20th-century tensions

  encapsulated by, 162–63

  enthusiastic response to test of, 75–76, 81–82

  exclusivity as element of, 81–82, 85–86, 97, 111, 149, 200

  exhibited at MOMA, xvi-xvii, 187

  fame and iconic status of, xiii, xvii, 42, 67, 68, 88, 99, 104, 106, 108, 109–10, 113, 118, 125, 129, 131, 138, 148, 149, 162, 175, 181, 186, 187–88, 199, 213, 215, 215–17

  imitations and alternatives of, 67, 69, 117–18, 169, 170, 173–75, 203, 212, 214

  introduction and launch of, xiv, 27, 67, 75–76, 81–90, 105

  late 1950s drop in popularity of, 190–91

  legends and stories surrounding, xiii, xv-xvi, xv-xvii, xvi, xvi-xvii, 32–33, 53, 57, 67, 68–72, 86–87, 96, 96–97, 100, 102, 105–6, 112–13, 115, 215

  as le monstre among perfumes, xvii, 63, 186, 197, 202

  linked to Chanel fashions, 122–23, 132

  luxury associated with, 3, 95, 111, 121, 122, 133, 147, 148, 149, 170, 188, 194, 195, 214

  name chosen for, 60–61

  as originally envisioned by Coco, 37–38, 45–46, 47, 53, 59–60, 65–66, 70, 72, 100, 101–3, 194, 198

  overexposure of, 133, 148–49, 190–91, 193–94, 200, 211


  parfum concentration of, 212

  perfumer sought for, 48, 53

  production and distribution of, 81–82, 85–86, 92–97, 140–44, 166–67, 171, 190–91, 194

  public following for, xvii-xviii, 85, 92, 115, 214–17

  revitalized popularity of, 199–200, 203

  rooted in Coco’s life experiences, 3–4, 11, 37–38, 88–90, 95, 102, 184, 197, 201, 214, 215

  scent and quality consistency over time of, 146–47, 171, 207–12

  Sem illustrations of, 86–90, 92, 104

  sold through military commissaries, 148–49, 167, 190–91, 194

  spirit of Roaring Twenties captured by, 3, 67, 118

  spokesmodels for, 197–201

  stopper design for, 104–5

  as symbol and souvenir of France, 139, 149, 157, 159, 162–64, 216–17

  Truman’s search for, 157, 162, 181

  voted most seductive scent, xiii-xiv, 76

  Warhol silk screens of, xvi, 186, 199

  Chanel No. 5, marketing and advertising of, 97, 108–9, 111–16, 121, 121–23, 133–34, 147–50, 211, 213

  demi-monde as related to, 201

  during 1950s, 190–91

  during 1960s, 194–96, 198

  during 1970s and 80s, 199–200

  during 1990s and 2000s, 200–201

  earliest, xvi-xvii, 75–76, 81–82, 86, 99–101

  Hollywood element to, 125, 126

  Les Parfums Chanel European strategy for, 113, 115–16

  Little Red Riding Hood campaign for, 200–201

  as luxury vs. mass market item, 148–49, 190–91, 193–94, 200

  middle class as target of, 121–22

  as one of several fragrances, 109, 112–13, 116, 131

  in pocket sizes, 121–22, 148

  spokesmodel campaigns in, 197–201

  on television, 189–90

  as understated and modest, 100–101, 112

  in U.S. market, 99–100

  word of mouth, 81–82, 86

  World War II era, 147–50

  Chanel No. 5 (opera), 181–82

  Chanel No. 5 formula:

  aldehydes used in, xvi, 60, 62, 63, 65–67, 71, 76, 80, 115, 205–6, 208

  changes made to, 207–11

  development of, 59–62, 65–72

  floral-aldehyde balance of, 66, 71, 149, 205–6

  IFRA regulation risks to, 205–7, 211

  impact of aldehydes on, 65, 66, 67, 80

  as inherently and structurally sensual, 80

  jasmine in, 60, 61, 65–66, 71, 76, 79, 124, 141–46, 205–6, 208, 210–11

  musks used in, 207–9

  nitro-musks used in, 208–9

 

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